Certification Program in
DIGITAL MARKETING
Course duration: 5 months
About Us
upGrad Campus is a
video learning platform
for online education,
with certificate courses specially curated for college goers
and young adults. As an affiliate of upGrad, India's largest
online higher education company, Campus's goal is to make
every graduate job ready, with professional skills and practical
know-how for sought-after fields of work.
Our aim is simple: We strive to create
high-impact, hands-on experiences
that prepare learners for meaningful
and productive careers.
Ronnie Screwvala
Co-founder and Executive
Chairman, upGrad
Why Choose
Digital Marketing?
Digital Marketing is a constantly evolving field, and a career in Digital Marketing
has great potential for exponential growth. With traditional marketing taking a
backseat and ‘all-things-digital’ being the new normal, brands and consumers
meet, engage, and transact online. Digital Marketing roles are among the top
ten in-demand jobs globally. Undoubtedly, work opportunities in Digital
Marketing are abundant as well as versatile and creative in nature.
Succeeding as a Digital Marketer in the highly competitive world requires
great command over the latest digital technologies, tools, and strategies.
Who should sign up for
our certification course?
If you are an analytical thinker and problem solver, fascinated by the
latest developments in the Digital Marketing world, this program is for you.
This learning opportunity is ideal for students from any educational
background who want to kickstart their career through hands-on
knowledge in Digital Marketing and build a successful career in it.
Why Become a
Digital Marketing
Professional?
Rapid Industry Growth
The global Digital Marketing market that was valued at
around USD 305 billion in 2020, is further expected to witness
an incredible growth, displaying a CAGR of 17.6% and attain
USD 807 billion by 2026.
Umpteen Job Opportunities
Since the pandemic, brands are increasingly seeing the
benefit of utilising Digital Marketing to reach their
audiences. Furthermore, there are several facets to Digital
Marketing, each with its own line of opportunities. Social
media, email marketing, content strategy, SEO, analytics, all
form a part of the Digital Marketing umbrella and are high
in demand.
Most Sought-after Role in India
According to a Goldman Sachs report, the future scope of
Digital Marketing in the Indian Internet industry is going to
be worth US$160 billion by 2025. An Indian Express report
suggests that 85% of marketers are tracking revenues
generated through Digital Marketing.
High Salary
₹ The sky's the limit when it comes to salaries in digital
marketing. The average salary for a Digital Marketing
specialist with 0-3 years of experience is Rs. 4.7 lakhs, and
can go up to Rs. 10 lakhs, as their experience increases.
High-potential Niches
Digital Marketing comes with multiple areas of speciality.
Become an expert in your chosen niche or in a combination
of two or three niches to make yourself an indispensable
candidate, and open doors to exciting global opportunities.
Why Opt For a Certificate Course in
Digital Marketing from upGrad Campus
Faculty of Industry-recognised Experts
Learn the A to Z of Digital Marketing from subject matter experts who
are well-known in the field and get smart insights from the inside world
of a Digital Marketer.
Extensive, Hands-on Curriculum
Along with setting the foundation, this curriculum also focuses on the
various Digital Marketing tools and technologies like Google Analytics,
Facebook Ads Manager, MailChimp, WordPress and more. Learn how to
create effective campaign designs, build content strategy, identify
trends and patterns in a real-life corporate scenario.
Dedicated Student Support
Strong and friendly assistance from dedicated students throughout the
program helps you clear your doubts. Attend live lectures or hang out
with them, also known as hangout sessions, where you can learn and
enjoy with subject matter experts. Be a part of discussion forums, Q&A
to resolve your queries and reinforce learning.
Employment Assistance
Get assured assistance in applying for an entry-level position in Digital
Marketing. The case studies, live projects, marketing campaigns and
proof of work will help you land your dream job.
Multifaceted Development
This program covers all the fundamental concepts of Digital Marketing
right from the various channels and metrics to crafting an integrated
marketing strategy for a business. Moreover, it also demonstrates the
best communication practices you need to follow as an efficient Digital
Marketer.
Ready Set Go - Become Job Ready
You will get many opportunities to learn industry-relevant content that
will give you an understanding of the challenges faced by brands all
over. The skills you gain in this course will not only help you enter, but
also excel in the field of Digital Marketing.
Benefits of the Program
Learn the industry-relevant skills Practice tools and technologies
Learn skills LIVE from industry experts on Learn the different Digital Marketing
a one-on-one basis and get access to tools for executing campaigns and
dedicated upGrad Campus mentors. creating content, including Google
Analytics, Google Keyword Planner,
Wordpress, etc.
Crack the interviews
Master the fundamentals of Digital
Marketing and crack the interview Build Proof of Work to make your CV
stand out
rounds to land a dream job with a
Develop an appealing portfolio and get
big brand. assistance for interview preparation with
resumé building, mock interviews and career
guidance.
Get certified
Upon completing the course, get an
upGrad Campus certificate that is sure
to improve your career opportunities.
Course Structure
Get 200+ hours of content through
Recorded videos
World class lectures on major concepts accessible
on the platform.
Live Classes
Live sessions handled by subject matter experts.
TA Sessions
One-on-one doubt clearing sessions every
weekend
Program Curriculum
Certification in Digital Marketing
Course Curriculum
Introduction to the Program Designing and Building
Succeeding in Digital Marketing
a Web Presence
SMART Framework
Elements & Design of a Website
Information Architecture and Wireframes
Fundamentals of Marketing Visual Design, Implementation and Testing
Introduction to Marketing The Hook Framework
Segmentation, Targeting and Positioning
Marketing Management through the
Concept of 4Ps
Branding, Brand Equity, Brand Models with
Examples
Digital Marketing Channels
and Metrics
List of Digital Marketing Channels
Mapping Channels to Funnel Stages
Digital Marketing Framework
Digital Media Metrics
Digital Marketing Metrics at Funnel Stages
Revenue Metrics
Case Study: Protinex
Blog Creation Project Case Study: Blinkit
Introduction to Plesk & Wordpress
Blog Guidelines Social Media Marketing
Integrating Analytics Live Project
Facebook Live Campaign
Remarketing Troubleshooting
Remarketing with Google Analytics
Remarketing with Facebook Ads Search Engine
Remarketing with Mobile Ads Optimization (SEO)
SEO Basics
Social Media Marketing (SMM)
Keyword Strategy
Popular Social Media Channels
SEO Strategy & SEO Audit
Social Media Plan
Content Optimization
Social Media Execution Strategies - Paid &
Technical Optimization
Organic
Authority
Online Reputation Management
Keyword Performance
Social Media Ad Formats
Future of SEO - Video, Voice, Mobile, Local
Measuring Social Media Performance
Organic & Paid YouTube Marketing
SEO Live Project
Case Study: Mauka Mauka SEO for Blogs
Campaign
3
Tools & Resources Email Marketing
Facebook Ads Live Project
Twitter Analytics Create Account & Audience List
Hootsuite Design Email
Hubspot Email Marketing Guidelines
SMM Tools
Google Search Console Content Marketing
Keyword Research Tools
Content Marketing vs Advertising
SEO Tools
Jobs, Skills & Companies
Content Marketing Plan
Search Engine Marketing (SEM)
Content Themes, 7A Framework
Creating an SEM Campaign
Content Calendar & Promotions
Budgeting, Bidding, Keyword Match &
Conversion Tracking Case Study: Uber
Keyword Planning
Landing Page
SEM Metrics
Case Study: Salesforce
SEM Live Project
Search Ad Campaign
Display Advertising
Types of Display Ads
Banner Blindness & Moment-based
Marketing
Email Marketing
Goals & Components
Building an Email Campaign
Email Marketing Analysis & Optimization
Tone, Subject Lines, Email Body Copy
Tools & Resources Web Analytics Live Project
Google Search Ads Analyse Data for Google Merchandise
GMass Store
Mailchimp Google Analytics Reports
Freepik
Integrated Marketing How to Be a Freelancer
Strategy in the Digital World Role and Importance
Integrated Marketing Framework Attract Clients
Integrated Marketing Communication Pricing Your Work
Building an Integrated Marketing Plan
Web Analytics Interview Questions
Introduction to Web Analytics
Marketing Analytics Data Collection
Google Analytics Walkthrough
Sign up for these add-on programs to take your career
to your dream company!
Programs to get you Guaranteed Internship/Job Opportunities
Join these programs at just Rs. 18000 or opt for these programs in combination
with the Digital Marketing Course and get 20% off!
Internship Plus Placement Plus
2 months program 5 months program
Guaranteed Internship Guaranteed Job Opportunities
Opportunities in top companies in top companies
Designed for 1st year, Designed for 4th year students
2nd year & 3rd year students and freshers
Our Placements Team will guide you in every step
towards your dream company
Step 01 Step 02 Step 03
Resume Aptitude Soft Skills
Building Training Sessions
Step 06 Step 05 Step 04
Access to Mock Group
upGrad’s Exclusive Interviews Discussions
Placement Portal
Program Details
Course starts Duration
Please refer to the website 5 months
for program start dates
Fee structure Program hours
45,000 35,000/- 200+ Learning Hours
Live Sessions every
weekend
For admissions, contact
+91 8035241332
+91 8048160842
admissions.campus@upgrad.com
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