The document is a business plan for a drone shop called DroneZoomer. It will sell and service drones and drone equipment. The business aims to become the premier drone shop in the area. It will need PHP 560,000 in capital for inventory, facilities, equipment, and staff. The plan describes the drone market, products and services offered, marketing strategies, operations, finances, and supporting documents.
The document is a business plan for a drone shop called DroneZoomer. It will sell and service drones and drone equipment. The business aims to become the premier drone shop in the area. It will need PHP 560,000 in capital for inventory, facilities, equipment, and staff. The plan describes the drone market, products and services offered, marketing strategies, operations, finances, and supporting documents.
The document is a business plan for a drone shop called DroneZoomer. It will sell and service drones and drone equipment. The business aims to become the premier drone shop in the area. It will need PHP 560,000 in capital for inventory, facilities, equipment, and staff. The plan describes the drone market, products and services offered, marketing strategies, operations, finances, and supporting documents.
The document is a business plan for a drone shop called DroneZoomer. It will sell and service drones and drone equipment. The business aims to become the premier drone shop in the area. It will need PHP 560,000 in capital for inventory, facilities, equipment, and staff. The plan describes the drone market, products and services offered, marketing strategies, operations, finances, and supporting documents.
DronesZoomer is a drone shop business that will specialize in selling and
servicing drone equipment to customers in the area. Our objective is to become
the premier drone shop in the area. To achieve this, we will need capital of PHP
560,000.
The capital will be used to purchase inventory, pay for the necessary physical
space to conduct business, and pay for the necessary equipment and personnel
to operate the business. With the capital, we will be able to purchase high quality
drones and equipment, as well as high quality repair and maintenance services.
By obtaining a loan or investment, the business will benefit from increased
liquidity, which will enable us to purchase the necessary inventory to meet the
needs of our customers. Furthermore, the investment will give us the ability to hire
and train the necessary personnel to ensure that our customers receive the best
possible service.
The loan or investment will be repaid with interest, and in the case of outside
investment, profits will be generated through the sale of drones and services. We
plan to use the profits to pay dividends to our investors, as well as reinvest in the
business to ensure its long-term success.
DESCRIPTION OF THE BUSINESS
DroneZoomer is a business that sells drones and drone accessories to the
public. It falls into the technology industry sector, as drones are becoming
increasingly popular and are seen as a technological advancement. My customers
are typically hobbyists and tech enthusiasts, ranging from teenagers to adults.
The drone market is currently estimated to be worth over ₱844,732,515,000.00,
and is projected to grow to over ₱2,822,525,000,000.00 by the year 2025.
4 My drones are sold both online and in-store, and I offer free shipping on all
orders placed online. Additionally, I offer tutorials and customer support to help
customers get the most out of their drones.
As an experience Remotely Piloted Aircraft Controller I will make sure that my
shop offers quality drones. I also consider offering educational classes and
workshops so that customers can become more familiar with operating a drone.
GOALS AND OBJECTIVES
Increase sales of drones and drone accessories through effective marketing
and customer service.
Develop a strong online presence through website and social media.
Provide top-notch customer service to ensure customer satisfaction.
Establish a positive reputation as a reliable drone shop.
Provide quality products to customers at competitive prices.
Educate customers on the features and benefits of drones.
Increase sales by offering a wide range of drones and drone related
products.
Expand the shop’s product offerings to include new and innovative
products.
Increase customer loyalty by offering discounts, loyalty rewards, and other
incentives.
Utilize analytical data to optimize marketing campaigns and customer
service strategies.
5 III. THE PRODUCT OR SERVICE
Camera Drones: Camera Drones are unmanned aerial vehicles (UAVs) that are
capable of capturing still images and video from the sky. They are equipped with
cameras that are typically used for aerial photography and videography. Camera
drones feature high-quality optics, advanced stabilization technology, and powerful
flight controllers to ensure they capture the perfect shot every time.
Racing Drones: Racing drones are specifically designed for fast-paced
competitive racing. They are equipped with powerful batteries, motors, and
propellers that allow them to reach speeds of up to 100 mph. Racing drones also
feature advanced flight controllers, sophisticated software, and on-board cameras
to ensure they stay on course.
Toy Drones: Toy drones are smaller, less powerful versions of camera drones and
racing drones. They are designed for recreational use and are typically used by
beginners to practice flying. Toy drones are equipped with basic flight controllers
6 and are not capable of capturing images or videos. However, they are affordable
and provide a great way to learn and practice the basics of drone flight.
DroneZoomer offers a variety of services for customers. We offer sales of a
wide selection of drones and drone accessories, as well as repair and maintenance
services. Our knowledgeable staff can help you find the perfect drone for your
needs, while our experienced technicians can help you diagnose and repair any
issues. We also offer training services to help you safely and confidently operate
your drone. We also offer customization services to make your drone uniquely
yours. Lastly, our shop also offers drone racing and events for experienced drone
enthusiasts.
IV. MARKET STRATEGIES
MARKET
My target market would be hobbyists, film makers, and photographers. My
shop would specialize in drones and drone accessories that are suited for amateur
and professional use. I would focus on providing customers with quality products
and excellent customer service. I would also offer drone repair services and drone
training courses. My shop would cater to all types of drone users, from hobbyists
to professionals.
COMPETITORS
Rivals make great stories and the greatest rivalries make the greatest tales. My
shop has direct, as well as indirect competitors but I won’t be competing against
them as they target the rich segment of the population.
MARKETING GOALS
Increase brand awareness and recognition through social media campaigns
and influencer partnerships.
7 Increase sales of drones and drone accessories through targeted digital
advertising and email campaigns.
Build a strong customer base through loyalty programs and repeat
purchases.
Create a community of drone enthusiasts through events and meetups.
Generate positive reviews and testimonials to boost customer confidence
in the brand. Maximize profits through cross-selling and upselling
strategies.
Increase website traffic and conversions through SEO optimization and
PPC campaigns.
Product/service: Drones for recreational and professional use.
Price: Prices of drones rnge from ₱1,300 to ₱57,000 depending on type and
features.
Place/Distribution Channel: Interested customers may reach out to our physical
store, website and online stores.
Promotion: Social media ads, email campaigns, targeted ads, in-store promotions
and events, sponsored content, and influencer marketing.
V. ANALYSIS OF THE COMPETITION
Strengths:
1. Quality drones – We only sell the highest-quality drones available, ensuring
our customers are always satisfied with their purchase.
2. Expert staff – Our staff are highly knowledgeable about drones and can offer
advice and guidance to customers.
3. Wide range of drones – We offer a wide range of drones from different
manufacturers, meaning customers can find the perfect drone for them.
8 Weaknesses:
1. Limited marketing – We don’t have a strong marketing presence, meaning
we don’t have a wide reach of customers.
2. High price point – Our drones are more expensive than our competitors,
meaning we may be pricing ourselves out of the market.
Opportunities:
1. Online sales – We can leverage the internet to expand our reach and
increase our sales.
2. New products – We can introduce new products to our range, such as
accessories and spare parts, to increase revenue.
Threats:
1. Competitors – There is a lot of competition in the market, meaning we need
to stay ahead of the curve to stay competitive.
2. Regulations – Drones are subject to a range of regulations, meaning we
need to stay up to date with the latest changes.
VI. OPERATIONS AND MANAGEMENT
ORGANIZATIONAL STRUCTURE
9 ROLES AND RESPONSIBILITIES
Owner: Responsible for the overall strategic direction of the shop.
Operations Personnel: Responsible for managing the day-to-day
operations of the store and ensuring that all customer orders are fulfilled in
a timely manner.
Sales Personnel: Responsible for managing the sales team and ensuring
that they meet sales goals.
Marketing Personnel: Responsible for developing and executing
marketing campaigns to increase visibility and sales of the store.
Purchasing Personnel: Responsible for sourcing and purchasing the
necessary parts and materials needed to build and maintain the store's
inventory of drones.
Inventory Personnel: Responsible for managing the store's inventory of
drones and ensuring that the store has the necessary supplies to meet
customer demand.
Customer Personnel: Responsible for providing excellent customer
service to all customers and ensuring their satisfaction.
Accounting Personnel: Responsible for managing the financial aspects of
the store, including budgeting, invoicing, and payroll.
Technical Personnel: Responsible for providing technical support to
customers and troubleshooting any issues with the drones.
CLASSIFICATION OF DRONES
a) Camera Drones: High-end camera drones such as DJI Mavic 2 Pro, Autel
EVO II, Parrot Anafi and Yuneec Typhoon H Pro.
b) Racing Drones: Racing drones such as Parrot Disco FPV, Hubsan H501S
X4 and Blade Chroma.
c) Toy Drones: Toy drones such as Holy Stone HS170, Hubsan X4 and UDI
U818A.
10 d) Drone Accessories: Drone accessories such as extra batteries, spare
propellers, remote controllers, gimbals, VR headsets and more.
BRAND PARTNERS
1. DJI: DJI is a global leader in consumer drones and aerial photography and
their products are widely used in the Philippines.
2. Parrot: Parrot is a French drone manufacturer with a variety of drones for
consumer, commercial and industrial use.
3. Yuneec: Yuneec is an international drone manufacturer with a variety of
consumer drones and accessories.
4. GoPro: GoPro is a well-known action camera brand and their drones are
popular for aerial photography.
5. Autel Robotics: Autel Robotics is an American drone manufacturer and their
drones are widely used for commercial and industrial applications.
6. Hubsan: Hubsan is a Chinese drone manufacturer that specializes in toy
drones and other consumer drone accessories.
SOURCE OF CAPITAL
Business loans is a great source of capital for DroneZoomer. Business loans
allow businesses to borrow money for a variety of purposes, including purchasing
equipment, inventory, and other expenses related to running a business. Business
loans can be a great way to finance the purchase of drones, as well as any related
services or parts needed to operate the shop. Business loans often have a lower
interest rate than other types of financing, making them a cost-effective option.
Additionally, business loans often allow for flexible repayment terms, making them
a convenient financing option for a drone shop. A business loan to finance my shop
with a repayment period of 3-5 years. However, the interest rate I get will depend
on a variety of factors including my credit score, the amount I need to borrow, and
other financial information.
11 VII. FINANCIAL DATA
Start Up Cost:
Drones (x3): PHP 210,000
Drone Parts and Accessories (x3): PHP 75,000 Drone Repair Tools and Equipment (x3): PHP 60,000 Inventory: PHP 150,000 Office Rent (1 Month): PHP 50,000 Utility Deposits (1 Month): PHP 10,000 Advertising and Promotion: PHP 15,000 Legal and Professional Fees: PHP 25,000 Licenses and Permits: PHP 30,000 Office Supplies: PHP 5,000 Total Start Up Cost: PHP 560,000
Income Statement:
Revenues: PHP 250,000
Cost of Goods Sold: PHP 100,000 Gross Profit: PHP 150,000 Operating Expenses: PHP 40,000 Net Profit: PHP 110,000
Balance Sheet:
Assets: Cash: PHP 150,000 Inventory: PHP 150,000 Total Assets: PHP 300,000 Liabilities and Equity: Accounts Payable: PHP 50,000 Total Liabilities: PHP 50,000 Equity: PHP 250,000 Total Liabilities and Equity: PHP 300,000
12 Cash Flow Statement:
Operating Activities: Cash Inflow from Revenues: PHP 250,000 Cash Outflow for Cost of Goods Sold: PHP 100,000 Cash Outflow for Operating Expenses: PHP 40,000 Net Cash Flow from Operating Activities: PHP 110,000 Investing Activities: Cash Outflow for Start Up Costs: PHP 560,000 Net Cash Flow from Investing Activities: PHP -560,000 Financing Activities: Cash Inflow from Equity: PHP 250,000 Net Cash Flow from Financing Activities: PHP 250,000 Net Change in Cash: PHP -200,000
