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—_| Unk “Radinet Decision
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—| Maske fox _acesrisi hon use ok _Consunphioin —_
—| that | __ane—ena e
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| Product fox_pesonal_conaumptien, -
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ee
ide ie
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product A don't Conside.busging :
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) | The _model_paovi heiy he clitesent—
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=
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f2 Potential Peoductr oa
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———|evignt dd tn its _patelut—in — Hine feat -——$
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flees oe satistoction *Tmpwove Cutomes
“| Appeal > mex Coste. a Acheronhe ec pt Sige
phe deveepment of orginal Pree che. proctuct ice
&sewice_Apm oie, -Similoy_oneg.—
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provements, panduct medifteation ind neue
____| hen; ao ~ Seon product develepmeat $F
oe
ie eo
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j e
dea Seneratin ~ sykmotic_ each OS new Pro duct
idea. intemal_and pdeinal_ ee
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q
___| Teo. -Sexeening =1 To: differentiote hetoe
poox ideas
oe
en_gbod fg
|
repre rere| Maukeli = Designing on intial _menketin
Devdopmerts> “shee fis new Sect
: bane 00 _prrduct— Com ces
: aie poxss Tange _mmoaket + Valine —
ph proposition © Sales, profit. OMEe
- Busineuy Andlyain — A wxoview of the sales >, Casts
Rs A New
2 | | pectic to _find sect _udheHner
Ot fs ohieiene
e a eters
» | ficduct __= Developing Prccluct conc: 2
jo _|__ Development. __into 0p pyc? ee
2 pete te gt fnmueees ee tuAned into.
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z =i Ra) dept
4 $$
a Sg Leer = Stog._in_eobich_the fie Atk
° | eon ——_prcpased_mouket neta _QA@
P —tealedl in Peso stig —
2 s - _ 4
2 _| Commencialization - Tnoduction Aew product iar
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3 Coteqpeies Neco—Paodtux ae
os —_—_——— = =
ee —_____— =
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= 4
“| Hest to Laedig, Na ucts
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Thexense_ rong {he
Technolegical_adwancemen* ¥
es
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wessficahen at
&
+] Risk a
Tot ¢ geBrodick Lide Cyele————
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_| Launch “}p_woithdsoun\—from_the movke+ ond
es helps in -anolyria_of_prodluct _wange——— ee
“lag the cease of product ‘soles Onc
| profise over its Lifer — _
| aoe a
i | Stags ——§ a
Pe Tataeduiction = New prndiuck io iestclia amutealierad
te ® ——Fimade avaliable fox ponchone Promotion spending—
Pe ae
eT ean ae cine pthcgenies AT
Pe ae
ee :
pS
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ee ~
a i 4
os * Sappok 4 _prtnerve Hoe _paodluuc
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ee)
oe Boston Consuting Ganup [BCG i
ea aaa eeepc er eer gare agree ICI s 4
= pits ! be ge a
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es
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ign __Mankek shane [ms] ___1 ou, ___&
|) sn = ign Ok pe
[_ 2a pmenotions =
li e«
| Cosh coua= tin MS Ales Min Thee 19 ooMas a al
p ,_—
a Product jae
‘Maske 2 = Retina ng cay goer rma Soa io
Reoducie = Developnenent Asal of new product —
z [Develnpamedt—ia exsisting mantle + __——— a
es
= | Mouke _- Strategy of selling —exsish, 4 —pamalucts
me Developement __in_nevo.
| Diewitentinn = Ge SE diteant “pod in.a pew
= | mascot segment —_____§ as
VoboLeedd
iService
4
= Seavice_uta on octiviby.. deneht o& satisfaction offered _¢
‘
4yx_Sale thot sis ichong ble
‘
= a
| Charockisticc of Service : 4
Service Canact be 4
Connor be gen, felt Seprare form dwhy ‘
defo Parchose Pert {
Jntangibility Insepanobi lity ‘
Sovsit e
Vousiola i
Soli, of doula
|__| depen on 1h provide
inteachhR Moakehng
CTeaining service employers o>+)
TUBIOME TAFRNOCHEN,ete ates ioe a
Sopite in intangisle “hetcrogeneoua -
— |Pretuck =
2 Price — — Pay “peed 2. to include Lolpeua A
free
Place - Th [The leatien of sevice provide vey a
Posmmton = Seiten con te eonily —Atplisaled hence —
—prrmoactiona —OAe an USP —
| People = Defini ince a _seavice ita ianepeobl
= a a
ce % = i pondouda ove to be
Peo pacviched yo all fe
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Fm | upical Evidence seas is lenge a_nobwe,.
y—_- _ko_incompoxate tang ible
rm products
CG ——
| Pa envice Delivaay Perera ql a
iZ J - 2
3 aS
GS —__—
ma
I Be ae ——|__Compeditns Anal yasn ai
Tentigag hoy compels. acing tein abet vas
Stsodegier, Srxengtne and corckné and_Aeaction patttam
_Compettoss Dynamic ————
Fin a net af actioun aad Aenpoanes taken by-
fll fms thot CAC Competttoxccolthin a —_panticollas
_| mance. - = =
=e Eg fet oaahticg Staodgay 5
+ Linchapreneciia| ule ek oe ns
Ct ‘ -
Company losen its extotivity ond tb. ne
nr& ae —foan i hadk ,
OPERNEMASKI = KnCouaging CrrploeUnique market eget
=| Te helps then creole brand aon
|>| _Diffrentiotion focus strategy
Siemilaa to differen ction
[sok bo ¥n_attenp: 40 _highligh>—
| attaroutes de feakunea— oun
i Mac} —O-
+ inven appeatlag— :
-Segmeant_aad. _doto aot —pmowtire 2
’ : ia gene :
Lead erslup Stsaregy a
Unigase proaliuck
pectic poovket
dhe price
e
2 Been
2 *K| Customer Tvkiancicey
oO | Cxeabing Superior roducs frre Ane Market sey ment
a __|erach_specialisen igi ee coal needa
eens am é
» 3 | Prncuuct Leadership as
B __* | Consponuy _paoviclts superior value by offering
rut | Continous treqen, —of lading edge -PrOcluchs s
e Contingury —_ianovation.
=
> eT, ie
> — Se
-
, i se
a artese
Bther Competitive Stvotegien
é ——> | Mouket cag a 4
Lncsenine wvaalcet chose in WS ada
pasate Thisia_dont in_seduce the moalcet shone of 4
| moaket leader an \-Conbe_done-ia_tat___¢
fo
|B = Rian ough ging
“Peak Md Mick 26cm tesa
tla canal eapesfiming eke
Le offering leer _price better 9 sAality
ee
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= EneirsClement = Combination of Frontal AFlank
~ Gerenilla Markel 4,
TATVKR RARE
|Maaket Follower Strategies
[AL stannes 4p fiers thot wants to hold its hone _
ecg stata mtekieg fhe oat
A_moaleer follower Ceams fren “maaker leader's
a —[ bepenenee and can _¢ Copy FOS Inaprove tat Pioclueh
tatough -120_invesinentat
+A follower has +o find -balance_ba following closely
| eae WIA Condumes —andl far acu, to avid)
AC Nadiwvvvvweeee
Mower Nicher Stsattgies —
A too thot “sewer Si genal a
cae “overlook
ry idea) niche eto oy 2noug
|Stone of
specialize -
ny uae ee SS
‘Caaphoenth aie, cpeciic. peda, ee
dno othe, —_—
rn “10 be mm A