ONLINE

MBA IN Get a comprehensive

DIGITAL
perspective of the digital
marketing ecosystem
MARKETING along with an MBA degree

Certication from

Global Global Faculty

24 months
Accreditation
 ABOUT AMITY
UNIVERSITY ONLINE
Amity University Online is a value-based institution with an innovative bent towards
education that impacts lives across boundaries. Through immersive technology, ground-
breaking methodology and a worldwide community, we constantly endeavour to expand the
horizons of minds in a virtual space around the globe. We are also home to a range of

CONTENTS University Grants Commission (UGC) recognized programmes at Masters, Bachelors, Post
Graduate Diploma level for nurturing young professionals. With 225000 students spread
across countries with diverse backgrounds and a strong force of highly accomplished faculty,
About Amity University Online we create an ecosystem buzzing with new ideas and innovations.

With our eyes on the future, we keep on pushing the limits, breaking barriers, overcoming
MBA in Digital Marketing obstacles, and forging new connections. Our vision fuels our success and our consistent
progress in global rankings assures us that more is yet to come.
Industry Insights
PRESTIGIOUS RANKING AND ACCREDITATIONS

Program Highlights

Batch Profile US UK
Amity's Online MBA
has been ranked
Course Curriculum #37 worldwide in
UGC-DEB
2021 ranking by QS (Online
Education)

Faculty CANADA INDIA

Career Pathways

What our student says

Application Process and Eligibility

MBA IN INDUSTRY INSIGHTS
DIGITAL MARKETING THE DEMAND FOR DIGITAL MARKETING PROFESSIONALS
HAS INCREASED BY 48% IN LAST ONE YEAR.
Master foundations of digital marketing, SEM, SEO, SMM,
marketing analytics with a specialized MBA degree.

Become a modern professional who understands the A holistic digital

need to stay updated with the latest skills and is on the
lookout for high-quality learning with a flexible and
DIGITAL 30,000 + jobs marketer should have a
available currently in panoramic view of
convenient schedule. MARKETING the industry and it is various digital marketing
expected to grow at mediums that
25% Y-O-Y business can use for
escalating growth
Nearly two-thirds or companies
rd
2/3 plan to add people in digital
marketing roles in the coming year

Estimated 20 lakh jobs in digital WHY PURSUE AN MBA IN DIGITAL MARKETING

20L marketing in India alone FROM AMITY UNIVERSITY ONLINE?
Amity University Online India’s leading professional learning and higher
education platform. When you choose this program, you also get access to our
extensive pool of industry experts and dedicated career assistance.

• Become a globe-trotting professional in a Digital Marketing

• Gain the recognition of an MBA in Digital Marketing from a reputed institute

• Daily live classes by global faculty

• Gain practical skills through case study-based learning

• Become industry-ready with mentorship from experts

• Get dedicated career support from mentors

• Build your skills with a curriculum designed by leading academicians &

industry experts

• Learn alongside a diverse batch of pees from 80+ countries

PROGRAM HIGHLIGHTS
MBA in Digital Marketing
This is a super specialised program for ambitious professionals
looking forward to make a career in Digital Marketing. Business Management will help you to
growth is determined by the proliferation of digital technologies
and thus the requirements and expectations from the traditional
On-the-go-learning’s and Deep Dive into concepts, tools
management degree have now changed.
24/7 access to study material and strategies for digital channels
& video lectures trending in the industry
Pedagogy for Course Delivery
The class will be taught using recorded video lecture, live
online sessions, and case-based methods. In addition to Stay on track and get the most
out of the program through 100% Career support
assigning the case studies, the course instructor will spend
dedicated student mentors
considerable time in Understanding the concept of
innovation through the eyes of the student. The instructor
will cover the ways think innovatively liberally using thinking
techniques.
Unique Program Features

Renowned faculties from Live doubt-solving sessions with

industry bring in real-world industry experts and mentors
expertise

Learn how to use new Comprehensive study material

media to spread your message for reference Online coursework
and grow your business. with quizzes, case studies,
assignments and projects

“ “
You will build intellectual muscle by engaging with some of Wharton’s most
highly trained and experienced faculty whose research and teaching prowess will
capture your imagination, and cause you to think about your career and
organization in new ways.

-DEAN ERIKA JAMES,

Hand-on experience in Digital
Marketing Tools & Platforms

PHD at The Wharton School

BATCH PROFILE Gender wise profle

Experience wise batch profile

40%
45.1%
30% 32% 54.9%

24%
20%

15% 16%
10% 13%

0%
Fresher Upto 5 years Upto 10 years Upto 15 years Above 15 years
Male Female

Country wise profile Industry wise profile

Sector %
1. Marketing & Advertising 20%
2. Manufacturing & Service 13%
3. Healthcare & Consulting 12%
India 87.58%
4. Banking & Finance 12%
5. Information Technology 11%
6. Fashion 6%
7. Ecommerce 4%
UAE 11.76%
8. Real Estate 4%
9. Education 4%
10. Automobile 4%
Africa 0.65% 11. Tourism 4%
12. Food and Beverages 3%
13. Others 2%
0% 20% 40% 60% 80% 100% 14. Analytics 1%
15. Govt & public sector 1%
16. Agriculture 1%
COURSE CURRICULUM CORE SPECIALIZATIONS
Subject Credits

Semester 1
Course I Accounting for Managers 5
Course II Marketing Management 4
Course III Managerial Economics 4
Course IV Statistics for Management 5
Course V Professional Communication 4
Specialization I Specialization II
Semester 2
Digital journey with Brand Management Social Media Optimization
Course I Accounting for Managers 5 Credits: 5 Credits: 5
Course II Marketing Management 5
Course III Managerial Economics 5
Course IV Statistics for Management 4
Course V Professional Communication 4

Semester 3
Course I Strategic Management 4
Course II Minor Project 3
Course III Professional Ethics 2
Course IV Specialization I * 5
Course V Specialization II * 5 Specialization III Specialization IV
Course VI Specialization III * 5 Performance Marketing Managing The Value of
Course VII Specialization IV * 5 Credits: 5 Customer Relationship
Credits: 5
Semester 4
Course I Strategic Management 4
Course II Minor Project 3
Course III Professional Ethics 2
Course IV Specialization V * 6
Course V Specialization VI * 6

Duration: 2 Years • Semesters: 4 • Credits: 99

Specialization V Specialization VI
Marketing Analytics - Selling Ideas-How to
Data Tools and Techniques Influence Others
Credits: 6 Credits: 6
SPECIALISATIONS
SUBJECTS WEIGHTAGE SUBJECTS WEIGHTAGE

SPECIALISATION 1: Digital Journey With Brand Management SPECIALISATION 4:

Managing the Value of Customer Relationship (Wharton)
Module 1 Marketing & Marketing Management 10
Module 1 Customer Centricity 15
Module 2 How is Digital Marketing 20
different from Marketing? Module 2 Managing Customers According 15
to Lifetime Value in Contractual
Module 3 Digital Marketing Channels 20 and Non-Contractual Setting
Module 4 Websites and Apps 25 Module 3 Donor Behaviour 20
Module 5 What is an Online Product? 25 Module 4 Acquiring Customers and Creating 25
and Measuring their Value
Module 5 Retention, Attritionand Development 25
SPECIALISATION 2: Social Media Optimization
Module 1 Social Media Introduction 15
SPECIALISATION 5:
Module 2 Key componentsof E-mail marketing 20 Marketing Analytics- Data Tools and Techniques (Wharton)
Module 3 AdTech & MarTech 25 Module 1 Introduction to data collection, 15
market research and analysis
Module 4 Platforms & Data Ecosytems 25
Module 2 Regression analysis: modelling 20
Module 5 Mobile App Marketing 15
cause and effect
Module 3 Conjoint analysis: valuing attributes 25
SPECIALISATION 3: Performance Marketing and measuring preference

Module 1 SEO 10 Module 4 Social media analytics 25

Module 2 SEM 20 Module 5 Viral Marketing Assumptions, 15

Viral Marketing
Module 3 GDN 20
Module 4 Display Advertising 25 SPECIALISATION 6:
Module 5 Content Marketing 25 Selling Ideas - How to influence others (Wharton)
Module 1 Consumer Psychology: Exposure, 15
Perception, Memory
Module 2 What Makes Ideas Sticky 15
Module 3 How Social Influence Shapes Behavior 20
Module 4 The Power of Word of Mouth (STEPPS) 25
Module 5 Social Networks 25
FACULTY
FACULTY FROM

Mrs. SUMEDHA
Mr. VIVEK CHARDE CHATTERJEE JONAH BERGER
He has 11+ years of experience She has 10+ Years of experience in Marketing Professor at the Wharton
in Marketing, Communications handling marketing portfolio for a School at the University of Pennsylvania
and Digital Marketing. diverse set of online products.

Mr. DIPTARUP
CHAKRABORTI Dr. ANJU GULLA RAGHU IYENGAR
She has 7+ Years of experience in Associate Professor at The Wharton
He has 18+ years of experience in
teaching, training and industry experience School of the University of Pennsylvania
the technology industry with IT majors
in Marketing & Digital Marketing.
like IBM, Gartner, Capgemini & Mastek.

Mr. KARAN BHATIA Mr. ANKIT GARG

PETE FADER
He has 13+ years of hands-on He has expertise in scaling content
experience in Multi-channel ROI driven driven consumer web products for India Frances and Pei-Yuan Chia Professor
digital campaigns, and specializes in and Global audiences and has of Marketing at The Wharton School
Content and SEO strategy and product hands-on experience of managing and the co-founder of Zodiac
road-map and conversion optimization. web-product lifecycle. (zodiacmetrics.com)

Mr. SACHIN JAIN

Mr. SIDDHARTH He has 11 years of online marketing and
SAXENA advertising, ecommerce, social media
He has 9+ years of experience in marketing, client servicing, and account
product development & technical management experience of
management of web teams. working with Google.
CAREER WHAT OUR
PATHWAYS STUDENTS SAY?

“ “
It was really great experience. Especially the Wharton part
of the course. I am glad I opted for this course to add to my
learning and capabilities.

Yola Singh
MBA in Digital Marketing,
Senior Executive Marketing, Fingerprint Publishing

• Enhance your career aspirations • Get connected with our Career Counsellor
with assistance from our Virtual towards the end of the program to be
Job Fair, existing Corporate and
Alumni network
interview-ready as per the current industry
requirements
“ The range of course offered at Careers of Tomorrow makes“
it possible for working professionals like myself to gain extra
skills and knowledge while working full time.

Janmejai Bhargava
MBA in Digital Marketing,
DIGITAL Mid Level
• Marketing Data Analyst
Partner, The chimney Cone Company

MARKETING • Community Manager Content

• Marketing Manager
ROLES • Conversion Rate Optimizer
• Inbound Marketing Manager
• Analytics Manager
APPLICATION PROCESS
Entry Level
• Content Creator
AND ELIGIBILITY
Advanced Level
• Content Strategist • Digital Brand Manager
• Creative Assistant • Creative Director
• Social Media Cordinator READY TO ADVANCE Eligibility
• Digital Marketing Manager
• Social Media Strategist • SEO/Marketing Manager YOUR CAREER? • Candidates must have
• SEO Specialist • Social Media Marketing Expert APPLICATION PROCESS: Apply Now completed Graduation Degree
• SEO Strategist • Chief Markeitng Ocer
Call: 18001023434 • Applicant must possess sufficient
• Email Marketing Specialist • AVP Marketing
to book free counselling session. knowledge and understanding
• SEM Specialist • Head of Marketing of English Language.