SEARCH ENGINE OPTIMIZATION

PROPOSAL
www.indiawebsitesolutions.com
OVERVIEW
Dear Sir,

Thank you for considering India Website Solutions for your search
engine optimization needs. We are glad that we had the opportunity
to connect so that we could get a clear understanding of what
exactly you want.

We can provide the level of quality and experience you deserve with
the individualized attention that you would not receive from larger
digital firms. We will work one-on-one with you to optimize your
website.

We appreciate the opportunity to work with you. If you have any ques-
tions, please don’t hesitate to get in touch.

Thank you.
OBJECTIVE & SCOPE OF WORK
India Website Solutions will be doing followng below stuff specifically.

Our SEO Program

Our SEO Program is designed to address search engine algorithms of
all main search engines. The scope of the SEO Program is
customized ac- cording to the needs of the website, the target
audience it addresses and the online competition associated with it.

GOALS:
Rank in Organic Search Increase Website Traffic
Your website is currently low in We want to help potential cus-
ranks in Google searches for tomers find your website when
key- words. Our top goal will be searching for motivational
to push those rankings up to the speaker services. Our goal is to
first page. drive as much qualified traffic
to your website as possible
GOALS:
Increase Website Engagement
In addition to overall traffic, it’s important to increase time on site,
pages per visit and decrease bounce rate. These are simple metrics that
show quality user interactions.

Build Domain Equity

Over time great SEO will improve the overall authority of your website
with search engines. Increased authority = increased rankings.

Increase Brand Awareness

We will create value added content and publish them on various
online platforms and rank them in Google. This will help build your
brand as an authority in the market.

Our SEO process is divided into the following 6 Stages:

Stage I - Evaluation & Planning
Stage II - Execution
Stage III - SEO Implementation
Stage IV – Completion
Stage V – Off-page optimization
Stage VI – Monitoring
STAGE I - EVALUATION & PLANNING PHASE
Current site stats recording (Link Popularity, PR etc.)
Search Engine Friendliness Analysis (In-depth)
Keyword Research (draft)
Keyword selection (based on your
feedback) Keyword finalization (based on
your selection) Pre-optimization Search
Engine rank recording Content writing
recommendations
Selection of Webpages for optimization

STAGE II - EXECUTION PHASE

Optimization data creation (to be used later in SEO imple-
mentation)

SEO rule recommendation

STAGE III SEO IMPLEMENTATION PHASE

Page Title - The page title plays an important role in on-
page SEO. Search engines use page title information as the
headline snippet for an organic result.

Page Description - Page description is also used in a web

page’s search engine result. It’s shown as the gray text lines
that give more insight into what your page is about.
Canonical URL - Now we’re getting a bit more technical. The canonical
URL tag directs traffic to a preferred web page.
Open Graph Tags - Open Graph tags provide data for your web pages on
social media platforms. When sharing your page on a social platform, OG
tags will es- sentially turn that link into a rich object.
Headers - A page header introduces content to a user and is the most
prominent text on a web page. Because headers typically encompass an
entire page’s con- tent, optimizing for a target keyword isn’t too difficult.
Sub-headers - Subheaders breaks your content down into digestible
sections. It’s also a good idea to drop your target keyword in your sub-headers
when pos- sible.
Alt Image Tags - Images do a lot for your web page. They explain key
ideas of your page, convey a tone or message and act as a visual break in
content. And yes, optimizing images plays a big role on-page SEO.
Internal Links - Internal links are links that go from one page on a domain
to a different page on the same domain. These types of links are useful for
users to navigate a website and help spread link juice (ranking power)
around web-
Site Speed Optimization - Recent research found that 47% of your target
audi- ence expects your website to load in under two seconds. What’s
more, slightly more than half of all U.S. online shoppers won’t buy from a site
if it loads slowly.
URL Structure: The URL – Universal Resource Locator – is the address of the
web page on your site. It’s an important SEO best practice.
Google Search Console - This service offered by Google that helps you
monitors and maintains your site's presence in Search results. You don't have
to sign up for Search Console for your site to be included in search results
but doing so can help you understand how BOT views your site and
optimize its performance in search results.
Crawl Error Resolution - In the process of doing on-page user
optimization to attract the attention of search engine spiders, there may be
a crawl error en- countered.
Structured Data Markup - Structured data clarifies for the search engine
what content on your page is about. Specifically, it helps the search
engines under- stand what type of information you’re presenting.
Creating Content That Drives Search Traffic - Content is the backbone of a
thriv- ing business. You’ve probably heard the saying, “content is king.” But,
there is way more to successful content marketing than just “content.” You
have to publish the kind of content that will drive traffic and grow your
business.
Other On-page Activities
STAGE IV – ON PAGE SEO COMPLETION
Final site re-submissions to free search

engines Completion report

We only build “tier 1” links on high quality domains. When we say

“quality”, we look at a number of metrics:
Relevance: While there is some
debate as to the weight relevance Page Authority: Unlike Domain Au-
carries when calculating the value thority, Page authority is a Moz
of a link, our link targets should metric that applies only to an
still be other websites that are individual page rather than an entire
related to your own expertise. domain. Measured on a scale of 1 to
Google’s algorithm is now 100, Page Authority also uses
particularly efficient at matching MozRank, Trus- tRank, and several
link relevance. other factors to determine the
likelihood of how well an individual
page might rank.

Anchor Text: Anchor text helps

Google determine the core subject Domain Authority: Developed by
matter of the page establishing a link MOZ, one of the leading authorities
with and should be relevant to that on Search Engines, domain authority
page. Google then uses this de- termines the overall strength
of a domain. Measured on a scale
information as part of its ranking of 0-100, domain authority is
algorithm, potentially ranking your considered by many SEO Experts
site higher for that particular key- as the most comprehensive
word/s. However, excessive use of measure to estimate how a
anchor text, especially, with money domain will rank in search results.
key- words, can have a negative Domain authority involves two key
impact on organic SEO rankings. metrics: MozTrust and MozRank.
STAGE V - OFF PAGE OPTIMIZATION (MONTHLY)

Classifieds/Craigslist Writing & Submission - Classifieds

submission can get us direct leads related to our businesses.
Social Bookmarks - Use to give a little boost to website pages on
search engines.
Slideshare Creation & Submissions - Will use slideshare to get
some backlinks from high authority websites.
PDF Submissions - Will convert the slideshare into the PDF and get
back- links from PDF submissions websites.
Articles Writing & Submission - Article submission play an
important part of any search engine marketing campaign. SEO
friendly articles have tremendous benefit in driving themed or relevant
traffic to your site.
Image Sharing - Image sharing is used to get image base
backlinks from authority sites like Pinterest & flickr.
Other Link Building Activities
STAGE VI - SEO MONITORING (MONTHLY)

Rank monitoring – Ranking report includes the current ranking

positions of contracted keywords on major search engines.
Analytics report– You should know the value of a single visitor to
your site. That knowledge drives every aspect of our campaign.
This report includes:
Sessions - A session is defined as a group of interactions one user takes within a
given time frame on your website.

Page Views - An instance of a page being loaded (or reloaded) in a

browser. Pageviews is a metric defined as the total number of pages viewed.

Avg. Session Duration - Average session duration is: total duration of all
sessions (in seconds) / number of sessions.

Traffic Sources - The search engines, social networks, ad campaigns, and other
sourc- es that send users to your property are collectively known as campaigns
and traffic sources.

Organic Searches - Traffic that arrives at your site through a search engine result
from traffic that arrives through other referring channels, like paid advertisement or
another site that links to yours. In your reports, this traffic segment is called organic
search traf- fic.

Referral Sources - Referral traffic is Google's method of reporting visits that

came to your site from sources outside of its search engine.

Further on page recommendations (If, needed)

TIMEFRAME AND INVESTMENT
Please find our project fees detailed below. If you have any questions about our
pricing or timeframe, please let us know.

S.N Descriptio Timefram Amoun

O n
Search Engine Optimization - e t
1 services as described in scope Monthly Rs. 20,000
area above.

NOTES:
All prices are mentioned in Pakistani Rupees and included of all taxes.
Minimum 6 months contract is required.
The payment will be paid 100% upfront every month.
Free limited design services are included.
Content writing will be charged separately at 6 rupees per word if required.

TERMS AND CONDITIONS

The agency reserves the right to assign subcontractors to this
project to insure the right fit for the job as well as on-time completion.
Client may be charged additional fees if it decides to make changes
to the agreed upon project scope and objectives.
The Agency will maintain as confidential information obtained under or
in connection with this agreement and will not divulge such
information to any person (except their own employees or
subcontractors and then only to those employees or subcontractors
who need to know) without Client’s prior written consent.
Invoice Payments must be paid within 7 business days of the date
the invoice is raised. Late payment will result in delaying the
completion of this agreement.
The Client may cancel the agreement anytime, by providing one
month’s written notice, provided that payment is up to date.
The Agency will respond to all requests from the Client within 8
working hours on weekdays via email or phone, with a confirmation
that the request was received.
WHY CHOOSE US?
Zera Creative has created compelling designs for a wide variety of
proj- ect types. As a full service web development, video and content
creation agency, we have grown from a small team, to a
collaborative design, multimedia, and marketing studio. We are
strong advocates for develop- ing a clean and functional user
experience, on top of beautiful designs that bring out the best in our
clients and deliver effective results.

Our clients’ satisfaction is what keeps us moving, and helping you

stand out is the best way to make sure you’re completely
satisfied. We’re committed to helping your brand stand out
against a busy field of competitors.
Oh, and if you’re wondering, why would you choose us so there are so many
ways that we set ourselves different than others.

Strategy-first Agency! We start with WHY not HOW.

Updated with current industry trends for design, tech and marketing.
Best client support and communication in the market.
Professional team of 4+ years’
experience. Over 300+ clients all around
the world.
Strong testimonials.
Expertise in 360’ brand solutions.
Best process and reports in the market.
Well documented and organized.
Capable of initiating the project on the same day.
OUR CLIENTS & REVIEWS

We have
Completed dozens
of projects & achieved
clients’ satisfaction.
 “ We have engaged Zera Creative for more than 6 months in many areas from
Company Branding to Website Development, Company Profile, Brochures, Flyers &
Tech Support for our Websites. Zera Creative is a reliable, honest & trusted agency
that delivers, what they promise.
It has been a real pleasure working with them and I am hoping for a long-term relationship.”

AKIF M. SHAIKH
CEO, WAIIZ & TECHARABIYA

“ Very professional in their work. Noushad and his team were very responsive
to my ideas and focused towards creating a product that met my expectations
and vision. I would highly
recommend their services.”

OWAIS TAHIR
CEO, REGALIEN GOLD MARQUEE

“ I am very impressed with the core knowledge and dedication of the team head Noushad
Ranani. Team Zera Creative is simply the best solution provider for a beginner
in the digital world as well as totally professional for those who already have digital
footprints.”

MUHAMMAD JUNAID
CEO, ESSENTIAL ELEMENT LEATHER
 creative

We look forward to work with you and supporting your efforts for SEO of your
web- site. We have partnered with dozens of businesses before and we are
confident that we can meet the challenges ahead and stand ready to partner
with you in de- livering an effective solution.

If you have questions on this proposal, feel free to contact us.

Thank You!

+92 309 2156445 / +92 342 2400918

hello@zeracreative.com www.zeracreative.com
Office# 503, Marine Faisal, Nursery Shahrah-e-Faisal P.E.C.H.S Block-6, Karachi 75400