Republic of the Philippines

Department of Education
SCHOOLS DIVISION OF ROXAS CITY

Detailed Lesson Plan

in

ENGLISH 8

Prepared by:
PHILINE THERESE B. CERCADO
Teacher 1
Congressman Ramon A. Arnaldo High School
 Republic of the Philippines
Department of Education

SCHOOLS DIVISION OF ROXAS CITY

LEARNING RESOURCES MANAGEMENT SECTION (LRMS)
Copyright 2020
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This material has been developed through the Curriculum Implementation Division (CID) of the
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DETAILED LESSON PLAN IN ENGLISH 8

Writer

PHILINE THERESE B. CERCADO

TEACHER I | CRAAHS

Cataloguers

LOURDES ELEANOR M. MIRANDA JACKIELYN S. CABANGAL, RL

Project Development Officer II Librarian II

Division Quality Assurance Team Members

EVELYN B. CERCADO, PhD

Education Program Supervisor (English)

JOCELYN D. SUNSONA, PhD EVA B. FABRAQUEL, EdD

Public Schools District Supervisor Public Schools District Supervisor

Recommended for the Use of the Schools Division

MARVIC S. MARTIREZ, PhD FERDINAND S. SY, PhD, CESO VI

Chief-Curriculum Implementation Division Assistant Schools Division Superintendent

Approved for the Use of the Schools Division

FELICIANO C. BUENAFE JR, CESO VI

Assistant Schools Division Superintendent
Officer In-Charge
Office of the Schools Division Superintendent
 Republic of the Philippines
Department of Education

SCHOOLS DIVISION OF ROXAS CITY

LEARNING RESOURCES MANAGEMENT SECTION (LRMS)

DETAILED LESSON PLAN IN ENGLISH 8

I. OBJECTIVES

A. Content Standard: The learner demonstrates understanding of: Southeast Asian

Literature as mirror to shared heritage; coping strategies in processing
textual information; strategies in examining features of a listening and
viewing material; structural analysis of words and propaganda
techniques; and grammatical signals for opinion-making, persuasion,
and emphasis.

B. Performance Standard: The learner transfers learning by composing and delivering a

persuasive speech based on an informative essay featuring use of
properly acknowledged information sources, grammatical signals for
opinion-making, persuasion, and emphasis, and appropriate prosodic
features, stance, and behavior.

C. Learning Competency/ EN8RC-IIIa-12.1: Recognize propaganda techniques used in a given

Objective: text.

II. CONTENT Propaganda Techniques (Bandwagon and Testimonial)

III. LEARNING PROCEDURE

A. References

a.1 Teacher´s Guide Teacher’s Guide- English 8

a.2 Learner´s Material Pages Learner’s Module 3 pages 19-20

a.3 Textbook Pages Learner’s Module 3 pages 19-20

a.4 Additional Reference from ● https://www.smore.com/fek5-bandwagon-vs-testimonial

Learning Resources ● http://prawpawgandawf2017.weebly.com/commercial-
prawpawgandaw-example.html
 ● https://propagandafoodcomms9.weebly.com/bandwagon.html

B. Other Learning References Videos:

 https://www.youtube.com/watch?v=RcMi80qKiNY
 https://www.youtube.com/watch?v=NQ7KD7LkDSg
 https://www.youtube.com/watch?v=Sy0H8s5A748
 https://www.youtube.com/watch?v=qY3lNGlCTpg
 https://www.youtube.com/watch?v=O4S-ZbT7hjo
 https://www.youtube.com/watch?v=IM0EPiaDEyU

IV. PROCEDURES

A. Reviewing Previous Lesson (5mins.)

or Presenting the New
Lesson

Source:https://web.facebook.com/Coca Source:https://www.pinterest.ph/pin/5
ColaPhilippines/?_rdc=1&_rdr 51479916846327090/

Source:https://web.facebook.com/pg/CitySource:https://www.cinematerial.com/mo
-Mall-Roxas- vies/the-hows-of-us-i8769032/p/skoqvraz
1391819857751423/posts/?ref=page_in
ternal

1. Are you familiar of these posters?

2. Where do you usually see these?
3. Are you convinced with what the posters are suggesting?
4. What do you think are the purposes of these?
B. Establishing a Purpose for At the end of the lesson, the students are expected to recognize
the Lesson propaganda techniques used in a given text. (2mins.)

C. Presenting Examples/ ● The teacher will present the propaganda/advertisement. (6

Instances of the Lesson min.)

(Source: https://www.youtube.com/watch?v=RcMi80qKiNY)

● The teacher will ask the students:

○ What did you feel after watching the video?
○ What did you observe or notice with the video?
○ What made it more convincing?

● The teacher will present the definition of Propaganda.

○ Propaganda is a publicity to promote something:
information put out by an organization or government to
promote a policy, idea, or cause and misleading
publicity: deceptive or distorted information that is
systematically spread.- Microsoft Ⓡ Encarta Ⓡ 2009.
Ⓒ1993-2008 Microsoft Corporation. All rights reserved.
○ Propaganda appears in a variety of forms. It is strategic
and intentional as it aims to influence attitudes, opinions
and behaviors. Propaganda can be beneficial or
harmful. It may use truth, half-truths or lies. To be
successful, propaganda taps into our deepest values,
fears, hopes and dreams.
– Steven Luckert and Susan Bachrach, The State of
Deception, 2007

D. Discussing New Concepts

Propaganda Technique #1 Bandwagon
and Practicing New Skill＃1
● Bandwagon persuades the consumer by telling that others are
doing the same thing. It tries to get the target audience to jump
on board, so as to not "miss out" on what everyone else is
doing. It focuses on the target audience's desire to be included.
 For example:
● In the poster, under the words “McDonald’s
Hamburgers” it says, “Over 99 billion served. “The
indirect meaning of the phrase “Over 99 billion
served” can suggest that “everyone is buying our
hamburgers, so shouldn’t you join the majority?”

(Source: propagandafoodcomms9.weebly.com/bandwagon.html)

■ By stating “over a million Australians have

already tried Oral-B toothpastes”, Oral-B makes
itself appear more desirable.
The average consumer would want to fit in, so if
a million Australians were taking Oral-B, then the
average consumer may feel pressured to take
Oral-B.

Source: http://prawpawgandawf2017.weebly.com/commercial-
prawpawgandaw-example.html

■ Someone is saying to join the Internet because

everyone else uses it.
E. Discussing New Concepts
Propaganda Technique #2 Testimonial
and Practicing New Skill＃2

● Testimonial is used when a product is sold by using words

from famous people or authority figures.

○ For example:

(Source:https://www.tes.com/lessons/i5SzBcXLokQf_w/year-8-advertising)

■ Kris Aquino, a famous person said something

about how Nescafe helped her with her busy
schedule. It shows that you should drink
Nescafe because she is drinking it.

(Source:https://www.instagram.com/p/Bm41Xz7nkn1/?igshid=1juon9d9byzcl&fbclid=I
wAR1n67p_J0p4YTymcsknT8Vb2mYaKEw6OqCelEi_lKQLdR6W0JJNoX9qFFU)

■ Social media is a powerful tool to influence

people. We can usually see artists are promoting
a product by using their social media accounts.
They just post and state why they use that
specific product so that they can influence
people to have that product.
F. Developing Mastery (Leads to After knowing the different propaganda techniques, can you
Formative Assessment) now recognize the propaganda techniques used on the television or
heard over the radio that you can associate to any of these strategies?

Let’s Get the Ball Rolling!

Music will be played as the students pass the ball and when it
stops, the student who is holding the ball will identify the propaganda
used in the following advertisements.

1.

(Source: https://www.youtube.com/watch?v=NQ7KD7LkDSg)

2.

(Source https://www.youtube.com/watch?v=Sy0H8s5A748)

3.

(Source https://www.youtube.com/watch?v=qY3lNGlCTpg)
4.

(Source https://www.youtube.com/watch?v=O4S-ZbT7hjo)

5.

( Source https://www.youtube.com/watch?v=IM0EPiaDEyU)

G. Finding Practical How will these propaganda techniques help you to be a wise
Applications of Concepts consumer or a wise buyer?
and Skills in Daily Living
H. Making Generalizations and 1. What is propaganda?
Abstractions about the 2. What are the two propaganda techniques?
Lesson 3. What is the difference between the Bandwagon and
Testimonial?

I. Evaluating Learning Identify the Propaganda Techniques of the following advertisement:

1.

(Source:https://www.tes.com/lessons/GscIt26IxAN8fQ/entrepreneurship)

2.

(Source:https://www.instagram.com/p/BmlABSoHUAj/?igshid=snad245dtay3&fbclid=I
wAR3OtVX1a6rP3-XqxV-GfhDEuDZ8JZkG-i9tugJ5VcfLOCvOsfgqI7ob-kY)

3.

(Source: http://massluhung.blogspot.com/2014/10/ten-slogans-
adv.html)

4.

(Source: https://bannermancrossings.com/store/dunkin-donuts/)

5.
 (Source: https://whatculture.com/offbeat/7-biases-that-everyone-has-
and-how-they-fck-up-your-life)

J. Additional Activities for Application Group Activity: Create your own advertisement based on the
or Remediation following scenarios.

Group 1 (Bandwagon)
Scenario: Maria will open her first bakery shop in the town. Using
the Bandwagon technique, how can you help her to let the people
know that she will be opening a bakery shop and to have a customer
on her soft opening?

Group 2 (Testimonial)
Scenario: Your school has a low enrolment of students this year. Using
the Testimonial Propaganda Technique, how can you help your school
for the next school year?

V. REMARKS

VI. REFLECTION

A. No. of learners who earned

80% in the evaluation

B. No. of learners who require

additional activities for
remediation

C. Did the remedial lessons

work? No. of learners who
have caught up with the
lesson

D. Did the remedial lessons

work? No. of learners who
have caught up with the
lesson

E. Which of my teaching
strategies work well? Why
did these work?

F. What difficulties did I

encounter which my principal
or supervisor can help me
solve?

G. What difficulties did I

encounter which my principal
or supervisor can help me
solve?
ANSWER KEY IN EVALUATION:

1. Bandwagon
2. Testimonial
3. Testimonial
4. Bandwagon
5. Bandwagon