Business Plans
Business Plans
Business Plans
PAPER NO:
DECLARATION
I declare that this is my original work and has never been presented anywhere else for the
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NAME: Kariithi Vivian Wangui
SIGNATURE:
DATE:
I hereby certify that this business plan is submitted to the Kenya National Examination Council
SIGNATURE:
DATE:
DEDICATION
I dedicate this project to my parents for the financial support and continuous encouragement and
comfort in my training.
I also dedicate it to my supervisor Madam Leah for the guidance during the writing of the
business plan.
ACKNOWLEDGEMENT
My special gratitude is to the almighty God for the strength and good health.
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A lot of special thanks is to my parents for the support and love they have shown me.
skills.
Executive Summary
The name of the proposed business shall be Volks Scaffolds Hiring Enterprise. The business will
be a sole proprietorship business owned by Kariithi Vivian Wangui. It will be located within
Narok County, two kilometers from Narok town along Narok-Bomet highway opposite Masimiti
Hardware. The business will be dealing with hiring of scaffolds and scaffolds boards and also
providing services to their customers. The business will offer high quality products which ensure
Volks Scaffolds Hiring Enterprise will use market segment and will have individuals, non-
governmental organization and the government as its potential customers. The business will
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capitalize on competitors’ weakness and cope with the competition satisfying up to 70% of the
population. The business provides affordable prices for products and services, hire qualified
personnel and also offer discounts to their customers. The proposed business will be importing
quality required products. Advertisement of the business will be done by use of bill boards,
The business will employ a line organization structure where authority flows from top to bottom.
The managerial team will consist of the manager, assistant manager, secretary, accountant and
certificate of liberal skills to manage the business, should be computer literate and should be
fluent in national language. The support staffs comprise of cleaners, drivers and security men.
Some of their qualifications are holder of certificate of good conduct, valid driver’s license for
the drivers, for the security men, must have worked with a security firm and the cleaners should
be aged 20 years and above. The business will provide incentives to motivate the employees.
Some of the incentives are transportation allowances medical allowances salary increment by 5%
Chapter Four: Operational Plan the proposed business will purchase some of the machines and
equipment that will enable it provide its services effectively. Some of the machines to be
purchased are; scaffold hosts and scaffold runway system. The business will use different
methods to plan the future production of materials and services. The operational labor of the
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business will be considered in terms of quality operation and the cost of labor will be highly
valued.
The owner of the proposed business will acquire money from the bank, relatives and personal
savings. This chapter entails the pre0operational cost which the cost incurred before start of the
operations and also the working capital which is the cost of operation. Owners’ equity in the
business is 250,000 shillings and the working capital of the business is 2,500.000 shillings
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Table of Contents
DECLARATION.......................................................................................................................................1
DECLARATION BY THE SUPERVISOR.............................................................................................................2
DEDICATION................................................................................................................................................2
ACKNOWLEDGEMENT.................................................................................................................................3
Executive Summary.................................................................................................................................3
BUSINESS DESCRIPTION.......................................................................................................................8
1.1 BUSINESS NAME................................................................................................................................8
1.2 LOCATION..........................................................................................................................................9
MAP SHOWING BUSINESS LOCATION................................................................................................10
1.3 BUSINESS JUSTIFICATION...........................................................................................................11
1.4 FORM OF BUSINESS OWNERSHIP....................................................................................................11
1.5 TYPE OF BUSINESS...........................................................................................................................12
1,5 PRODUCTS AND SERVICES...............................................................................................................12
1.7 INDUSTRY ANALYSIS........................................................................................................................13
1.8 BUSINESS GOALS AND OBJECTIVES..................................................................................................14
1.9 ENTRY AND GROWTH......................................................................................................................14
CHAPTER 2.................................................................................................................................................16
2.0 MARKETING PLAN............................................................................................................................16
2.1 POTENTIAL CUSTOMERS..................................................................................................................16
2.2 COMPETITION ANALYSIS..................................................................................................................17
SWOT ANALYSIS.................................................................................................................................17
2.3 MARKET SHARE................................................................................................................................19
2.4 PRICING STRATEGIES.......................................................................................................................20
2.5 SALES TACTICS.................................................................................................................................21
2.6 METHOD OF PROMOTION AND ADVERTISING................................................................................22
2.7 DISTRIBUTION STRATEGY.................................................................................................................22
CHAPTER 3.................................................................................................................................................24
3.0 ORGANISATION AND MANAGEMENT PLAN.....................................................................................24
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3.1 INTRODUCTION...............................................................................................................................24
3.2 MANAGERS......................................................................................................................................26
3.3 OTHER PERSONNELS........................................................................................................................28
3.4 RECRUITMENT, TRAINING AND PROMOTION..................................................................................28
3.5 REMUNARATIONS AND INCENTIVES................................................................................................31
3.6 LICENSE AND REGISTRATION...........................................................................................................32
3.7 SUPPORT SERVICE............................................................................................................................33
CHAPTER 4.................................................................................................................................................34
4.0 OPERATIONAL PLAN........................................................................................................................34
4.1 INTRODUCTION...............................................................................................................................34
4.2 PRODUCTION FACILITIES AND CAPACITY.........................................................................................34
PREMISE LAYOUT...................................................................................................................................36
4.3 PRODUCTION STRATEGY..................................................................................................................37
4.4 PRODUCTION DESIGN AND DEVELOMENT......................................................................................39
4.5 SERVICE DELIVERY PROCESS............................................................................................................40
4.6 REGULATIONS AFFECTING OPERATIONS....................................................................................41
4.7 INTERNAL RULES AND REGULATIONS........................................................................................41
CHAPTER 5.................................................................................................................................................43
5.0 FINACIAL PLAN.................................................................................................................................43
5.1 PRE-OPERATIONAL COSTS...............................................................................................................43
5.2 WORKING CAPITAL..........................................................................................................................44
5.3 a) CASH FLOW PROJECTION FOR THE FIRST YEAR...........................................................................45
5.3 b) CASH FLOW PROJECTION FOR THE FIRST THREE YEARS..............................................................50
5.4 PROFORMA INCOME STATEMENT AS AT 31ST DECEMBER...............................................................54
5.5 PROFORMA BALANCE SHEET FOR THE FIRST YEAR..........................................................................56
5.6 CALCULATION OF BREAK-EVEN POINT.............................................................................................58
5.8 DESIRED FINANCING........................................................................................................................60
5.9 PROPOSED CAPITALIZATION............................................................................................................60
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BUSINESS DESCRIPTION
Volks Scaffolds Hiring Enterprise is the name of the proposed business, the business will be
dealing with renting of scaffolds materials, transporting, constructing the scaffolds platforms,
Volks is a German name meaning people therefore the proposed business name helps create an
identity among the competitors, to grab attention and to impress the investors.
The skills of dealing with scaffolds were gotten during the attachment period.
Technology
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1.2 LOCATION
The business will be located within Narok county, two kilometers from Narok town on Narok-
The business will have an advantage of prospering since the town is fast growing meaning there
Easy transportation of goods and quality service due to good roads making it convenient and fast
c) Security
The area is more secure due to the police station around the area
d) Low competition
Business competition is low since there are few scaffolds hiring companies in Narok county.
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MAP SHOWING BUSINESS LOCATION
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1.3 BUSINESS JUSTIFICATION
Scaffolds provide builders and workers with a safe secure platform to carry out their
duties.
The venture will decrease the shipping distance to the customers and access quality products and
The enterprise will also provide job opportunities thus improving the living standards of the
locals.
The form of business ownership will be a sole proprietorship business. The owner will be able to
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Reasons for choosing this form of business ownership is because it is easy to make decisions,
since the entrepreneur is the boss, the entrepreneur will enjoy the profits alone, start-up costs are
low, there is maximum privacy in the business, establishing and operating of the business is
simple and it is easy to change legal structure later without consulting anyone first.
Volks Scaffolds Hirin Enterprise will be a hiring business whereby scaffolds and scaffolds
To provide clients with quality services Volks Scaffolds Hiring Enterprise will employ
The enterprise will have different types of scaffolds such as double scaffolding, cantilever
scaffolding, suspended scaffolding, wooden and bamboo scaffolding and steel scaffolding. The
The scaffold boards sizes may come in a typical length of 13ft but are also available in different
sizes like 5ft, 6ft, 8ft and 10ft. Scaffolding structures, whereas the shorter lengths may be used
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Scaffold tagging are solid green, yellow or red color with black lettering. The red color is used
when a scaffold is unsafe or incomplete while green is used when a scaffold is safe and ready to
use.
Ensures safety
Boosts productivity
Acts as bridge
Volks Scaffolds Hiring Enterprise belongs to a building /construction industry which will be
medium sized since the other operating ventures dealing with the same business will lead to
competitive analysis thus deploying tactics of modern technology, prices, attitude towards
The key characteristics that the proposed ventures will employ is the production of high-quality
The labor cost in the area is seasonal thus its continuously changing with time but the owner of
the business will employ qualified and skilled staff to help him run the enterprise.
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1.8 BUSINESS GOALS AND OBJECTIVES
The business has been established with the aim to make profits, to provide employment and thus
it has some long-term goals like producing quality products and services and to expand the
business.
Starting a scaffolding business can be very profitable venture due to scaffolding being an
essential part of many construction projects, providing a safe and sturdy platform for workers to
To provide accessible, robust technical guidance for scaffolders and their clients. This
helps encourage high standards of training and competence across the industry and also
To have a dedicated project manager for projects carried out on construction sites to
enhance much sales by increasing profits thus improving the living standards of workers
ENTRY
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In order to make the enterprise well known by many different techniques will be used to make an
entry to the market by advertising the business in various like use of posters, banners and social
media platforms.
Appropriate technology of products would be used in order to provide clients with products and
services of high quality in order to enhance durability, flexibility and convenience of products
Providing products and services at an affordable price in order for the demand to be high.
GROWTH
Most effective ways for the growth of the proposed business are by actively invest in the
equipment and infrastructure, this helps to work more efficiently alongside putting across a more
Invest in marketing is another way of growing the business, this is by professionally designing a
website with easy to find contact information and rates and a portfolio of past work.
Lastly, adoption of sustainable practices which includes resolving to use only recycled boards for
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CHAPTER 2
Modern economy has enhanced marketing worldwide due to fast growing of technologies
making work easier and faster. The scaffolding market will be operating within individuals, non-
governmental organization, the government and other facilities who rely heavily on scaffolds.
Marketing enhances generation profits which helps the business, this is done by giving quality
products and services to the customers, having affordable prices to the customers and providing
Since the proposed business will be located within the upcoming town, the business has a
potential of growing. The proposed business will be dealing with different customers like the
INDIVIDUALS
This consists of mainly those holding various income generating activities with the business
catchment areas. These classes of prominent people would construct permanent and better
NON-GOVERNMENTAL ORGANIZATION
Many clients that bring in the idea of construction. This enhances them in projects tendered by
GOVERNMENT
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Government projects are regularly tendered publicly through advertisements in various media in
Volks Scaffold Hiring Enterprise will not face stiff competition since there is low competition in
the area due to lack of scaffolding hiring companies within the area. The available hiring
The business faces competition from Zebu Scaffolding Enterprise and Ole Tipis Scaffolding
Hiring Enterprise.
SWOT ANALYSIS
NAME
of transport acquisition
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3.Affordable
products and
services prices
G 2.Materials are
ENTERPRISE locally
available
2.Good
customer
relation
3.Qualified
personnel
The enterprise intends to capture 70% of the market share and will increase as the business
continues to expand. The market comprises of 360 clients and will be shared among other
competitors.
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The following shows the numbers of customers each business will obtain.
70/100*360=252
10/100*360=36
20/100*360=72
Sales
10%
20%
70%
Factors determining the pricing of the products and services offered are;
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Market demand
Government policy
Competitors prices
Availability of material
CANTILEVER 1 300
SCAFFOLDING
SUSPENDED 1 400
SCAFFOLDING
SCAFFOLDING
The pricing will be maintained at the normal rates due to the following factors;
Sales tactics will be adopted in order to have a large quantity of products sales. After sale
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Offering discounts to customers.
Formal education to customers on how to use the products and advantages of using them.
Using these tactics will benefit the clients by raising confidence in them and also benefit the
enterprise by maintaining the customers and increase in the business liability towards the
Volks Scaffolds Hiring Enterprise will adopt different methods of promotion and advertising the
business.
PROMOTION STRATEGIES
The products will be hired at a high discount off its original price. Transportation will also be
ADVERTISING STRATEGIES
The business will advertise its products and services by use of bill boards, posters, magazines,
The channels of distribution to be adopted by Volks Scaffolds Hiring Enterprise and acquire
all products required will direct channel. Thus, there will be no agents or middlemen
PRODUCER CONSUMER
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ADVANTAGES OF DIRECT CHANNEL
a) There will be direct interaction with clients giving the business the chance to observe
b) Since there is no intermediaries profit share, most direct distribution channels tend to
c) There will be no need to share profit margins since the business has complete control
d) Using a direct channel of distribution to connect customers with the product, especially a
MEANS OF TRANSPORT
The business will have lorries which will be used in transportation of scaffolds to the clients’
respective areas. After the clients are done with the scaffoldings, the business will dismantle and
ANTICIPATED CHALLENGES
c) Higher cost of transport due to increase in fuel levy and change in weather conditions like
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a) Report corruption deals to the authority.
c) Identify better methods of coping with climatic conditions and poor infrastructure.
CHAPTER 3
For a business to succeed the skills of the staffs need to be improved for organization to grow.
Management structure should delegate duties to the staff to make sure that the job undertaken is
fully satisfied. Availability of required number of staff is considered in order to avoid workload/.
around.
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f) Helps in maintaining good working environment hence motivates the workers by
3.1 INTRODUCTION
The management team will compose of people with experience in scaffolding. The philosophy is
laser-like focus on the client’s needs. The organization will have a manager, assistant manager,
ORGANIZATION CHART
MANAGER
ASSISTANT MANAGER
ACCOUNTANT
SECRETARY
SCAFFOLDERS CLEANERS
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3.2 MANAGERS
business. firm.
-Responsible for
making financial
decision and
controlling aspects of
the business.
absent.
in accounting. cashbook.
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-Should be computer -Receiving cash
clients.
experience.
technology.
firm.
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3.3 OTHER PERSONNELS.
years. -Delivering of
-Holder of a
certificate of a good
conduct.
after work.
RECRUITMENTS
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The organization will have to recruit personnel to ensure that qualified persons are employed.
I. Job Advertisement
It is a way of informing people of job vacancies at the organization. This can be achieved
through use of newspapers, radio, magazines, television, billboards, posters and social media.
II. Applications
The personnel interested in the job advertised will have to send their application letters to the
organization attaching their curriculum vitae before the stated deadline date.
The letters will be checked in order to select the applicants who will be informed for the
IV. Interview
The qualified applicants are then invited for an interview. Where the organization comes up with
a panel which carry out the interview process. The panel members are able to determine different
capacities in terms of skills, experience and technical knowledge of the interviewers and come
V. Selection
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The qualified applicants are firmly selected and hence takes the vacancy of the job that was
The newly employed personnel will write or sign an acceptance letter following orders from the
managers.
VII. Employment
The newly employed employees are then allowed to join the other staff members as new
VIII. Training
The newly employed workers will be trained by the organization through seminars, trade
exhibition, field work so as to gain more skills and orientation of the job that is supposed to do.
The employees are taught on how to use and operate technical equipment and also on how to use
IX. Promotion
The organization will employ different ways of boasting the employees’ morals towards the
Increase in salary
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Job performance
Employees experience
Employees qualifications.
REMUNERATION
The payment will be made monthly and salaries will be based on work positions, experiences
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Total 151,000 1,812,000
INCENTIVES
The organization will provide incentives to motivate the employees. The workers will be paid
twice the salary when they work overtime. The salary will be increased by 5% annually and also
Transportation allowances
Medical allowances
Trade license
The firm will obtain all legal documents that are required by the law before it starts its
operations. The business will be registered to carry out its business in Narok County.
Professional permits
The trading permits is provided by the country trade offices. This ensures that all products are
Business Registration
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This allows you to hire full-time employees and pay them in accordance to state laws. During
business registration, one receives a state identification number that allows you to route state
a) Banking services
This helps the organization in transaction of funds during deposits and withdrawals and will bank
b) Insurance Service
The firm will have to be insured to minimize risks that may arise like accidents.
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CHAPTER 4
This chapter describes the nature of the business, the sales, marketing strategy, the facilities,
labor, overheads, government regulations, compliance and approvals which is optimal for
success.
4.1 INTRODUCTION
The products and services will be designed such that it will satisfy and fit the customers need.
The services offered will be advanced technology so as to meet the rapid changing of
technology. The enterprise will need equipment of quality and facilities to be purchased in order
The proposed enterprise will purchase some of the machines and equipments and that will enable
it to provide its service effectively. Maintenance and repair of the machineries and equipments
will be done regularly in order to prevent damages and also to prolong the life expectancy. The
spare parts of the machineries are locally available allowing the business to meet its production
goal.
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QUANTITY UNIT TOTAL SUPPLIER
PRICE(KSHS) PRICE(KSHS)
MACHINES
EQUIPMENT
FURNITURES
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Plastic chairs 2 300 600
EQUIPMENT
TOTAL 195,700
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PREMISE LAYOUT
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4.3 PRODUCTION STRATEGY
The proposed enterprise will use different methods to plan the future production of materials and
services implementing various production planning strategies creates a foundation that can help
The proposed business will have different monthly requirements such as;
Labor
Materials
Overheads
COST OF LABOR
MONTH(KSHS)
Manager 1 20,000
Secretary 1 12,000
Scaffolders 5 12,000
Cleaners 2 10,000*5=
50,000
Drivers 2 8,500*2
=17,000
=15,000
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Total 151,000
COST OF MATERIAL
PRICE(KSHS) (KSHS)
system
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OVERHEAD COST
MONTH (KSHS)
Insurance 3,000
repairs
Rent 10,000
Miscellaneous 3,500
Total 26,000
Design of production mostly depends on the need of the customers. The type of scaffolds the
business will produce will be double scaffolding, cantilever scaffolding, suspended scaffolding,
wooden and bamboo scaffolding and steel scaffolding. The scaffoldings will be handled by
qualified personnels who are well trained on how to use the scaffoldings. The machines to be
used are of advanced technology which will enable the business to produce quality services to
the clients. The products produced and the services offered will be put in the market through
social media platforms, posters, magazines, gazettes and business cards, this will help in
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development of the business allowing the business to grow. The business will also conduct open
Once the customer has arrived at the premises, the secretary will be reasonable of taking them
through and showing them the different types of scaffoldings the business hires and tells them
If the customer is satisfied, they are taken to the accountant where payment and agreements are
made. Delivery of the scaffoldings chosen by the customers is then done to the customers
proposed location. Assembling of the scaffolding is then done by the business scaffolders’
After the customer is done with the scaffolding, the business is responsible for dismantling and
Factors to likely to affect the business service and production process are;
1. High cost of transport due to increase in fuel levy and change in weather conditions like
1. Identify better method of coping with climatic conditions and poor infrastructure.
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3. Training of employees to enhance work ethics.
In accordance with health and safety act, a certificate will be required. Trade license,
professional permits and business registration will be required as well. NSSF certification will
also be required.
REGULATION COST(KSHS)
NSSF 1,500
TOTAL 18,000
The business will be operating for 8 hours in a day and working from Monday to Friday.
Saturday being overtime where the business will be operating for only 5 hours. The management
will formulate rules and regulations in order to maintain harmonious relations between the
employees in the business. The management will also be responsible for solving any conflicts in
The management will provide uniforms to the workers in order to have a formal dressing code
and creating equality among the employees. Downward communication will be used which is
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formalized information within an organization for business purposes. For external parties,
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CHAPTER 5
Financial plan helps determine if the idea is sustainable and then keeps track to financial
potential pro-forma, balance sheet, pro-forma profit and loss accounts and projected cash flow
statement will be prepared. Break-even level of sales and expected profitability ratios of the
business will also be determined. Finally, requirements and proposed capitalization will be
considered.
These are expenses that must be incurred before commencement of the business which include;
ITEM COST(KSHS)
Transport 2,000
Assets 195,700
Installations 3,300
Stationeries 2,000
Telephone 1,500
TOTAL 216,000
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5.2 WORKING CAPITAL
Current Assets
Current Liabilities
44
5.3 a) CASH FLOW PROJECTION FOR THE FIRST YEAR
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ITE JAN FEB M AP M JU JU AU SEPT OC NOV DEC TO
RY RY CH L Y E Y ST ER BER ER ER L
CASH FLOW
cash 0 000
Cash 220, 270,0 320 30 27 21 20 164 200,9 172, 221,0 220,1 2,7
sales 000 00 ,00 2,6 6,0 8,0 5,0 ,00 00 400 00 00 90,
0 00 00 00 00 0 000
TOT 220, 400,0 320 30 27 21 20 206 200,9 202, 221,0 220,1 2,9
CAS 0 00 00 00 00 0 000
INFL
OW
(A)
CASH OUTFLOW
Purch 10,0 15,00 11, 5,0 4,5 6,0 5,9 9,8 4,000 9,50 10,10 11,00 102
Rent 7,50 7,500 7,5 7,5 7,5 7,5 7,5 7,5 7,500 7,50 7,500 7,500 90,
0 00 00 00 00 00 00 0 000
Salari 151, 151,0 151 15 15 15 15 151 151,0 151, 151,0 151,0 1,8
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es 000 00 ,00 1,0 1,0 1,0 1,0 ,00 00 000 00 00 12,
0 00 00 00 00 0 000
5.3 b) CASH FLOW PROJECTION FOR THE FIRST THREE YEARS
ITEM Year I (kshs) Year II (kshs) Year III (kshs)
CASH FLOW
INFLOW (A)
CASH OUTFLOW
OUTFLOW (B)
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28,133,750 29,994,350 60,794,700
EXPENSES
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5.5 PROFORMA BALANCE SHEET FOR THE FIRST YEAR
Fixed Assets
equipment
depreciation
Current Assets
prepayments
Current liabilities
Net Assets
Financed by
50
Capital 2,500,000 2,500,000 2,500,000
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5.6 CALCULATION OF BREAK-EVEN POINT
(KSHS)
Salaries 1,812,000
Rent 90,000
Licenses 30,000
Insurance 36,000
Goodwill 5,000
Depreciation 15,000
Variable Cost
Allowances 192,000
Miscellaneous 14,000
Transport 24,000
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Total sales−Total variables
Contribution margin = ∗100 %
Total sales
2,992,000−310,900
∗100 %=89.61 %
2,992,000
¿ cost
Break-even level=
Contributionmargin %
2,228,000
=24864.30
89.61 %
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5.8 DESIRED FINANCING
Description Amount
TOTAL 2,500,000
ITEM AMOUNT
Equity 750,000
TOTAL 2,500,000
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