PROJECT PROPOSAL: Business Plan & Product
PROPONENTS: GRADE 11 - ABM
GRADE 11- ABM PROJECT PROPOSAL
A.Y. 2022-2023
Objectives
1. Students will develop and demonstrate the skills that have been learned in Applied Economics.
2. Students will learn to articulate the detailed analysis of the market, competition, economy, and overall aspect of an
industry.
3. Students will ascertain and familiarize themselves on creating business plans.
Activity (A), Participants (P), Date (D), Time (T), Venue (V), In-Charge (I)
APDTVI DESCRIPTION
A – Business Plan & Product ● This will serve as Grade 11 ABM Periodical Examination for the
P – Grade 11 ABM Second Quarter of the Second Semester in: APPLIED ECONOMICS
D – May 09, 2023 ● The Business Plan should be presented with the actual product to Ms.
T – 9:15 - 10:30 am Lovely Cordero, Applied Economics teacher together with invited
V – 2nd Floor, Room 202 ● The Business Plan Format.
I - Ms. Lovely Cordero,
Mrs. I. SUMMARY OF THE PRODUCT
1.1 Name of the Firm ( State the name of the firm and describe/
explain why you have chosen the name)
1.2 Location: ( Exact address and location)
1.3 Brief Description of the product
1.4 Project Highlight
II. MARKETING PLAN
2.1 Research Methodology
2.2 Demand
2.2.1 Major Consumer of the product
2.3 Supply
2.3.1 Supply for the past 5 years ( Who are the major suppliers)
2.4 Demand and Supply Analysis ( Demand - Supply = Gap)
2.5 The competitive position of the product.
2.5.1 Selling Price
2.6 Market Strategies and Programs
2.6.1 Product Strategies: Product category, quality, style, brand (
What is the quality of the product relative to the product of the
current producer or competitors)
2.6.2 Pricing Strategies: ( Explain why and how you come up
with the price of the product)
2.6.3 Promotional Strategies: ( Explain what is your promotional
action on the market competition)
III. MANAGEMENT/ORGANIZATIONAL PLAN
3.1 Business Philosophy
PROJECT PROPOSAL: Business Plan & Product
PROPONENTS: GRADE 11 - ABM
3.1.1 Vision and Mission
3.2. Organizational Structure
3.3 Form of Business Organization
IV. FINANCIAL PLAN
4.1 Total Project Cost
4.2 Source of Funds
V. SOCIO-ECONOMIC ASPECT
5.1 Contribution to the community where the business operates
FORMAT:
Font Style: ARIAL
Font Size: 12
Spacing: 1 1/2
Prepared by:
Reyven M. Marasigan
(President, 11-HAI)
Recommending Approval
Ms. Lovely Cordero
(Subject Teacher, Applied Economics)
Mrs. Veneracion M. Perez
(Principal, Senior High School)