CONSUMER & BRAND

Consumers in India

March 2023
 Contents

1 Introduction
2 Consumers in India
3 Marketing & social media
4 E-commerce & retail
5 Food & nutrition
6 Internet & devices
7 Media & digital media
8 Mobility
9 Finance & insurances
10 Health
11 Housing & household equipment
12 Travel
13 Services & eServices

2
 A comprehensive portrait of Consumers in India
Introduction

Consumers in India report Statista Consumer Insights: Global Consumer

Survey
This report offers a snapshot of Indian consumers¹.
Each chapter provides you with an edited selection of Covering the offline and online world, the Global
results from the Global Consumer Survey. The results Consumer Survey offers a global perspective on
include attitudes, usage and ownership data, as well consumption and media usage. Based on more than
as brand preferences from consumers, on a range of 1,000,000 online interviews, it enables you to draw
consumer topics, including: actionable insights from consumers on industries and
markets worldwide.
• Marketing & social media
The Global Consumer Survey has grown exponentially
• e-commerce & retail
each year since 2018, where 28 countries and
• Internet & devices approximately 1,400 brands were surveyed. From 2021,
• Media & digital media the Global Consumer Survey is conducted in 56
countries and boast over 15,000 brands. It also receives
• Food & nutrition
twice as many yearly updates, thus providing you with
• Mobility new data, including data for India, on a quarterly basis.
• Finance & insurance

3 Notes: (1): Within this report, when referring to consumers, the reference is to the residential online population aged between 18 to 64 years

Sources: Statista Global Consumer Survey, as of March 2023

CHAPTER 02

Consumers in India

• Important life aspects

• Personal economic situation

• Brand awareness

• Country's economy

• Challenges for the country

 Most consumers consider a happy relationship as one of the three most
important things in life
Consumers in India: important life aspects (1/3)

Most important aspects in life for Indian consumers

To be successful 53%

An honest and respectable life 42%

A happy relationship 41%

Safety and security 32%

Learning new things 31%

Advancing my career 27%

Making my own decisions 24%

Having a good time 24%

Social justice 15%

Traditions 12%

5 Notes: "Out of the following list, which are the 3 most important aspects to you in life? Please choose exactly 3."; Multi Pick; Base: n=24,166 all respondents

Sources: Statista Global Consumer Survey, as of March 2023

 The importance of safety and security for Indian consumers has been
constant since the last quarter
Consumers in India: important life aspects (2/3)

Share of consumers who value safety and security in India over time

34% 35%
33%
32% 32%
31% 31% 31% 31%
31%

2020 Q1/Q2 2020 Q3/Q4 2021 Q1 2021 Q2 2021 Q3 2021 Q4 2022 Q1 2022 Q2 2022 Q3 2022 Q4

6 Notes: "Out of the following list, which are the 3 most important aspects to you in life? Please choose exactly 3."; Multi Pick; Base: n=24,166 all respondents

Sources: Statista Global Consumer Survey, as of March 2023

 Consumers in Sweden, Poland, and Finland value safety and security the most
by global comparison
Consumers in India: important life aspects (3/3)

Percentage of respondents saying safety and security are among their most important aspects in life
59% 58% 58%

43% 42% 42% 42% 41% 40% 40% 39% 39% 39%
35% 35% 34% 34% 34% 33% 32% 31%

Canada

India
Australia
Poland

China

Spain

Brazil
South Africa

Russia

U.S.

Mexico
Austria

Korea
UK

Italy
Germany

Switzerland
Sweden

Finland

France
Netherlands
7 Notes: "Out of the following list, which are the 3 most important aspects to you in life? Please choose exactly 3."; Multi Pick; Base: n=24,166 all respondents

Sources: Statista Global Consumer Survey, as of March 2023

 More consumers rate their economic situation positively than negatively
Consumers in India: personal economic situation

Rating of own economic situation

40%

35%

17%

4%
1% 2%

Very positive Positive Neither positive Negative Very negative Don’t know
nor negative

8 Notes: "How would you evaluate your personal economic situation?"; Single Pick; Base: n=24,166 all respondents

Sources: Statista Global Consumer Survey, as of March 2023

 Clothing & shoes brands are more important to consumers than consumer
electronics brands
Consumers in India: brand awareness

Indian consumers’ brand awareness by category

Clothing & shoes 79%
Consumer electronics 78%
Smartphone 70%
Clothing 68%
Bags & accessories 60%
Shoes 56%
PC / laptop 52%
Accessories 47%
Household appliances 37%
TV & HiFi 36%
Bags & luggage 35%
Cars, motorcycles, bicycles 34%
Cosmetics & body care 31%
Food & non-alcoholic drinks 26%
Detergents & cleaning products 26%
Furniture & household goods 23%
Sports & outdoor products 23%
Stationery & hobby supplies 20%
Toys & baby products 20%
Alcoholic drinks 19%
DIY & garden products 12%
Pet products 9%
None of the above 2%

9 Notes: "In which of these categories do you pay particular attention to brands?"; Multi Pick; Base: n=24,166 all respondents

Sources: Statista Global Consumer Survey, as of March 2023

 More consumers rate their country’s economic situation positively than
negatively
Consumers in India: country’s economy

Rating of country’s economic Rating of the Indian economic situation

situation 40%
37%

15%

5%
2% 2%

Very positive Positive Neither positive Negative Very negative Don’t know
nor negative

10 Notes: "How would you evaluate the economic situation of your country?"; Single Pick; Base: n=24,166 all respondents

Sources: Statista Global Consumer Survey, as of March 2023

 For consumers, unemployment is the biggest challenge facing their country
Consumers in India: challenges for the country (1/2)

Biggest challenges the country is currently facing

Unemployment 51%
Education 45%
Poverty 40%
Environment 36%
Health and social security 36%
Economic situation 35%
Religious conflicts 34%
Crime 34%
Rising prices / inflation / cost of living 33%
Climate change 31%
Food and water security 29%
Terrorism 25%
Civil rights 23%
Government debt 20%
Housing 19%
Defense & foreign affairs 16%
Unifying the country 16%
Immigration 13%
Other 2%
Don’t know 2%

11 Notes: "What do you personally think are the most important issues in your country of residence that need to be addressed?"; Multi Pick; Base: n=24,166 all respondents

Sources: Statista Global Consumer Survey, as of March 2023

 The share of consumers who think inflation is the biggest challenge facing
their country has been falling since the last quarter
Consumers in India: challenges for the country (2/2)

Share of consumers who worry about rising prices / inflation / cost of living in India over time

38% 38% 39%

38%
37% 37% 37%
35% 35%
33%

2020 Q1/Q2 2020 Q3/Q4 2021 Q1 2021 Q2 2021 Q3 2021 Q4 2022 Q1 2022 Q2 2022 Q3 2022 Q4

12 Notes: "What do you personally think are the most important issues in your country of residence that need to be addressed?"; Multi Pick; Base: n=24,166 all respondents

Sources: Statista Global Consumer Survey, as of March 2023

CHAPTER 03

Marketing & Social Media

• Attitudes

• Website types

• Sources of information

• Search engines

• Social media

• Social network brands

• Instant messenger brands

 29% of consumers use ad blockers
Marketing & social media: attitudes (1/3)

Selected attitudes towards online advertising in India

I have bought products because celebrities

39%
or influencers advertised them

I don’t mind advertising if

38%
I get free content in return

I am often annoyed by advertising

35%
on the internet

It annoys me when I receive online

34%
ads based on my search history

I use ad blockers when

29%
browsing the internet

I often have difficulty distinguishing

23%
advertising from content

I don’t mind when companies use

22%
my personal data for advertising

14 Notes: "Which of these statements about online advertising do you agree with?"; Multi Pick; Base: n=4,030 all respondents (split sample: Marketing & social media, Services & eServices)

Sources: Statista Global Consumer Survey, as of March 2023

 The share of consumers who don’t mind their data being used for advertising
has been constant since the last quarter
Marketing & social media: attitudes (2/3)

Share of consumers who don't mind their data used for advertising in India over time

22% 22%
21% 22%
21% 21%
20%
18%
17%
17%

2020 Q1/Q2 2020 Q3/Q4 2021 Q1 2021 Q2 2021 Q3 2021 Q4 2022 Q1 2022 Q2 2022 Q3 2022 Q4

15 Notes: "Which of these statements about online advertising do you agree with?"; Multi Pick; Base: n=4,030 all respondents (split sample: Marketing & social media, Services & eServices)

Sources: Statista Global Consumer Survey, as of March 2023

 Chinese consumers are most inclined to block advertisements when browsing
the internet
Marketing & social media: attitudes (3/3)

Percentage of respondents who use ad blockers when browsing the internet

32%
29%
28%
27% 26% 26% 26% 26% 26% 26% 25% 25% 25% 25%
23% 22%
20%
17%
16%
14%
11%

Switzerland
Australia
India

Canada

Poland

Spain

Brazil
China

South Africa

U.S.

Russia

Korea
Austria

Mexico
Italy
Germany
UK

Finland
Sweden

France

Netherlands
16 Notes: “Which of these statements apply to you?“, “I use ad blockers when browsing the internet”; Multi Pick; Base: n=4,030 all respondents (split sample: eCommerce & retail, Food & nutrition)

Sources: Statista Global Consumer Survey, as of March 2023

 Search engines and online stores are the most used types of websites
Marketing & social media: website types

Websites and online services used in the past 4 weeks

Search engines 98%

Online stores 69%

Social media
67%
websites and apps
Video websites and
66%
apps (e.g. YouTube)
Company websites
49%
and apps
News websites
45%
and apps

Blogs 32%

Newsletters 25%

None of the above 1%

17 Notes: "Which of these types of websites and online services have you used in the past 4 weeks?"; Multi Pick; Base: n=4,030 all respondents (split sample: Marketing & social media, Services & eServices)

Sources: Statista Global Consumer Survey, as of March 2023

 Most consumers use search engines when looking for specific product
information
Marketing & social media: sources of information

Most frequented channels for product information

Search engines 55%

Online stores 53%
Video websites and apps 47%
Social media websites and apps 46%
Customer reviews 44%
Brand websites and apps 40%
Friends and acquaintances 35%
In the store 30%
Price comparison websites 29%
Online forums 28%
Magazines and newspapers 25%
Magazine and newspaper websites and apps 23%
Blogs and podcasts 22%
Question and answer websites and apps 22%
Coupon and deal websites and apps 21%
None of the above 1%

18 Notes: "How do you search for specific information on a product that you want to buy?"; Multi Pick; Base: n=4,030 all respondents (split sample: Marketing & social media, Services & eServices)

Sources: Statista Global Consumer Survey, as of March 2023

 Google is used much more often by consumers than its competitors
Marketing & social media: search engines

Most used search engines in India

Google 84%

Yahoo! 37%

Bing 29%

search.com 21%

Ask.com 19%

Rediff 16%

DuckDuckGo 14%

Baidu 10%

AOL 9%

Ezilon India 7%

19 Notes: "Which search engines have you used in the past 4 weeks?"; Multi Pick; Base: n=4,030 all respondents (split sample: Marketing & social media, Services & eServices)

Sources: Statista Global Consumer Survey, as of March 2023

 Nearly all consumers use social media, and instant messengers get the most
use
Marketing & social media: social media

Share of social media users Most regularly used kinds of social media
1%
Instant messengers 79%

Media sharing 77%

Social networks 72%

Business networks 45%

(Micro-)blogging 41%

Discussion forums 34%

99%
Consumer review networks 24%
Social media user Non-user

20 Notes: Recode based on "Social media usage by platform type (incl. instant messaging)“; Single Pick; Base: n=4,030 all respondents (split sample: Marketing & social media, Services & eServices); "What kinds of social media do you
use regularly?"; Multi Pick; Base: n=4,030 all respondents (split sample: Marketing & social media, Services & eServices)
Sources: Statista Global Consumer Survey, as of March 2023
 85% of social network users use YouTube
Marketing & social media: social network brands

Most popular social networks in India

YouTube 85%

Instagram 81%

Facebook 80%

Twitter 49%

LinkedIn 45%

Snapchat 43%

Pinterest 33%

Quora 28%

Reddit 19%

Bharat Student 12%

21 Notes: "What social media platforms do you use regularly? This does not include instant messengers such as WhatsApp."; Multi Pick; Base: n=3,849 respondents who use any kind of social media (except instant messengers)
regularly
Sources: Statista Global Consumer Survey, as of March 2023
 Facebook Messenger is second most popular, but WhatsApp is number one
Marketing & social media: instant messenger brands

Most popular instant messenger apps in India

WhatsApp 90%

Facebook Messenger 59%

Telegram 48%

Zoom 40%

Snapchat 32%

Google Hangouts 25%

Skype 22%

Microsoft Teams 17%

Discord 16%

JioChat 14%

22 Notes: "Which instant messenger or video call services do you use regularly?"; Multi Pick; Base: n=3,181 respondents who use instant messengers regularly

Sources: Statista Global Consumer Survey, as of March 2023

CHAPTER 04

E-commerce & retail

• Attitudes

• Product categories

• Purchase intention

• Offline purchase channels

• Drivers of online purchases

• Online shops
 Most consumers keep an eye out for special offers when shopping
e-commerce & retail: attitudes (1/2)

Selected attitudes towards shopping in general in India

When shopping, I look out for special offers 70%

Dressing well is very important for me 67%

Apparel and footwear have to be,

58%
above all, comfortable and practical

When strolling through stores, I tend

39%
to buy items spontaneously

I always shop at the same stores 33%

None of the above 2%

24 Notes: "Which of these statements about shopping do you agree with?"; Multi Pick; Base: n=4,031 all respondents (split sample: eCommerce & retail, Food & nutrition)

Sources: Statista Global Consumer Survey, as of March 2023

 47% of consumers will conduct online research before making any major
purchases
e-commerce & retail: attitudes (2/2)

Selected attitudes towards online shopping in India

Customer reviews on the internet are very helpful 55%

When I plan a major purchase, I always

47%
do some research on the internet first

I prefer to purchase goods from various sellers

46%
through the same online market place

I usually make major new purchases

39%
directly via my smartphone or tablet

When I order an item, I prefer express shipping 38%

I usually manage habitual / recurrent orders

30%
directly via my smartphone or tablet

25 Notes: "Which of these statements about online shopping do you agree with?"; Multi Pick; Base: n=4,031 all respondents (split sample: eCommerce & retail, Food & nutrition)

Sources: Statista Global Consumer Survey, as of March 2023

 The product category that interests consumers the most is clothing
e-commerce & retail: product categories

Level of consumer interest in products and/or services in India

Clothing 83%
Shoes 71%
Bags & accessories 71%
Accessories 61%
Food & drinks 59%
Consumer electronics 57%
Household appliances 48%
Books, movies, music & games 45%
Cosmetics & body care 43%
Bags & luggage 43%
Travels 41%
Motorcycles 38%
Cars 36%
Sports & outdoor products 36%
Stationery & hobby supplies 33%
Drugstore & health products 33%
Furniture & household goods 33%
Detergents & cleaning products 30%
Bicycles 28%
Toys & baby products 26%

26 Notes: "Which of these products and services are you interested in?"; Multi Pick; Base: n=4,031 all respondents (split sample: eCommerce & retail, Food & nutrition)

Sources: Statista Global Consumer Survey, as of March 2023

 65% of consumers plan to purchase a smartphone in the next 12 months
e-commerce & retail: purchase intention

Purchase intention of selected product categories in India

Smartphone 65%

PC / laptop 45%

Household appliances 39%

Furniture & household goods 32%

TV & HiFi 28%

Sports equipment 26%

Motorcycles 23%

Cars 22%

Bicycles 21%

27 Notes: "Which of these items are you planning to buy in the next 12 months, online or in store?"; Multi Pick; Base: n=4,031 all respondents (split sample: eCommerce & retail, Food & nutrition)

Sources: Statista Global Consumer Survey, as of March 2023

 Clothing / apparel / shoe stores are the most popular offline purchase
location
e-commerce & retail: offline purchase channels

Stores where Indian consumers have visited/purchased items

Clothing / apparel / shoe store 65%

Electronics store 53%

Pharmacy 49%

Book store 43%

Department store 42%

Drugstore / perfumery 41%

Jewelry store / jeweler 41%

Wholesale store 40%

Furniture store 35%

Sports store 35%

Interior design / home decoration store 24%

DIY / garden store 19%

None of the above 2%

28 Notes: "Which of these types of physical stores have you bought something from in the past 12 months?"; Multi Pick; Base: n=4,031 all respondents (split sample: eCommerce & retail, Food & nutrition)

Sources: Statista Global Consumer Survey, as of March 2023

 Direct delivery to my home is the most compelling reason for consumers to
buy online
e-commerce & retail: drivers of online purchases (1/2)

Reasons for Indian consumers to buy items online

Direct delivery to my home 65%

Greater product range 53%

Cheaper prices 52%

Avoiding crowds 52%

More product information 50%

More convenient
50%
way of shopping

More possibilities to compare 44%

Available round the clock 40%

Undisturbed shopping process 31%

29 Notes: "Which of these do you consider good reasons to buy an item online?"; Multi Pick; Base: n=4,031 all respondents (split sample: eCommerce & retail, Food & nutrition)

Sources: Statista Global Consumer Survey, as of March 2023

 The share of consumers who shop online because of cheaper prices has
been falling since the last quarter
e-commerce & retail: drivers of online purchases (2/2)

Share of consumers shop online because of cheaper prices over time

60%
57%
54% 53% 53% 53% 54% 54% 53%
52%

2020 Q1/Q2 2020 Q3/Q4 2021 Q1 2021 Q2 2021 Q3 2021 Q4 2022 Q1 2022 Q2 2022 Q3 2022 Q4

30 Notes: "Which of these do you consider good reasons to buy an item online?"; Multi Pick; Base: n=4,031 all respondents (split sample: eCommerce & retail, Food & nutrition)

Sources: Statista Global Consumer Survey, as of March 2023

 Amazon is by far the most popular online shop, followed by flipkart.com
e-commerce & retail: online shops

Most frequently used online shops in India

Amazon 82%

flipkart.com 70%

bigbasket.com 35%

ajio.com 29%

paytm.com 26%

nykaa.com 20%

grofers.com 18%

snapdeal.com 18%

reliancedigital.in 16%

firstcry.com 14%

31 Notes: "Which of these online shops have you bought something from in the past 12 months?"; Multi Pick; Base: n=4,031 all respondents (split sample: eCommerce & retail, Food & nutrition)

Sources: Statista Global Consumer Survey, as of March 2023

CHAPTER 05

Food & nutrition

• Attitudes

• Diets

• Product categories

• Purchase locations

• Purchase criteria

• Grocery store brands

• Online shopping

• Online food store brands

 71% of consumers state that they actively try to eat healthy
Food & nutrition: attitudes (1/3)

Attitudes towards food and nutrition in India

I actively try to eat healthy 71%

Food must be convenient and fast 46%

I avoid artificial flavors

45%
and preservatives

I try to eat less meat 33%

I am on a restricted diet
24%
for health reasons

I rarely have time for a proper meal 22%

I have one or more food intolerances 20%

I do not enjoy cooking 18%

None of the above 3%

33 Notes: "Which of these statements about food do you agree with?"; Multi Pick; Base: n=4,031 all respondents (split sample: eCommerce & retail, Food & nutrition)

Sources: Statista Global Consumer Survey, as of March 2023

 The share of consumers who actively try to eat healthy has been constant
since the last quarter
Food & nutrition: attitudes (2/3)

Share of consumers who actively try to eat healthy over time

73%
71% 71% 70% 70% 70% 71% 71% 71% 71%

2020 Q1/Q2 2020 Q3/Q4 2021 Q1 2021 Q2 2021 Q3 2021 Q4 2022 Q1 2022 Q2 2022 Q3 2022 Q4

34 Notes: "Which of these statements about food do you agree with?"; Multi Pick; Base: n=4,031 all respondents (split sample: eCommerce & retail, Food & nutrition)

Sources: Statista Global Consumer Survey, as of March 2023

 Eating less meat is especially important to consumers in Germany and Italy
Food & nutrition: attitudes (3/3)

Percentage of respondents who try to eat less meat

42%
39% 38%
35% 34% 33% 33%
31% 30% 30% 30% 30%
28% 28%
26% 25%
23% 22%
21%
18% 17%

India

Poland

Spain

Brazil

Canada

Australia

China
Mexico

U.S.
Austria

Switzerland

South Africa

Korea

Russia
Italy
Germany

UK
Netherlands

Finland
Sweden
France

35 Notes: "Which of these statements about food do you agree with?", “I try to eat less meat”; Multi Pick; Base: n=4,031 all respondents (split sample: eCommerce & retail, Food & nutrition)

Sources: Statista Global Consumer Survey, as of March 2023

 14% of consumers do not follow any nutrition rules, vegetarian is the most
popular
Food & nutrition: diet

Nutrition rules that Indian consumers follow

26% 25%

19%
17%

15% 14%
13%

9%

5%

Vegetarian Flexitarian Low-carb Gluten-free Lactose-free Vegan Pescatarian Other I don’t follow
/ no carb any
nutrition rules

36 Notes: "Do you follow one or more of the following nutrition rules?"; Multi Pick; Base: n=4,031 all respondents (split sample: eCommerce & retail, Food & nutrition)

Sources: Statista Global Consumer Survey, as of March 2023

 Fruit and vegetables are the most regularly consumed items among
consumers
Food & nutrition: product categories

Items consumed regularly by Indian consumers

Fruit and vegetables 70%
Rice 66%
Potatoes 56%
Dairy products 50%
Eggs 46%
Bread and bakery products 45%
Candy and chocolate 42%
Snacks and potato chips 41%
Breakfast cereals 40%
Ice cream 39%
Dairy substitute products 32%
Pasta 30%
Jam and chocolate spreads 30%
Fish and seafood 25%
Ready-made meals 24%
Meat and sausages 18%
Frozen ready-made meals 18%
Meat substitute products 16%

37 Notes: "Which of these groceries and beverage products do you consume regularly"; Multi Pick; Base: n=4,031 all respondents (split sample: eCommerce & retail, Food & nutrition)

Sources: Statista Global Consumer Survey, as of March 2023

 Supermarkets are the most popular place for consumers to buy food
products
Food & nutrition: purchase locations

Where Indian consumers buy food products for everyday use

Supermarket 63%

Online store 51%

Farmer’s market 35%

Organic food store 32%

Bakery or deli 31%

Hypermarket 29%

Convenience store 28%

Drugstore 21%

Specialist store 20%

Deli counter 18%

Discount store 17%

Meal kit providers 14%

Other 3%

38 Notes: "Where do you regularly buy food and products for everyday use?"; Multi Pick; Base: n=4,031 all respondents (split sample: eCommerce & retail, Food & nutrition)

Sources: Statista Global Consumer Survey, as of March 2023

 Fresh is the primary food purchase criteria for consumers
Food & nutrition: purchase criteria

Most important aspects for Indian consumers when choosing food products

Fresh 66%
High quality 62%
Good taste / flavor 57%
Natural ingredients 50%
Organic 43%
Brand 39%
Easy to prepare 38%
Seasonal products 34%
Environmentally friendly packaging 33%
Low price 32%
Available in the normal supermarket 30%
Low in calories 28%
Long storage time and durability 26%
Regional products 26%
Fair-trade 20%

39 Notes: "Out of the following, which are the most important aspects when choosing your food?"; Multi Pick; Base: n=4,031 all respondents (split sample: eCommerce & retail, Food & nutrition)

Sources: Statista Global Consumer Survey, as of March 2023

 Big Bazaar is the most popular grocery store brand for consumers
Food & nutrition: grocery store brands

Most popular grocery stores in India

Big Bazaar 62%

D-Mart 47%

Reliance fresh 38%

Vishal Mega Mart 21%

Easyday 19%

Star Bazaar 16%

HyperCITY 15%

Metro 15%

More 14%

Spencer’s 14%

40 Notes: "From which of these stores do you regularly buy food and products for everyday use?"; Multi Pick; Base: n=4,031 all respondents (split sample: eCommerce & retail, Food & nutrition)

Sources: Statista Global Consumer Survey, as of March 2023

 13% of consumers purchased food online, with coffee, tea as the most
popular item
Food & nutrition: online shopping

Online food shoppers in India Top 10 food and drink items purchased online in India

Coffee, tea 42%

13%

Fruit and vegetables 40%

Soft drinks & juices 40%

Snacks & candy 40%

Rice and pasta 38%

Milk products 35%

Vegetable or fruit boxes 33%

Bread and bakery products 31%

87%
Breakfast cereal 29%

Ready-made meals 25%

Yes No

41 Notes: Recode based on "Food purchased online by category“; Single Pick; Base: n=4,031 all respondents (split sample: eCommerce & retail, Food & nutrition); "Which of these groceries or beverages have you ordered online and
had delivered to your home in the past 12 months?"; Multi Pick; Base: n=4,031 all respondents (split sample: eCommerce & retail, Food & nutrition)
Sources: Statista Global Consumer Survey, as of March 2023
 Amazon / Amazon Fresh /Amazon Pantry is the go-to brand for consumers
when purchasing food or groceries online
Food & nutrition: online food store brands

Most popular stores Indian consumers purchased groceries online

Amazon / Amazon Fresh /

69%
Amazon Pantry

Flipkart 60%

bigbasket 50%

JioMart 43%

Grofers 27%

Easyday 19%

Walmart 15%

DealShare 15%

Spencer 12%

Licious 12%

42 Notes: "From which of these providers have you ordered groceries, beverages, or meal kits online in the past 12 months?"; Multi Pick; Base: n=3,524 respondents who ordered groceries or beverages online

Sources: Statista Global Consumer Survey, as of March 2023

CHAPTER 06

Internet & devices

• Attitudes

• Home access

• Internet provider brands

• Mobile internet data

• Mobile internet carrier brands

• Smartphone behaviors

• Smartphone brands
 Having access to the latest technology is only important to 36% of consumers
Internet & devices: attitudes (1/2)

Attitudes towards the internet in India

It is important to me to have mobile

59%
internet access in any place at any time

There is a good mobile network coverage

56%
in my area (e.g. data speed, call stability)

I could no longer imagine my

45%
everyday life without the internet

I actively do something for

42%
the protection of my data

I’m well protected against

40%
viruses and data abuse

Having access to the latest cellular

36%
network technology (5G) is important to me

I’m concerned that my data

31%
are being misused on the internet

Saving sensitive data

30%
online is too insecure for me

44 Notes: "Which of the following statements about the internet apply to you?"; Multi Pick; Base: n=4,023 all respondents (split sample: Housing & household equipment, Internet & devices)

Sources Statista Global Consumer Survey, as of March 2023

 Access to 5G is more important to consumers in emerging markets such as
Brazil and South Africa
Internet & devices: attitudes (2/2)

Percentage of respondents stating that access to the latest cellular network technology (5G) is important to them
47%

41%
36%
34%
29%
27%
25% 24% 24%
21% 21% 20% 20% 19% 18% 17% 16%
15% 14% 14% 13%
India
Brazil

China

Spain

Poland

Australia

Canada
Mexico
South Africa

U.S.

Russia

Korea
Austria
Italy

UK
Switzerland

Germany

Finland
Sweden
France
Netherlands
45 Notes: "Which of the following statements about the internet apply to you?"; Multi Pick; Base: n=4,023 all respondents (split sample: Housing & household equipment, Internet & devices)

Sources: Statista Global Consumer Survey, as of March 2023

 Consumers generally use mobile connection to access the internet at home
Internet & devices: home access

How Indian consumers access the internet at home

51%

30%

8%
5%
3% 2%
0% 0% 1%

Mobile Broadband UMTS / GPRS / Satellite access Neighbor’s Other Analog line ISDN Don’t know
connection LTE router / landlord’s connection
wireless technology
connection

46 Notes: "How do you mainly access the internet at home?"; Single Pick; Base: n=4,023 all respondents (split sample: Housing & household equipment, Internet & devices)

Sources: Statista Global Consumer Survey, as of March 2023

 Jio Fiber have captured 31% of the market
Internet & devices: internet provider brands

Most used internet provider brands in India

Jio Fiber 31%

Bharti Airtel 28%

BSNL - Bharat Sanchar Nigam Ltd 10%

ACT - Atria Convergence Technologies 6%

Hathway Cable & Datacom 5%

Excitel 3%

Gigatel 2%

SmartLink Broadband 1%

Den Boomband 1%

MTNL - Mahanagar Telephone Nigam Ltd 1%

47 Notes: "Which of these service providers is the provider of your internet access at home?"; Single Pick; Base: n=1,721 respondents who have access to the internet via an internet provider

Sources: Statista Global Consumer Survey, as of March 2023

 20% of smartphone users have unlimited data packages
Internet & devices: mobile internet data

Size of monthly data allowance on primary smartphone in India

21%
20% 20%

10% 9%
8%

5%
3%
3%
1%

Up to 1 GB 2-3 GB 4-5 GB 6-8 GB 9-12 GB More than Unlimited I pay I use a Don’t know
12 GB data according to prepaid
volume my service
consumption

48 Notes: "How large is your monthly data volume according to your main smartphone contract?"; Single Pick; Base: n=3,972 respondents who use a smartphone

Sources: Statista Global Consumer Survey, as of March 2023

 48% of consumers use Jio as their mobile carrier
Internet & devices: mobile internet carrier brands

Most used mobile internet carrier brands in India

Jio 48%

Airtel 37%

vi 10%

BSNL Mobile 4%

Other 1%

Don’t know 1%

I do not have a mobile plan 0%

No answer 0%

49 Notes: "Which of these mobile carriers is the provider of your primarily used smartphone/mobile phone?"; Single Pick; Base: n=3,972 respondents who use a smartphone

Sources: Statista Global Consumer Survey, as of March 2023

 Watching videos is the main area of smartphone activity among consumers
Internet & devices: smartphone behaviors (1/2)

Top consumer behaviors with smartphones in India

Watching videos 73%

Chatting or sending messages 68%
Listening to music 67%
E-mailing 66%
Watching movies / series 65%
Online banking 63%
Buying products 62%
Making internet calls 61%
Uploading videos or photos 60%
Searching for products 57%
Watching live TV 53%
Video gaming / online gaming 50%
Reading news pages 49%
Using online map / navigation services 47%
Reading blogs 45%
Job search 45%
Comparing prices 40%
Writing customer reviews 38%
Visiting special deal pages 36%
Visiting traveling pages 35%

50 Notes: "Which of these things have you used a smartphone for in the past 4 weeks?"; Multi Pick; Base: n=3,972 respondents who use a smartphone

Sources: Statista Global Consumer Survey, as of March 2023

 The share of consumers who use their smartphone for online banking has
been constant since the last quarter
Internet & devices: smartphone behaviors (2/2)

Share of consumers who use their smartphone for online banking over time

65% 66% 65% 64%

64% 64% 63% 63% 63% 63%

2020 Q1/Q2 2020 Q3/Q4 2021 Q1 2021 Q2 2021 Q3 2021 Q4 2022 Q1 2022 Q2 2022 Q3 2022 Q4

51 Notes: "Which of these things have you used a smartphone for in the past 4 weeks?"; Multi Pick; Base: n=3,972 respondents who use a smartphone

Sources: Statista Global Consumer Survey, as of March 2023

 Samsung is number one, occupying 24% of the smartphone market
Internet & devices: smartphone brands

Most popular smartphone brands in India

Samsung 24%

Xiaomi/Mi 19%

Apple 11%

Realme 10%

Vivo 8%

52 Notes: "What brand is your (primarily used) smartphone?"; Single Pick; Base: n=3,972 respondents who use a smartphone

Sources: Statista Global Consumer Survey, as of March 2023

CHAPTER 07

Media & digital media

• Attitudes • Television purchases

• Media usage • Cable & satellite brands

• Digital video purchases • Print media & ePublishing

• Digital video genres • Print media purchases

• Video-on-demand brands • ePublishing purchases

• Digital music purchases

• Digital music genres

• Digital music brands

 28% of consumers find it too expensive to access all the content they want
Media & digital media: attitudes (1/2)

Selected attitudes towards media and digital media in India

I want to access my music / movies on

67%
all my devices (TV, smartphone, tablet, etc.)

It is important to me to get
59%
the best image and sound quality

Digital services allow me to

51%
discover new and exciting content

I prefer digital content as

51%
it is easier to manage

I use alternative websites and

35%
apps to watch paid content for free

It is too expensive to afford

28%
all the streaming services that I want

I prefer to own hard copies of films,

26%
books or music (e.g. DVD, CD, vinyl)

54 Notes: "Which of these statements about music, movies, and games do you agree with?"; Multi Pick; Base: n=4,032 all respondents (split sample: Media & digital media, Video games)

Sources: Statista Global Consumer Survey, as of March 2023

 By global comparison, the affordability of streaming services concerns
consumers in Sweden most
Media & digital media: attitudes (2/2)

Percentage of respondents who think it is too expensive to afford all the streaming services they want

41%
39% 38%
36%
34%
32% 32% 32% 32% 31% 31% 31%
28% 28% 27% 27% 26%
25%
21% 21%

14%

Poland
Canada

India
Austria

Australia

Spain

Brazil

China
South Africa

Korea

Russia
U.S.

Mexico
Germany
Finland

UK

Switzerland

Italy
Sweden

France

Netherlands

55 Notes: "Which of these statements about music, movies, and games do you agree with?"; Multi Pick; Base: n=4,032 all respondents (split sample: Media & digital media, Video games)

Sources: Statista Global Consumer Survey, as of March 2023

 Digital video content is the most popular media service among consumers
Media & digital media: media usage

Types of media Indian consumers used in the past 12 months

97% 95%

83%

36% 35% 35%

28%
23%

Digital video Digital music TV Audiobooks Podcasts Radio Video on Music on

content content hard copies hard copies

56 Notes: "Which of the following media services have you used in the past 12 months?"; Multi Pick; Base: n=4,032 all respondents (split sample: Media & digital media, Video games)

Sources: Statista Global Consumer Survey, as of March 2023

 65% of consumers subscribe to digital video streaming services
Media & digital media: digital video purchases (1/2)

Purchases of digital video content in the past 12 months in India

65%

39%

18%
16%

3%

Yes, on a subscription Yes, on downloads Yes, on rentals No, I only use free-of- No, I don’t watch videos
charge / on the internet
advertising-based offers

57 Notes: "Have you spent money on digital video content in the past 12 months?"; Multi Pick; Base: n=4,032 all respondents (split sample: Media & digital media, Video games)

Sources: Statista Global Consumer Survey, as of March 2023

 52% of respondents pay for digital video content to be able to watch what
they want, when they want
Media & digital media: digital video purchases (2/2)

Drivers of digital video purchases for Indian consumers

High image and sound quality 60%

To access original content 53%

To watch what I want, when I want 52%

Good value for money 50%

To access specific films or TV shows 50%

To access a great variety of content 48%

Less advertising 44%

To access sports 38%

To avoid illegal
33%
downloading / streaming
To "binge" shows 33%

Other 2%

Don’t know 1%

58 Notes: "Why do you pay for digital video content?"; Multi Pick; Base: n=3,171 respondents who spent money on digital video content

Sources: Statista Global Consumer Survey, as of March 2023

 Consumers watch comedies more than any other genre when viewing online
videos
Media & digital media: digital video genres

Genres watched by digital video users in India

Comedies 67%
Music videos & shows 54%
Dramas 53%
Horror 52%
Sports 51%
Animation 49%
Thriller / mystery / crime 49%
Science fiction and fantasy 45%
Reality TV 39%
News (local or national) 39%
Documentaries 39%
Game shows 34%
Kids shows 28%
Talk shows 27%
Religious 23%
Soap operas & telenovelas 13%
Other 4%
Don’t know 0%

59 Notes: "In general, which types of films or shows do you watch as online content?"; Multi Pick; Base: n=3,894 respondents who watch digital video content

Sources: Statista Global Consumer Survey, as of March 2023

 72% of digital video purchasers have subscriptions with Amazon Prime Video
Media & digital media: video-on-demand brands

Most used video-on-demand providers in India

Amazon Prime Video 72%

Hotstar 71%

Netflix 61%

YouTube Premium 43%

Zee5 37%

SonyLIV 35%

Google Play Store 33%

DPlay Plus 31%

ALTBalaji 23%

Apple TV+ 16%

60 Notes: "Which of these video on demand providers have you used in the past 12 months as a paying customer?"; Multi Pick; Base: n=3,171 respondents who spent money on digital video content

Sources: Statista Global Consumer Survey, as of March 2023

 62% of consumers subscribe to music streaming services
Media & digital media: digital music purchases (1/3)

Purchases of digital music content in the past 12 months in India

62%

28%
23%

5%

Yes, as part of a subscription Yes, on downloads No, I only use free-of-charge / No, I don’t listen to music
advertising-based options via the internet

61 Notes: "Have you spent money on digital music content in the past 12 months?"; Multi Pick; Base: n=4,032 all respondents (split sample: Media & digital media, Video games)

Sources: Statista Global Consumer Survey, as of March 2023

 The share of consumers who spend money on digital music content has
been rising since the last quarter
Media & digital media: digital music purchases (2/3)

Share of consumers who spend money on digital music content over time

62%
60%
59%
56% 56% 57%
54% 56%
51%

44%

2020 Q1/Q2 2020 Q3/Q4 2021 Q1 2021 Q2 2021 Q3 2021 Q4 2022 Q1 2022 Q2 2022 Q3 2022 Q4

62 Notes: "Have you spent money on digital music content in the past 12 months?"; Multi Pick; Base: n=4,032 all respondents (split sample: Media & digital media, Video games)

Sources: Statista Global Consumer Survey, as of March 2023

 49% of digital music purchasers spend money to listen to what they want,
when they want it
Media & digital media: digital music purchases (3/3)

Drivers of digital music purchases for Indian consumers

High sound quality 65%

Good value for money 52%

To access original / exclusive content 50%

To listen to what I want, when I want 49%

To access a great variety of content 47%

To access specific music or shows 46%

Less advertising 44%

To avoid illegal downloading / streaming 35%

Other 3%

Don’t know 0%

63 Notes: "Why do you pay for digital music content?"; Multi Pick; Base: n=2,904 respondents who spent money on digital music content

Sources: Statista Global Consumer Survey, as of March 2023

 52% of consumers who use digital music services listen to classical music
Media & digital media: digital music genres

Genres of music or shows listened to by Indian digital music users

Classical music 52%

Comedy 48%
Country music 43%
Dance / electronic music 36%
Drama 35%
Urban music (hip hop, R&B, etc.) 34%
World music 33%
Sports 32%
Rock / alternative / indie music 29%
Religious 29%
Pop / adult contemporary music 27%
News / talk 27%
Jazz and blues 27%
Documentary 26%
Other 5%
Don’t know 1%

64 Notes: "In general, which of the following genres, shows or podcasts do you listen to via digital music services?"; Multi Pick; Base: n=3,823 respondents who listen to digital music content

Sources: Statista Global Consumer Survey, as of March 2023

 Amazon Music and YouTube Music are the preferred choices of digital music
services for consumers
Media & digital media: digital music brands

Most popular digital music providers in India

Amazon Music 65%

YouTube Music 55%

Spotify 52%

Gaana 45%

jiosaavn 37%

Wynk 29%

Hungama 27%

Apple Music 20%

iTunes 15%

resso 14%

65 Notes: "Which of these providers have you bought music downloads or streaming services from in the past 12 months?"; Multi Pick; Base: n=2,904 respondents who spent money on digital music content

Sources: Statista Global Consumer Survey, as of March 2023

 85% of consumers pay for a TV subscription
Media & digital media: television purchases

Indian consumers who subscribe to cable or satellite TV Main drivers for purchasing cable or satellite TV in India
1% To access lots of channels 56%
14%
High image and sound quality 50%
To access specific
48%
films or TV shows
Good value for money 47%

To access sports 43%

To access original content 41%

To access pay-per-view channels 34%

Came with internet package 28%

To avoid illegal
27%
downloading / streaming
Is part of my rental agreement 19%
85%
Other 3%

Yes No Don’t know Don’t know 0%

66 Notes: "Do you currently pay for a TV subscription (cable/satellite)?"; Single Pick; Base: n=4,032 all respondents (split sample: Media & digital media, Video games); "Why do you pay for a TV subscription (cable/satellite)?"; Multi Pick;
Base: n=3,443 respondents who pay for a TV subscription
Sources: Statista Global Consumer Survey, as of March 2023
 Airtel Digital TV is the paid TV service most used by consumers
Media & digital media: cable and satellite brands

Most used TV cable and satellite brands in India

Airtel Digital TV 27%

Tata Sky 25%

Dish TV 15%

Videocon D2H 5%

Sun Direct 5%

67 Notes: "With which company do you currently have a paid TV subscription (cable/satellite)?"; Single Pick; Base: n=3,443 respondents who pay for a TV subscription

Sources: Statista Global Consumer Survey, as of March 2023

 ePaper / online news websites and books (print) are the most used forms of
published media by consumers
Media & digital media: print media & ePublishing

Print and ePublishing media most used in the past 12 months in India

Books (print) 42%

ePaper / online
41%
news websites

eBooks 25%

eMagazines / online
18%
magazine websites

Podcasts 17%

Audiobooks 15%

Daily newspapers
13%
(print)

Magazines (print) 10%

Weekly newspapers
6%
(print)

None of the above 23%

68 Notes: "Which of the following media services have you used in the past 12 months?"; Multi Pick; Base: n=4,032 all respondents (split sample: Media & digital media, Video games)

Sources: Statista Global Consumer Survey, as of March 2023

 67% of consumers have bought daily newspapers in the past 12 months
Media & digital media: print media purchases

Purchases of print media in the past 12 months in India

67%

49%
43%

34%

11%

Daily newspapers Books Magazines Weekly newspapers None of the above

69 Notes: "Which of these print media products have you spent money on in the past 12 months?"; Multi Pick; Base: n=4,032 all respondents (split sample: Media & digital media, Video games)

Sources: Statista Global Consumer Survey, as of March 2023

 Audiobooks and emagazines / online magazine websites are the most
purchased ePublishing products
Media & digital media: ePublishing purchases

Indian consumers’ purchases of ePublishing products in the past 12 months

44%
40%
36% 36%

23%

Audiobooks eMagazines / online eBooks ePaper / online Podcasts

magazine websites news websites

70 Notes: "Which of these digital media products have you spent money on in the past 12 months?"; Multi Pick; Base: n=4,032 all respondents (split sample: Media & digital media, Video games)

Sources: Statista Global Consumer Survey, as of March 2023

CHAPTER 08

Mobility

• Attitudes

• Vehicle ownership

• Car propulsion systems

• Car features

• Car makes

• Transportation
 46% would like to be more environmentally friendly about their
transportation
Mobility: attitudes (1/2)

Selected attitudes towards mobility in India

Owning a car is important to me 52%

I would like to switch to more environmentally-friendly

46%
means of transportation

The public transportation

44%
system in my area is good

I am a car enthusiast 34%

There are not enough parking

26%
spaces where I live

I can imagine using a self-driving taxi 25%

I spend too much time commuting 24%

Driving cars is bad for the environment 19%

72 Notes: "Which of these statements about cars and mobility do you agree with?"; Multi Pick; Base: n=4,024 all respondents (split sample: Mobility, Travel)

Sources: Statista Global Consumer Survey, as of March 2023

 Consumers in India are the most concerned about sustainable transportation
Mobility: attitudes (2/2)

Percentage of respondents who would like to switch to more environmentally-friendly means of transportation
46% 45% 45% 44%
41% 41%
39% 39%
35% 35% 34%
33% 32%
30% 30% 30% 28% 28% 27% 26% 26%
India

Spain

Canada
Brazil

Australia
China

Poland
Mexico

South Africa

U.S.
Korea

Russia

Austria
Italy

UK

Germany

Switzerland
Finland

Sweden
France

Netherlands
73 Notes: "Which of these statements about cars and mobility do you agree with?"; Multi Pick; Base: n=4,024 all respondents (split sample: Mobility, Travel)

Sources: Statista Global Consumer Survey, as of March 2023

 56% of consumers own a bicycle, whereas 79% own a car
Mobility: vehicle ownership

Ownership of selected vehicles in India

79%

63%

56%

33%

21%

Car Motorcycle Bicycle Motor scooter Electric bicycle

(e.g. Vespa) (e-bike)

74 Notes: "Which of these items do you permanently have available in your household?"; Multi Pick; Base: n=4,024 all respondents (split sample: Mobility, Travel)

Sources: Statista Global Consumer Survey, as of March 2023

 5% of car owners drive hybrids, while gasoline is by far more common
Mobility: car propulsion systems (1/2)

Distribution of car propulsion systems in India

49%

40%

5% 4%
1%

Gasoline Diesel Hybrid (combination of Electric Other

combustion and
electric drive)

75 Notes: "Which of these propulsion types does your primarily used car use?"; Single Pick; Base: n=3,174 respondents who have a car available in their household

Sources: Statista Global Consumer Survey, as of March 2023

 The share of cars with a gasoline engine has been constant since the last
quarter
Mobility: car propulsion systems (2/2)

Share of cars with a gasoline engine over time

61% 61%
57%
56%
53%
51% 51%
49% 49% 49%

2020 Q1/Q2 2020 Q3/Q4 2021 Q1 2021 Q2 2021 Q3 2021 Q4 2022 Q1 2022 Q2 2022 Q3 2022 Q4

76 Notes: "Which of these propulsion types does your primarily used car use?"; Single Pick; Base: n=3,174 respondents who have a car available in their household

Sources: Statista Global Consumer Survey, as of March 2023

 53% of consumers have wireless smartphone connections in their vehicles
Mobility: car features

Availability of car features in India

Wireless smartphone connection 53%

Parking assistant 51%

Wired smartphone connection 45%

Permanently installed display

35%
(cockpit or center console)

Permanently installed internet connection 30%

Active lane assist 28%

Adaptive cruise control system 27%

eCall (automatic emergency call) 26%

77 Notes: "Which of these features does your primarily used car provide?"; Multi Pick; Base: n=3,174 respondents who have a car available in their household

Sources Statista Global Consumer Survey, as of March 2023

 Hyundai and Honda constitute 31% of cars driven
Mobility: car makes

Top car makes in India

Hyundai 16%

Honda 14%

Suzuki 11%

Audi 9%

Tata 7%

BMW 6%

Mahindra 6%

Ford 6%

Toyota 3%

Chevrolet 2%

78 Notes: "What brand is your primarily used car?"; Single Pick; Base: n=3,174 respondents who have a car available in their household

Sources: Statista Global Consumer Survey, as of March 2023

 Consumers heavily rely on their cars for transportation
Mobility: transportation

Frequently used modes of transportation

Own / household car 56%

Own motorcycle 49%

Own bicycle 40%

Local public transportation 29%

Own motor scooter 24%

Bike rentals / bike sharing 15%

Motor scooter sharing (short

14%
periods, e.g. by the hour)

Taxis 14%

Car sharing (short periods

12%
e.g. by the hour)
Ride sharing / ride hailing
12%
(short distance incl. driver)

79 Notes: "Modes of transportation by frequency"; Multi Pick; Base: n=4,024 all respondents (split sample: Mobility, Travel)

Sources: Statista Global Consumer Survey, as of March 2023

CHAPTER 09

Finance & insurances

• Financial attitudes • Insurance ownership

• Banking brands • Insurance purchase

• Financial products • Car insurance companies

• Online payments • Home insurance companies

• Online payment brands

• Mobile payments

• Mobile payment brands

• Insurance attitudes
 42% of consumers state that they are well informed about their personal
finances
Finance & insurance: financial attitudes (1/2)

Selected attitudes towards personal finances in India

I’m well informed about my

42%
personal financial situation

I could imagine dealing with my financial

37%
transactions exclusively via my smartphone

If the service is good, I’m happy to pay

36%
for account administration and transactions

I could imagine dealing with my financial

31%
transactions exclusively online

I could save a lot of money if I took advice by a finance

29%
expert (e.g. on taxes, bank and insurance issues)

I’m worried about my financial future 29%

I could imagine getting all my financial services

28%
from an internet company like Google or Apple

Managing my personal financial

23%
affairs is too complicated for me

81 Notes: "Which of these statements about finance apply to you?"; Multi Pick; Base: n=4,026 all respondents (split sample: Health, Finance, Insurance)

Sources: Statista Global Consumer Survey, as of March 2023

 Finnish and Brazilian consumers are the most willing to deal with their finances
exclusively online
Finance & insurance: financial attitudes (2/2)

Percentage of respondents who can conceive of dealing with their financial transactions exclusively online
53%
49%
43%
39%
37% 36% 35% 35% 34% 33% 33% 33% 32% 31% 31% 31%
27% 26% 25% 25%

18%

Switzerland
Spain
Brazil

Poland

Austria

Canada

India

Australia

China
Russia

U.S.
Mexico

South Africa

Korea
Italy
Germany
Finland

UK
Sweden

France
Netherlands
82 Notes: "Which of these statements about finance apply to you?"; Multi Pick; Base: n=4,026 all respondents (split sample: Health, Finance, Insurance)

Sources: Statista Global Consumer Survey, as of March 2023

 State Bank Of India is the most popular bank for consumers, followed by
HDFC Bank
Finance & insurance: banking brands

Top primarily used banks in India

State Bank Of India 27%

HDFC Bank 14%

Axis Bank 9%

ICICI Bank 8%

Bank of India 7%

Bank of Baroda 6%

Canara Bank 5%

Punjab National Bank 4%

Kotak Mahindra bank 4%

Union Bank 3%

83 Notes: "At which of these banks is the account held that you primarily use?"; Single Pick; Base: n=4,026 all respondents (split sample: Health, Finance, Insurance)

Sources: Statista Global Consumer Survey, as of March 2023

 Savings accounts are the most frequently used financial products among
consumers
Finance & insurance: financial products (1/2)

Financial products currently owned by Indian consumers

Savings account 66%

Credit card 45%

Insurance with an investment
33%
character (e.g. life insurance)
Checking account 30%

Real estate 29%

Equity investment 28%

Precious metals (e.g. gold) 27%

Cryptocurrency 27%

Loan 24%

Other capital investment 12%

Mortgage 11%

Construction loan 11%

84 Notes: "Which of these financial products and investments do you currently use/own?"; Multi Pick; Base: n=4,026 all respondents (split sample: Health, Finance, Insurance)

Sources: Statista Global Consumer Survey, as of March 2023

 The share of consumers who own cryptocurrency has been constant since
the last quarter
Finance & insurance: financial products (2/2)

Share of consumers who own cryptocurrency over time

27% 27%
25%

22%

18%

15%

12%
10%
9%
8%

2020 Q1/Q2 2020 Q3/Q4 2021 Q1 2021 Q2 2021 Q3 2021 Q4 2022 Q1 2022 Q2 2022 Q3 2022 Q4

85 Notes: "Which of these financial products and investments do you currently use/own?"; Multi Pick; Base: n=4,026 all respondents (split sample: Health, Finance, Insurance)

Sources: Statista Global Consumer Survey, as of March 2023

 62% of consumers use online payment systems
Finance & insurance: online payments

Conducted payments online How consumers make payments online

Online payment
62%
(e.g. PayPal, Amazon Pay)

Debit card 57%

38% Cash on delivery 53%

Credit card 43%

Prepaid cards / vouchers 24%

62%

Direct debit 24%

Cash in advance 22%

By invoice 14%
Yes No

86 Notes: Recode based on ’’Online payments by type’’; Single Pick; Base: n=4,026 all respondents (split sample: Health, Finance, Insurance); "How have you conducted payments online in the past 12 months?"; Multi Pick; Base:
n=4,026 all respondents (split sample: Health, Finance, Insurance)
Sources: Statista Global Consumer Survey, as of March 2023
 Most consumers who use online payments rely on Paytm for their services
Finance & insurance: online payment brands

Most used online payment brands in India

Paytm 83%

Amazon Pay 80%

PayPal 49%

MobiKwik 26%

RazorPay 24%

PayUMoney 14%

CCAvenue 12%

Cashfree 11%

JusPay 8%

ePaisa 7%

87 Notes: "Which online payment services have you used in the past 12 months?"; Multi Pick; Base: n=2,494 respondents who used online payment methods

Sources: Statista Global Consumer Survey, as of March 2023

 Currently 61% use mobile payments, but 56% of consumers would like to be
able to do so all the time
Finance & insurance: mobile payments

Mobile payment users in India Where Indian consumers would like to use mobile payments
I would like to pay with
56%
my smartphone all the time
For food and drinks in restaurants 21%

For travel booking 19%

For everyday purchases (e.g. food) 18%

39%
For food and drinks in bars and cafés 16%

For public transportation tickets 14%

For minor purchases
14%
(e.g. decoration items)
61%
For admission tickets 12%
For major purchases
11%
(e.g. washing machine)
Other 3%

Don’t know 2%
I don’t want to pay with
Yes No 3%
my smartphone at all

88 Notes: Recode based on ’’Payments at points of sale by type’’; Single Pick; Base: n=4,026 all respondents (split sample: Health, Finance, Insurance); "In what situations would you like to be able to pay with your smartphone (without
debit/credit card or cash)?"; Multi Pick; Base: n=4,026 all respondents (split sample: Health, Finance, Insurance)
Sources: Statista Global Consumer Survey, as of March 2023
 Google Pay is the most popular mobile payment service, followed by Paytm
Finance & insurance: mobile payment brands

Most used mobile payment brands in India

Google Pay 81%

Paytm 77%

PhonePe 62%

BHIM 42%

Airtel Thanks 26%

89 Notes: "Which of these services have you used in the past 12 months to pay in stores, restaurants, or other points of sale with your smartphone?"; Multi Pick; Base: n=2,451 respondents who used mobile payment in restaurants,
stores and other points of sale in the past 12 months
Sources: Statista Global Consumer Survey, as of March 2023
 35% of consumers feel well informed about their personal insurances
Finance & insurance: insurance attitudes (1/2)

Selected attitudes towards insurances in India

I’m well informed about my personal insurances 35%

I could benefit if I took advice by an

31%
insurance expert (e.g. on premiums, coverage)

I could imagine managing

30%
my insurances exclusively online

I am willing to automatically share information about my

26%
behavior with my insurance in exchange for better rates

I could imagine getting all my insurances

25%
from an internet company like Google or Apple

I could imagine consulting a algorithm-based digital

25%
program (RoboAdvisor) for advice on insurances

Managing my personal insurances

22%
is too complicated for me

I’m worried that I might not have

18%
the right kind of insurances

90 Notes: "Which of these statements about finance apply to you?"; Multi Pick; Base: n=4,026 all respondents (split sample: Health, Finance, Insurance)

Sources: Statista Global Consumer Survey, as of March 2023

 Finnish consumers feel more informed about their insurances than their
international counterparts
Finance & insurance: insurance attitudes (2/2)

Percentage of respondents who feel well informed about their personal insurance policies
47%
45%
42% 42%
37% 36% 36% 35% 33% 33%
31%
30% 29% 28% 28%
26% 25%
23% 23% 23% 22%

Poland
India

Canada
China

Spain

Australia

Brazil
South Africa

Korea

Russia
U.S.

Mexico
Austria

Switzerland
Germany
Finland

Sweden

UK

Italy
Netherlands

France

91 Notes: "Which of these statements about finance apply to you?"; Multi Pick; Base: n=4,026 all respondents (split sample: Health, Finance, Insurance)

Sources: Statista Global Consumer Survey, as of March 2023

 38% of consumers currently have car insurance
Finance & insurance: insurance ownership

Types of insurance Indian consumers currently own

Health insurance 81%

Life insurance 65%

Car insurance 38%

Accident insurance 36%

Home insurance (buildings) 23%

Personal liability insurance 19%

Legal expenses insurance 12%

Contents insurance 12%

Other 5%

Don’t know 2%

I do not have any insurances 12%

92 Notes: "Which of these insurances do you currently have?"; Multi Pick; Base: n=4,026 all respondents (split sample: Health, Finance, Insurance)

Sources: Statista Global Consumer Survey, as of March 2023

 72% of consumers took out insurance policies online
Finance & insurance: insurance purchase

Insurance taken out online Types of insurance consumers took out online

Health insurance 66%

Life insurance 42%

28%
Car insurance 27%

Accident insurance 21%

Home insurance (buildings) 13%

Personal liability insurance 12%

Legal expenses insurance 8%

Contents insurance 8%
72%
Other 2%

Don’t know 2%

I have not taken out

Yes No 26%
any insurances online

93 Notes: Recode based on ’’Insurances taken out online by type’’; Single Pick; Base: n=4,026 all respondents (split sample: Health, Finance, Insurance); "Which of these insurances have you taken out online?"; Multi Pick; Base: n=4,026
all respondents (split sample: Health, Finance, Insurance)
Sources: Statista Global Consumer Survey, as of March 2023
 21% of car insurance owners opted for the car insurance provider Bajaj
Allianz
Finance & insurance: car insurance companies

Most popular car insurance providers in India

Bajaj Allianz 21%

HDFC Ergo 16%

SBI 14%

ICICI Lombard 12%

ACKO 8%

TATA AIG 6%

National Car Insurance 4%

The New India Assurance Company 3%

IFFCO Tokio 2%

United India Insurance 2%

94 Notes: "From which of the following providers have you taken out your car insurance?"; Single Pick; Base: n=1,533 respondents who have a car insurance

Sources: Statista Global Consumer Survey, as of March 2023

 21% of consumers with home insurance use SBI
Finance & insurance: home insurance companies

Most popular home insurance providers in India

SBI 21%

Bajaj Allianz 21%

HDFC Ergo 17%

ICICI Lombard 13%

TATA AIG 6%

Bharti AXA 5%

National Insurance Company 5%

Future Generali 2%

Reliance General 2%

Chola MS 2%

95 Notes: "From which of the following providers have you taken out your home insurance?"; Single Pick; Base: n=914 respondents who have a home insurance

Sources: Statista Global Consumer Survey, as of March 2023

CHAPTER 10

Health

• Attitudes

• Personal health

• Healthcare behaviors

• Medication purchases

• Apps
 54% of consumers state that they actively do something to preserve their
health
Health: attitudes (1/2)

Selected attitudes towards health care in India

I would like to do more for my health 61%

I actively do something to preserve my health 54%

I undergo regular medical check-ups 40%

I could imagine consulting doctors

38%
via an app or an online chat

I have little trust in the safety of vaccinations 30%

I prefer alternative healing methods

28%
to conventional medicine

Patients must pay too much for medication

27%
and medical treatment

The health system frequently lets patients down 23%

I can imagine taking medical

19%
cannabis for treatment

97 Notes: "Which of these statements about health do you agree with?"; Multi Pick; Base: n=4,026 all respondents (split sample: Health, Finance, Insurance)

Sources: Statista Global Consumer Survey, as of March 2023

 Polish and Italian consumers are the most concerned about their health
systems
Health: attitudes (2/2)

Percentage of respondents who think the healthcare system frequently lets patients down
66%

51%
47% 47%
41%
38% 37% 37% 37% 36% 35% 34% 33% 32% 31% 30%
23% 23% 23%
16%
11%

India
Canada
Poland

Brazil

Spain

Australia

China
Russia

Mexico

U.S.

Korea
South Africa

Austria
Italy

Germany

UK

Switzerland
Finland
Sweden

France
Netherlands
98 Notes: "Which of these statements about health do you agree with?"; Multi Pick; Base: n=4,026 all respondents (split sample: Health, Finance, Insurance)

Sources: Statista Global Consumer Survey, as of March 2023

 10% of consumers have not taken any sick days in the last year
Health: personal health

Satisfaction with personal health in India Number of sick days taken by Indian consumers

0 days 10%
85%

1 day 6%

2-3 days 22%

4-5 days 17%

6-10 days 17%

11-20 days 9%

More than 20 days 8%

11% I do not work / go to school

4%
/ university
4%
Satisfied Neither nor / prefer not so say Dissatisfied No answer 6%

99 Notes: "How satisfied or dissatisfied are you personally with your health?"; Single Pick; Base: n=4,026 all respondents (split sample: Health, Finance, Insurance); "How many days did you miss at work or school / university due to ill
health in the past 12 months?"; Single Pick; Base: n=4,026 all respondents (split sample: Health, Finance, Insurance)
Sources: Statista Global Consumer Survey, as of March 2023
 38% of consumers underwent a medical checkup in the past 12 months
Health: healthcare behaviors

Actions Indian consumers have taken to address their health in the past 12 months

Consulted a family doctor 48%

Underwent a medical check-up 38%

Consulted a specialist 37%

Underwent outpatient treatment in a hospital 18%

Consulted an alternative practitioner 17%

Underwent inpatient treatment in a hospital 13%

Underwent surgery 8%

None of the above 17%

100 Notes: "Which of these things have you done in the past 12 months?"; Multi Pick; Base: n=4,026 all respondents (split sample: Health, Finance, Insurance)

Sources: Statista Global Consumer Survey, as of March 2023

 56% of consumers purchase online, whereas 77% visit their local pharmacies
or stores
Health: medication purchases (1/2)

Where Indian consumers have purchased medicine

77%

56%

6%
2%

Local purchaser Online purchaser Other Non-purchaser

101 Notes: Recoded based on "Where have you bought medication in the past 12 month (prescription / over the counter)?“; Multi Pick; Base: n=4,026 all respondents (split sample: Health, Finance, Insurance)

Sources: Statista Global Consumer Survey, as of March 2023

 The share of consumers who buy medication online has been rising since the
last quarter
Health: medication purchases (2/2)

Share of consumers who buy medication online over time

56%
54%
52% 53%
50% 50% 50%
48%
45%
42%

2020 Q1/Q2 2020 Q3/Q4 2021 Q1 2021 Q2 2021 Q3 2021 Q4 2022 Q1 2022 Q2 2022 Q3 2022 Q4

102 Notes: Recoded based on "Where have you bought medication in the past 12 month (prescription / over the counter)?“; Multi Pick; Base: n=4,026 all respondents (split sample: Health, Finance, Insurance)

Sources: Statista Global Consumer Survey, as of March 2023

 56% of consumers purchased health apps, with nutrition apps being the
most popular
Health: apps

Health app purchasers in India Types of health apps purchased by Indian consumers

Nutrition apps 53%

Meditation / mindfulness 41%

Medication checkers / reminders 39%

Symptom checkers 35%

44%
Sleep tracking apps 34%

Apps to measure bodily functions 33%

56%

Patient apps 32%

Menstruation, contraception or
31%
fertility apps (only shown to women)

Apps to manage allergies 25%

Apps to set up routines

24%
(e.g. non-smoking app)

Yes No Other 4%

103 Notes: "Have you spent money on health apps (e.g., medication reminders, symptom checkers, nutrition apps) in the past 12 months?"; Single Pick; Base: n=4,026 all respondents (split sample: Health, Finance, Insurance); "Which
types of health apps have you spent money on in the past 12 months?"; Multi Pick; Base: n=2,264 respondents which spent money on health apps on downloads, on a subscription or on in-app purchases
Sources: Statista Global Consumer Survey, as of March 2023
CHAPTER 11

Consumer electronics & household

appliances
• Attitudes • Refrigerator brands

• Consumer electronics • Washing machine brands

• TV brands • Smart home attitudes

• Laptop brands • Smart home devices

• Headphone brands • Smart speaker brands

• Tablet brands • Smart home device brands

• Speaker brands

• Desktop PC brands

• Fitness tracker / smartwatch brands

 52% of consumers say they could not live without their smartphone
Consumer electronics & household appliances: attitudes

Selected attitudes towards consumer electronics in India

I would love to control my home via smartphone or voice 54%

I could not live without my smartphone 52%

I want the best audio and cinematic experience from all my devices 52%

I buy new electronics, even when my old model still works 44%

Electronics are a status symbol for me 39%

None of the above 6%

105 Notes: "Which of the following statements about consumer electronics apply to you?"; Multi Pick; Base: n=4,023 all respondents (split sample: Housing & household equipment, Internet & devices)

Sources: Statista Global Consumer Survey, as of March 2023

 Almost every household owns a smartphone and headphones
Consumer electronics & household appliances: consumer electronics (1/2)

Consumer electronic ownership in India

Smartphone 99%

Headphones 82%

TV 82%

Laptop 71%

Speakers 62%

Wearables 51%

Desktop PC 51%

Tablet 50%

Digital camera 38%

Printer / copier 32%

Radio 29%

Music center 23%

eReader 20%

106 Notes: "Which of the following electronic devices does your household own?"; Multi Pick; Base: n=4,023 all respondents (split sample: Housing & household equipment, Internet & devices)

Sources: Statista Global Consumer Survey, as of March 2023

 The share of consumers who own a smartwatch in their household has been
rising since the last quarter
Consumer electronics & household appliances: consumer electronics (2/2)

Share of consumers who own a smartwatch in their household over time

51%
48% 49% 49%
46% 47%
45% 46%
42% 43%

2020 Q1/Q2 2020 Q3/Q4 2021 Q1 2021 Q2 2021 Q3 2021 Q4 2022 Q1 2022 Q2 2022 Q3 2022 Q4

107 Notes: "Which of the following electronic devices does your household own?"; Multi Pick; Base: n=4,023 all respondents (split sample: Housing & household equipment, Internet & devices)

Sources: Statista Global Consumer Survey, as of March 2023

 Samsung has the biggest market share for TVs and is followed by LG
Consumer electronics & household appliances: TV brands

Most popular TV brands in India

Samsung 31%

LG 23%

Sony 13%

Xiaomi/Mi 8%

OnePlus 5%

Panasonic 4%

realme 3%

Haier 2%

Philips 2%

Onida 1%

108 Notes: "What brand is your main TV?"; Single Pick; Base: n=3,289 respondents who have a TV in their household

Sources: Statista Global Consumer Survey, as of March 2023

 42% of laptops owned by consumers are manufactured by Dell
Consumer electronics & household appliances: laptop brands

Most popular laptop brands in India

Dell 42%

HP 37%

Lenovo 20%

Acer 16%

Asus 14%

Apple
11%
(MacBook)

Samsung 9%

LG 6%

Microsoft 4%

Xiaomi/Mi 4%

109 Notes: "What brands are the laptops in your household?"; Multi Pick; Base: n=2,874 respondents who have a laptop in their household

Sources: Statista Global Consumer Survey, as of March 2023

 boAt is the most popular headphone brand, followed by JBL, and Apple
Consumer electronics & household appliances: headphone brands

Most popular headphone brands in India

boAt 53%

JBL 18%

Apple 16%

Samsung 16%

Sony 13%

Bose 10%

Xiaomi/Mi 10%

Philips 7%

iBall 7%

Beats 6%

110 Notes: "What brands are your personal headphones?"; Multi Pick; Base: n=3,006 respondents who use headphones

Sources: Statista Global Consumer Survey, as of March 2023

 Having secured 35% of the market share, Samsung is the favored tablet
brand
Consumer electronics & household appliances: tablet brands

Most popular tablet brands in India

Samsung 35%

Apple (iPad) 23%

Lenovo 17%

Dell 16%

Acer 10%

Asus 8%

Sony 7%

Xiaomi/Mi 7%

iBall 6%

Huawei 6%

111 Notes: "What brands are the tablets in your household?"; Multi Pick; Base: n=2,018 respondents who have a tablet in their household

Sources: Statista Global Consumer Survey, as of March 2023

 Dell and HP are the leading brands in the desktop PC market
Consumer electronics & household appliances: desktop PC brands

Most owned desktop PC brands in India

Dell 37%

HP 31%

Acer 18%

Lenovo 14%

Asus 13%

Apple (Mac) 11%

Microsoft 10%

HCL 9%

Intel NUC 5%

Zebronics 5%

112 Notes: "What brands are the desktop PCs in your household?"; Multi Pick; Base: n=2,040 respondents who have desktop PC in their household

Sources: Statista Global Consumer Survey, as of March 2023

 Fastrack is the leading fitness tracker brand, followed by Apple
Consumer electronics & household appliances: fitness tracker / smartwatch brands

Most popular fitness tracker / smartwatch brands in India

Fastrack 26%

Apple 24%

Samsung 20%

Fitbit 19%

Xiaomi/Mi 19%

Realme 17%

Amazfit 14%

Fossil 11%

Lenovo 9%

OPPO 9%

113 Notes: "What brands are your personal smart watches / fitness trackers?"; Multi Pick; Base: n=1,785 respondents who use fitness trackers, smartwatches with fitness function, motion trackers or sleep tracking systems

Sources: Statista Global Consumer Survey, as of March 2023

 Refrigerators and washing machines are the most common household
appliances
Consumer electronics & household appliances: household goods

Ownership of household appliances in India

Refrigerator 80%

Washing machine 71%

Cooker / oven 58%

Small kitchen appliances 58%

Microwave 46%

Vacuum cleaner 36%

Toaster 36%

Freezer (stand-alone) 31%

Coffee machine 26%

Dishwashing machine 22%

None of the above 3%

114 Notes: "Which of the following household appliances does your household own?"; Multi Pick; Base: n=4,023 all respondents (split sample: Housing & household equipment, Internet & devices)

Sources: Statista Global Consumer Survey, as of March 2023

 LG is the most popular refrigerator brand
Consumer electronics & household appliances: refrigerator brands

Most owned refrigerator brands in India

LG 36%

Samsung 23%

Whirlpool 15%

Godrej 11%

Haier 5%

Panasonic 2%

Videocon 1%

Bosch 1%

Hitachi 1%

BPL 1%

115 Notes: "What brand is the (main) refrigerator in your household?"; Single Pick; Base: n=3,210 respondents who have a refrigerator in their household

Sources: Statista Global Consumer Survey, as of March 2023

 LG has the largest share in the washing machine market
Consumer electronics & household appliances: washing machine brands

Most owned washing machine brands in India

LG 28%

Samsung 19%

Whirlpool 17%

Godrej 10%

IFB 7%

Haier 4%

Bosch 4%

Panasonic 4%

Videocon 3%

croma 2%

116 Notes: "What brand is the (main) washing machine in your household?"; Single Pick; Base: n=2,871 respondents who have a washing machine in their household

Sources: Statista Global Consumer Survey, as of March 2023

 Home safety is an important aspect of smart home technology for 50% of
consumers
Consumer electronics & household appliances: smart home attitudes

Selected attitudes towards smart home in India

Home safety is especially important to me 50%

Making my home environmentally

48%
friendly is important to me

I like being able to connect my

44%
home appliances to the internet

I like being able to monitor and control

41%
my home while I am away

Smart appliances and devices in my

40%
home can help me save money

It’s too expensive to turn my home smart 32%

I am worried that people can spy

25%
on me through my devices

117 Notes: "Which of the following statements about Smart Homes apply to you?"; Multi Pick; Base: n=4,023 all respondents (split sample: Housing & household equipment, Internet & devices)

Sources: Statista Global Consumer Survey, as of March 2023

 Smart TVs are by far the most common smart home devices in households
Consumer electronics & household appliances: smart home devices

Ownership of smart home devices in India

Smart TVs 75%

Smart bulbs 46%
Smart speakers with an integrated virtual assistant 42%
Bluetooth speakers without a virtual assistant 35%
Big smart appliances 35%
Streaming devices 31%
Smart locks 31%
Smart security cameras 29%
Smart plugs 26%
Small smart appliances 24%
Connected window and door sensors 20%
Connected detectors for hazard prevention 20%
Gateways or hubs 20%
Smart radiator or AC controls 19%
Connected thermostats 19%
Vacuum or mowing robots 10%

118 Notes: "Which Smart Home devices does your household own?"; Multi Pick; Base: n=3,642 respondents who own Smart Home devices

Sources: Statista Global Consumer Survey, as of March 2023

 Amazon Echo (Alexa) commands the smart speaker market
Consumer electronics & household appliances: smart speaker brands

Most popular smart speaker brands in India

Amazon Echo (Alexa) 70%

Google Home (Google Assistant) 31%

Xiaomi speaker (Orion OS) 22%

Bose (Google Assistant / Alexa) 18%

Apple HomePod (Siri) 18%

LG ThinQ (Google Assistant) 14%

Harman Kardon (Google Assistant) 10%

Eufy Genie (Alexa) 9%

Sonos (Google Assistant / Alexa) 8%

Ultimate Ears (Alexa) 7%

119 Notes: "Which smart speaker with an integrated virtual assistant do you own?"; Multi Pick; Base: n=1,539 respondents who own a smart speaker

Sources: Statista Global Consumer Survey, as of March 2023

CHAPTER 12

Travel

• Attitudes • Online accommodation brands

• Private travel • Package holiday brands

• Business travel

• Product bookings

• Online bookings

• Online flight ticket provider brands

• Airline brands

• Car rental brands

 50% of consumers use their smartphone as a guide on their vacation
Travel: attitudes (1/2)

Selected attitudes in India towards travel

I like to be in nature when traveling 57%

When I’m on vacation, I use

50%
my smartphone as a guide

I want to experience something

50%
unique during my travels

When it comes to traveling,

42%
sustainability is important to me

When I’m traveling, I book accommodation,

40%
car rentals etc. spontaneously via my smartphone

I adjust my travel plans

because of travel requirements 37%
and government regulations

When it comes to traveling, I always

36%
look for the cheapest offer

121 Notes: "Which of these statements about traveling do you agree with?"; Multi Pick; Base: n=4,024 all respondents

Sources: Statista Global Consumer Survey, as of March 2023

 In general, consumers in Europe show little concern about sustainable travel
Travel: attitudes (2/2)

Percentage of respondents that believe sustainability is important when it comes to traveling

42% 41%
39%
35%
32%

26%
25% 24% 24% 23% 23% 23% 23% 23% 23% 22% 22%
19% 19% 18%
14%
India

Brazil
China

Poland

Australia

Spain

Canada
Mexico

U.S.
South Africa

Russia

Korea

Austria
Italy

UK

Switzerland

Germany
Finland

Sweden
France

Netherlands
122 Notes: "Which of these statements about traveling do you agree with?"; Multi Pick; Base: n=4,024 all respondents

Sources: Statista Global Consumer Survey, as of March 2023

 94% of consumers have undertaken personal travel in the past 12 months
Travel: private travel (1/2)

Share of Indian consumers who traveled for personal reasons Frequency of traveling for personal reasons in India

6%
Once 12%

2-3 times 35%

4-5 times 21%

6-10 times 12%

More than
13%
10 times

94%
Not at all 6%
Yes No

123 Notes: Recode based on ’’Travel frequency for private purposes’’; Single Pick; Base: n=4,024 all respondents (split sample: Mobility, Travel); "How often have you traveled for private purposes in the past 12 months?"; Single Pick;
Base: n=4,024 all respondents (split sample: Mobility, Travel)
Sources: Statista Global Consumer Survey, as of March 2023
 The share of consumers who travel for private purposes has been constant
since the last quarter
Travel: private travel (2/2)

Share of consumers who travel for private purposes over time

92% 93% 94%

91% 89% 89% 89% 90%
88% 88%

2020 Q1/Q2 2020 Q3/Q4 2021 Q1 2021 Q2 2021 Q3 2021 Q4 2022 Q1 2022 Q2 2022 Q3 2022 Q4

124 Notes: Recode based on ’’Travel frequency for private purposes’’; Single Pick; Base: n=4,024 all respondents (split sample: Mobility, Travel); "How often have you traveled for private purposes in the past 12 months?"; Single Pick;
Base: n=4,024 all respondents (split sample: Mobility, Travel)
Sources: Statista Global Consumer Survey, as of March 2023
 82% of consumers have traveled for business purposes
Travel: business travel

Share of Indian consumers who traveled for business purposes Frequency of traveling for business purposes in India

Once 13%
18%

2-3 times 27%

4-5 times 19%

6-10 times 11%

More than 10 times 12%

82%

Not at all 18%

Yes No

125 Notes: Recode based on ’’Travel frequency for business purposes’’; Single Pick; Base: n=4,024 all respondents (split sample: Mobility, Travel); "How often have you traveled for business purposes in the past 12 months?"; Single Pick;
Base: n=4,024 all respondents (split sample: Mobility, Travel)
Sources: Statista Global Consumer Survey, as of March 2023
 52% of consumers booked train tickets (long distance) in the past 12 months
Travel: product bookings

Travel products booked by Indian consumers in the past 12 months

Train tickets (long distance) 52%

Hotels 51%

Bus tickets (long distance) 42%

Flight tickets 39%

Car rentals 32%

Package holidays 26%

Vacation apartment
22%
or house
Ride sharing / carpooling
21%
(long distance travel)

Cruises 10%

Campervan / motorhome rentals 9%

126 Notes: "Which of these travel products have you booked in the past 12 months?"; Multi Pick; Base: n=4,024 all respondents (split sample: Mobility, Travel)

Sources: Statista Global Consumer Survey, as of March 2023

 88% used online methods to book their travel products
Travel: online bookings

Share of Indian consumers who booked travel products online Travel products booked online by Indian consumers

Train tickets (long distance) 44%

12%

Hotels 41%

Flight tickets 34%

Bus tickets (long distance) 30%

Car rentals 23%

Package holidays 19%

Ride sharing / carpooling

15%
(long distance travel)

Vacation apartment or house 14%

88% Cruises 6%

Yes No Campervan / motorhome rentals 5%

127 Notes: Recode based on ’’Travel product online bookings’’; Single Pick; Base: n=4,024 all respondents (split sample: Mobility, Travel); "Which of these travel products have you booked online (website or app) in the past 12 months?";
Multi Pick; Base: n=4,024 all respondents (split sample: Mobility, Travel)
Sources: Statista Global Consumer Survey, as of March 2023
 For booking flight tickets, MakeMyTrip is the online travel portal used most
among consumers
Travel: online flight ticket provider brands

Most used online travel portals for bookings in India

MakeMyTrip 55%

Booking.com 45%

Goibibo 39%

EaseMyTrip 36%

Cleartrip 31%

Paytm 31%

Yatra 27%

IRCTC 25%

Google Flights 19%

Expedia 16%

128 Notes: "Which of these providers have you booked a flight from in the past 12 months (online booking via a website or app)?"; Multi Pick; Base: n=1,369 respondents who booked flight tickets online

Sources: Statista Global Consumer Survey, as of March 2023

 Air India was used by 72% of airline customers in the past 12 months
Travel: airlines brands

Most popular airlines used when booking a ticket in India

Air India 72%

Indigo 57%

AirAsia 30%

Emirates 27%

SpiceJet 26%

GoAir 17%

Vistara Airlines 15%

Lufthansa 14%

Singapore Airlines 13%

Malaysia Airlines 8%

129 Notes: "Which of these airlines have you booked a flight from in the past 12 months?"; Multi Pick; Base: n=1,568 respondents who booked a flight

Sources: Statista Global Consumer Survey, as of March 2023

 Zoomcar was used by 47% of consumers who rented a car in the past 12
months
Travel: car rental brands

Most popular car rental companies in India

Zoomcar 47%

MyChoize 22%

Drivezy 21%

Eco Rent a Car 21%

Savaari 20%

Hertz 15%

Europcar 15%

Avis 15%

Carzonrent 14%

Vroom Drive 14%

130 Notes: "Which of these providers have you rented a car from in the past 12 months?"; Multi Pick; Base: n=1,296 respondents who booked rental cars

Sources: Statista Global Consumer Survey, as of March 2023

 MakeMyTrip and Booking.com were the two most popular online portals for
accommodation bookings
Travel: online accommodation brands

Top online travel portals used for accommodation by Indian consumers

MakeMyTrip 51%

Booking.com 42%

Goibibo 40%

Oyo Rooms 34%

trivago 33%

Yatra 30%

Hotels.com 28%

Cleartrip 27%

Airbnb 22%

Agoda 17%

131 Notes: "From which of these online providers have you booked an accommodation (hotel or private accommodation) in the past 12 months (website or app)?"; Multi Pick; Base: n=1,900 respondents who booked hotels, vacation
apartments or houses online in the past 12 months
Sources: Statista Global Consumer Survey, as of March 2023
 MakeMyTrip is the top choice for consumers for booking package holidays
Travel: package holiday brands

Most used package holiday providers in India

MakeMyTrip 53%

Cleartrip 45%

EaseMyTrip 42%

Yatra 34%

IRCTC 33%

132 Notes: "Which of these providers have you booked a package holiday from in the past 12 months?"; Multi Pick; Base: n=1,033 respondents who booked package holidays

Sources: Statista Global Consumer Survey, as of March 2023

CHAPTER 13

Services & eServices

• Attitudes

• Service usage

• Online bookings

• Event tickets

• Online event ticket brands

• Online food delivery brands

• Fitness & health services

• Professional training services

 50% of consumers will gladly pay for services that make life more convenient
Services & eServices: attitudes (1/2)

Selected attitudes towards services in India

I like organizing my life

56%
through my smartphone

I gladly pay for services that

50%
make my life more convenient

I tend to book services online 44%

I prefer to use services where

43%
I can have a personal contact

I’m often unsatisfied with services 15%

134 Notes: "Which of the following statements about services do you agree with?"; Multi Pick; Base: n=4,030 all respondents (split sample: Marketing & social media, Services & eServices)

Sources: Statista Global Consumer Survey, as of March 2023

 Finnish consumers have the most experience in booking services online
Services & eServices: attitudes (2/2)

Percentage of respondents tending to book services online

53%

44%
40%
39% 37% 37% 36%
34% 34%
32% 32% 31% 31% 30% 29% 28% 28% 27% 25%
23%
20%

Switzerland
Australia
India

Spain

Brazil

Poland

Canada
China

Russia

Korea

U.S.
South Africa

Mexico

Austria
Italy

UK

Germany
Finland

Sweden

France
Netherlands
135 Notes: "Which of the following statements about services do you agree with?"; Multi Pick; Base: n=4,030 all respondents (split sample: Marketing & social media, Services & eServices)

Sources: Statista Global Consumer Survey, as of March 2023

 A majority of consumers use restaurant and food delivery services
Services & eServices: service usage (1/2)

Share of consumers using selected services in India

Restaurant and food delivery 62%

Fitness & health services (e.g. gym

46%
membership, massage, fitness app)

Beauty treatments (e.g.

38%
hairdresser, manicure)
Professional training (e.g.
37%
language courses, IT training)

Household services (e.g.

35%
handyman, gardener, cleaner)

Buying event tickets 35%

Tax consultation 21%

Dating / matchmaking 21%

Legal consultation 19%

136 Notes: "Have you used any of the following services in the past 12 months?"; Multi Pick; Base: n=4,030 all respondents (split sample: Marketing & social media, Services & eServices)

Sources: Statista Global Consumer Survey, as of March 2023

 The share of consumers who use restaurant or food delivery has been
constant since the last quarter
Services & eServices: service usage (2/2)

Share of consumers who use restaurant or food delivery over time

71% 70%
65% 64% 64% 65%
63% 63% 62%
62%

2020 Q1/Q2 2020 Q3/Q4 2021 Q1 2021 Q2 2021 Q3 2021 Q4 2022 Q1 2022 Q2 2022 Q3 2022 Q4

137 Notes: "Have you used any of the following services in the past 12 months?"; Multi Pick; Base: n=4,030 all respondents (split sample: Marketing & social media, Services & eServices)

Sources: Statista Global Consumer Survey, as of March 2023

 89% of consumers booked services online
Services & eServices: online bookings

Share of Indian consumers who booked services online Services booked online in the past 12 months by Indian consumers

11% Restaurant and food delivery 55%

Fitness & health services (e.g. gym

33%
membership, massage, fitness app)

Professional training (e.g.

27%
language courses, IT training)

Beauty treatments (e.g.

27%
hairdresser, manicure)

Buying event tickets 26%

Household services (e.g.

23%
handyman, gardener, cleaner)

Dating / matchmaking 14%

89% Tax consultation 13%

Legal consultation 11%

Yes No

138 Notes: Recode based on ’’Service online bookings’’; Single Pick; Base: n=4,030 all respondents (split sample: Marketing & social media, Services & eServices); "Which of the following services have you booked online in the past 12
months?"; Multi Pick; Base: n=4,030 all respondents (split sample: Marketing & social media, Services & eServices)
Sources: Statista Global Consumer Survey, as of March 2023
 28% of consumers booked tickets for movies / cinema in the past 12 months
Services & eServices: event tickets

Booking of event tickets by type in India

65%

28%

20% 20%
15% 14% 13%

2%

Movies / cinema Music events Sports events Theater / Museum Comedy Other I have not
/ concerts / games ballet / opera / cabaret booked
any tickets

139 Notes: "Which of these events have you booked tickets for in the past 12 months?"; Multi Pick; Base: n=4,030 all respondents (split sample: Marketing & social media, Services & eServices)

Sources: Statista Global Consumer Survey, as of March 2023

 BookMyShow is used by 79% of consumers to book event tickets
Services & eServices: online event ticket brands

Most used online event ticket providers in India

BookMyShow 79%

Paytm 66%

PVR Cinemas 37%

BookMyEvent 32%

Easy Movies 26%

140 Notes: "Which of these online providers have you bought event tickets from (website or app) in the past 12 months?"; Multi Pick; Base: n=1,044 respondents who bought event tickets online

Sources: Statista Global Consumer Survey, as of March 2023

 Swiggy is the most used online food/restaurant delivery provider
Services & eServices: online food delivery brands

Top online food delivery providers in India

Swiggy 78%

Domino’s 63%

KFC 54%

Pizza Hut 47%

McDelivery 30%

Behrouz Biryani 21%

Dunzo 18%

Faasos 14%

Cure.fit 12%

141 Notes: "Which of these online providers of restaurant and food delivery have you used in the past 12 months?"; Multi Pick; Base: n=2,198 respondents who ordered restaurant and food delivery online

Sources: Statista Global Consumer Survey, as of March 2023

 Online services (website or apps) are the fee-based fitness and health service
type used most among consumers
Services & eServices: fitness and health services

Usage of selected fee-based fitness and health services in India

56%

28% 27%

18% 17% 16% 16%

2%

Online services Gym Wellness Personal trainer Sports club Individual sports Other I haven’t spent
(website or apps) memberships services (e.g. membership course / class any money on
massage) fitness or
health services

142 Notes: "Which of the following fitness and health services have you spent money on in the past 12 months?"; Multi Pick; Base: n=4,030 all respondents (split sample: Marketing & social media, Services & eServices)

Sources: Statista Global Consumer Survey, as of March 2023

 Most consumers don’t spend money on professional training services
Services & eServices: professional training services

Share of consumers using selected services in India

64%

31%

19% 18%

3%

Online training / courses Personal business Singular course / class Other I haven’t spent any money
(website or apps) / life coach on professional training

143 Notes: "Which of the following professional training services have you spent money on in the past 12 months (e.g., language courses, IT training)"; Multi Pick; Base: n=4,030 all respondents (split sample: Marketing & social media,
Services & eServices)
Sources: Statista Global Consumer Survey, as of March 2023
 STATISTA CONSUMER INSIGHTS

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144
 Jack Spearman Alexander Kunst Stefan Rau
Senior Research Manager Senior Researcher Research Manager

Jack Spearman studied Sociology at Kingston Alexander Kunst studied Sociology and Philosophy at Stefan Rau studied Economics (B.Sc.) at the Ludwigs-
University in London, UK. After graduating, he worked the University of Hamburg, specializing in empirical Maximilian-University in Munich and Public and
at TNS and Ipsos Mori in various project management methods and analytical philosophy. Having worked on Nonprofit Studies (M.Sc.) at the University of Hamburg.
and market research roles, developing his skills for pharma and chemicals topics in Statista’s editorial During which time, he interned at TNS Infratest and
over 7 years. He moved to Hamburg in 2016 and prior team for several years, he has joined CBI and is now went on to collect further market research experience
to joining Statista he worked as a Patient Insight responsible for publishing CBI surveys and their working as a student at Statista for two years.
Manager, where he helped lead the development of results as content on the Statista platforms.
the company’s online survey offer. Currently, he is
responsible for conducting in-depth surveys and
reporting.

145
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