S o c i a l                                                 Profit
oriented
                                                                        Both                  Social
                                                                                              entrepreneu
                                                            entrepreneu                       rs.
Entrepreneurs                                               rs
hip - Module 3
                                                            High             Innovator,       Mission
                                                            achiever.                         oriented.
- MY NOTES.
                                                            Risk bearer.     Initiative       Change
                                                                             taker.           agent.
                                                            Strategic        Leader.          Social value
Social Entrepreneursip -                                    thinker.                          creator.
Meaning and Definition.                                     Value            Opportunity      Socially
                                                            creator.         alert.           alert.
Social entrepreneurship is the type of
entrepreneurship in which entrepreneurs tailor
their activities to the ultimate goal of creating          Dimensions of                         social
social value. Social entrepreneurs often act               entrepreneurship.
with little or no intention to gain personal
profit.
                                                           1. Social mission.
                                                           2. Social innovation - new ideas that work
Definition                                                    in meeting social goals.
                                                           3. S o c i a l c h a n g e - e s s e n t i a l a n d
                                                              indispensable factor for social
Social Entrepreneurs are individuals with
                                                              entrepreneurship.
innovative solutions to society’s most
                                                           4. Entrepreneurial skills.
pressing social problems. They are both
                                                           5. Personality - two types of leadership
visionaries and the ultimate realists concerned
                                                              skills;
with practical implementation of their vision
                                                              1. Visionary/ goal-setting.
above all else.
   - Ashoka.                                                  2. Day-to-day/ Problem solving.
Social entrepreneurs are catalysts of long                 Characteristics of Social
lasting social change. They ensure that in the             entrepreneurship.
long run, the changed dynamics lead to
durable and irreversible social change.
                                                           Who is a social entrepreneur?
Social entrepreneurship organisations are -
- Mission driven.                                          1. Social entrepreneurs do not have to be
- Act entrepreneurially.                                      individuals.
- Wi t h i n f i n a n c i a l l y i n d e p e n d e n t   2. Social entrepreneurs seek sustainable,
  organisations.                                              large-scale change.
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3. Social entrepreneurs involve pattern-              - Personal/Family background of the
   breaking ideas.                                   social entrepreneur.
4. Social entrepreneurs exist in between           - Can be classified into - personal
   sectors.                                          experiences, previous experiences.
5. Social entrepreneurs need not engage in       3. Discourse -
   social enterprise or use market based           - At an individual and organisational
   skills to be successful.                          level.
6. Social entrepreneurs do sometimes fail.         - Distinct goals from private
                                                     entrepreneurship.
                                                 4. Demographics -
Characteristics of Social                          - Where the entrepreneur comes from or
Entrepreneurship.                                    what community they are a part of can
                                                     impact both the social and
PRIMARY CHARACTERISTICS -                            entrepreneurial parts of their
1. Represents a variety of activities and            organisation.
   processes.                                    5. Motives -
2. Wants to create and sustain social value.       - Social benefit.
3. Encourage more entrepreneurial approach
   for social use.                               Characteristics of Social
4. Displays various degrees of innovation
   and change.
                                                 Entrepreneurs.
5. Constrained by external environment.
                                                 1.    Curiosity
SECONDARY CHARACTERISTICS -                      2.    Inspiration
1. M a y t a k e a d v a n t a g e s o f n e w   3.    Resourcefulness
   opportunities.                                4.    Pragmatism
2. May use business principles, models and       5.    Adaptability
   tools.                                        6.    Openness to Collaboration
3. May resolve social market failures.           7.    Persistence
4. May take a wide variety of legal forms.
5. May be achieved by creating a new             Ty p e s    of                     Social
   business.
                                                 Entrepreneurship.
HOOGENDOOM, PENNINGS AND
THURIK -                                         The Social Bricoleur
1. Skills -
  - Ability to overcome social issues with       Bricolage - process of improvisation in
                                                 human endeavours.
    their leadership skills.
  - Innovative way of thinking for social
                                                 Theoretical inspiration - Hayek.
    development.
2. Background and Experience -
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Entrepreneurs who act on locally discovered       The Social Engineers
opportunities with locally available resources.
Such entrepreneur address various previously
unaddressed (local) social needs.                 Theoretical inspiration - Schumpeter.
However, social bricoleurs are often more         Solving social problems which are neglected
difficult for researchers to locate because of    by the other institutions which could solve
they are based in local knowledge.                these problems (governments, businesses,
                                                  etc).
- Aimed at creating social wealth for their
    communities.                                  Cause dramatic social changes.
-   Limited in scale and resources required.
-   Legitimacy rests in the hands of local        Importance of Social
    communities.                                  Entrepreneurship.
-   Do not require external or specialised
    resources.                                    1.   Socio-economic development.
                                                  2.   Social change and transformation.
EXAMPLE - Oswaldo Tello’s work in Peru.           3.   Social equity.
                                                  4.   Social value.
The Social Constructionist.                       5.   Efficiency.
Theoretical inspiration - Kirzner.                Objectives of Social
                                                  Entrepreneursip.
- Recognise opportunities and create
    innovative goods and services to solve        1. Primary objective - social change.
    these social problems.                        2. Secondary objective - making money to
-   Constructionist because they build, launch       finance social impact.
    and operate ventures.
-   Be alert for new opportunities and be bold    Boundaries of Social
    and innovative in their actions.
-   Seek to remedy broader social problems by     Entrepreneurship.
    planning and developing formalised,
    systematic, scalable solutions.               SE operate within boundaries of two business
-   Acquire resources through collaborative       strategies:
    ventures.
-   Donors have a significant voice in how        1. Non-profit with earned income strategies
    they function.                                   -
-   Have to learn to raise funds which can          - Hybrid social and commercial
    divert their focus away from their mission.        entrepreneurial activity.
                                                    - Revenues and profits are used to further
                                                       improve the delivery of social values.
                                                  2. For-profit with mission driven strategies -
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  - A social and commercial organisation          way to generate a dependable way to pay for
      which is mission driven.                    social actions.
  -   Stakeholder can make personal financial
      gains.                                      NETWORK -
                                                  As discussed earlier, SE’s rely on strong
Modes of Action - SE,                             networks of vendors and donors to facilitate
                                                  their social functions.
Haugh’s model of non-profit venture creation
-                                                 Leadership in SE.
1. Identifying opportunities.
2. Articulating ideas.                            In SE, leadership involves aligning the vast
3. Owning ideas.                                  potential of individuals, groups and
4. Mobilising stakeholders.                       communities and enabling them to make
5. Exploiting opportunities.                      durable change processes aimed at social
6. Reporting to stakeholders.                     needs. This kind of leadership is called
                                                  empowering leadership.
MANAGEMENT -
In SE, it is assumed that market-orientation
can help social organisations deliver more
                                                  What is leadership?
social value for the money they spend.
Therefore, SE organisations can have a higher     Northouse - a process whereby an individual
impact if they apply successful business          influences a group of individuals to achieve a
practices such as efficient management.           common goal.
STAKEHOLDERS -
                                                  Characteristics of ethical leaders
Motivation for joint action requires a
common defined opportunity which can be           (Northouse).
shared - Austin et al.
                                                  1.   Respecting others.
A lack of such common shared opportunity,         2.   Serving others.
or conflict with other interests can make it      3.   Showing justice.
difficult for social ventures to scale up.        4.   Manifesting honesty.
                                                  5.   Building communities.
FINANCE -
Operation of social ventures requires capital.
For this, some ventures have developed            Types of Leadership.
strategies to become at least partly for-profit
organisations.                                    TRANSACTIONAL -
While many organisations are skeptical of         - Focused on maintaining the status quo.
commercial opportunities undercutting their       - Subordinates are better off if they obey the
social mission, a viable business is the only       leader.
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- The leader controls the relationship           2. Lack of public exposure and recognition.
    through agreements and transactions.         3. Lack of funding and support structures.
-   Do not take into account the needs of
    subordinates.                                Steps       in                    Social
-   Establish exchanges with followers and
    monitor their relationships.
                                                 Entrepreneurship.
-   Has two components - Contingent
    (condition) and reward.                      1. Write a mission statement.
                                                 2. Research the field.
TRANSFORMATIONAL -                               3. Conceptualise your unique offering -
- Inspire followers to achieve extraordinary        USP.
  outcomes.                                      4. Reach out to team members for feedback
- Identify with a vision which reaches              and support.
  beyond their immediate self interest.          5. Develop a business model.
- Components -                                   6. Identify initial funding sources.
  - Idealised influence - charisma of leader.    7. Write and follow an action plan.
  - Inspirational motivation - articulation of
    vision.                                      SE and Poverty.
  - Intellectual stimulation.
  - Individual consideration.                    When analysing the effect of poverty,
                                                 Muhammad Yunus has compared poverty to a
LAISSEZ-FAIRE -                                  Bonsai tree.
- Leaving things to take their own course.       The seed of a Bonsai has the potential to grow
- Little to no interference.                     into a full size tree. But, since it is planted in
- Avoidance or absence of leadership.            a small pot, it does not grow to full size.
- Most passive.                                  Similarly, every individual has the potential to
- Usually the most ineffective style.            grow and flourish. Poverty is the small pot
                                                 which restricts their growth.
Advantages                             and
                                                 As a result of institutionalised capitalism,
Disadvantages of SE.                             poverty is becoming a increasingly looming
                                                 problem today.
Advantages.                                      Social entrepreneurs are working on changing
                                                 the mindset of the people, convincing them
                                                 that world’s biggest problems can be solved.
1. Diversity.
2. First mover advantage.
3. Positivity magnet.                            Case Studies
Disadvantages.                                   South Asia.
1. Lack of success cases in history.
                                                                                           Page 5
1. Childline - India’s first 24 hour phone        USA and Canada.
   hotline service for children in distress.
2. Munir Hasan (Bangladesh) - enhancing           1. Steve Bigari - America’s Family, USA;
   value of mathematics in Bangladesh and            empowering disadvantaged citizens to
   bringing the youth to the International           successfully pursue their professional
   Mathematical Olympiads.                           careers.
   1. Research - talking to key players such         1. S t e v e B i g a r i , a M c D o n a l d ’s
       as teachers, schools, parents, students,          franchisee noticed a high rate of
       etc.                                              absenteeism and drop out among low
   2. Instituted Mathematics festivals to                income employees.
       generate interest in the subject.             2. Rather than blame this on the
   3. This generated interest formed a                   individual, Steve realised that there
       feedback loop, engaging schools,                  were other reasons why this
       parents and potential donors.                     happened. He was also aware of the
   4. Generated public interest by asking                cost of training and hiring new
       leading newspapers to publish                     employees to the company.
       mathematical riddles which gained             3. To help is employees, he made deals
       popularity.                                       with auto shops and NGO’s to provide
   5. Also initiated a teacher’s organisation            services to his low income workers at
       which enabled teachers to improve                 a discount.
       their math teaching skills through self       4. If an employee said they could not
       help movements.                                   come due to a car breakdown, they
   6. Created a push for youth to participate            would send mechanics to help the
       in more and more olympiads.                       employee out.
3. Muhammad Yunus (Bangladesh) -                     5. Through his work, Steve was able to
   Grameen Bank.                                         provide hundreds of employees with
   1. In 1976, Yunus realised that the                   computers, affordable childcare,
       smallest loans could make a                       housing, transportation, etc.
       disproportionate difference to the         2. Planned Lifetime Advocacy Network -
       lives of the poorest Bangladeshis.            Canada; help disabled people particpate
   2. Traditional banks did not want to              as full community member, enriching
       make tiny loans at reasonable interest        each other’s lives.
       to rural Bangladeshis due to high rate     3. Peace Games - USA; trains fifth graders
       of interest.                                  in urban elementary schools to be “peace
   3. However, Yunus believed that the               builders” who teach younger students to
       poor would repay the loans given the          resolve conflicts in school spaces.
       chance and thus, microcredit was a         4. Schools founded by Social entrepreneurs
       viable business model.                        - USA; Green Dot Public Schools,
   4. This small effort was institutionalised        Uncommon Schools, and Knowledge is
       in the form of the Grameen Bank.              Power Program (KIPP); getting
                                                     impressive results with disadvantaged
                                                     students by re-structuring the school day
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and year and providing extensive support
to teachers.
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