This document provides a rubric for evaluating business plans. It outlines 16 content areas that should be addressed and provides criteria for excellent, very good, good, fair, and poor ratings in each area. It also includes sections that evaluate the organization and style/mechanics of the business plan, with criteria for unsatisfactory and satisfactory ratings. The overall goal is to provide 80 points for content evaluation and 10 points each for organization and style/mechanics, for a total of 100 points.
This document provides a rubric for evaluating business plans. It outlines 16 content areas that should be addressed and provides criteria for excellent, very good, good, fair, and poor ratings in each area. It also includes sections that evaluate the organization and style/mechanics of the business plan, with criteria for unsatisfactory and satisfactory ratings. The overall goal is to provide 80 points for content evaluation and 10 points each for organization and style/mechanics, for a total of 100 points.
This document provides a rubric for evaluating business plans. It outlines 16 content areas that should be addressed and provides criteria for excellent, very good, good, fair, and poor ratings in each area. It also includes sections that evaluate the organization and style/mechanics of the business plan, with criteria for unsatisfactory and satisfactory ratings. The overall goal is to provide 80 points for content evaluation and 10 points each for organization and style/mechanics, for a total of 100 points.
This document provides a rubric for evaluating business plans. It outlines 16 content areas that should be addressed and provides criteria for excellent, very good, good, fair, and poor ratings in each area. It also includes sections that evaluate the organization and style/mechanics of the business plan, with criteria for unsatisfactory and satisfactory ratings. The overall goal is to provide 80 points for content evaluation and 10 points each for organization and style/mechanics, for a total of 100 points.
Criteria Excellent (5) Very Good (4) Good (3) Fair (2) Poor (1) No discussion
1. Cover Page and Table of Contents
2. The Executive Summary 3. The Company 4. The Industry 5. Product and Related Services 6. Technology: Research and Development 7. Market Analysis 8. Competitive Analysis 9. Marketing Strategy 10. Manufacturing Process and Operations 11. Management and Ownership 12. Administration, Organization and Personnel 13. Milestones, Schedule and Strategic Planning 14. Critical Risks and Problems 15. Financial Data and Projections 16. Appendices
TOTAL POINTS: 80 The Business Plan Rubric Part I. Content Written Assignment Page 2 of 4
Scale items Definitions
The section is extremely well developed. The student demonstrates complete understanding of the
Excellent (5) material and topics required to complete the task. The section comprises more than what is required and presents the topic in a logical, organize and concise way.
The section is of high quality. The material is presented very well. The student demonstrates Very Good (4) understanding of the topic.
The section is developed satisfactorily. The student complies with the basic requirements of the section. Good (3) The writing is acceptable. Demonstrates understanding of basic concepts.
The quality of the section is below acceptable average. Basic concepts related to the section are Fair (2) confused or vague. The student demonstrates poor understanding of the basic concepts.
Almost none of the required themes are elaborated in the section. The writing is disorganized and very Poor (1) difficult to understand.
The student does not elaborate the topic or skips the section. No discussion The Business Plan Rubric Part II. Organization Written Assignment Page 3 of 4
Maximum Points • Does not meet the criteria • Accomplishes • Exceeds the satisfactorily, but needs established criteria improvement - The introduction provides a sufficient background on the topic and previews major points
- Central theme/purpose is immediately clear
- Structure is clear, logical, and easy to follow
- Subsequent sections develop/support the
central theme - Conclusion and overall evaluation follow logically from the body of the paper
TOTAL POINTS: 10 The Business Plan Rubric Part III. Style and Mechanics Written Assignment Page 4 of 4
III. STYLE AND MECHANICS
Criterion Unsatisfactory (0) Satisfactory (1)
Maximum Points • Does not meet the criteria • Accomplishes satisfactorily, but needs improvement - Paper is laid out effectively--uses, heading and other reader-friendly tools
- Paper is neat/shows attention to detail
- Properly cites ideas/info from other sources
- Rules of grammar, usage, punctuation are
followed
- Spelling is correct
- Sentences are complete, clear, and concise
- Sentences are well-constructed with consistently
strong, varied structure - Transitions between sentences/paragraphs/sections help maintain the flow of thought
- Words used are precise and unambiguous
- The tone is appropriate to the audience, content,
