A Project Report On

A project study on “A Comparative Study of the Public and Private Sector Bank with

Special Reference to Axis Bank and Bank of Baroda

Submitted by:

Kumar K N

St Joseph College Bangalore

 ACKNOWLEDGEMENT

I take this opportunity to express my deep sense of gratitude, thanks and regards towards all of those who
have directly or indirectly helped me in the successful completion of this project.
I present my sincere thanks to Mr. Vadiraj Bhat (Branch Manager, koramangala ) who allowed me to take
training at Axis BANK.

I would also like to thank Axis bank Staff for their wonderful€ support & inspirable guiding..
I am grateful to all faculty members of XXXX rajkot and my friends who have helped me in the successful
completion of this project.
Last but not the least I am indebted to my PARENTS who provided me their time, support and inspiration
needed to prepare this report.

Date: -25-08-2019

Place: -Bangalore

Signature
 CONTENTS

CHAPTER PARTICULARS PAGE NO.

1. INTRODUCTION................................................................................

1.1 HISTORY OF BANKING.................................................

1.2 MISSION,VISION AND BUSINESS STEATEGY…..

1.3 BOARD OF DIRECTORS&TOP MGT......................

1.4 BUSINESS HEADS…………………………………..

1.5 AWARDS…………………………………………….

1.6 INTEGRATED FINANCIAL SERVICES………….

1.7 BUSINESS SEGMENT…………………………….

2 PRODUCT OF AXIS BANK……………………………………….

1.1 ACCOUNTS & DEPOSITES……………………..…

1.2 LOANS……………………………………………..
1.3 CARDS……………………………………………..
1.4 INVESMENT&INSURANCE……………………..
1.5 FOREX&TRADE SERVICE………………………..
1.6 PAYMENT SERVICES…………………………......
1.7 PRIVATE BANKING………………………………

3 DEPARMENT OF AXIS BANK…………………………………

1.1 HUMAN RESOURSE DEPARTMENT………..….

1.2 MARKETING DEPARTMENT……………………

1.3 FINANCE DEPARMENT…………………………

 HISTORY OF BANKING

Banking is nearly as old as civilization. The history of banking could be said to have started with the
appearance of money. The first record of minted metal coins was in Mesopotamia in about 2500B.C. the first
European banknotes, which was handwritten appeared in1661, in Sweden. cheque and printed paper money
appeared in the 1700’s and 1800’s, with many banks created to deal with increasing trade.

The history of banking in each country runs in lines with the development of trade and industry, and with the
level of political confidence and stability. The ancient Romans developed an advanced banking system to
serve their vast trade network, which extended throughout Europe, Asia and Africa.

Modern banking began in Venice. The word bank comes from the Italian word “ban co”, meaning bench,
because moneylenders worked on benches in market places. The bank of Venice was established in 1171 to
help the government raise finance for a war.

.New technology transformed the banking industry in the 1900’s round the world, banks merged into larger
and fewer groups and expanded into other country.
 BANKING STRUCTURE IN INDIA:
In today’s dynamic world banks are inevitable for the development of a country. Banks play a
pivotal role in enhancing each and every sector. They have helped bring a draw of development on
the world’s horizon and developing country like India is no exception.

Banks fulfills the role of a financial intermediary. This means that it acts as a vehicle for moving
finance from those who have surplus money to (however temporarily) those who have deficit. In
everyday branch terms the banks channel funds from depositors whose accounts are in credit to
borrowers who are in debit.

Without the intermediary of the banks both their depositors and their borrowers would have to
contact each other directly. This can and does happen of course. This is what has lead to the very
foundation of financial institution like banks.

Before few decades there existed some influential people who used to land money. But a
substantially high rate of interest was charged which made borrowing of money out of the reach
of the majority of the people so there arose a need for a financial intermediate.

The Bank have developed their roles to such an extent that a direct contact between the depositors
and borrowers in now known as disintermediation.

Banking industry has always revolved around the traditional function of taking deposits, money transfer and
making advances. Those three are closely related to each other, the objective being to lend money, which is
the profitable activity of the three. Taking deposits generates funds for lending and money transfer services
are necessary for the attention of deposits. The Bank have introduced progressively more sophisticated
versions of these services and have diversified introduction in numerable areas of activity not directly
relating to this traditional trinity
 INTRODUCTION
Axis Bank is the third-largest of the private-sector banks in India offering a
comprehensive suite of financial products. The bank has its head office in Mumbai,
Maharashtra. It has 4,050 branches, 11,801 ATMs and 4,917 cash recyclers spread
across the country as of 31 March 2019 and nine international offices. The bank
employs over 55,000 people and had a market capitalization of ₹1.31
trillion(US$19 billion) (as on 31 March 2018).
It sells financial services to large and mid-size corporates, SME and retail
businesses
As of 30 June 2016, 30.81% shares are owned by promoters and promoter group
(United India Insurance Company Limited, Oriental Insurance Company
Limited, National Insurance Company Limited, New India Assurance Company
Ltd, GIC, LIC and UTI).[6] The remaining 69.19% shares are owned by mutual funds,
FIIs, banks, insurance companies, corporate bodies and individual investors among
others.[7]

History
The bank was founded in December 1993, as UTI Bank, opening its registered office in Ahmedabad and corporate office
in Mumbai.[8] UTI Bank began its operations in 1993, after the Government of India allowed new private banks to be
established. The Bank was promoted in 1993 jointly by the Administrator of the Unit Trust of India (UTI-I),[9] Life Insurance
Corporation of India (LIC), General Insurance Corporation, National Insurance Company, The New India Assurance
Company, The Oriental Insurance Corporation and United India Insurance Company. The first branch was inaugurated on 2
April 1994 in Ahmedabad by Dr. Manmohan Singh, the then Finance Minister of India.
In 2001 UTI Bank agreed to merge with Global Trust Bank, but the Reserve Bank of India (RBI) withheld approval and the
merger did not happen. In 2004, the RBI put Global Trust into moratorium and supervised its merger with Oriental Bank of
Commerce.
In 2003, UTI Bank became the first Indian bank to launch a travel currency card. [10][11] In 2005, it was listed on London Stock
Exchange.[12]
UTI Bank opened its first overseas branch in 2006 in Singapore. That same year it opened a representative office
in Shanghai, China. In 2007, UTI Bank opened a branch in the Dubai International Financial Centre and branches in Hong
Kong. In 2008, it opened a representative office in Dubai. [13]
With effect from 30 July 2007, UTI Bank changed its name to Axis Bank. [14]
Axis Bank opened a branch in Colombo in October 2011, as a Licensed Commercial Bank supervised by the Central Bank of
Sri Lanka.[15] Also in 2011, Axis Bank opened a representative offices in Abu Dhabi. [16] In 2011, Axis bank inaugurated Axis
House, its new corporate office in Worli, Mumbai.[17]
In 2013, Axis Bank's subsidiary, Axis Bank UK commenced banking operations. Axis Bank UK has a branch in London. [18]
Bollywood actress Deepika Padukone is the brand ambassador of Axis Bank.[19]
In 2015, Axis Bank opened its representative office in Dhaka. [20]
As of 31 March 2016, the bank has over 50,000 employees. It spent ₹26.7 billion (US$390 million) on employee
benefits during the FY 2012–13.[21]
Operations
Indian Business
As of 12 Aug 2016, the bank had a network of 3,120 branches and extension counters and 12,922 ATMs

Shankar Sheth Road Branch, Pune

Axis Bank has the largest ATM network among private banks in India and it operates an ATM at one of the world’s highest
sites at Thegu, Sikkim at a height of 4,023 meters (13,200 ft) above sea level

International business
The Bank has nine international offices with branches at Singapore, Hong Kong, Dubai (at the DIFC), Shanghai, [26] Colombo
and representative offices at Dhaka, Dubai, Sharjah and Abu Dhabi, which focus on corporate lending, trade finance,
syndication, investment banking and liability businesses.[27] In addition to the above, the Bank has a presence in UK with its
wholly owned subsidiary Axis Bank UK Limited

Services[
Retail banking[
In the retail category, the bank offers services such as lending to individuals and small businesses subject to the orientation,
product and granularity criterion, along with liability products, card services, Internet banking, automated teller
machines (ATM) services, depository, financial advisory services, and Non-resident Indian (NRI) services.[21] Axis bank is a
participant in RBI's NEFT enabled participating banks list

Corporate banking
Credit: The bank offers various loan and fee-based products and services to large and mid-corporate customers and small
and medium Enterprise (SME) businesses. These products and services include cash credit facilities, demand and short-
term loans, project finance, export credit, factoring, channel financing, structured products, discounting of bills, documentary
credits, guarantees, foreign exchange, and derivative products. Liability products including current accounts, certificates and
deposits, and time deposits are also offered to large and mid-corporate segments.
Transaction banking:Formed in April 2015, TxB provides integrated products and services to customers in areas of current
accounts, cash management services, capital market services, trade, foreign exchange and derivatives, cross-border trade
and correspondent banking services and tax collections on behalf of the Government and various State Governments in
India.[30]
Treasury: The treasury manages the funding position of the bank and also manages and maintains its regulatory reserve
requirements. It invests in sovereign and corporate debt instruments and engages in proprietary trading in equity and fixed
income securities, foreign exchange, currency futures, and options. It also invests in commercial papers, mutual funds, and
floating rate instruments as part of the management of short-term surplus liquidity. It also offers a wide range of treasury
products and services to corporate customers.
Syndication: The bank also provides services of placement and syndication in the form of local currency bonds, rupee and
foreign term loans and external commercial borrowings.
Investment banking and trustee services: The bank provides investment banking and trusteeship services through its
owned subsidiaries. Axis Capital Limited provides investment banking services relating to equity capital markets, institutional
stock brokering besides M&A advisory. Axis Trustee Services Limited is engaged in trusteeship activities, acting as debenture
trustee and as trustee to various securitization trusts. [31]

International banking
The bank continues to offer corporate banking, trade finance, treasury and risk management through the branches at
Singapore, Hong Kong, DIFC, Shanghai and Colombo, and also retail liability products from its branches at Hong Kong and
Colombo.[32] The representative office at Dhaka was inaugurated during the current financial year. [33]

Ethics controversies
2016 demonetisation related money laundering
Following the 2016 Indian Banknote Demonetisation, a number of Axis Bank employees were arrested for facilitating money
laundering activities.[34][35] Some media outlets highlighted the disproportionate number of cases involving the bank, and
claimed that the bank's aggressive performance targets and internal culture fostered such activities and that the blame does
not lie solely in the hands of arrested employees.[36]

Operation Red Spider

An Indian online magazine conducted a sting operation which was publicised along with 2013 videos evidence showing a
wide range of violations and money-laundering schemes by top officials at a number of Indian banks, including Axis Bank.
Consequently, penalties of ₹50 million (US$720,000) on Axis Bank, ₹45 million (US$650,000) on HDFC Bank, and ₹10
million (US$140,000) on ICICI Bank were imposed by the Reserve Bank of India. [37]

Initiatives
Axis Pay
The newly introduced UPI will facilitate banking transactions using only a single 'Virtual Payment Address' (VPA). [38] While
transferring money to an account, the sender will not be forced to feed the slew of details like the account number and bank's
IFSC Code, but can transact using only the VPA.[39]

Ping Pay
The bank launched Ping Pay in 2015, which allows customers to transfer funds using their smart phones to both Axis Bank
accounts and other banks' account holders.

Augmented reality
Axis Bank augmented reality feature within its mobile app which lists all the dining destinations, property lists, shopping
centers, bank ATMs, branches and many other things not only as a location on GPS but also in real life pictures along with
distance and directions.

Axis Thought Factory[

The innovation hub located in Bengaluru, has an in-house innovation team and an accelerator programme. [4 With this launch,
Axis Bank becomes the first Indian bank to introduce a dedicated innovation lab in the country.

Insta Personal Loan[

Axis Bank provide a ‘24X7 Instant Personal Loan’ on smartphones and ATM kiosks. Customers can get instant loan approval
and disbursement,9] which gets credited directly into their account

Locker booking[
The bank has launched an online locker booking facility through the mobile app to allow customers to check availability from
their homes and book instantly.

Microfinance Institutions (MFI) Lending

A new tablet-based loan origination system developed to digitize the entire lending process of MFI business. This will replace
the existing paper based loan sanctioning process

Multicurrency Forex cards[

Axis Bank offer contactless multicurrency Forex cards to Indian travelers. The same technology has also been extended to
the Bank’s Debit and Credit card platforms. ] The bank has set up an in-house payment gateway that allows for secure e-
commerce transaction processing capability and reduces the cost incurred on using external gateways

Asha home loans[

Asha home loans targets first time home buyers in the lower income segment. The product offers loans
from ₹100,000 (US$1,400)–₹1.5 million (US$22,000) in small towns (population less than 1 million) and up to ₹2.8
million (US$41,000) in larger towns (population over 1 million), to customers with family incomes of ₹8,000 (US$120)–
₹10,000(US$140) per month and above

ISIC Forex card[

ISIC Forex card for students is the first photo travel currency card available in USD, EUR, GBP and AUD currencies. It can
be used across 34 million merchant locations and at over 2 million MasterCard ATMs globally.[61]

eKYC[
eKYC[62] is an online, paperless Aadhaar card-based process for fulfilling KYC requirements to start investing in mutual funds
without submission of any documents. SEBI has recently in 2017, allowed Aadhaar-based KYC to be used for MF
investments, for the convenience of investors. Axis Bank partnered with Visa to launch 'eKYC' (electronic know your
customer) facility, first organisation in India to introduce biometrics-based KYC.

Subsidiaries[
The Bank has ten wholly owned subsidiaries:

 Axis Private Equity Ltd.

 Axis Trustee Services Ltd.

 Axis Asset Management Company Ltd.

 Axis Mutual Fund Trustee Ltd.

 Axis Bank UK Ltd.

 Freecharge

 Axis Securities Ltd.

 AxisDirect

 Axis Finance Ltd.

 Axis Securities Europe Ltd.

 A.Treds Limited

 Axis Forex

MISSION
 CUSTOMER SERVICE AND PRODUCT INNOVATION TURNED TO DRIVE NEEDS OF
INDIVISUAL AND CORPORATE CLINTELE
  CONTINUOS TECHNOLOGY UPGRADING WHILE MAINTAINING HUMAN VALUES

 EFFIENCY AND EFFICTIVNESS BUILD ON ETHICAL PRATICES

VISION AND VALUES

 TO BE THE PREFFRED FINACIAL SOLUTION PROVIDER EXCELLING INCUSTOMER

DELIVERY THROUGH INSIGHT EMPOWERED EMPLOYEES AND SMART USE OF
TECHNOLOGY

CORE VALUES

o CUSTOMER CENTRICITY

o ETHICS

o TRANSPARENCY

o TEAMWORK

o OWNERSHIP

UNIT ; AXIS BANK LTD

JEEVAN PRAKASH BUILDING

SECTOR 17-B

CHANDIGARGH-160017

CORPORATE OFFICE

Axis Bank Limited, ‘Axis House’,

C-2, Wadia International Centre, Pandurang Budhkar Marg, Worli,

Mumbai - 400 025

AXIS BANK OFFERS ITSSERVICES MAJORITYIN FOUR PARTS

A. PERSONAL

B.CORPORATE

C.NRI

D.PRIORITY BANKING

PERSONAL

1.ACCOUNTS

2.DEPOSITS

3.LOANS

4.CARDS

5.FOREX

6.INSURANCE

7.PAYMENTS

1.THE ACCOUNTS OFFERD BY AXIS BANK FOR ITS CUSTOMER

 EASY ACCESS SAVING ACCOUNT

 FUTURE STAR SAVING ACCOUNT

 KRISHI SAVING ACCOUNT

 PRIME SAVING ACCOUNT

 BASIC SAVING ACCOUNT

DEPOSITS OFFERED BY AXIS BANK

 FIXED DEPOSITS

 RECURING DEPOSITS

 TAX SAVER FIXED DEPOSITS

LOANS OFFERD BY AXIS BANK

 HOME LOAN

 CAR LOAN

 PERSONAL LOAN

 LOAN AGAINST SHARES

 LOAN AGAINST SECURITIES

 EDUCATION LAON

 CAR LOAN

 BIKE LOAN

 PROPERTY LOAN

 CREDIT CARDS BY AXIS BANK

 MY ZONE ACRD

 NEO CARD

 FILPCART ACRD

 PREVILLAGE CARD

 VISTARA CREDIT CARD

  MY CHOICE CARD

DEBIT CARDS

 PRIORITY DEBIT CARD

 RUPAY DEBIT CARD

 CALSSSIC DEBIT CARD

 GOLD DEBIT CARD

 BUSINESS CARD

 REWARD PLUS CARD

PREPAID CARDS

o TRAVEL CURRENCY CARD

o PAYROLL CARD

o CCRPORATE GIFT CARDC

o GIFT CARD

o MEAL; CARD

o ANNUITY CARD

INVESTMENTS BY AXIS BANK

o GOLD BONDS

o SILVER MOHURS

o ]MUTUAL FUNDS

o SIP
 o DEMAT ACCOUNTS

INSURANCE SERVICES

o LIFE INSURANCE HOME INSURANCE

o MOTOR INSURANCE

o HEALTH INSURANCE

o TRAVEL INSURANCE

o BUSINESS GUARD

B.AXIS BANK OFFERS ON CORPORATE SERVICES

EXCLUSIVE BANKING REDEFINED

 DEDICATED RELATIONSHIP MANAGER

 LIFESTYKLE BENEFITS

 FREE RTGS

ACCOUNTS

o NORMAL CURERENT ACCOUNT

o BUSINESS ADVANTAGE ACCOUNT

o BUSINESS SELECTACCOUNT
 o BUSINESS CLASSIXC ACCOUNT

o CHANNEL PONE ACCOUNT

o CURREENT ACCOUNTS FOR BANKS

o KRISHI CURRENT ACCOUNT

OTHER SERVICES FROM AXIS BANK

 INSTANT FUND TRANSFER

 FOREIGN EXCHANGE

 INTERNET BANKING

 DEBIT CARDS

 FREE ACCOUNT STATEMENT

Salary Accounts
In this account customer can get salary from where he/she doing such job and organization or company at
where the customer of the bank in doing job deposit their salary in to the salary account a person can get
salary.
There are various kinds of saving accounts in the HDFC Bank like: -
Pay roll account.
Classic salary account.
Regular salary account.
Premium salary account.
Defense salary account.
No frills salary account.
Branch wise list of Axis Bank in Bangalore Urban
 Banashankari
 Bangalore
 Basavangudi
 Basaveshwar Nagar Bangalore
 Belandur
 Bidadi
 Btm Layout
 Cauvery Bhavan
 Chamarajapet
 Cox Town Bangalore
 Cunningham Road
 Electronic City Bangalore
 Hsr Layout
 Indiranagar
 Indiranagar Bangalore
 J C Road
 J P Nagar 6 Th Phase
 J P Nagar Bangalore
 Jayanagar
 Kalyan Nagar Bangalore
 Kasthuri Nagar
 Koramangala 4 Th Block Premium Branch
 Koramangala Bangalore
 Majestic Bangalore
 Malleswaram North Bangalore
 Marathahalli Bangalore
 Nagarbhavi
 Old Madras Road
 Panathur
 Peenya
 R T Nagar Bangalore
 Rajajinagar
 Rajarajeshwari Nagar
 Rbi Layout
 Richmond Road
 Sadashivnagar
 Sahakaranagar
 Sanjay Nagar Bangalore
 Sarjapur Road
 Service Branch Bangalore
 Shanthinagar Bangalore
 Srinivasnagar
 Tumkur Road
 Uttarahalli
 Vidyaranyapura Bangalore
 Vijayanagar Karnataka
 Whitefield Bangalore
 Whitefield Main Road
 Yelahanka
 Yeshwanthpur

 Axis Bank, Koramangala
 Branch ID:194

 IFSC:UTIB0000194

 Address:No 119, Industrial Layout, 80 Ft Road, 7th Block, Koramangala, Bengaluru, Karnataka, 560095

 Hours: 9-30 TO 3.30

 Contact Number:18604195555

 Pincode:560095