The Next Future of

Korean F&B Industry

#SeenakBbqMevvah
 Carolina
Agustin Yahya
Founder & CEO

12 years experiences in Market Insights & Research field

In respected companies, and 5 years entrepreneurial
experience

“I believe my passion on F&B business will be perfect match with my

Market insights experience to actualize an impactful brand for our
consumers, businesses and also for overall F&B industry in Indonesia.
We are so ready to give an impact!”
OUR TEAM 8 years exposed
to Banking,
Marketing Communication peeps, Taxes and Investment
and above it all, a great executor At DBS, CIMB, Maybank

Cynthia Surya Yahya Darwan Chen Edwin Surya Yahya

COO CMO CFO

14 years exposed to
Brand Management
From FMCG
At Djarum, Mayora, Delfi
OUR COMPANY

MangGang is a brand of PT Rasa Mewah Indonesia who has

main vision to deliver “Luxury Sensation in a simple way”, so
everyone can afford and enjoy it everywhere and everytime
“Luxury Sensation” by providing High quality products in
premium concepts which at the same time means Value for
money

And MangGang bring up this company value by providing

expensive Korean BBQ in a simple bowl format, affordable
pricing but still in premium quality of ingredients
Korean BBQ is very aspirative in Indonesia, but it also have many

PROBLEMS
Very Expensive Dine in dominated Limited Occasion
(this truly a problem during
pandemic era)
 SOLUTION
FLAVORFUL Korean BBQ in an
AFFORDABLE Rice bowl format

Value for Money

Easy to take away

Comfort everyday food

That’s why MangGang is Innovation that transform Korean BBQ into comfort
everyday food for Indonesian, not a luxury foods
created to be a solution …. #SeenakBbqMevvah
OUR FLAVORFUL Grilled Beef Bowl
With 100% US BEEF
& LOVABLE PRODUCTS
Price Point : IDR 33.000 to 55.000

Grilled Beef and Egg Bowl Grilled Beef and Mozzarella Volcano Bowl (Spicy version)

In Frame : our Best Sellers

Total SKU : 30 SKUs
MARKET SIZE
Universe : All 30K to 50K Beef Bowl Market in Indonesia

600 Total Available Market

Bio/ year 100% Beef Bowl consumption across nation

250 Total Serviceable Market

Market of targeted Beef Bowl Category leader (40% for Yoshinoya)
Bio/ year

30 Our Target Market

Bio/ year 5% Market Share throughout all Beef Bowl market

*YTD Sept 2021,we already hit 50% of this annual target

COMPETITION MAP
Having our quantitative research, Value for Money & Flavorful taste is 2 main attributes when consumers choosing
their beef bowl brands, and we got highest score/ scale for each attributes

High Value For Money

Low High
Flavorful Taste

Definition

Flavorful taste : Quantitative research by scale on how

STRONG YET DELICIOUS taste of each brand (has its
own signature taste)
Value For Money : Price per gram for each beef for all
these brands that we count as our competitors Low
WHAT ARE
OUR STRENGTHS
SALES TRENDLINE
Our Sales trendline grow 5000% since Oct 2019 to Sept 2021 (2 Years operating)

5000%
CONSUMER ACCEPTANCE INSIGHTS
From Gojek internal data, Some loyal fans eating MangGang up to 18 times a month or almost
everyday!

1st MONTH Operating 3rd MONTH Operating

# of customer vs Times

Customers who eat MangGang Customers who eat MangGang

at least ONCE A WEEK at least ONCE A WEEK

75 CUSTOMERS 578 CUSTOMERS (grow +770%)

Source : Gojek at our early outlet *) loyal customers = buying frequency at least 4 times a month
QUALITATIVE CONSUMER FEEDBACKS
Everyday, our social media is flooded by positive
feedbacks and all of it is only about :

● The DELICIOUSNESS of products

● The ORIGINAL taste
● How they are really SURPRISED to find us
when they often found the “zonk” ones
 “Beneran enak & super worth it!!
Lebih enak dari Yoshino** !”
@thyararara

“Didn’t expect much, but this turned

out to be tasty and sooo gewd! Saya
suka! Saya suka! Saya suka!”
@anakjajan

“Aku sih 9 / 10! Baru pertama kali makan,

ini gils enaknya!”
@iamfebiless

“Enaqqq gilaseh! Yoshino** lewat banged

CONSUMERS aselik!”
@aloysiusajidp
COMMENTS
Good appreciation from respective celebrities in
Indonesia
We got positive
comments from them
even we are not doing
any endorsement, such :

Flavorful and Strong

taste

Not ordinary beef

bowl Sandra Dewi Boy William Desta and Vincent

High quality beef

Most Some

Along with that, now we

have good relationship
as well to do any collab

Lukman Sardi Ronald Surapradja TanBoy Kun Kristo Immanuel

Good relationship with respective companies from various industries in
Indonesia
And most of this partners, we have done and will do some collaborations either product collab or
location supports from property experts

Consumer Goods Property Online/ Digital Media/ Broadcast

Collaboration Partners
We are honored to be Top 10 finalists of Accelerator Program
by Indofood group
We have chosen from other 1300 startups around Indonesia

So, for F&B Businesses we will always

get updated by FnB Business experts
like Nestle, Indofood, Mayora and
also Grab.

from this program, we can accelerate

our company’s progress through
many collaborations either on
Marketing, Sales, Production and HR
side

us
Actively do many Marketing Campaigns
We do campaign at least once in one quarter and always supported by influencers/ artists/ brands/ platforms

Examples :
 31 OPERATING OUTLETS
Jakarta Pusat Jakarta Barat Jakarta Utara

WTC Sudirman Hypermart Puri Indah PIK

Tanjung Duren Utama MOI (Mall of Indonesia)
Kebon Kacang
Binus Syahdan Jakarta Selatan
LTC Glodok
Citra Garden 2 Kampung Artis
Tangerang Selatan
Bekasi Tebet Raya
Supermal Karawaci
Galaxy Boulevard Jakarta Timur
Giant Extra Bintaro
Bandung Mall at Bassura
Living World
Mekarwangi Palembang
Summarecon Mall Serpong
Yogyakarta Palembang Indah Mall
Goldfinch Gading Serpong
Hartono Mall Ruko Palembang Barat
BSD
Banjarmasin Malang
Citra raya boulevard
Ciputra boulevard Jatim Park 3
Pasar Lama
Melati Mas Semarang Mall Olympic Garden
*Red font: Located at POI/ Mall Gajah Mada area
GOOD REPUTATION AT ONLINE MARKET

4,7 as our average rating at Online delivery platforms

And since on Grabfood, we are in Platinum tier already,
Grab also support us through funded Vouchers and
Discounts

And it also shows our commitment toward our product

quality and by our regular audit and mysterious shoppers
we actively monitor our products and services
GREAT TASTE WITH PREMIUM INGREDIENTS

We only use 100% US Beef with Premium quality for

our beef bowl to maintain our quality even in
shortage period

And for this collaboration menus, we are possible to

provide more premium version of Korean grilled
beef,

e.g: Wagyu or Meltique beef

Why MangGang?
In our first two year we grew from 0 customers to almost 250.000 customers. And by our data, our
new line of products innovation are really suit and appreciated by productive age groups, that’s
why we believe with our winning products and concepts, MangGang will become one of disruptive
innovation in F&B industry in Indonesia (next for details)
WINNING PRODUCTS with
WINNING CONCEPT

First Korean Fast Food Restaurant in Indonesia

With our signature Grilled Beef Bowl, we

escalate the menus and experience with
upgraded “premium” experience and also
additional Korean menus like Kimchi Jjigae,
Tteokbokki but we level it up by compliment it
with our BBQ Beef

If now we have Yoshinoya as Japanese fast food

chain, now we are creating the Korean version,
with Korean bbq/ Grilled Beef Bowl menus as its
hero
ExpansionPlans
Is focus on our MangGangSignature
New Concept alerts!
MangGang Signature, The first Casual Korean Fast Food Restaurant in
Indonesia
Based on our brand stage and master plan, our plan is to increase our sales and profit by our new concept on our
MangGang Signature which combine korean ambience dining experience with casual and fast food concept. Our
positioning will be “Fast Food Mevvah ala Korea”
ExpansionPlans
Looks of MangGang Signature outlets
MangGang Signature menus,
The first who bring new concept of Korean Fast Food Restaurant
in Indonesia ExpansionPlans
THANKS!
And LET’S DISCUSS!

manggang_bbq
mang.gang99@gmail.com
08119006680 / 087884520500