Certification Program in
DIGITAL
MARKETING
Course duration: 5 months
About Us
upGrad campus is a video learning platform for online education,
with certificate courses specially curated for college goers and
young adults. As an affiliate of upGrad, India's largest online higher
education company, Campus's goal is to make every graduate job
ready, with professional skills and practical know-how for
sought-after fields of work.
Our aim is simple:
We strive to create
high-impact, hands-on
experiences that
prepare learners for
meaningful and
productive careers.
Ronnie Screwvala
Co-founder & Executive
Chairman, UpGrad
WHY CHOOSE
DIGITAL MARKETING?
Digital Marketing is a constantly evolving field, and a career in Digital Marketing
has great potential for exponential growth. With traditional marketing taking a
backseat and ‘all-tWordPressWordPresshings-digital’ being the new normal,
brands and consumers meet, engage, and transact online. Digital marketing
roles are among the top ten in-demand jobs globally. Undoubtedly, work
opportunities in digital marketing are abundant as well as versatile and creative
in nature.
Succeeding as a Digital Marketer in the highly competitive world requires great
command over the latest digital technologies, tools, and strategies.
Who should sign up for our certification course?
If you are an analytical thinker and problem solver, fascinated by the latest
developments in the digital marketing world, this program is for you.
This learning opportunity is ideal for students from any educational background
who want to kick-start their career through hands-on knowledge in Digital
Marketing and build a successful career in it.
Why Become a
Digital Marketing
Professional?
Industry growth 2021
The global digital marketing market that was valued at
around USD 305 billion in 2020, is further expected to
witness an incredible growth, displaying a CAGR of 17.6%
to attain USD 807 billion by 2026.
Umpteen job opportunities
Marketing jobs were in demand more than ever during
the pandemic. LinkedIn has reported a 63% growth in
marketing jobs in the last 6 months. There are numerous
full-time as well as freelance opportunities in diverse
niches for those with the right digital marketing skills.
Most sought after in India
According to Business Insider, India's digital economy is
expected to reach the $1 trillion mark by 2022. An Indian
Express report suggests that 85% of marketers are
tracking revenues generated through digital marketing.
High salary
The sky's the limit when it comes to salaries in digital
₹ marketing. According to PayScale, the average salary
for a Digital Marketing Specialist is approximately
$78614 per annum.
High-potential niches
Digital marketing comes with multiple areas of speciality.
Become an expert in your chosen niche or in a
combination of two or three niches to make yourself an
indispensable candidate, and open doors to exciting
global opportunities.
Why opt for a certificate
course in digital marketing
with upGrad Campus?
Learn from the best industry-recognised experts
Learn Digital marketing from A to Z from subject matter experts who are veterans in the
field and are all set to give you smart insights from the inside world of a digital marketer.
Intensive, application-based curriculum
Along with the essential theory-based concepts, this Digital Marketing certification
curriculum focuses on various digital marketing tools and technologies involved in
effective campaign design and content creation. The overall outcome-based structure
of this program prepares you to confidently analyse and strategise in a real-life
corporate scenario.
World-class instruction and dedicated
student support
There will be self-paced recorded sessions, live lectures, mentored learning sessions,
discussion forums, Q&A sessions, Capstone project, and much more for you to explore. A
strong hand-holding approach with unwavering student support is guaranteed
throughout the program.
Build skills and get job-ready
Learn through case studies that give real insights into the challenges faced by renowned
companies in the digital space. There will be live projects to run live marketing
campaigns and build a proof of work or a portfolio to exhibit your solid knowledge base.
All-round development
This program covers all the cardinal components of Digital Marketing right from
channels and metrics to crafting an integrated marketing strategy for a business.
Moreover, it also demonstrates the best communication practices you need to follow as
an efficient digital marketer.
Access to a pool of job opportunities:
At upGrad Campus, we provide you with a pathway to explore and apply to entry-level
roles in Digital Marketing in your chosen niche whether it is SEO Executive, Email Marketing
Executive, Web Content Developer, or something else. Our placement assistance team
ensures smooth profile building, resume reviews, employability tests, and mock interviews.
Benefits of
the program
Best mentors Tool knowledge and execution
Get an insight into the digital marketing Learn different digital marketing tools for
world from some of the best best-in-class executing campaigns and creating content -
faculty and industry leaders. Google Analytics, Google Keyword Planner,
Google Search Console etc.
Holistic understanding Build proof of work to
of digital marketing make your CV stand out
Acquire the right marketing skills, become Develop an appealing portfolio and get
an industry expert and grow your career. assistance for interview preparation with
Master skills like SEO, SEM, Social Media and resume building, mock interviews and career
Content Marketing, Branding and guidance. Get a taste of digital marketing
Marketing Analytics. with real-life industry projects sponsored by
top companies across industries.
Certificate
Get certified and improve your career opportunites.
Course structure
Live Classes
Live sessions handled by subject
matter experts.
Recorded videos
Some topics will be covered by using pre
recorded videos.
TA sessions
Unlimited doubt clearing sessions will be
provided to you.thons etc.
Program curriculum
01 DIGITAL MARKETING CHANNELS
AND METRICS
Topics covered
• Understanding the Digital Consumer
• Digital Marketing Channels
• Digital Marketing Metrics
02 CREATING A BLOG
Topics covered
• Website creation fundamentals
• Installing and Using Wordpress
• Setting up Analytics
03 SEARCH ENGINE OPTIMISATION
Topics covered
• SEO Basics
• Keywords and SEO Strategy
• SEO Strategy
• Measuring SEO Efforts
• Create an SEO Audit report and strategy to optimise upGrad's website
04 SEARCH PAID MARKETING - SEM
Topics covered
• Introduction to SEM
• Creating SEM campaigns
• SEM Reports and Optimisation
• Create an Search Ad Campaign
• Google Certification
05 GOOGLE CERTIFICATION
Topics covered
• Programmatic Ad Buying and Display Marketing
• Basics of Display Advertising
• Ad Network and Affiliate Marketing
• Ad Exchange & Programmatic Ad Buying
• Create an Display Ad Campaign
06 PROGRAMMATIC AD BUYING AND
DISPLAY MARKETING
Topics covered
• Basics of Display Advertising
• Ad Network and Affiliate Marketing
• Ad Exchange & Programmatic Ad Buying
• Create an Display Ad Campaign
07 CONTENT MARKETING (VJ)
Topics covered
• Introduction to Content Marketing and Strategy Building
• Content Creation
• Content Calendar
• Measuring content marketing: metrics
• Build an end to end content strategy for a brand
• Hubspot Certification
08
•
SOCIAL MEDIA MARKETING
Topics covered
• Establish Brand's Social Media Presence
• Create and Implement Social Media Plan
• Amplify Social Media Content
• Analyse and Optimise Performance
• Facebook Ads and Blueprint - Certification
09 EMAIL MARKETING
Topics covered
• Introduction to Email marketing
• Email campaign creation
• Email copywriting and Design
• Measuring and Optimising the email campaign
• Build an end to end Drip email campaign for a brand
• Hubspot Certification
10 WEB ANALYTICS
Topics covered
• Introduction to Web Analytics
• Google Analytics
• App Analytics
• Google Certification
11 INTEGRATED MARKETING STRATEGY
Topics covered
• Integrated Marketing Framework
• Implementing an Integrated Marketing Strategy
• Measuring the Effectiveness of an Integrated Marketing Strategy
12 SOFT SKILLS FOR A DIGITAL MARKETER
Topics covered
• Communication in Business
• Non Verbal Communication
• Oral Communication
• Effective Business Writing
Placement and
career support
Help polish your CV
ow you introduce yourself to the industry will help you in your path.
So, an impressive resume is a way to go. With constructive
feedback from industry experts, we will make sure your CV
stands out.
Make you job-ready
Mock interviews with industry experts will prepare you for
employers in the real world.
Soft skill training
We will train you for group discussions and help you work on your
presentation skills.
Get access to upGrad’s exclusive job portal
Here you can increase your chances of landing an interview with a
prospective employer by threefold.
Help you know what’s best for you
Our experts will help you identify the best-suited career
opportunities for you.
Job offers
You can secure a job after 3-6 months of enrollment with us
through our hassle-free process.
Program details
Program starting date: Please refer to the
website for program start dates
Duration: 5 months
Fee structure: `17,500/-
Program hours: Online sessions: 160
Recorded sessions: 40
Start
upskilling
today
For admissions contact
+91 8147354051
admissions.campus@upgrad.com
