INTRODUCTION

Fruit jam means the product prepared from sound, ripe, fresh,
dehydrated, frozen or previously packed fruits including fruit juices, fruit
pulp, fruit juice concentrate or dry fruit by boiling its pieces or pulp or puree
with nutritive sweeteners – namely sugar, dextrose, invert sugar or liquid
glucose – to a suitable consistency. It may be prepared from any of the
suitable fruits, singly or in combination. It shall have the flavour of the
original fruit(s) and shall be free from burnt or objectionable flavours and
crystallization. The product shall be manufactured from not less than 45 per
cent, by weight, of original prepared fruit, exclusive of any added sugar or
optional ingredients of finished product except where fruit is strawberry or
raspberry, where it shall contain not less than 25 per cent fruit.

The preparation of mixed-fruit preserves traditionally involves the use

of pectin as a gelling agent, although sugar or honey may be used as well.
The fruits are heated with water and sugar to activate the pectin in the fruit.
The mixture is then put into containers. The fruits used in mixed-fruit jam
usually vary. The common fruits include apples, papayas, oranges, pineapples
and plums. Good mixed-fruit jam has a soft, even consistency without distinct
pieces of fruit, a bright colour, a good fruit flavour and a semi-jellied texture
that is easy to spread but has no free liquid. It is better to opt for organic
varieties with low sugar content. They also have the added benefit of
containing no added preservatives or flavours.

1
 COMPANY PROFILE

In the summer of 1888, visitors to the Kolkata harbour noticed crates

full of Sunlight soap bars, embossed with the words "Made in England by
Lever Brothers". With it, began an era of marketing branded Fast Moving
Consumer Goods (FMCG).

Soon after followed Lifebuoy in 1895 and other famous brands like
Pears, Lux and Vim. Vanaspati was launched in 1918 and the famous Dalda
brand came to the market in 1937.

In 1931, Unilever set up its first Indian subsidiary, Hindustan

Vanaspati Manufacturing Company, followed by Lever Brothers India
Limited (1933) and United Traders Limited (1935). These three companies
merged to form HUL in November 1956; and HUL offered 10% of its equity
to the Indian public, being the first among the foreign subsidiaries to do so.

The erstwhile Brooke Bond's presence in India dates back to 1900. By

1903, the company had launched Red Label tea in the country. In 1912,
Brooke Bond & Co. India Limited was formed. Brooke Bond joined the
Unilever fold in 1984 through an international acquisition. The erstwhile
Lipton's links with India were forged in 1898. Unilever acquired Lipton in
1972, and in 1977 Lipton Tea (India) Limited was incorporated.

Pond's (India) Limited had been present in India since 1947. It joined
the Unilever fold through an international acquisition of Chesebrough Pond's
USA in 1986.

2
 Since the very early years, HUL has vigorously responded to the
stimulus of economic growth. The growth process has been accompanied by
judicious diversification, always in line with Indian opinions and aspirations.

The liberalisation of the Indian economy, started in 1991, clearly

marked an inflexion in HUL's and the Group's growth curve. Removal of the
regulatory framework allowed the company to explore every single product
and opportunity segment, without any constraints on production capacity.

Simultaneously, deregulation permitted alliances, acquisitions and

mergers. In one of the most visible and talked about events of India's
corporate history, the erstwhile Tata Oil Mills Company (TOMCO) merged
with HUL, effective from April 1, 1993. In 1996, HUL and yet another Tata
company, Lakmé Limited, formed a 50:50 joint venture, Lakmé Unilever
Limited, to market Lakmé's market-leading cosmetics and other appropriate
products of both the companies. Subsequently in 1998, Lakmé Limited sold
its brands to HUL and divested its 50% stake in the joint venture to the
company.

HUL had formed a 50:50 joint venture with the US-based Kimberly
Clark Corporation in 1994, Kimberly-Clark Lever Ltd, which markets
Huggies Diapers and Kotex Sanitary Pads.

HUL also set up a subsidiary in Nepal, Unilever Nepal Limited (UNL),

and its factory represents the largest manufacturing investment in the
Himalayan kingdom. The UNL factory manufactures HUL's products like
Soaps, Detergents and Personal Products both for the domestic market and
exports to India.

3
 The 1990s also witnessed a string of crucial mergers, acquisitions and
alliances on the Foods and Beverages front. In 1992, the erstwhile Brooke
Bond acquired Kothari General Foods, with significant interests in Instant
Coffee. In 1993, it acquired the Kissan business from the UB Group and the
Dollops Icecream business from Cadbury India.

As a measure of backward integration, Tea Estates and Doom Dooma,

two plantation companies of Unilever, were merged with Brooke Bond. Then
in 1994, Brooke Bond India and Lipton India merged to form Brooke Bond
Lipton India Limited (BBLIL), enabling greater focus and ensuring synergy
in the traditional Beverages business. 1994 witnessed BBLIL launching the
Wall's range of Frozen Desserts. By the end of the year, the company entered
into a strategic alliance with the Kwality Icecream Group families and in
1995 the Milkfood 100% Icecream marketing and distribution rights too were
acquired.

Finally, BBLIL merged with HUL, with effect from January 1, 1996.
The internal restructuring culminated in the merger of Pond's (India) Limited
(PIL) with HUL in 1998. The two companies had significant overlaps in
Personal Products, Speciality Chemicals and Exports businesses, besides a
common distribution system since 1993 for Personal Products. The two also
had a common management pool and a technology base. The amalgamation
was done to ensure for the Group, benefits from scale economies both in
domestic and export markets and enable it to fund investments required for
aggressively building new categories.

In January 2000, in a historic step, the government decided to award 74

per cent equity in Modern Foods to HUL, thereby beginning the divestment
of government equity in public sector undertakings (PSU) to private sector
partners. HUL's entry into Bread is a strategic extension of the company's
4
wheat business. In 2002, HUL acquired the government's remaining stake in
Modern Foods.
HUL launched a slew of new business initiatives in the early part of
2000’s. Project Shakti was started in 2001. It is a rural initiative that targets
small villages populated by less than 5000 individuals. It is a unique win-win
initiative that catalyses rural affluence even as it benefits business.

Hindustan Unilever Network, Direct to home business was launched in

2003 and this was followed by the launch of ‘Pureit’ water purifier in 2004.

In 2007, the Company name was formally changed to Hindustan

Unilever Limited after receiving the approval of shareholders during the 74th
AGM on 18 May 2007. Brooke Bond and Surf excel breached the Rs 1,000
crore sales mark the same year followed by Wheel which crossed the
Rs.2,000 crore sales milestone in 2008.

On 17th October 2008 , HUL completed 75 years of corporate

existence in India. In January 2010, the HUL head office shifted from the
landmark Lever House, at Backbay Reclamation, Mumbai to the new campus
in Andheri (E), Mumbai.

On 15th November, 2010, the Unilever Sustainable Living Plan was

officially launched in India at New Delhi.

In March, 2012 HUL’s state of the art Learning Centre was

inaugurated at the Hindustan Unilever campus at Andheri, Mumbai.

In April, 2012, the Customer Insight & Innovation Centre (CiiC) was
inaugurated at the Hindustan Unilever campus at Andheri, Mumbai

5
 HUL completed 80 years of corporate existence in India on October
17th, 2013.
In 2013, HUL launched ‘Prabhat’ (Dawn) - a Unilever Sustainable
Living Plan (USLP) linked program to engage with and contribute to the
development of local communities around its manufacturing sites. Also,
Unilever’s first aerosol plant in Asia was inaugurated in Khamgaon,
Maharashtra in 2013.

In 2014, The ‘Winning in Many Indias’ operating framework, piloted

in 2013, launched nationally. Sales offices expanded from four to seven with
the launch of offices in Lucknow, Indore and Bangalore in addition to the
existing sales offices in Delhi, Kolkata, Mumbai and Chennai.

In 2015, HUL acquired Indulekha, a premium hair oil brand with

strong credentials around Ayurveda.

HUL announced signing of an agreement for the sale and transfer of its
bread and bakery business under the brand “Modern” to Nimman Foods
Private Limited.

In 2016, HUL unveiled ‘Suvidha’ a first-of-its-kind urban water,

hygiene and sanitation community centre in Azad Nagar, Ghatkopar, one of
the largest slums in Mumbai.

A new state-of-the-art manufacturing facility was commissioned in

Doom Dooma Industrial Estate, Assam on 11th March 2017.

In 2018, HUL signed an agreement with Vijaykant Dairy and Food

Products Limited (VDFPL) and its group company to acquire its Jam and

6
frozen desserts business consisting of its flagship brand ‘Adityaa Milk’ and
front-end distribution network across geographies.
In 2020, HUL announced acquisition of VWash, the market leader in
female intimate hygiene category to enter the currently underpenetrated and
rapidly growing market segment.

In 2020, with the Merger of GSK Consumer Healthcare with Hindustan

Unilever Limited, Iconic health food drink brands – Horlicks and Boost enter
the foods & refreshment portfolio of HUL, making it the largest F&R
business in India.

7
 PRODUCT PROFILE

During the British era, trains passing through Punjab made a stop at a
processing unit where farmers sold freshly picked fruits. Locals called this
spot Kissan and from there on it became a household name. The UB group,
under the Late Vittal Mallya then, acquired Kissan from Mitchell Bros. in the
year 1950. In 1993, Kissan was acquired by Brooke Bond India and is now an
integral part of Hindustan Unilever Limited (HUL).

Kissan’s story of pioneering innovation began with the launch of new

formats of food, such as canned fruits and vegetables, baked beans, and the
like. From there onwards, the journey has been focusing primarily on
enabling small farmers to produce quality sourced ingredients. At Kissan, we
keep the farmer's interest in mind along every step of the way. In 2019, 76%
of Tomatoes used in Kissan ketchup were from sustainable sources. The
Public-Private Partnership (PPP) project, which began in 2012 between HUL
and Maharashtra Government for sustainable sourcing of Tomatoes, became
self-sustaining in 2015.

HUL continued its practice of giving a buy-back guarantee of produce

to farmers. HUL provides vital support by imparting farmers with knowledge
and expertise in sustainable agriculture practices for Tomato cultivation. This
includes the latest agricultural techniques, irrigation practices, and the
recommendation of the right type of seeds. In one such practice, a new
Tomato varietal developed was employed by farmers which takes lesser time
(90 days) to harvest versus traditional varieties (150 to 180 days). These
Tomatoes had a brighter red colour which would fetch farmers better prices
and helps enhance their returns on yields. Around 8,000 farmers across the
country cultivated Tomatoes for HUL in 2019.

8
 Not just Ketchup & Sauces, all our products - Jam, Peanut Butter,
Squash are made with ingredients sourced from farms across India. Oranges
from Nagpur, Lemons from the Himalayan foothills, Pineapples from Kerala,
Grapes from Karnataka and Peanuts from Gujarat. The brand Kissan is
because of the dedicated Kisans of India. Our commitment is to stand by
them.

ORANGE MARMALADE

Our Orange Marmalade is made with Kinnow Oranges. The Zesty

Marmalade pairs well with your toast for morning breakfast or a quick
evening snack.

MANGO JAM

Our Mango Jam is made with 100% real Alphonso Mangoes. The jam
renders a refreshing burst of the fruity flavor with every scoop into the jar.

9
You don’t have to wait for Summer season to enjoy the taste of our delicious
Mango jam!
MIXED FRUIT JAM

Kissan Mixed Fruit Jam is a delicious blend of 8 different fruits

Pineapple, Orange, Apple, Grape, Mango, Pear, Papaya, and Banana. With
Kissan's expertise in preserving 100% real Fruits since 1934, our Mixed Fruit
Jam enables you to enjoy the taste of seasonal fruits throughout the year.
Whether you are in the mood for a classic Bread-Jam sandwich or an
indulgent sweet snack, you can slide your spoon/knife into a jar of our Mixed
Fruit Jam.

PINEAPPLE JAM

Our Pineapple Jam is made with ripened Pineapples from Kerala. The
vibrant tropical fruit serves as a perfect balance between sweet and sour for
your taste buds. Enjoy the taste of Pineapple with every scoop!

10
 OBJECTIVES OF THE STUDY

Primary objectives
 To study market potential and consumers stratification regarding
Kissan jam.

Secondary objectives
 To find out the reason for preferring the Kissan jam
 To find out the consumers opinion about the taste of the product.
 To study quality of the product.
 To find out the goodwill of the company
 To consumer satisfaction of Kissan jam
 To market demand of Kissan jam
 To find out the point where the purchasing of this product.
 To analysis the survival pattern of Kissan jam
 To find out the findings and suggestions of Kissan jam.


11
 RESEARCH METHODOLOGY

Introduction
The essential purpose of marketing research is to provide information
which will facilitate the identification of an opportunity or problem situation
and manager in arriving the best possible decision when such situations are
encountered.

Research methodology is a basic plan which guides the data collection

and analysis phases of the research in project. It is a framework which
specifies the type of course of the data and the data collection periods.

Methods of data collection

Data Collection
In survey I have used two methods of data collection. It is a primary
data and another one is secondary data.

Primary Data
The collection of first hand information is referring to as the primary
data. Primary data has been collected by the researcher used through
questionnaire. Primary data are collected by the customers directly through
the respondents using questionnaire.

 Observation Method
 Experimental Method
 Survey Method

In Market survey I have used only survey method to collection of data.

12
Secondary Data
The secondary data means already printed materials. I have used the
secondary data to collect the profile of the company product profiles and
various public journals and articles.

Sampling
Sampling means were a few units of population under study are
considered for analysis is caused sampling. It is a process of obtaining the
information about an entire population by examining only a part of it.

Methods of sampling techniques

 Random sampling (or) probability
 Non-Random Sampling (or) Non probability

Random Sampling
A Random sample is one where each item in the universe has an equal
change of known opportunity of being select.
These samples are more or less general in character.
 Stratified sampling
 Cluster Sampling

Non-Random Sampling
These samples are made to meet to specific requirement of special
nature objectives of the study.

Non random samplings are more popular in the field of marketing

research. The various kinds of such samples are
 Convenience Sampling
 Judgment Sampling
 Quota Sampling

13
 All the methods of collecting information discussed above the personal
in character. The person who requires the information directly meets the
respondents and collects are information needed. As a general it has certain
merits and demerits.

1) In our survey, I have used probability (or) random sampling methods

for collecting data from the respondents.
2) A survey is a complex operation which requires some technical
knowledge in marketing a survey various method are adopted usually
three general method are used conducting a survey.

Questionnaire method
In this method a question considering list of questionnaire pertaining to
the survey is prepare.

There are blank spaces for answers. The questionnaire is spending to

the respondents who are expected to write to the answers in the blank spaces.

Personal Interview method

Here data's are collected from respondent face to face contact.

Telephone survey
Here data's are collected from respondent through telephone.

Sample Size
The sample size taken for the survey is 60 respondents.

14
Sampling Technique
Sampling techniques used in the survey is convenient
Random sampling.

Tools used for analysis

The Collected data were interpreted using percentage analysis method.

Sampling Unit
I choose my sampling area at Chinnamanur town for my market
survey.

Field work
This section deals with the details of the fieldwork to carry out, and
methodology for administering the Questionnaire or Secondary data. Not-at-
horns refusal to co-operate respondent's bias and interviewer's bias are also
highlighted. These create problems in the data explanation regarding their
adjustment in the research work is required to be given.

15
 DATA ANALYSIS AND INTERPRETATION

This is an attempt to organize and summarize data in order to increase

results. Usefulness in such a manner that enables the researcher critical points
with the study objectives. Sometimes these organizing and summarizing of
data requires the use of the summary statistical measures.

Such as percentage averages and dispersions since most marketing data

are collected through the use of sample, the reliability of the summary
estimates is required to be determined, ha this survey the collected data are
analysis and interpreted by the percentage analysis method.

PERCENTAGE ANALYSIS METHOD

Percentage method to a special kind of ratio percentage is used in

making companion between two or more series of data percentage are used to
describe relationship.

16
 TABLE-1

NUMBER OF RESPONDENTS LIKE JAM

NO. OF
S. NO PARTICULARS PERCENTAGE
RESPONDENTS

1 Yes 90 90

2 No 10 10

Total 100 100

Source: Primary data

Among 100 Respondents

 90% of respondents are like Jam

 10% of respondents are not like Jam

17
 CHART-1

NUMBER OF RESPONDENTS LIKE JAM

100
90
90

80

70

60

50

40

30

20
10
10

0
Yes No

18
 TABLE-2

RESPONDENTS PREFERENCE OF JAMS PRODUCT

NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS

1 Lion Jam 10 11

2 Kissan jam 60 67

3 Patanjali Jam 20 22

Total 90 100

Source: Primary data

Among 90 Respondents

 11% of respondents are eat Lion Jam

 67% of respondents are eat Kissan jam

 22% of respondents are eat Patanjali Jam

19
 CHART-2

RESPONDENTS PREFERENCE OF JAMS PRODUCT

80

70 67

60

50

40

30
22
20
11
10

0
Lion Jam Kissan Jam Patanjali Jam

20
 TABLE-3

RESPONDENTS PREFERENCE OF KISSAN JAM

NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1 Quality 25 42

2 Taste 15 25

3 Price 20 33

Total 60 100

Source: Primary data

Among 60 Respondents

 42% of respondents are says Quality

 25% of respondents are says Taste

 33% of respondents are says Price

21
 CHART-3

RESPONDENTS PREFERENCE OF KISSAN JAM

45
42
40

35 33

30
25
25

20

15

10

0
Quality Taste Price

22
 TABLE-4

RESPONDENTS KNOW ABOUT KISSAN JAM

NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS

1 Friends 15 25

2 Neighbours 10 17

3 Advertisement 35 58

Total 60 100

Source: Primary data

Among 60 Respondents

 25% of respondents are influenced from friends

 17% of respondents are influenced from neighbours

 58% of respondents are influenced from advertisement

23
 CHART-4

RESPONDENTS KNOW ABOUT KISSAN JAM

70

60 58

50

40

30
25

20 17

10

0
Friends Neighbours Advertisement

24
 TABLE-5

RESPONDENTS OPINION ABOUT PURCHASE OF

KISSAN JAM

NO. OF
S. NO PARTICULARS PERCENTAGE
RESPONDENTS
1 Daily 17 28

2 Weekly 28 47

3 Monthly 15 25

Total 60 100

Source: primary data

Among 60 respondents

 28% of respondents are purchase Kissan jam daily.

 47% of respondents are purchase Kissan jam weekly.

 25% of respondents are purchase Kissan jam monthly.

25
 CHART-5

RESPONDENTS OPINION ABOUT PURCHASE OF

KISSAN JAM

50 47
45

40

35

30 28
25
25

20

15

10

0
Daily Weekly Monthly

26
 TABLE-6

RESPONDENTS OPINION ABOUT FLAVOR OF KISSAN JAM

NO. OF
S. NO PARTICULARS PERCENTAGE
RESPONDENTS
1 Orange Marmalade 25 42

2 Mango Jam 20 33

3 Pineapple Jam 15 25

Total 60 100

Source: primary data

Among 60 respondents

 42% of respondents are like orange marmalade

 33% of respondents are like mango jam

 25% of respondents are like pineapple jam

27
 CHART-6

RESPONDENTS OPINION ABOUT FLAVOR OF KISSAN JAM

45
42
40

35 33

30
25
25

20

15

10

0
Orange Marmalade Mango Jam Pineapple Jam

28
 TABLE-7

RESPONDENTS OPINION ABOUT PURCHASING QUANTITY OF

KISSAN JAM

NO. OF
S. NO PARTICULARS PERCENTAGE
RESPONDENTS
1 100 g 12 20

2 500 g 24 40

3 750 g 10 17

4 1 kilo 14 23

Total 60 100

Source: primary data

Among 60 respondents

 20% of respondents are purchase 100 g

 40% of respondents are purchase 500 g

 17% of respondents are purchase 750 g

 23% of respondents are purchase 1 kilo

29
 CHART-7

RESPONDENTS OPINION ABOUT PURCHASING QUANTITY OF

KISSAN JAM

45
40
40

35

30

25 23
20
20
17
15

10

0
100 g 500 g 750 g 1 kilo

30
 TABLE-8

AVAILABILITY OF KISSAN JAM

NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS

1 Yes 50 83

2 No 10 17

Total 60 100

Source: Primary data

Among 60 Respondents

 83% of respondents are says available of Kissan jam

 17% of respondents are says not available of Kissan jam

31
 CHART-8
AVAILABILITY OF KISSAN JAM

90
83
80

70

60

50

40

30

20 17

10

0
Yes No

32
 TABLE-9

PLACE OF PURCHASING KISSAN JAM

NO. OF
S. NO PARTICULARS PERCENTAGE
RESPONDENTS

1 Peddlers 15 25

2 Street Traders 10 17

3 Online 35 58

Total 60 100

Source: Primary data

Among 60 respondents

 25% of respondents are buy through peddlers

 17% of respondents are buy through street traders

 58% of respondents are buy through online

33
 CHAR-9

PLACE OF PURCHASING KISSAN JAM

70

60 58

50

40

30
25

20 17

10

0
Peddlers Street Traders Online

34
 TABLE-10

RESPONDENTS TYPES OF EXPECTING THE CHANGE IN THE

KISSAN JAM

NO. OF
S. NO PARTICULARS PERCENTAGE
RESPONDENTS

1 Packaging 30 50

2 Quality 8 13

3 Price 22 37

Total 60 100

Source: primary data

Among 100 respondents

 50% of respondents are want to changes of Kissan jam in Packaging

 13% of respondents are want to changes of Kissan jam in Quality

 37% of respondents are want to changes of Kissan jam in Price

35
 CHART-10

RESPONDENTS TYPES OF EXPECTING THE CHANGE IN THE

KISSAN JAM

60

50
50

40 37

30

20
13

10

0
Packaging Quality Price

36
 TABLE-11

RESPONDENTS OPINION ABOUT CONSUMPTION OF

KISSAN JAM

NO. OF
S. NO PARTICULARS PERCENTAGE
RESPONDENTS

1 Less Cost 13 22

2 Easy Available 17 28

3 Good Quality 30 50

Total 60 100

Source: primary data

Among 60 respondents

 22% of respondents are consume of Kissan jam for Less Cost

 28% of respondents are consume of Kissan jam for Easy Available

 50% of respondents are consume of Kissan jam for Good Quality

37
 CHART-11

RESPONDENTS OPINION ABOUT CONSUMPTION OF

KISSAN JAM

60

50
50

40

30 28

22
20

10

0
Less Cost Easy Available Good Quality

38
 TABLE-12

RESPONDENTS OPINION ABOUT QUALITY OF KISSAN JAM

NO. OF
S. NO PARTICULARS PERCENTAGE
RESPONDENTS
1 Good 15 25

2 Better 12 20

3 Best 33 55

Total 60 100

Source: primary data

Among 60 respondents

 25% of respondents are says that Kissan jam is good

 20% of respondents are says that Kissan jam is better

 55% of respondents are says that Kissan jam is best

39
 CHART-12

RESPONDENTS OPINION ABOUT QUALITY OF KISSAN JAM

60
55

50

40

30
25
20
20

10

0
Good Better Best

40
 TABLE-13

OPINION ABOUT THE COST OF KISSAN JAM

NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS

1 Low 12 20

2 Medium 33 55

3 High 15 25

Total 60 100

Source: primary data

Among 60 respondents

 20% of respondents are saying cost is Low of Kissan jam

 55% of respondents are saying cost is Medium of Kissan jam

 25% of respondents are saying cost is High sale of Kissan jam

41
 CHART-13

OPINION ABOUT THE COST OF KISSAN JAM

60
55

50

40

30
25
20
20

10

0
Low Medium High

42
 TABLE-14

RESPONDENTS RECOMMEND OF KISSAN JAM

NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS

1 Yes 45 75

2 No 15 25

Total 60 100

Source: Primary data

Among 60 Respondents

 75% of respondents are recommended to others buy Kissan jam

 25% of respondents are recommended to others buy Kissan jam

43
 CHART-14

RESPONDENTS RECOMMEND OF KISSAN JAM

80
75

70

60

50

40

30 25

20

10

0
Yes No

44
 TABLE-15

RESPONDENTS SATISFYING WITH KISSAN JAM

NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS

1 Yes 50 83

2 No 10 17

Total 60 100

Source: Primary data

Among 60 Respondents

 83% of respondents are saying yes

 17% of respondents are saying no

45
 TABLE-15

RESPONDENTS SATISFYING WITH KISSAN JAM

90
83
80

70

60

50

40

30

20 17

10

0
Yes No

46
 FINDINGS

The Findings are as follows

 90% of respondents are like Jam

 67% of respondents are eat Kissan jam

 42% of respondents are says Quality Jam

 58% of respondents are influenced from Advertisement

 50% of respondents are like cup Jam.

 47% of respondents are purchase Kissan jam weekly.

 42% of respondents are like mango flavor

 40% of respondents are purchase 200ml

 83% of respondents are says available of Kissan jam

 58% of respondents are buy through Jam parlour

 50% of respondents are want to changes of Kissan jam in Packaging

 50% of respondents are consume of Kissan jam for Good Quality

 55% of respondents are says that Kissan jam is best

 55% of respondents are saying cost is Medium of Kissan jam

 75% of respondents are recommended to others buy Kissan jam

 83% of respondents are saying yes

47
 SUGGESTIONS

 The company should take necessary steps to concentrate, distribution

in all places of channel.

 The company should provide an attractive packaging style to the

product.

 The company should provide offer to their customers.

 They should try to increase quality of the product.

 The company should provide at reasonable price to increase customer

satisfaction.

48
 LIMITATIONS

 There are few limitations in this study they are.

 The survey is taken only in Chinnamanur town.

 The study was conducted only among the limited size of 90

respondents only.

 Attitude and opinion are subject to change.

 Some respondents feel irritated to answer the question.

49
 CONCLUSION

From this field survey the researchers understood the customers'

performance and their need on Kissan jam. The quality of the Kissan jam is
better the other and also the respondents are ready to buy future. This survey
method the best method for collection of information regarding the product
and inner feeling of customers.

As I conclude this project I would like to tell that Kissan jam has great
potential and with the help of this research, I hope company can find out its
drawbacks and can increase its market share by rectifying its mistakes.
People have believed in Kissan jam’s product always and they will accept it
also if effective actions are taken.

50
 BIBLIOGRAPHY

 SUPPLY CHAIN MANAGEMENT BY

- John T. Mentzer, 2001 EDITION.

 OPERATIONS MANAGEMENT BY

- JaeK. Shim, Joel G.Siegel 1999 EDITION

 LOGISTICS PRINCIPLES AND APPLICATION

- John W. Langford, 2006 EDITION

WEBSITES

 www.kissan.in

 www.google.com

 www.hap.in/arunicecreams

 www.indiamart.com

 www.zomato.com

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 A MARKET SURVEY ON CONSUMER USAGE AND
SATISFACTION OF REGARDING KISSAN JAM IN
CHINNAMANUR TOWN

Name : Age :
Gender : Male Female Occupation :
Phone : Income :
Address :

1) Do you like Jam?

a) Yes  b) No 
2) Which company Jam do you like?
a) Jammai Jam  b) Kissan jam  c) Amul Jam 
3) Why do you prefer Kissan jam?
a) Quality  b) Taste  b) Price 
4) Which factor influence you to purchase of this product?
a) Friends  b) Neighbour  c) Advertisement 
5) What kind of Kissan jam do you prefer?
a) Cup Jam  b) Cone Jam  c) Ball Jam 
d) Kulfi Jam 
6) How many time you purchase Kissan jam?
a) Daily  b) Weekly  c) Monthly 
7) Which flavour of Kissan jam you prefer?
a) Strawberry  b) Venilla  c) Orange 
8) What quantity of Kissan jam would you like do purchase?
a) 100ml  b) 200ml  c) 250ml  d) Family pack 
9) Do available of Kissan jam in your study area?
a) Yes  b) No 

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10) Where do you purchase this product?
a) Peddlers  b) Street traders  c) Jam parlour 
d) Others 
11) What kind of changes do you expect in Kissan jam?
a) Packaging  b) Easy available  c) Good quality 
12) Why are you consume Kissan jam?
a) Less cost  b) Easy available  c) Good quality 
13) What is your opinion about the quantity of Kissan jam?
a) Good  b) Better  c) Best  d) Not bad 
14) What is your opinion about price level of Kissan jam?
a) Low  b) Medium  c) High 
15) Would you recommended other to buy Kissan jam?
a) Yes  b) No 
16) Do you satisfied with Kissan jam?
a) Yes  b) No 
17) Give your valuable suggestion of this product...

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