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AWARDED AS BEST DIGITAL
MARKETING ACADEMY IN

www.brandmonkacademy.com TAMILNADU
ABOUT
Brand Monk Academy

Brand Monk Academy stands as the sought after

institution for Digital Marketing training in TamilNadu.
Since our inception in 2018, we have empowered over
2000+ professionals, including CXO’s, CMO’s and
several Digital marketing professionals from various
larger organizations such as TCS, Freshdesk, Zoho,
Byjus, Target and several Startup organizations. With
over 65000+ Digital Marketing class room training
hours and counting, we are also launching our E -
learning portal to help enable leaners from anywhere
and anytime. With a mission to make Digital marketing
available and accessible for our learners in their own
native language. Brand Monk Academy has left an
indelible mark across learners. We are the distinguished
training partner Recognized by Skill India, NSDC and
MSME, Govt. of. India, entrusted with honing the skills
of their agencies & partners. Step into the world of
endless possibilities with Brand Monk Academy, where
learning meets innovation and success becomes a
reality.
 Vision &
Mission
Vision

India’s problem is not unemployment; it is unemployability’,

our vision is to make ‘EMPLOYABLE’ in this digital era. We
also Empowers the individuals to unleash their creative
potential and thrive in the ever-evolving digital landscape.

Mission
Empower individuals with cutting-edge digital marketing
knowledge.
Foster a supportive and industry connected learning
environment.
Cultivate innovative thinking and problem-solving skills.
Nurture a vibrant community of like-minded digital
marketers.
Drive positive change and impactful transformations in
the Digital marketing industry.
Create compassionate and empathetic leaders who make
a difference.
Embrace continuous growth and adaptation in the ever-
changing digital landscape.
Leave a legacy of success, driven by love and belief in our
students' potential.
Support the government college students, Rural
Background Aspirants and Married women’s
Why
Brand Monk Academy?

1 20 years of industry experience

2 100% placement Assistance
3 Industry oriented curriculum
4 23+ Industry experts
5 100% internship guaranteed
6 5000+ career transformed
7 Work on Live projects
8 MSME Accreditation
9 Skill india and NSDC Certificates
10 Google and Meta partner
 Celebrity Trainers

Arun kumar V Sangeetha S Abishiek

Founder and CEO Director - SODME

Dharneedharan Aravind
Founder - Social Egale Vice President
Startup TN

Amit kumar Sameer R G Nawin

Co - Founder - Server cake Founder - By the Startup Founder - Startup payanam
Message From
Director
As the Director of a Brand Monk Academy, I would like to welcome you to our program.
The digital marketing landscape is constantly evolving, and we are dedicated to
providing you with the skills and knowledge you need to succeed in this exciting and
dynamic field.

Throughout our program, you will learn the key concepts and strategies of digital
marketing, including search engine optimization (SEO), pay-per-click advertising
(PPC), social media marketing, content marketing, email marketing, and more.

We will also help you to understand how to analyze and measure the performance of
your marketing campaigns, so you can make data-driven decisions and continually
improve your results. Our faculty is made up of experienced industry professionals who
have a deep understanding of the digital marketing landscape.

We will provide you with hands-on training, real-world case studies, and
opportunities for networking with other professionals in the field. In addition to
learning from our faculty, you will have the opportunity to work on real-world projects
and to participate in internships with companies in the industry, which will help you
gain practical experience and make valuable connections.

As you progress through our program, I encourage you to take advantage of all the
resources and opportunities available to you, and to stay up-to-date with the latest
trends and developments in the field. With hard work, determination, and a passion for
digital marketing, I believe you can achieve great success in your future career.

Good luck on your learning journey!

Regards,
Ajeeth R
Course Curriculum
Digital Marketing Program
( Advanced )

Core Module

1 Marketing fundamentals and it’s concept

Definition and Scope of Marketing
Evolution of Marketing
Importance of Marketing in Business
Micro and Macro Environment
Understanding Consumer Needs, Wants
Introduction to Marketing Research
Research Methods
Market Segmentation
Target Marketing
Product Strategy and Development
Pricing Strategies and Tactics
Promotion: Advertising, Public Relations,
Sales Promotion
Place (Distribution) Strategies
Integrated Marketing Communications
(IMC)
Marketing Channels and Distribution
Marketing Collateral: Brochures, Flyers,
Catalogs
Managing Customer Relationships
Ethical Issues in Marketing
Case studies and real-world examples
Course Curriculum
Digital Marketing Program
( Advanced )

2 Neuro Digital marketing and Marketing

in a Post-COVID World

Introduction to Neuro Digital Marketing

Brain Processes Information and Makes
Decisions
The Role of Emotions in Decision-Making
Neurological Factors Influencing Buying
Behavior
Eye-Tracking Studies and Heatmaps
Functional Magnetic Resonance Imaging
(fMRI) in Marketing Research -Tools
Electroencephalography (EEG) and
Consumer Insights - Tools
Biometric Measurements for Emotional
Response Analysis
Cognitive Processing of Visual Information
Designing Attention-Grabbing Digital
Content
Using Color Psychology in Website and Ad
Design
Creating Emotional Connections with
Customers
Storytelling and its Impact on Consumer
Brain
Leveraging Social Proof and FOMO (Fear of
Missing Out)
Course Curriculum
Digital Marketing Program
( Advanced )
Introduction to Neuro Digital Marketing
Ensuring Ethical Use of Neuromarketing
Techniques
Addressing Privacy Concerns and Consent
Transparency in Collecting and Using
Neuro Data
Analyzing Successful Neuro Digital
Marketing Campaigns - Case studies
Identifying Key Neuromarketing Strategies
in Real-World Examples

3 Web Technology & HTML / CSS

History of Web, WWW, Internet and
Network
OSI Model and Data transfer
Protocols and it's implementation
Web Terminologies
Servers and Data centers
Architecture of Search Engine
W3C and ICANN
Course Curriculum
Digital Marketing Program
( Advanced )
Introduction to HTML
HTML Structure
CSS and it's types
Basics of JavaScript
Basics of PHP and Database

4 Domain and Hosting Technology

Domain and its introduction
DNS and it's mapping
Hosting and it's types

5 No Code Technology and WordPress

Introduction to no code Technology
Introduction to WordPress
Integration and server management
Plugin and it's operation
Theme editing
Web optimization
SEO Plugin
Course Curriculum
Digital Marketing Program
( Advanced )

6 Wix
Theme Optimization (*)
Design and Development (*)
Social media integration

Specialization Module

7 Search Engine Optimization

Understanding Keywords and Key phrases

Importance of Keyword Research
Tools for Keyword Research
Long-Tail Keywords and Intent
What is SEO and Why is it Important?
How Search Engines Work
The Evolution of SEO
ON Page SEO
Technical SEO
Checklists in SEO
Understanding Backlinks and Their
Importance
Course Curriculum
Digital Marketing Program
( Advanced )

White Hat vs. Black Hat Link Building

Guest Posting and Outreach Strategies
Social Signals and their Impact on SEO
SEO Analytics and Measurement
SEO Audits and Troubleshooting
Content Management Systems (CMS)
Future Trends in SEO
Wordpress SEO

8 Local Area Digital Marketing

(Google My Business)

Understanding Local SEO

Google My Business (GMB) signals
Creating and Claiming a GMB Listing
Understanding Local Keywords
Local Search Ranking Factors
Localizing Website Content
Local SEO for Multiple Locations
Local Citations and NAP Consistency
Online Reviews and Reputation
Management
Analytics and Report
Course Curriculum
Digital Marketing Program
( Advanced )

9 Search Engine marketing (SEM)

Introduction to Search Engine Marketing
(SEM)
Google Ads Platform Overview
Keyword Research and Selection for SEM
Campaign Structure and Ad Formats
Ad Auction and Quality Score
Ad Targeting and Audience Segmentation
Display Advertising and Remarketing
Shopping Ads and E-Commerce
Campaigns
Tracking, Analytics, and Conversion
Tracking

10 Google and Advanced web Analytics

Introduction to Google Analytics

Setting Up Google Analytics
Navigating the Google Analytics Interface
Basic Reports and Metrics
Understanding Audience Data
Course Curriculum
Digital Marketing Program
( Advanced )
Acquisition and Traffic Sources
Behavior Analysis
Conversion Tracking and Goals
Segmentation and Custom Reports
Real-Time Reports
Analytics Intelligence and Alerts
Site Speed Analysis
Reports Export and Sharing

11 Social Media Management

Introduction to Social Media Platforms

Social impacts
Needs of social media
Setting Up Social Media Profiles
Content Planning and Creation
Posting and Engagement Strategies
Visual Content Creation
Hashtag Strategies
Branding management
Community Building and Management
Handling Customer Feedback and Crisis
Course Curriculum
Digital Marketing Program
( Advanced )

12 Facebook and Instagram Ads

Introduction to Facebook Ads

Setting Up Business Manager and Ad
Account
Ad Campaign Objectives
Target Audience and Audience Insights
Ad Creative and Formats
Ad Copy and Messaging
Ad Placement and Formats
Budgeting and Bidding Strategies
Ad Scheduling and Delivery
Ad Targeting and Custom Audiences
Pixel Tracking and Conversion Events
Split Testing and Optimization
Retargeting and Dynamic Ads
Performance Tracking and Reporting
Ad Policy and Compliance
Scaling and Advanced Strategies
Case Studies and Real-World Examples
Future Trends in Facebook Advertise
Course Curriculum
Digital Marketing Program
( Advanced )

13 Content and Prompt Engineering

Introduction to Content Marketing
Content Strategy and Planning
Audience Research and Buyer Personas
Content Creation Techniques
Content Distribution and Promotion
Content Analytics and Measurement
Creative Prompt Generation
Using Prompts for Writing and Content
Creation
Prompt Engineering for Creative Projects
Collaborative Prompt Engineering
ChatGpt and Future trend

14 Email Marketing

Email Marketing Strategy

Building and Growing Email Lists
Segmentation and Personalization
Crafting Effective Email Content
Call-to-Action and Conversion
Optimization
Email Analytics and Reporting
Course Curriculum
Digital Marketing Program
( Advanced )

15 LinkedIn Marketing

Introduction to LinkedIn Marketing

Creating an Effective LinkedIn Profile
LinkedIn Company Pages
Content Strategy for LinkedIn
Creating Engaging LinkedIn Content
LinkedIn Engagement Strategies
LinkedIn Groups and Communities
Using LinkedIn for B2B Lead Generation
Personal Branding on LinkedIn
LinkedIn Networking Strategies
Using LinkedIn for Job Seekers
Case Studies and Success Stories

16 YouTube Marketing

Introduction to YouTube Marketing

Creating a YouTube Channel
Content Strategy and Planning
Video Content Creation Techniques
Video SEO and Optimization
Thumbnails and Video Design
Engagement Strategies and Audience
Building
YouTube Analytics and Insights
Course Curriculum
Digital Marketing Program
( Advanced )

17 What's app Marketing

Introduction to WhatsApp Marketing
Building a WhatsApp Marketing Strategy
Creating Engaging Content
Building and Managing Contact Lists
Campaign Types and Automation
Crafting Effective Calls to Action (CTAs)
Leveraging WhatsApp Business Tools
Analytics and Performance Measurement
Compliance and Privacy
Case Studies and Best Practices
Tools and Whatsapp API

18 Funnel Building and Lead Gen

Introduction to Funnels and Customer

Journey
Funnel Strategy and Planning
Creating Awareness and Attraction
Generating Interest and Engagement
Nurturing Leads and Consideration
Closing the Deal: Conversion Tactics
Post-Purchase Experience and Retention
Tools and Case studies
Course Curriculum
Digital Marketing Program
( Advanced )

19 Copywriting
Copywriting - Introduction
Knowing Your Audience
Crafting Compelling Headlines and others
Copy for Social Media and Ads
Storytelling in Copywriting
Editing and Proofreading
Building a Copywriting Portfolio

20 Marketing Automation

Introduction to Marketing Automation

Setting Up Marketing Automation
Lead Scoring and Nurturing
Social Media Automation
Analytics and Reporting
Integrating Marketing Automation with Sales
Advanced Marketing Automation Strategies
Compliance and Best Practices
Future Trends in Marketing Automation
AI and Machine Learning in Marketing
Automation
Course Curriculum
Digital Marketing Program
( Advanced )

21 Video Creation and Personal branding

Defining Personal Branding

Importance of Video in Personal Branding
Understanding Your Personal Brand
Self-reflection and identification of key
traits
Aligning personal values with brand
messaging
Video Content Strategy
Identifying target audience
Crafting a compelling narrative
Video Creation Tools and Techniques
Overview of video creation tools and
platforms
Basics of shooting, editing, and producing
videos
Visual and Aesthetic Considerations
Creating a visually appealing brand
identity
Incorporating branding elements into
videos
Scripting and Storytelling
Crafting a compelling video script
Using storytelling techniques for impact
Course Curriculum
Digital Marketing Program
( Advanced )

22 Design communication and Canva

Introduction to Design Communication
Graphic Design Basics and canva
Typography and Text Design
Color Theory and Palettes
Visual Elements and Icons
Image Editing in Canva
Creating Social Media Graphics
Designing Marketing Collateral
Design Trends and Inspiration
Design Engineering
Introduction to Canva
Getting Started with Canva
Basic Design Tools in Canva
Working with Images and Illustrations
Typography in Canva
Templates in Canva
Collaboration in Canva
Exporting and Printing
Advanced Features in Canva
Best Practices in Canva Design
Case studies of effective designs created with
Canva
Course Curriculum
Digital Marketing Program
( Advanced )

Elective module

23 CRM and CMS

Introduction to CRM
Benefits of CRM
Key Components of CRM
Customer data management
Sales automation
Customer service and support
Choosing the Right CRM Software
Evaluating business needs
Exploring popular CRM platforms
Implementing a CRM System
Planning and strategy
Data migration and integration
User Training and Adoption
Training employees on CRM usage
Encouraging user adoption and engagement
CRM Analytics and Reporting
Tracking key performance indicators (KPIs)
Generating and interpreting reports
Customer Segmentation and Targeting
Course Curriculum
Digital Marketing Program
( Advanced )

24 Data privacy and Ethical practices

Data Protection Laws and Regulations

Overview of global data protection laws
(e.g., GDPR, CCPA)
Understanding regional variations and
compliance requirements
Personal Data and Sensitive Information
Identifying types of personal data
Differentiating between personal and
sensitive information
Data Privacy Principles
Transparency and notice
Purpose limitation
Data minimization and relevance
Consent and Permissions
Obtaining and managing user consent
Consent for different types of data
processing
Data Security Measures
Encryption and pseudonymization
Access controls and authentication
Data Breach Response and Notification
Developing a data breach response plan
Legal obligations and notification
procedures
Course Curriculum
Digital Marketing Program
( Advanced )

25 Domestic and International

Free launching
Introduction to Freelancing
Definition and characteristics of freelancing
Trends in the gig economy
Identifying Freelance Skills
Self-assessment of skills and strengths
Identifying marketable services
Creating a Freelance Business Plan
Setting goals and objectives
Defining target clients and niche
Building an Online Presence
Creating a professional portfolio
Developing a personal brand
Freelance Platforms
Overview of popular freelancing websites
(e.g., Upwork, Fiverr)
Creating a compelling profile
Setting Freelance Rates
Determining fair and competitive pricing
Strategies for pricing projects
Pitching and Proposals
Crafting effective pitches and proposals
Strategies for winning clients
Contract Negotiation and Agreements
Course Curriculum
Digital Marketing Program
( Advanced )

26 Open Elective 1 - Resume Building

27 Open Elective 2 - Soft Skill Training

28 Capstone project 1 - SEO

29 Capstone project 2 - Social Media

30 Capstone project 3 - Design

Engineering

Final Examination

Certifications

Internship
Additional Information about
Digital marketing program
( Advanced )

1 Duration of the Course - 3 Months

2 Peer Learning Period - 2 Months

3 Internship Period - 1 Month

4 Hours per day - 2 Hrs

5 One on One Mentorship

6 10 Case studies

7 30 Certificates

8 Total Fees - 40,000 + GST 18%

9 2 Installments available
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brandmonkacademy@gmail.com

www.brandmonkacademy.com

2nd floor, Nishanth Plaza,

E Venkatasamy Rd, R.S. Puram,
Coimbatore, Tamil Nadu 641002

Coimbatore Chennai Madurai