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E bee
Mastkettng 1 an Darroduetion
dhe fate
Psoolucts, 4 busineseman
max? mum prot. by
produdi. en ain 7
phe Pow Chucks, ter0m fra cresyy Or was.
to Be market ke cated OT ycocketin
[Rh de _hame objective Ob any buRced,
to pw Bw iy Khe rpodad 1. Uimeed sity
pswduiog |’ the etghr products and J
garuting J poor | dud "_mankefing platgs |
a J widen viral swlé -% Ghee parpes
Meaning and Devinition Bir feet te
Masketing: > nd ondy, Connected width prec
WF ptanre Punhase, > kate, Advenfiaorvient -
bot Spe as whe) Stange elated =
to bepese and abfen Pwoduction ob
/ PSwduct Gud Reowicer — ystFoh Frelucles
AGP beatfon -} Ond rr Gden iRale Rerwiter *
ob produce “aud Seswices, fo flat FE
| ean ibe sakd maxketing ch an _actfulty
whitch fndudea ol. . SO activity pron
| powduction cin poduct fe To ater
gale peowcer, “ wfibity, (ta
Stantand
tem.
Severe,
sruncfenat Cctiutty.
Oxkoned peeocere,
pocneess.
butters Piaicioplay.
Notuse ob
a ¥ Ob Maxkethg / Role ob Marketing
g d
Pole Ob Monketing Khds op Mlanketing ‘Concept, «3 Ricducten of those Commedfties wld
iat 2 U BE ane demanded by fre _cuntoment.
) Mase: 67 TiadfHonal “on old cencepf ob fey DF ke etentedd Soft He pliz(ovep
Barpceting. ‘ 7 Sa OE consume __ RAS fachou. oF
a ae convert wat sreleted wht gare |
and punchose or geod. amt
oe f
b TT @) PlaysFca) Renabing. 7 ;
__@)__WEketing research mt (@) Ts attra Preseut A bade been pro
i * > Qu actfuicies ane ornately.
i abjes | perder
| Type oe Pasitettng in get Vorcbles AM (G) Oifeuve ob _—speromotionay _oubluities Ta fo
Or) Monneting Mig t= —— womuticate obout te produck ox fewices.
: : a a a (¢) For promotional aud advertizing cucu itiee!
fi e Varieue eons are ured Utike neucpaser,
te Fost! produce | development allows t cto Nadie, _fvema, television, Pureriner, po tea)
hase fo. be | Conaiclenec), t= Si meata bolita eel a
(i) > Produit \ 2 Bloat a | ae
+ Selreufen videcdats [> Apouw from qhis _ éxbobitiog 2 tree pamples.
Davbloprodag | 1s 0 1 rie pleatf6n io ecieting: ae ore atz0 fmpéertane Medium op promotion,
‘pswituct. y
Brion dn : wa = ffie — :
Packaging, Veg A i Hiak
, 1 fre key pator ob monrteri
Standardization,
c i 1 2 the pollowitd) objectives haa te
(b) “Seleaion Ob Qrreteq ym ont condoned wh8l deternaining the _pnte &
+ Peed Hiprerineiat or D__ Provictn wortumens Hire goede "on per Pex,
pA bere hd Dheaeing ( enparding mele share of tonpauy,
2 Maser Tegmatetan. f ®)_ Four “more en Deng form _ eristence, TF
Fixe + : Catotion ate posal
(a) Dfetifbisfon | ‘Channel, 9 f Gondusou- To derermine She price yortour @rfernad)
cb) ie NY Birtabuton, 12 + ¥ I ewirohmento! pauovs har to Considered Uhe —
&) a9, avid QlasHiciiy dr demand, 2ega) regiictibre (prob len
SJ Wrierlpe patio, Bus \ [ merol’ factors , compehitien tapos aud
; i a
i eepwonde “condition ley otnaing
®) Steen Gru ventomy J eS ng
oi ving Morxenng Tr
er factors Abbe ci C18
Unit 2
Consumey Behaviowy
lakure , Scope ript cance)
Degired tp undeutaita
Dpkenoduction 3— BE ce
dre Maker opporchintifes — pco7: develophr
mMaonketing gtmeregies, Morker (Re ridde
or CO tonnumen. © 80 % da Important
: vio ger the Fobosumaifon — abous~ the
y 4 “Conkamens ound their behextaur, Recently,
ih composes ay Cue to huge Cornpetition Sn the
a puncte «power oy | mente, Monkees ase tneenested cto styay
ch the cuttoment TE contumen beravieun, Go rar trey aad J
ufifizaten of Markerng Capackfy = 1 | dead khe competition, Changing nhonbeting
ee phe Compas, UY acter) Has eseou the © Latiaion GE
craps g i the marketer wands Conaumes: behavior
Shu: “This 2tudy was Consumert
native Sead sk) _ proaue— Or cewvites
eae O toma ed ape OF PERK Tie = -
Meewing “or Gnaumen Behaviour i
ej
+ Comumen . Behaxiour i related WF} conswaer
* # purchased hhasfts, rence Nature Oud
é mannen op penChate uolifeh motivates Hem
[fon purchae 9 _ron= prochase Of uy
Pruner ud Sener. Dy au wal)
Consumen « benauiow — Fretude udhar Bnwse
Waut?, Uhen trey Wart, hous they esas
U U Oe. Advertising
Human “" behavtarr, ;
Fox nog - pstopit O 8g ariiotiey
Fos tesrget —rrasener Beso.
Bolucating conaumeru,
Hetps fo designing product portpoLio.
Era endershound SAxumen's dedsio
making p10 was,
Leas&fn 9 fholfv? bw al determin aucte
(Unrcenired? Step
SaPos lor #8 Stites behabiour:
Or torsument behaviour.
ae L aor dg exferinat Environmental fo. tors,
SFyniFeance 2 Tin pore "ob Consume z
behavioun &—
4) Vator Th SE
Car i ths.00- Cormnperthd n,
gy Poitces': a) 40 prodtuictfon, Naxramle ae Prrcoluiet Vand abs fos
A Poke postctes.
Blo Pole op Bs) govennment fy Paunen Slee : Noxfaple 8—
(movement Veo : f determined _aswup of brand Loyat
OY change «+ Ah ashton. > A al ie
QU Deiinw neating to gaier_prroynot Ba pou Oe tonaumend.
w, ‘ i wanve Otoup 6h £Pnsumend ,
ae Baar Sor consumey ) behou'our 4 ~ | oSwup of ~ coms umens.
a“. wl u 0: Boropona) Heaters
iS
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