TABLE OF CONTENTS

Chapter CONTENT Page

No. No.
1 INTRODUCTION
1.1 Introduction of the company
1.2 Profile
1.3 Important persons
1.4 Vision and Core values
1.5 Objectives
2 MARKET SHARE AND STATUS
2.1 Competitors
2.2 Products offered

3 SWOT ANALYSIS
4 FINANCIAL STATUS AND SHARE
HOLDING PATTERN
4.1 Market pattern
4.2 Growth

5 CONCLUSION

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 CHAPTER -1
INTRODUCTION
1.1 Introduction of the company
The bank was founded on 3 December 1993 as UTI Bank, opening its registered
office in Ahmedabad and a corporate office in Mumbai.The bank was promoted jointly
by the Administrator of the Unit Trust of India (UTI), Life Insurance Corporation of
India (LIC), General Insurance Corporation, National Insurance Company, The New
India Assurance Company, The Oriental Insurance Corporation and United India
Insurance Company. The first branch was inaugurated on 2 April 1994
in Ahmedabad by Manmohan Singh, then finance minister of India.
In 2001 UTI Bank agreed to merge with Global Trust Bank, but the Reserve Bank
of India (RBI) withheld approval and the merger did not take place. In 2004, the RBI put
Global Trust under moratorium and supervised its merger with Oriental Bank of
Commerce.

The following year, UTI bank was listed on the London Stock
Exchange.In the year 2006, UTI Bank opened its first overseas branch in Singapore.
The same year it opened an office in Shanghai, China. In 2007, it opened a branch in
the Dubai International Financial Centre and branches in Hong Kong.
On 30 July 2007, UTI Bank changed its name to Axis Bank.
In 2009, Shikha Sharma was appointed as the MD and CEO of Axis Bank.
In 2013, Axis Bank's subsidiary, Axis Bank UK commenced banking operations.
On 1 January 2019, Amitabh Chaudhry took over as MD and CEO.
In year 2021, the Bank had reduced its stake in Yes Bank from 2.39 per cent to 1.96 per
cent.
Axis Bank is the third largest private sector bank in India. The Bank offers the
entire spectrum of financial services to customer segments covering Large and Mid-
Corporate, MSME, Agriculture and Retail Businesses.
The Bank has a large footprint of 4,594 domestic branches (including extension

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counters) with 11,333 ATMs & 5,710 cash recyclers spread across the country as on
31st March, 2021.

The Bank has 6 Virtual Centers and has over 1500 Virtual Relationship Managers as on
31st March 2021.The Overseas operations of the Bank are spread over

eight international offices with branches at Singapore, Dubai (at DIFC) and Gift City-

IBU; representative offices at Dhaka, Dubai, Abu Dhabi, Sharjah and an Overseas

subsidiary at London, UK. The international offices focus on Corporate Lending, Trade

Finance, Syndication, Investment Banking and Liability Businesses. Axis Bank is one of
the first new generation private sector banks to have begun operations in 1994. The
Bank was promoted in 1993, jointly by Specified Undertaking of

Unit Trust of India (SUUTI) (then known as Unit Trust of India), Life Insurance
Corporation of India (LIC), General Insurance Corporation of India (GIC), National
Insurance Company Ltd., The New India Assurance Company Ltd., The Oriental
Insurance Company Ltd. and United India Insurance Company Ltd.
The share holding of Unit Trust of India was subsequently transferred to SUUTI, an
entity established in 2003. With a balance sheet size of Rs. 9,96,118 crores as on 31st
March 2021, Axis

Bank has achieved consistent growth and with a 5 year CAGR (2015-16 to 2020-21) of

13% each in Total Assets & Advances and 15% in Deposits.( Source from the bank
itself)

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1.2 Profile

Axis Bank is the third largest private sector bank in India. The Bank offers the entire
spectrum of financial services to customer segments covering Large and Mid-
Corporates, MSME, Agriculture and Retail Businesses.The Bank has a large footprint of
5000 domestic branches (including extension counters) with 15,751 ATMs & cash
recyclers spread across the country. The Bank has 6 Axis Virtual Centres with over
1,500 Virtual Relationship Managers as on 31st March 2023. The Overseas operations
of the Bank are spread over eight international offices with branches in Singapore,
Dubai (at DIFC), and Gift City-IBU; representative offices in Dhaka, Dubai, Abu Dhabi,
Sharjah and an overseas subsidiary in London, UK. The international offices focus on
Corporate Lending, Coverage Business, Trade Finance, Syndication, Investment
Banking, Liability Businesses, and Private Banking/Wealth Management offerings.Axis
Bank is one of the first new generation private sector banks to have begun operations in
1994. The Bank was promoted in 1993, jointly by Specified Undertaking of Unit Trust of
India (SUUTI) (then known as Unit Trust of India), Life Insurance Corporation of India
(LIC), General Insurance Corporation of India (GIC), National Insurance Company Ltd.
(NIC), The New India Assurance Company Ltd. (NIA), The Oriental Insurance Company
Ltd. (OIC), and United India Insurance Company Ltd. (UIIC). The shareholding of Unit
Trust of India was subsequently transferred to SUUTI, an entity established in
2003. GIC, NIC, NIA, OIC, UIIC have been reclassified from promoter category to public
category. As on March 31, 2023, SUUTI and LIC are the promoters of the Bank.

With a balance sheet size of Rs. 13,17,326 crores as on 31st March 2023, Axis Bank
has achieved consistent growth and with a 5-year CAGR (2017-18 to 2022-23) of 14%
each in Total Assets & Advances and 16% in Deposits.

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1.3 Important person
Amitabh chaudhary
MD and CEO

Amitabh Chaudhry is the Managing Director & Chief Executive Officer of Axis Bank.
Under his leadership, Axis Bank is undergoing a well-outlined multi-year
transformation program, which is expected to catapult the bank to a premier
financial institution of the country.

Rajiv Anand
Deputy managing director

Rajiv Anand, 55 years, with an illustrious career spanning more than 30 years has
focused on various facets of the financial services industry. Having held key
management positions at leading global financial institutions, he is widely
recognized for his strengths in capital markets and for successfully building new
businesses to scale.

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Subrat Mohanty
Executive Director

Subrat Mohanty is the Executive Director – Banking Operations & Transformation at

Axis Bank Limited. He leads all functions under Retail & Wholesale Banking Operations,
Information Technology, Strategy and Business Intelligence Unit of the Bank.

Puneet Sharma
Chief Financial officer

Puneet Sharma is the Chief Financial Officer of the Bank since March 2020. He has
over two decades of experience in banks, financial institutions and consulting.
In his previous stint, he was with Tata Capital Limited for 12 years, as a senior
management functionary interacting extensively with the Board. He served as the Chief
Financial Officer of Tata Capital Limited and Tata Capital Financial Services Limited
since 2014 and was accountable for financial control, financial planning, procurement
and taxation

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1.4 Vision and Core values

1.4.1 Vision

Be a preferred partner for trusteeship and other related services through

high quality service, customised solutions & preservation of confidentiality.

1.4.2 Core values

The core values that reflect across the policies and decisions of the Bank
comprise:

 Customer Centricity
 Ethics
 Transparency
 Teamwork
 Ownership

1.6 Objectives
As the world moves forward, putting the aftermath of the pandemic behind us, calls
for building more resilient economies and communities have been gaining steady
ground. This global shift in perception is translating into concrete actions as
governments, corporations and civil society come together to build more inclusive
and equitable systems. The omni-present rise of Environmental, Social, and
Governance (ESG) in many ways, conveys the expectations for the business sector
in India to play a more participative role in driving the socio-economic, low-carbon
transition of the Indian economy. Today, ESG is becoming a key aspect of
regulatory and corporate decision-making and is shifting how India’s businesses,
including the banking sector, think of themselves and of their role in India’s future. In
its latest report, the IPCC of the United Nations has flagged the complex, unequal,

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and compounding risks that lay ahead of us if we do not act on climate change with
a much-needed urgency. Simultaneously, rising geo-political uncertainties around
the world have impacted aspects such as energy transition and social security,
demonstrating the need for a unified front to commit towards a better tomorrow. As
a large-scale financial institution in India, we play a key part in shaping and driving
positive changes within the country. In this path, we remain ‘Dil Se Open’ to doing
all that we must and to safeguard all those who continue to trust us throughout the
challenges. With our nation-wide physical and digital presence, powered by a team
of 85,000+ Axis’ians united by singular values, we are in a unique position to lead
the transition towards a sustainable business. We believe that such a shift is in
complete sync with our organisational philosophy and vision for the future. Adding to
the clarity of purpose that already resides within us as an organisation, we took a
material step this year, towards formally and clearly defining our purpose statement
by inculcating the resolve into every layer of our operations. Our purpose statement
‘Banking that leads to a more inclusive and equitable economy, a thriving
community, and a healthier planet’ shall continue to guide our approach and serve
as the plank on which our decisions are based for action-taking. The theme of our
eighth Sustainability Report, ‘Putting Purpose First’, aims to share with all our
stakeholders about our efforts throughout the year, to institutionalise our purpose
into our governance, strategy, and systems, along with some of the outcomes of
these purpose-driven actions.

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 CHAPTER – 2
MARKET SHARE AND STATUS
2.1 Competitor

2.1.1 HDFC(Housing Development Finance Corporation) :- HDFC Bank

Limited (also known as HDB) is an Indian banking and financial services company
headquartered in Mumbai. It is India's largest private sector bank by assets and world's
fourth largest bank by market capitalisation as of July 2023, following its takeover of
parent company HDFC. It is the third largest company(as of 6th September 2023) by
market capitalisation of $150 billion on the Indian stock exchanges. It is also
the sixteenth largest employer in India with nearly 1.73] lakh employees.

2.1.2 IDBI ( Industrial Development Bank of India) :- The IDBI Bank

Limited (IDBI Bank or IDBI) is a development finance institution under the ownership of Life
Insurance Corporation of India and Government of India. It was established in 1964
as Industrial Development Bank of India, a development finance institution, which provided
financial services to industrial sector. In 2005, the institution was merged with its
commercial division, IDBI Bank, forming the present-day banking entity and was
categorised as "other development finance institution" category. Later in March
2019, Government of India asked Life Insurance Corporation to infuse capital in the bank
due to high NPA and capital adequacy issues and also asked LIC to manage the bank to
meet the regulatory norms.

2.1.3 ICICI ( Industrial Credit and Investment Corporation of India):-

ICICI Bank Limited is an Indian multinational bank and financial services company
headquartered in Mumbai with registered office in Vadodara. It offers a wide range of
banking and financial services for corporate and retail customers through a variety of
delivery channels and specialized subsidiaries in the areas of investment
banking, life, non-life insurance, venture capital and asset management.
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This development finance institution has a network of 5,900 branches and 16,650 ATMs
across India and has a presence in 17 countries.[12] The bank has subsidiaries in the
United Kingdom and Canada; branches in United States, Singapore, Bahrain, Hong
Kong, Qatar, Oman, Dubai International Finance Centre, China [13] and South Africa;
[14]
as well as representative offices in United Arab
Emirates, Bangladesh, Malaysia and Indonesia. The company's UK subsidiary has also
established branches in Belgium and Germany.

2.1.4 Bandhan Bank :- Bandhan Bank Ltd. is a banking and financial

services company, headquartered in Kolkata. Bandhan Bank is present in 35 out of 36
states and union territories of India, with 6,140 banking outlets and 3.07 crore
customers. Having received the universal banking licence from the Reserve Bank of
India, Bandhan Bank started operations on August 23, 2015, with 501 branches,
50 ATMs and 2,022 Banking Units (BUs). The Bank has mobilised deposits of
₹1,08,479 crore and its total advances stand at ₹1,03,168 crore as of June 30, 2023.

2.1.5 IDFC (Infrastructure Development Finance Company) :- IDFC

FIRST Bank (formerly IDFC Bank)[5] is an Indian private sector bank formed by the merger
of the banking arm of Infrastructure Development Finance Company and Capital First, an
Indian non-bank financial institution.[6]

It is the first universal bank to offer monthly interest credit on savings accounts, lifetime free
credit cards with dynamic and low annual percentage rates.[7]

2.2 Products Offered

2.2.1 Saving accounts:- A Savings Bank Account helps you maximise the safety
of your hard-earned money, as well as earn a steady interest on the balance
maintained. Additionally apt customer service and tools offered by Axis Bank go above
and beyond traditional banking needs to give you a delightful banking experience.
There are a host of Savings Bank Accounts offered, and you can opt for one that best
suits your needs: such as discounts and offers on E-Commerce and shopping for users

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of the Digital Savings Account, or a Basic Savings Account and an Infinity Savings
Account that grants you a zero-balance feature.

2.2.2 Salary accounts:- Axis Bank ULTIMA Salary Accounts are designed to meet
your employees every need, through unlimited cashback, ultimate lifestyle privileges
and ultimate wealth management solutions. We also offer a seamless and convenient
access to their salaries. Open a ULTIMA Salary Account that is most appropriate for
your employees' job profiles and let them enjoy a myriad of added benefits, including
special debit cards. Help your employees to conveniently keep a tab on their salary and
reimbursements.

There are different types of ULTIMA Salary Accounts depending on the nature of work.
The accounts differ in various ways like the daily withdrawal limit, shopping limit, kind of
debit card and so on. The special employee delights and added benefits are what
makes Axis Bank ULTIMA Salary Accounts the best in class. Benefits ranging from
Senior ID cards for senior citizens, domestic travel plans and higher interests to dining
delights, cashback on movie tickets, etc. are provided to different salary bank accounts.
Priority ULTIMA Salary Account holders are in for special treats while defence
personnel have special privileges as well. Get the complete list of all these specialised
benefits and open a Salary Account that best suits your employees' needs.

2.2.3 Current Accounts:-

A Current Account is a type of deposit account offering a significantly higher number of
transactions and services. It is suitable for businessmen, professionals, or
entrepreneurs who can use it to manage their daily and monthly cash flow seamlessly,
without worrying about the limit on the number of transactions.

With digital services such as online NEFT/RTGS transactions 24x7, prompt SMS alerts
and customized offerings on allied products such as CMS, Trade & Forex Services
across user friendly Internet & Mobile Banking platforms, you can be assured that your
banking transactions will be hassle-free and seamless.

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We offer a host of Current Account variants customised to the needs of different sectors
and organisations, with features including: complete execution of Current Account
opening online for specific variants, a range of options on cash deposit limits, unlimited
withdrawals, etc.

So, browse through the different types of Current Accounts and select the one that best
suits your business needs. You can also apply for a Current Account online.

2.2.4 National Pension Scheme A Current Account is a type of deposit account

offering a significantly higher number of transactions and services. It is suitable for
businessmen, professionals, or entrepreneurs who can use it to manage their daily and
monthly cash flow seamlessly, without worrying about the limit on the number of
transactions.

With digital services such as online NEFT/RTGS transactions 24x7, prompt SMS alerts
and customized offerings on allied products such as CMS, Trade & Forex Services
across user friendly Internet & Mobile Banking platforms, you can be assured that your
banking transactions will be hassle-free and seamless.

We offer a host of Current Account variants customised to the needs of different sectors
and organisations, with features including: complete execution of Current Account
opening online for specific variants, a range of options on cash deposit limits, unlimited
withdrawals, etc.

So, browse through the different types of Current Accounts and select the one that best
suits your business needs. You can also apply for a Current Account online.

2.2.5 Public Provident Fund Account Some of the advantages of PPF

investments are that you can get attractive interest rates with minimum risks. Moreover,
you can also enjoy loan facilities and partial withdrawals. You can also check your
balance, transfer funds and view mini statements online, anywhere and anytime!
The Public Provident Fund (PPF) is a government-backed small-savings scheme, which
offers long-term savings and tax-saving benefits. To invest in it, one has to open a
Public Provident Fund account.

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PPF has a 15-year maturity period. Once the lock-in period is over, the subscriber can
also extend the tenure for periods of 5 years. One can also open a PPF account online.

2.2.6 Pradhan Mantri Jeevan Jyoti Bima Yojana :- Max Life Pradhan
Mantri Jeevan Jyoti Bima Yojana is a non-linked non-participating one year renewal
group term insurance plan. The Max life PMJJBY scheme also has certain features and
benefits which would help you decide whether this is the right option for you. The
PMBBJY scheme covers a period of one year. The premium amount is also low, which
makes it affordable. The premium automatically gets deducted from the account
holder’s savings account, and therefore the investor does not need to worry about
paying premium on time. In case of death, the death benefit is 2 lakhs.

2.2.7 24/7 Loans:-The path to achieving your life goals may be often hindered by
financial hurdles that may seem too steep to skip. Now with 24x7 Loans you can avail
instant offers for a range of uses. From planning your dream home, to a perfect wedding
or simply wanting a quick vacation with your loved ones; the digitised disbursal process
is simple & instant.

What’s more! While you get the benefits of quick loans and instant credit without much
paperwork, you are also guaranteed with multiple premium services from Axis Bank
loans that includes affordable and flexible options on EMI, rate of interest & tenure. So
fret no more about the tedious loan approval process. Just login and avail 24x7 Loans
at your ease and convenience.

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 CHAPTER – 3
SWOT ANALYSIS
3.1 Strengths in the SWOT Analysis of Axis Bank –
 Axis Bank was ranked is the fastest growing Bank in the Private Sector. Financial

Express and KPMG have rated Axis Bank as the best bank on the basis of 26

parameters.

 Axis Bank has 4800 regional branches and 17801 ATMs.

 Banks ‘ financial positions are rising at a rate of 20% last year, which is a big

positive sign for every country.

 Operating sales of 2.7 billion US dollars in 2019.

 Total assets of US$ 110 billion in 2019.

 Gross Profit Rs. 1677.90 Crores.

 Axis Bank has a strong picture of the urban population. Axis Bank is rising well in

the Indian banking sector.

 Broad array products and services are provided by the Bank.

 Decent penetration in rural areas has boosted the industry.

 One of India’s largest private-sector funding for agricultural loans is Retail Agri &

Corporate Agri.

 Great online services provided by Axis Bank, such as net banking, smartphone

phones, etc.

 Effective ads and branding have helped the brand to expand.

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3.2 Weaknesses in the SWOT Analysis of Axis Bank –

 Gaps – primarily focused on corporate banking, wholesale banking, treasury

services, retail banking.

 Global branches account for just 8 % of the total assets. The bank has recently

begun to concentrate its attention on personal banking and rural areas.

 AXIS bank’s share prices are continually fluctuating at higher margins, leaving

investors in an awkward position most of the time.

 There are a lot of efficiency differences in the financial product as well as

reaching out to the consumer.

 There are many fraudulent activities involving credit cards, as banks process the

acceptance of credit cards even without the verification of the original

documents.

 Their financial advisors are not smart enough to direct consumers into the right

investment.

 Customer support needs to change a lot in order to contend with other big

players.

 Lower branch number relative to its rivals.

 Axis Bank has minimal market share due to high competition in the banking

sector.

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3.3 Opportunities in the SWOT Analysis of Axis Bank –

 The rural market is also a major market for Axis Bank.

 Acquisitions for filling the void. Various future prospects in financial markets,

such as mutual funds, maybe exploited in the Bond Market.

 The internet banking network can be supported.

 UPI payments and mobile wallets can be promoted.

 The number of e-transactions rose from 0.7 million to about 2 million.

Geographical extension to the rural market – 80% of them do not have access to

structured lending. 46 percent of them use informal lending platforms. The bank

should target the rising demand for business loans and vehicle loans. 24 percent

of unregulated money lenders.

 Since it’s a new era of banking, there are a lot of opportunities to provide

innovative banking solutions techniques compared to established major players.

 The Assets of Axis Bank are rising at a much faster growth rate of 9%.

 AXIS Bank ‘s definition of ATM had a strong response in terms of attracting new

customers to the personal banking market.

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3.4 Threats in the SWOT Analysis of Axis Bank –

 RBI control of interest rates.

 Regulation of the State on the basis of pandemic circumstances.

 Foreign Investments in Banking Sector.

 Government schemes are most frequently run only by SBI, Indian Banks, Punjab

National Bank, etc.

 ICICI and HDFC are placing their aggressive marketing campaigns at significant

risk in terms of their growth in the consumer base.

 New banking license issued by Reserve Bank Of India.

 Foreign banks entering India could reduce the presence of Axis Bank.

 Competing banks are growing their operations in India.

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 CHAPTER – 4

FINANCIAL STATUS AND

SHAREHOLDING PATTERN

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