LG B2B ThinQ Home Solution

Introdcution
Global Network
AI Research Lab Regional offices

Moscow
Frankfurt
Toronto

Korea (HQ) Santa Clara

New York
Seoul
Dubai
Bengaluru
Singapore

Sao Paulo

(2023 Base)

Workforce 74,266 Global operations 141

Korea : 35,825 Global : 38,441

Structure

H&A
Home Appliance &
Air Solution CEO North America
Latin America
HE Europe
Home Asia
Entertainment Middle East & Africa
Companies Regional
Platform offices
VS Biz. Center
Vehicle LG ThinQ
Korea Sales &
component Marketing Company
Solutions

BS
Business
Solutions
Business Overview

Home Appliance & Air Solution Home Entertainment

Vehicle Component Solutions Business Solutions

Why LG?
Smart Home Trend

Developers: Can't Afford to Ignore Smart Home

1. 81% of homebuyers list smart home as their most desired new home feature
- More than 65% of US Homebuyers are willing to pay more Study by Coldwell Banker

2. Smart Home Technology is No Longer a Nice to Have

- At least 15% of households worldwide would have at least one device by 2023 Study by Hippo

3. Offering Smart Home Technology Isn't a Risk but an Opportunity

Tenants or Home Owners: Three Unique Factors to Consider

1. Convenience
- by integrating multiple smart home products into a unified experience or learning from patterns

2. Safety and comfort

- Peace of mind comes from feeling like people are in control and protected while they’re at home or away

3. Energy efficiency
- McKinsey study highlights three common energy behaviors that homeowners are worried about:
• 51% admitted to leaving lights on in rooms
• 41% have left appliances or the TV on even when not in use
• 35% left the air conditioner running even when it's comfortable
LG Smart Home as ThinQ

Present

Connectivity Reactive Proactive + Full package

Connected Home Smart Home Future Home

• Simple Connect Interlocking Control

• Separate Control

Security Home Auto Media IoT device Mobile

Robot

Appliance Entertainment
Media ThinQ Generative
AI
Platform

Home Auto Health Data

Appliance Entertainment Communication Health Energy

 Smart Home Pain Point & Solution

HVAC Home Automation Third Party

& Appliances & IoT Things Service
Device Control Individual and Community,
& Monitoring public area Concierge

Current ‘smart home’ is not smart

There are many remote controls and apps in one house.
A/C Washer Dryer Ref Oven Robot Lighting Door Door Motorized breakfast GX/Yoga Community Multiple services have been applied for the purpose of
Control Bell Lock Curtain service Class Reservation
making life easier, but it feels inconvenient to manage and use.

Parking CCTV Energy Smart Citizen Management Application for

Door Meter Outlet vote fee inquiry complaint

LG ThinQ Home

1 One Integrated App “ Convenience ↑”

Smart APT

Community Center
2 Short Icon for your property “Brand Image ↑”

3 Expandable services “Unlimited Community

ENTRANCE B1
& O2O partners”

4 Stable management “ Quick issue response

and maintenance”
ThinQ Home Service Configuration
Property Reservation for Call Elevator/
Visitor’s Car Parking Emergency
U
S
E
3’rd Party
R
Server
I
N
T App
E C
R o
F m
A m
C o
n
Elevator Parking Parcel Mobile Key CCTV
E O & M Dashboard
LG ThinQ Home
LG Wallpad
Home Automation
ThinQ
Platform
Home
Hyundai HT Control
H
On-Premise o
Server u
s Heating Lighting Ventilation Outlet Gas
Voice Recog. e
h Notification
Platform (TBD) o
l
d
Visitor Notice Remote Metering Electricity, Water
LG
Platform
O & M Dashboard
Convenience Service Community O2O
① ThinQ Native (Common)
② ThinQ Connect (Legacy)
Community/
Service Platform
A
p
p Partnership Board Vote Bills Facility Moving CleaningTutoring Laundry
l A/C Air Purifier ① APTNER
i ② HT Beyond
a ③ O2O
n
c
e W.M Dryer Ref.
Business Model For Dat Xanh Group

With LG ThinQ Home App, you can control home appliances including air conditioners, manage home automation solutions,
and use community services in order to increase Dat Xanh brand image and easy to selling house.

Home Automation Solutions(Hyundai HT)

Appliance

Motorized Lighting Camera Door Lock

Curtain Control Air Conditioning Washing Ref Oven Robot
Key Value Propositioning Machine
1) Integrated control with one app
- Providing convenience through integrated apps App
rather than individual apps for each service
2) Shortcut Icon for your property
- Enhancing brand power with own Image
Parking Door CCTV Energy Meter Smart Outlet 3) Expansion of living services
- In addition to basic device control
(appliances, lighting, elevator calls), community
and O2O service are expandable
4) Stable and trustable service
Community Service
- Global top level quality control/maintenance system
- Quick issue response: Sensitive issues
Community Reservation such as personal information protection,
breakfast service Android/iOS policy changes, etc.
IoT Device
GX/Yoga Class Application for complaint 5) Cost savings compared to operating own app

Management fee inquiry 6) High user satisfaction

Citizen vote
- Play store 4.7 points, App store 4.5 points

LGE Partners
Business Model Option Sales for House Owner

Option sales is one of business model for house can configure a smart home
according to their needs.

LG Products Hyundai HT IoT Customized Smart Home

Motorized
Wall pad Camera Curtain

TV A/C Air Purifier

+ Heating Lighting CCTV 〓
Digital Gas Smart
W.M Dryer Ref.
Door Lock Sensor Outlet
Smart Home Scenario(1)

“I want to play games with family + + +

on the big screen.”

Console Game Together

Immersive enjoyment on the big screen

+
ON / CLOSE ON
Mode Execution (environment changes)
 It's inconvenient to have to adjust the  The curtain closes automatically when you  It recognizes the contents and operates
curtains and lights whenever playing games turn on the TV and run console game mode,. lighting to increase immersion in the game.
together with family on the TV screen.

“I want to have a comfortable

environment when waking up and + + +
watching TV.”

Morning Routine
For having refreshing morning

+ + +
ON ON OPEN ON

 It's inconvenient to open the curtains and  The TV turns on and the curtains open  Lightings turn on
turn on the lights to wake up every morning. automatically at a set time.
Smart Home Scenario(2)

“I want to enjoy movies in an + + +

immersive way.”

Home Cinema
Change mode for movies

+
ON / CLOSE ON
Mode execution (environment changes)
 It's inconvenient to have to close the  the curtains close automatically when  recognizes the contents and operates
curtains whenever watching a movie on TV. turning on the TV and changing cinema mode. lighting to increase immersion in watching
movies.

I want to safely take care of kid + + + …

who is home alone.
Kids Safety Zone 현관 CCTV
손님이 왔습니다.
Always check on your child’s safety

Alarm to parent

Watching Curfew Visit

history History
 Use the app to find out if your child is  Notify to parent app when child arrives at  check through app and TV screen when
watching TV at home and for how long home visitor comes
 Smart Home Scenario(3)

“I want to receive notifications with + + + …

light rather than sound.”

Shutdown alarm with lighting

Lighting alarm instead of sound

upon upon ON
completion completion

 It is inconvenient to hear notification  The light notifies you that the washing is  You can receive appropriate notifications in
sound when the baby is asleep. complete when the washing is finished a quiet atmosphere by setting lights for each
device and situation.

“I want to make an atmosphere …

+ + +
like a home bar.”

Party Mood up
Transform your home into a party
atmosphere.

+ +
Mode Motion ON Close
Execution detection
 The door color of the Mood Up refrigerator  When party mood up mode is activated, the  When running the mode, lights/curtains are
changes to create a home bar atmosphere. color changes in response to people's also closed to maximize the home bar
movements. atmosphere.
 Smart Home Scenario(4)

“I wish the air purifier would

automatically stop working + + + …
when I open window for ventilation.”
Ventilation and Air Purifier
The air purifier stops when ventilating

+
Open OFF OPEN

+  It is inconvenient to turn off the air purifier  The air purifier stops when the window is opened  The curtains/blinds also open/close when the
Close ON Close every time you ventilate the room and  The air purifier operates again after closing the window is opened/closed
then turn it on again after ventilation. window.

“I want the air conditioner and fan …

+ + + +
to turn on/off at the same time
at a scheduled time.”
Cooling Synergy
When the air conditioner is turned
on, the fan works automatically.

ON ON ON

 When you turn on the air conditioner, you  When the air conditioner is turned on, the fan  When the air conditioner is turned on, the
should also turn on fans, but it is annoying also runs. ceiling fan also operates.
to press them individually.
LG ThinQ Home Mobile Application

LG ThinQ Home App supports both iOS and Android.

Control of Smart Home Appliance

Scenario Setting
• Control and monitoring various LG smart appliance
• Applying various service of
Appliance+IoT+HomNet device
• Cinema, Cooling, Air quality control,
HomNet Device Control Security, Pet care, Family care

• Control by Mobile App and Wallpad to HomNet IoT device

Voice Control
Shared area management service • Integrated Google Home and Naver Clover
• Energy control, housing management cost, parcel
• Vehicle location, Vehicle access history management,
Visitor history management
Community Service
• Community facility reservation
02O and Shop house New service (Gym, Swimming pool, Screen golf)
• Provide 02O partners related service
• Shop house promotion coupon and advertising service

Residence Management Service

Applying Customer’s Requirement • Management office

• Applying new service through LG ThinQ Home

 Functional capabilities overview, interpretation and experience
LG ThinQ Home App supports both iOS and Android.

Home IoT Home Appliance

Air Conditioner Air Purifier

Good

Robot Cleaner Syler

Waiting

Washing Dryer
Waiting Waiting

My Home Information
Reference Site

In Korea, Approximately 129 property sites (120K households) are currently in use.

(Seoul) Limitio 48
(Namyangju) i-Park Suite
(Hanam) Misa Paragon
(Seoul) Lepiere
(Anyang) Urvine First
(Seoul) Songpa Lotte castle (Pyeongchon)Centum First
(Hwansung) Paragon
(Seoul) DMC SKView i-Park Fore
(Chuncheon) Easy the won
(Seoul) Sewoon officetel
(Incheon) Truel Eco city
(Daegu) Paragon Prestige
(Incheon) Purgio (Daegu) Purgio Hilstate
(Incheon) Gran Hills Kangwon 3 (Daegu) Purgio the shop
(Gwangmyeong) Purgio (Daegu) Woobang
Metropolitan 66
(Gwangmyeong) Lotte castel SK View
Chungcheong 23
(Gwangmyeong) Purgio Forena (Busan) Lotte Castle
(Busan) Hufore
(Seoul) Hanyang Sujain Gyeongsang 28
(Busan) Ocean Life
(Busan) Sangji Haewoondae
Jeonrado 6
(Asan) Techno Valley
(Changwon) Lotte Castel
(Cheongju) Paragon Central

(Gwangju) Nongsung
Jeju 1
Thank you