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MM Unit 3

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0% found this document useful (0 votes)
76 views15 pages

MM Unit 3

Uploaded by

arnavkbhandary
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF or read online on Scribd
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OMEe - Busineuy Andlyain — A wxoview of the sales >, Casts Rs A New 2 | | pectic to _find sect _udheHner Ot fs ohieiene e a eters » | ficduct __= Developing Prccluct conc: 2 jo _|__ Development. __into 0p pyc? ee 2 pete te gt fnmueees ee tuAned into. ° workable marker _efering. ieee z =i Ra) dept 4 $$ a Sg Leer = Stog._in_eobich_the fie Atk ° | eon ——_prcpased_mouket neta _QA@ P —tealedl in Peso stig — 2 s - _ 4 2 _| Commencialization - Tnoduction Aew product iar 2 - He ee ee pe Ain, of ole ee ae : 3 Coteqpeies Neco—Paodtux ae os —_—_——— = = ee —_____— = oo > é (oe @ = 4 “| Hest to Laedig, Na ucts \ Henares Thexense_ rong {he Technolegical_adwancemen* ¥ es |_Neeo epporhuriti en for devaopment ______@ wessficahen at & +] Risk a Tot ¢ ge Brodick Lide Cyele———— “The pattn of salen aeconied by 0 _pacdiuct from _| Launch “}p_woithdsoun\—from_the movke+ ond es helps in -anolyria_of_prodluct _wange——— ee “lag the cease of product ‘soles Onc | profise over its Lifer — _ | aoe a i | Stags ——§ a Pe Tataeduiction = New prndiuck io iestclia amutealierad te ® ——Fimade avaliable fox ponchone Promotion spending— Pe ae eT ean ae cine pthcgenies AT Pe ae ee : pS E> - | Decline - Subea f ee ~ a i 4 os * Sappok 4 _prtnerve Hoe _paodluuc 13 + Te tS Maaket = andl _avorcl clechne sige 2 5 ; “ Is é | i ee) oe Boston Consuting Ganup [BCG i ea aaa eeepc er eer gare agree ICI s 4 = pits ! be ge a | fens (. sOuerton May Stax Bacco Cpasbiem chi) ‘ Nor —~ . Ee é es CostT Ce: z Dog e — ae e |— e Leu « ign __Mankek shane [ms] ___1 ou, ___& |) sn = ign Ok pe [_ 2a pmenotions = li e« | Cosh coua= tin MS Ales Min Thee 19 oo Mas a al p ,_— a Product jae ‘Maske 2 = Retina ng cay goer rma Soa io Reoducie = Developnenent Asal of new product — z [Develnpamedt—ia exsisting mantle + __——— a es = | Mouke _- Strategy of selling —exsish, 4 —pamalucts me Developement __in_nevo. | Diewitentinn = Ge SE diteant “pod in.a pew = | mascot segment —_____§ as VoboLeedd i Service 4 = Seavice_uta on octiviby.. deneht o& satisfaction offered _¢ ‘ 4yx_Sale thot sis ichong ble ‘ = a | Charockisticc of Service : 4 Service Canact be 4 Connor be gen, felt Seprare form dwhy ‘ defo Parchose Pert { Jntangibility Insepanobi lity ‘ Sovsit e Vousiola i Soli, of doula |__| depen on 1h provide inteachhR Moakehng CTeaining service employers o>+) TUBIOME TAFRNOCHEN, ete ates ioe a Sopite in intangisle “hetcrogeneoua - — |Pretuck = 2 Price — — Pay “peed 2. to include Lolpeua A free Place - Th [The leatien of sevice provide vey a Posmmton = Seiten con te eonily —Atplisaled hence — —prrmoactiona —OAe an USP — | People = Defini ince a _seavice ita ianepeobl = a a ce % = i pondouda ove to be Peo pacviched yo all fe E> i Fm | upical Evidence seas is lenge a_nobwe,. y—_- _ko_incompoxate tang ible rm products CG —— | Pa envice Delivaay Perera ql a iZ J - 2 3 aS GS —__— ma I Be ae — —|__Compeditns Anal yasn ai Tentigag hoy compels. acing tein abet vas Stsodegier, Srxengtne and corckné and_Aeaction patttam _Compettoss Dynamic ———— Fin a net af actioun aad Aenpoanes taken by- fll fms thot CAC Competttoxccolthin a —_panticollas _| mance. - = = =e Eg fet oaahticg Staodgay 5 + Linchapreneciia| ule ek oe ns Ct ‘ - Company losen its extotivity ond tb. ne nr& ae —foan i hadk , OPERNEMASKI = KnCouaging Crrploe Unique market eget =| Te helps then creole brand aon | >| _Diffrentiotion focus strategy Siemilaa to differen ction [sok bo ¥n_attenp: 40 _highligh>— | attaroutes de feakunea— oun i Mac} —O- + inven appeatlag— : -Segmeant_aad. _doto aot —pmowtire 2 ’ : ia gene : Lead erslup Stsaregy a Unigase proaliuck pectic poovket dhe price e 2 Been 2 *K| Customer Tvkiancicey oO | Cxeabing Superior roducs frre Ane Market sey ment a __|erach_specialisen igi ee coal needa eens am é » 3 | Prncuuct Leadership as B __* | Consponuy _paoviclts superior value by offering rut | Continous treqen, —of lading edge -PrOcluchs s e Contingury —_ianovation. = > eT, ie > — Se - , i se a art ese Bther Competitive Stvotegien é ——> | Mouket cag a 4 Lncsenine wvaalcet chose in WS ada pasate Thisia_dont in_seduce the moalcet shone of 4 | moaket leader an \-Conbe_done-ia_tat___¢ fo |B = Rian ough ging “Peak Md Mick 26cm tesa tla canal eapesfiming eke Le offering leer _price better 9 sAality ee I = EneirsClement = Combination of Frontal AFlank ~ Gerenilla Markel 4, TATVKR RARE |Maaket Follower Strategies [AL stannes 4p fiers thot wants to hold its hone _ ecg stata mtekieg fhe oat A_moaleer follower Ceams fren “maaker leader's a —[ bepenenee and can _¢ Copy FOS Inaprove tat Pioclueh tatough -120_invesinentat +A follower has +o find -balance_ba following closely | eae WIA Condumes —andl far acu, to avid) AC Nadi wvvvvweeee Mower Nicher Stsattgies — A too thot “sewer Si genal a cae “overlook ry idea) niche eto oy 2noug |Stone of specialize - ny uae ee SS ‘Caaphoenth aie, cpeciic. peda, ee dno othe, —_— rn “10 be mm A

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