Name _________________________
Date ________________________
Website Design Rubric
Use the rubric below to evaluate website designs:
Beginning Developing Meets Standard Above Standard Score
1 points 2 points 3 points 4 points
1. Simplicity
In terms of Web design, • web page is too • web page is somewhat • content is simple and to • content is simple
simplicity refers to an busy busy the point. and to the point.
approach to express • appealing graphic
something in a complete • people reading it • people reading it will elements are included • design is easy to
and efficient way. cannot find what have difficulty finding appropriately. understand in
they want quickly. what they want quickly. many ways
excessive use of excessive use of • differences in type size
graphic elements graphic elements. and/or color are used well.
2. Consistency
The design must be • background, text • background, text • background, text format, • background, text
consistent in the whole format, and color format, and color usage and color usage are format, and color
website. Each page must usage are randomly are randomly chosen somewhat consistent with usage are
be predictable and look chosen with few consistent little inappropriate carefully chosen
similar to each of the elements throughout variation. to produce a
other pages in color, text • pages seem consistent
format, and/ or some unrelated screen layout for
familiar layout. all your pages.
3. Color Schemes
Color scheme refers to a • little thought went • little though went into • color is used somewhat • color is
set of colors you use on into the choice of the choice of colors. appropriately to produce appropriately
your Web components colors. an atmosphere that used to produce
including text, • colors do not match the expresses the character an atmosphere
background, link, visited • choice of colors and character of the site of the Web site. that expresses
link, active link, border, combinations are the character of
and table. negative the Web site.
Beginning Developing Meets Standard Above Standard Score
1 points 2 points 3 points 4 points
4. Audience
The audience will • tone of language • audience is not • tone of language is • tone of language appropriate
influence every aspect of not appropriate defined or poorly mostly appropriate for audience
your website's design defined through • use of graphics and colors is
• use of graphics confusing use of • use of graphics and appropriate for audience.
and/ or colors is tone and colors is mostly • audience is well defined.
not appropriate for language appropriate for
audience structure audience.
5. Structure /
Navigation / Format
Good websites are well • content is • content is • content is • content is presented in a
organized. Their content confusing and somewhat presented in a clear clear manner that is easy to
is presented in a clear difficult to follow. confusing and manner that is easy follow.
manner that is easy to difficult to follow. to follow
follow. You should • site is difficult to • readers can get around your
ensure that the readers navigate. • site is somewhat • navigation is difficult website with ease.
get around your website difficult to .
with ease. Blocks of text • not intuitive. navigate. • there are no blind links.
and images must be of • not intuitive.
appropriate size. • large images that • too much textual
take long to load. information.
6. Resource
documentation
You must always none of the resources documentation is documentation is mostly all text, graphics sounds and
document all the used are documented. incomplete or poorly complete with one or two multimedia resources are
resources used on your done. errors documented.
site. This means you
must give credit to any correctly organized in alphabetical
websites, books, and/or order
other resources used.
0-12 Needs work
12-16 Developing Website
17-21 Meets Standard
21-24 Above Standard score: __/ 24
