CHS | 05/28/2024
Small Business Simulation
Entrepreneurship Concepts
Name of Project: Presented By: Presented To:
Campus Stationery Hub Group 2 JAVA-TWSP2024-B10
Agenda Agenda
03 Market Analysis
04 Product/Service Offering
05 Marketing Strategy
06 Operations Plan
07 Financial Projections
08 Risk Assessment
09 Legal and Regulatory Compliance
Market Analysis
Target Market Competition Trends
Size: Approximately 4000 Competitors: Local stationery Increasing preference for
students at Cebu stores and online online shopping and
Technological University – marketplaces (Shopee, convenience among
Danao Campus. Lazada). students.
Demographic: Students aged Advantages: Same-day Growing demand for school
12-18 from various income delivery within the school and supplies is expected to
levels. personalized customer service. continue.
Psychographic: Tech-savvy,
valuing convenience, quality,
and affordability.
PRODUCT/SERVICE OFFERING
Features Benefits Pricing Strategy
Product Range: Convenience Competitive Pricing: ~10%
Notebooks, Pens, Pencils, Bond Quality and Affordability lower than competitors.
Paper Personalized Service Example pricing:
Art Supplies: Colored pencils, Time-Saving Notebook: ₱25 each
crayons, sketch pads. Pens: ₱10 each
Service Features: Pencils: ₱12 each
Online Ordering Bond-paper: ₱250
Same-Day Delivery per ream
Personalized Customer Service Discounts and Promotions
Value Packages
Marketing Strategy
Promotion Branding Customer Acquisition
Social Media Campaigns: Core Values: Influencer Partnerships:
Utilize Facebook and Emphasize convenience, Collaborate with student
Instagram. quality, and affordability. influencers and
On-Campus Marketing: Market Position: organizations.
Flyers, posters, and word- Primary provider for CTU Loyalty Programs:
of-mouth referrals. Danao students. Incentives for referrals to
Special Discounts & Events: boost customer acquisition.
Promotional events at
school.
Operations Plan
Order Processing:
Managed by student Workflow: Operational Costs:
employees. Efficient order Kept low using student
Same-day delivery placement to delivery labor.
within school premises. system. Procurement Strategy:
Inventory Management: Quality Control: Source high-quality
Handled by a small Measures to ensure products from reliable
team of student product standards. wholesalers.
employees.
Day-to-day Resource
Production Processes
Operations Management
Financial Initial investment required:
₱2000 for inventory, online store
Projections setup, and marketing expenses.
Year 1 Year 2 Year 3
₱60,000 ₱96,000 ₱120,000
Revenue Forecasts
(₱5000 monthly) (₱8000 monthly) (₱10,000 monthly)
Profitability Analysis
₱36,000 ₱45,600 ₱55,400
(Net Income)
Risk Potential Risks
Market Risk: Demand fluctuations for study supplies.
Assessment Operational Risk: Maintaining consistent quality and
managing production.
Financial Risk: Slow sales recovery of the initial
investment.
Supply Chain Risk: Dependence on reliable suppliers.
Mitigation Strategies
Seasonal promotions and limited-edition kits to
boost sales.
Strict quality control measures.
Maintain a small emergency fund.
Establish relationships with multiple suppliers to
ensure a steady supply.
Legal and Regulatory
Compliance
Laws and Permits
Business License: Obtain a general business license from the local government.
Product Safety: Ensure compliance with safety standards for materials and packaging.
Environmental Regulations: Adhere to regulations regarding sustainable and eco-friendly
materials.
Health and Safety: Follow guidelines for a clean and safe production environment.
Thank you all for going
through this project brief.
Thank you
