ASSIGNMENT NO: 2
Name: Qudsia Riaz
Class: BS IT Shifted Morning
Roll No: 10410
Semester: 8th
Subject: Principles Of Marketing
Submitted To: Sir Azeem
GC University Faisalabad
Question: Difference Between Vision & Mission.
Vision Mission
1. A vision statement outlines the desired 1. A mission statement defines the
future state or long-term goal of the fundamental purpose or reason for an
organization. organization's existence.
2. It provides a clear picture of what the 2. It describes what the organization
organization aims to achieve or become. does, who it serves, and how it
accomplishes its goals.
3. It is aspirational and inspirational, 3. It serves as a guiding principle for the
motivating stakeholders and guiding organization's operations, strategies, and
decision-making. priorities.
4. Vision statements typically focus on 4. Mission statements are more concrete
the broader impact or contribution the and actionable, outlining the specific
organization seeks to make to society or activities or services the organization
its industry. provides to fulfill its purpose.
5. Vision often appeals to a broader 5. Mission is primarily directed towards
audience, including employees, internal stakeholders, such as employees
customers, investors, and the community, and management, providing clarity and
aiming to inspire and align stakeholders. direction for their roles and
responsibilities.
6. Vision tends to be more enduring and 6. Mission may evolve over time to adapt
less subject to change, providing a stable to changing circumstances, market
foundation for long-term planning. dynamics, or organizational priorities.
7. Vision inspires and motivates 7.Mission guides day-to-day decision-
stakeholders by painting a compelling making and actions by defining the
picture of the organization's future organization's core purpose and values.
success.
8. Vision typically encompasses broader, 8.Mission is narrower in scope, focusing
overarching goals that may extend on the specific activities, products, or
beyond the organization itself. services provided by the organization.
