SURVEY QUESTIONNAIRE
“PREFERENCE OF COLLEGE STUDENTS OF MSEUF CATANAUAN
IN ONLINE SHOPPING.”
Dear Fellow students:
As part of our requirements in the course, Bachelor of Science in Business
Administration, Business research subject, we are conducting a survey aimed to find out the
reasons why the respondents preferred online shopping instead of purchasing to physical stores.
We seek your cooperation in answering below survey questions. All data and information
obtained will be treated with utmost confidentiality.
PART I. Demographic Profile of the Respondents.
Direction: Kindly put a check (√) which corresponds to your answer.
Age Sex
15- 18 years old ( ) Male ( )
19- 21 years old ( ) Female ( )
22- 24 years old ( )
25 years and above ( )
Civil Status
( ) Single ( ) Married ( ) Widowed
Year level
( ) 1st year ( ) 2nd year ( ) 3rd year ( ) 4th year
Source of Income
( ) Allowance ( ) Salary or wage ( ) Self-earned money
Part II. Product that are most commonly purchased in online shopping.
Direction: Kindly put a check (√) which corresponds to your answer
( ) Fashion and Beauty
( ) Electronics and Physical Media
( ) Food and Personal Care
( ) Furniture and Appliances
( ) Toys, DIY and Hobbies
( ) Travel and Accommodation
( ) Digital Music
( ) Video Games
Others : _________________________
Part III. Reasons for preference in online shopping.
Using the scale below, kindly rate the following items regarding your preference in online
purchase
4- Strongly Disagree
3- Agree
2- Disagree
1- Strongly Disagree
POINT RANGE SCALE CODE DESCRIPTIVE ANALYSIS
4 3.26 – 4.00 SA Strongly Agree
3 2.51 – 3.21 A Agree
2 1.76 – 2.50 D Disagree
1 1.00 – 1.75 SD Strongly Disagree
3.1 Convenience
Indicators 1 2 3 4
Online shopping saves time and efforts.
Online shopping is hassle-free as it can be done
from the comfort of your home.
Online shopping provides a wide variety and range
of available product.
Online shopping gives good discounts and lower
prices.
Online shopping gives multiple choices of products
to compare the models and brands that the
customers preferred.
3.2 Quality of Ecommerce Website Features
Indicators 1 2 3 4
Websites should have a user-friendly design and
mobile friendly features
Quality ecommerce websites provides multiple
Payment Options.
Websites features include the customers or user
reviews as feedback.
Online shops should have 24/7 customer service.
Websites provides online tracking number on
shipping the products.
3.3 Presentation of product
Indicators 1 2 3 4
The product packaging is presented with colors with
images.
Materials of the packaging are tick and not easily
damage.
There are printed product description and information
on how to use the product in the packaging.
Packaging has innovative designs that align on the
current trends.
Products that used eco-friendly materials and content
on their packaging.
3.4 Safety
Indicators 1 2 3 4
Being aware about the personal data insecurity in
online shopping.
Being aware in transaction insecurities; like issues in
payment, location and others with the online stores.
Being aware on choosing products because there is
low quality of ordered goods online due to
unavailability to physically see the product online.
Communication problems in contact with the online-
shops.
Delivery problems such as inaccurate addressed
parcel.
3.5 Satisfaction
Indicators 1 2 3 4
Happy in the overall product delivery.
Receiving a good quality of the products.
Contentment with the perceived security.
Products have adequate products information.
Enjoyment with the variety product available online.
Direction: Kindly put a check (√) which corresponds to your answer
Part IV. What are the most preferred online shopping sites used?
( ) Lazada
( ) Shopee
( ) Metrodeal
( ) EBay
( ) Carousell
( ) Globe online shopping
( ) Galleon.ph
( ) Zalora Philippines
( ) Fb market place
( ) TikTok shops
( ) BeautyMNL
( ) Shein
PART V- Modes of payment used in online shopping.
( ) Credit Cards: VISA, Mastercard, American Express.
( ) Digital/Mobile Wallet: Grabpay, Bitpay, PayPal, Coins.ph, DragonPay, Paymaya, Gcash.
( ) Cash on Delivery (COD)
( ) Mobile Contactless Payments
( ) Direct Debits.
( ) Over-the-counter (OTC) Payments.
( ) QR Codes.
( ) Bank transfer
MR. ALLAN TALAIN
Evaluator
