SEO BEST
PRACTICES
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SEO Best Practices
Search engine optimization is a hot topic, and one of the more confusing
aspects of digital marketing. With all the different jargon, and millions of
resources online, it can be difficult to sort through the noise and figure out what
really matters when it comes to SEO.
In this resource, we’re going to break down the most important SEO best
practices for technical, on-page, and off-page SEO. You’ll get a comprehensive
checklist of the most important actions you can take to improve your overall
SEO strategy.
Let’s review the 3 categories of SEO really quick…
What is Technical SEO?
Technical SEO refers to optimizing all of the back-end settings on your
website that affect how easy it is for google to index and rank your
website.
What is On-Page SEO?
On-page SEO refers to optimizing the content on or within individual
website pages to improve that page’s ranking.
What is Off-Page SEO?
Off-page SEO refers to optimizing the things you are doing outside your
own website to help boost your sites authority and trust factors.
Now that you’re familiar with the different types of SEO, let’s review the
most important SEO best practices that will improve your ranking and
overall SEO strategy.
SEO Best Practices
#1 SEO best practice: Your content strategy should always prioritize content your
customers want, first.
Technical SEO
All duplicate (or nearly duplicate) pages should have a Canonical Tag that points to the
specified original content. You should also ensure that Canonical Tags are placed on
any other sites that repost your content
Shareable content should have the proper Open Graph Tags so that you can dictate
how they display on social media sites
You should have a Robot.txt file that indicates any pages you don’t want Google to
crawl and index
You should have a Clean URL Structure that organizes your site in a logical, hierarchical
structure that is intuitive to users
You should implement HTTPS across your site so that customers know your site is
secure. Make sure your Redirect all HTTP pages to HTTPS versions
Always, always, always optimize for mobile
On-Page SEO
You should have well-researched Keywords that focus in on what your target audience
needs, wants, and are searching for. Ideally, you should have 1 central keyword, and
related keywords that help form more specific long-tail keywords.
Title tags should include an easily recognizable title and related keyword(s) in the front
of the title where searchers (and crawlers) will see them.
Your URL should include the keyword you want that particular page to rank for.
Within your page content, try to include the keyword in your headers. You shouldn’t
be keyword stuffing but by including your keyword in the header helps tell crawlers
what you are trying to rank for
Off-Page SEO
You should have an external link-building strategy that is focused on building linking
partnerships with other relevant companies in your market.
You should build your link equity by having a variety of backlinks from other relevant
and authoritative sites
