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Co STICKER
 STEM 11 - E Bussiness Defense

June 20, 2023

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Co STICKER
"Co.Sticker: Transform Ordinary Surfaces into Extraordinary Stories!"

Members // Andrei Camposano, Jared Gonzalo, Mc Julian L. Leus, Ronan N. Mandawe,

Ms. Angge Quirmit, Lpt

Business Advisor
Read more...
 CHAPTER I
Chapter I, the Introduction, provides an overview of the business.

A business dedicated to producing high-quality, customizable stickers.

The vision of the business is to revolutionize the way people manage their stickers by
offering customizable solutions that are both functional and visually appealing.

The mission is to enable customers to express their identities, messages, and hobbies
through personalized stickers that are easy to design and order.

The business aims to provide a comprehensive range of materials, shapes, and printing
options to meet various preferences and exceed customer expectations through great
customer service and quick turnaround times.

The business primarily targets students at Tanauan Institute in Tanauan City, Batangas.
 MARKETING STRATEGY
1. Define a specific target audience for your sticker business.
2. Create a strong and memorable brand identity.
3. Build an effective online presence through a user-friendly website and
social media platforms.
4. Utilize local marketing channels and partnerships to raise awareness.
5. Collaborate with influencers and brand ambassadors to expand your
reach.
6. Encourage word-of-mouth referrals through exceptional customer
experiences.
7. Encourage customer engagement and user-generated content.
8. Monitor and analyze the performance of our marketing efforts.
9. Continuously refine and optimize your strategies based on data and
customer feedback.
 CHAPTER II
Chapter II, the Executive Summary, provides an overview of Co.Sticker
Business and highlights its key aspects.

Co.Sticker Business is a newly established company dedicated to creating high-quality,

customizable stickers that provide comfort and satisfaction to customers.
Owned and managed by Mc Julian Leus, we take pride in delivering quality products at
reasonable prices.
Our stickers are unique, affordable, and versatile, serving as more than just decorations,
but also as functional accessories.
We plan to distribute our products through various stores and leverage social media
platforms for effective advertising.
Our primary target customers are students at Tanauan Institute in Tanauan City,
Batangas, and nearby educational institutions.
 CHAPTER III
introduces the key individuals involved in Co. Sticker and outlines their
roles within the company.

Leus, Mc Julian L. is the owner and general manager who oversees all operations
and manages the company's finances.

Ronan N. Mandawe is the assistant manager, providing support to the general

manager to enhance productivity.

Jared Raniel E. Gonzalo serves as the marketing manager and sales staff,
responsible for selling products to customers with confidence and a friendly
approach.

Andrei V. Camposano is the operations manager and manufacturing staff,

ensuring efficient production processes, meeting quality standards, and
maximizing profits.
CHAPTER IV
Chapter IV of the paper focuses on the target market for Co. Sticker's
product, the sticker organizer.

Primary customers: The primary target customers for the sticker organizer are
the students and teachers of Tanauan Institute. The product provides helpful
solutions for labeling and design purposes, catering to their needs.

Secondary customers: Besides Tanauan Institute, the sticker organizer is also

appealing to students and professors from other institutions. It offers a way for
all students to personalize their belongings and enhance organization.

Future customers: The future consumers of Co. Sticker's business are

anticipated to be the people residing in Tanauan. The simplicity and visual
appeal of the product make it attractive to the local population.
CHAPTER V
Chapter V of the paper discusses the market analysis for Co. Sticker.

SWOT Analysis:
Strengths: Passionate and enthusiastic workforce, trendy product appeal, affordable
pricing.

Weaknesses: Limited brand awareness, lack of financial resources, operational

inefficiencies.

Opportunities: Personalization and customization, targeting niche markets.

Threats: Competition from other sticker companies, economic factors, rising costs of
materials.
 CHAPTER VI
Chapter VI focuses on the product and service offerings of Co.Sticker.
Use and Purpose: The customizable sticker provides people with the opportunity to design
their own stickers, celebrating individuality and fostering a strong connection to the
product. It can also serve as a personalized sticker organizer, facilitating convenient
categorization, storage, and access to the sticker collection.

Procedure for Co.Sticker Customized Sticker:

Gather the necessary materials: Scotch tape, baking paper, scissors, paper, and a printer.
Decide on the design or image for the sticker.
Cut a piece of clear adhesive tape slightly larger than the design.
Cut a piece of baking paper that is also slightly larger than the tape.
Place the tape over the design, ensuring it covers the entire design area.
Lay the baking paper on top of the tape, aligning the edges.
Press down on the baking paper to ensure it sticks to the tape.
CHAPTER VII
Chapter VII focuses on the enterprise strategy of Co.Sticker.

Marketing Strategies:
Loyalty Card Program: Co.Sticker will implement a loyalty card program to drive repeat
purchases and client loyalty. Customers can earn points and enjoy discounts, exclusive
deals, and freebies.
Advertising: Co.Sticker will utilize various advertising channels, including online platforms
like social media as well as offline options like print ads in relevant publications, to reach a
wide audience.
Personal Selling: The sales team or staff members will be trained to effectively
communicate and sell the sticker products to potential customers, equipped with product
knowledge, sales techniques, and customer service skills.
Email Marketing: Co.Sticker will develop an email marketing strategy to keep customers
informed about new sticker designs, promotions, and exclusive offers.
CHAPTER VIII
Chapter VIII provides a financial forecast for Co.Sticker.
Estimated Expenses:
Fixed Expenses: Paper (₱1.00 for 500 pcs), Print (₱5.00 for 500 pcs), Scotch tape (₱20.00 for 5 pcs),
Baking sheet (₱45.00 for 3 pcs), Labor (₱6,000 for 2 people for 30 days), and Rent (₱3,000 per
month).
Total Estimated Expenses: ₱12,235
Unit Cost Calculation:
Unit Cost (UC) = Total Expenses / Yields = ₱12,235 / 4,000 = ₱3.06
Selling Price Calculation:
Unit Cost (UC) = ₱3.06
Mark up = 66%
Selling Price (SP) = (100 + Mark up%) UC / 100 = (100 + 66%) 3.06 / 100 = ₱4.98 or ₱5.00
Return on Investment (ROI) Calculation:
Selling Price (SP) = ₱5.00
Yields = 4,000
Estimated Expenses = ₱12,235
ROI = SP (Yields) - Estimated Expenses = 5(4,000) - 12,235 = ₱7,765
CHAPTER IX
Chapter IX focuses on the environmental and regulatory compliance of Co.Sticker.
Contribution to Society and Community: Co.Sticker goes beyond making stickers by creating job
opportunities, supporting local artists and causes, participating in community events and
fundraisers, promoting sustainability, and actively engaging with the community through
collaborations and feedback.
Effects of the Product: The presence of Co.Sticker brings vibrancy, unique designs, and a wave of
creativity to the community. In its absence, the streets may feel dull, and the community may long
for the colorful expression that stickers provide.
Regulatory Compliance: To comply with government regulations, the necessary documents and
permits for operation include the Mayor's permit, Barangay business clearance, Community tax
certificate (Cedula), Health and sanitary permit, Fire safety inspection certificate, and occupancy
certificate.
Beneficiaries and Impact: Stickers generally have minimal harm and serve as a form of personal
expression. Co.Sticker aims to avoid objectionable content, respect intellectual property rights, and
consider the environmental impact of production and removal. Individuals seeking self-expression
are the primary beneficiaries of Co.Sticker products, as they provide a creative outlet for
showcasing unique identities.
Co STICKER
Members:
Andrei Camposano
Jared Gonzalo
Mc Julian Leus
Ronan Mandawe