I COUySe Seema B d ie
Batch 8- 2023-25 |
Division %-_B
Roll No. = 231305 { i
Subject 2-201 - Marketing Manag erent.
4 Fal Write
hort
Product Vs. Bra
nal
2 Brand
Product
ano oaganadn deen
lof others
in the
} YO =
Li nique name dsignAlysal —or langle
obol fern or feature |iteen that iS manufacture
hat hes _one|
ot produced or created +b $
mee} a Specific eee g
___ ‘services Frova FROSe 1) oi
&
=
eo —______—
2
Tdentify an ept.
Me
lion of the c
in the _rnarket place.
a
isi =a
alae ke ak a
)
a
i
key |
| Brand nam
_| bYand ad
be keting
| cae nent tagline , bra aaa ney area
aE ripe eR
a
InpotlendDettrenines_usboee} KC
loyalty trust and decisions: eee ati
;
capital. Goods »- Too)S * machiner ;
a ee cel Production
nmoanoeo.
nnn.
4 ConVvenjen
proclucts
ConVenience
Speciality producks +> Unieue items
With — Specific qualities.
e & a C
Core products *- The fundamental benefits
4 20 tee oS Viceas he
| A ctual products *- The tangible features —
4 aspects L
Agmented products +~ Additional features
or services beyond —
the basic. cae.
Classification of new)
New product.
A on et
oa)
Completely new produ O
w ers
offen have a high degree of ©
Data 2 =
2. New Product fines = ee
ExtenSions of _exiS ting 4+ line =
offer Variqtions or additions +o
: existing Oredutt Categorie &
3) Additions tn — iSti = a
* en
|
a o_o —
ieehiee a.
Me at Satis fying eValVing Cusbmer ©
nee ds. =
=
cased — pnts 2 €
e
:
Products that are_ Fepas tioned Beeelarge)
Bla NeW) rociek Ch eeecrrners ee
we OF fen involve changes in raat Keting
or paca kag ing =
ny
Ne
Cost Reductions =
eS Porites ide similar benefits _
but at a Jower cost ss Aimed at
Cost = ConScious ConSumers.
PUG PESTER eee eee
6) Procluct improvements #- ns
Enhancement jp oe hy WES
In__terros of uality Ter perormo - |
nce Typical involve jn fermented!
i et |
e Jd) | Brand Sauity i \ Pr
5 a
= ¥ ia = equity refers fi fhe inten ide
os Ey perception thet a brand cakes |
a : | Key Componentt of brand veguity |
Pe ae , # rt
teen auereness = ce F
The ex fen} do Which consume ks
recognize Gnodln Teco 2 ohoirand:
my AP AP GY EY BY RY BY RY RP RD ED TY Vb i ‘
a
se
“i
*
fee és «
B 2)|. Brand Associations *= ts
+ | The menta) “Pantiections Co nsumers ©
make betdeen the _ br «
«
—____| Specific __adiributes, Value Of images. _—"s
«
=
Perceived Quality @- «
2 %
The _ Consumer: percepHons of _the .
overall quality or. €xrellente Org
| the brands. oducts or Services.
“ x
Brand Loyalty % — :
j ; €
ee ee
Usiness cexsocrated “oth a .
Poise itatar brand. :
Srand personality *~ :
*
.
| The —tunigne ad aH i aa
or — trait
| trarts — assocrated with the _ brand/.
.
, | Tt i$ essent ja) Asset Safer 00S) Sse cm
influencing Consumer essentia| etre
inde Choices rida Aon Canes lang
term Success.
=
4
‘
‘
‘ PheeeeP icsmiAr nebicelm eas |
Services. posess distinct character-
istics 2» -thed differentiate thers
from Fangible goods these :
characteristics often a cleschibed= as
We int Sop Ge 8
Services lack physica] forme |
re
Cannot or not hele].
Customer's experience _@nd__ evaluate
Services _fased on “the _ bene Fit.
2) nse far abi iy
the receives”
Productio and Consumption of
Services often acur Simutanceush,
| CUS tomers _ are often tnvolvecl in the |
Services _dleliver, __ Process
Inconsistency (variability)
Seryjces are prone to Variation
in quality duet to their _clependence
oO” i Forman ce
=
Qnd___tnferaction. “
i Bee
Wy)
Inventory C perishabi lity)
Services Cannot: be Stored for
future __Uuse they. are perisable.
Dermand ind. Supply must — be
balanced >in real “time
