The document appears to be a questionnaire for a study on the effects of advertising on consumer behavior in Nepal, specifically regarding Nebico biscuits. It contains 38 questions for respondents related to their advertising preferences, reactions to advertising, influences on purchase decisions, and opinions on Nebico biscuit advertising. The questionnaire seeks information on advertising awareness and effectiveness across different media like television, radio, newspapers and more to help evaluate the impact of advertising.
The document appears to be a questionnaire for a study on the effects of advertising on consumer behavior in Nepal, specifically regarding Nebico biscuits. It contains 38 questions for respondents related to their advertising preferences, reactions to advertising, influences on purchase decisions, and opinions on Nebico biscuit advertising. The questionnaire seeks information on advertising awareness and effectiveness across different media like television, radio, newspapers and more to help evaluate the impact of advertising.
The document appears to be a questionnaire for a study on the effects of advertising on consumer behavior in Nepal, specifically regarding Nebico biscuits. It contains 38 questions for respondents related to their advertising preferences, reactions to advertising, influences on purchase decisions, and opinions on Nebico biscuit advertising. The questionnaire seeks information on advertising awareness and effectiveness across different media like television, radio, newspapers and more to help evaluate the impact of advertising.
The document appears to be a questionnaire for a study on the effects of advertising on consumer behavior in Nepal, specifically regarding Nebico biscuits. It contains 38 questions for respondents related to their advertising preferences, reactions to advertising, influences on purchase decisions, and opinions on Nebico biscuit advertising. The questionnaire seeks information on advertising awareness and effectiveness across different media like television, radio, newspapers and more to help evaluate the impact of advertising.
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Appendix
Questionnaire
A survey on "Effects of advertising on buyer's behavior"
Dear Respondents,
I am collecting the data concerned with" Effects of advertising on buyer's behavior" with reference to Nebico biscuits for the research work in partial fulfillment of the requirements for the degree of bachelor of business studies (B.B.S) and it would be great value if you help me in filling up following questionnaires;
Name: - Address: -
1. What kind of advertisement do you prefer?
a) Musical b) Good wording c) Simple d) All Types
2. Do you generally watch and hear advertisement?
a) Yes b) No
3. What is your reaction when you see or hear advertisement?
a) Try to know what it means
b) Curious about it
c) Just watch it
d) Switch off the radio or television
4. Does repetitive advertisement attract you attention?
a)Yes b) No 5. What product do you prefer?
a) Frequently advertised b) Not advertised
6. Is it true that advertising helps you to take right decision? a) Yes b) No c) Cannot say
7. Have you seen food advertisement?
a) Yes b) No
8. If yes have you seen the advertisement of Nebico biscuits ?
a) Yes b) No
9. Do you like the advertisement of Nebico biscuits ?
a) Yes b) No.
10. What factors influence you to buy that product?
a) Quality b) Price c) Scheme d) Advertisement
11. Do you think most advertisement has what it want to say?
a) Yes b) No
12. If an advertisement interests you what do you do?
a) I look for more information
b) What I receive is enough
13. If there are similar kind of product in the market in term of price and quality which product would you choose?
a) Advertised b) Not advertised
14. Have you brought any product after getting information from advertisement?
a) Yes b) No c) Cannot say
15. Which types of media would you prefer ?
a) Newspaper
c) Television
d) Radio
e) Pamphlet
16. What suggestion would you like to give to improve the product’s feature and schemes being provided from the company? Please mention them.
17. Please tick on the right box,
a)Age: Below 15 16 – 25 26 – 35 36 - 45 Above 45
b)Marital Status: Single Married
18. What type of advertisement you found more effective? Please tick any point.
Informative (first time shouting the scheme)
Reminding (reminding of the product and scheme) Persuading (convincing customers to take action)
19. How far do you think advertisement can help you in purchasing a product?
a) Helps a lot b) Doesn't help
20. To increase the purchasing decision, which of the following factors would you follow?
Reasonable price ………………
Qualitative produce ………………
Effective advertising ………………
Aggressive sales promotion ………………
21. What does u prefer most?
Pre testing (before advertisement and promotions are executed) ……………
Current testing (during the execution period) ……………
Post testing (after the execution) ……………
22. Are you loyal toward and aware of the brand which you buy?
a) Yes b) No 23. What is your opinion about the advertisement of Nebico Biscuits?
a) Excellent
b) Good
c) Bad
24. Mark on the following scale how much you believe in the advertising message delivered to you by sponsor/ companies through various means of advertising?
a) 100%
b) 75%
c) 50%
d) 25%
e) 0% 25. Do you think that schemes are important to attract customer towards product?
a) Very much
b) Quite important
c) Indifferent
d) Not so important
e) Not important at all
26. What impact does advertising create?
a) Positive impact b) No impact
27. Are you satisfied by the information provided by the advertisement?
a) Yes b)No
28. What do you think advertisement?
a) It wastes time and money.
b) It is a good way to attract consumer
29. When did you recently buy Nebico Biscuits ?
a) Yesterday b) Today c) Week ago
30. Have you brought the product after getting information from advertisement?
a) Yes b) No.
31. Have you found any difference between other biscuits and Nebico Biscusits?
a) Yes b) No 32. If yes, in what term it is different from other biscuits ?
a) Quality
b) Price
c) Schemes
d) Advertisement
33. Do you think old age people prefer food like biscuits ?
a) Yes b) No
34. If No, can you please explain the reason to dislike it?
34. Do you buy the product because ?
a) Advertisement induces to buy
b) Need it
c) Both of them
35. How many hours a day do you watch advertisement ?
a) Less than an hour
b) 1 hour
c) Doesn't watch at all
36. Does repetition of Advertisement attract your attention?
a) Yes b) No. 37. What types of Advertisement you found more effective that result in high sale?
a) Informative b) Reminding c) Persuading
38. Which factor do you suggest is more important to increase sale of product?
a) Good profit margin
b) Effective advertising
c) Attractive sale promotion
1.3 Statement of problem: Business organization always tries to increase sales volume by applying different methods of promotion. It is common worldwide, and it common in Nepal too. The cut throat competition of growing market has compelled Nepali business organizations to spend more and more on promotion, i.e. advertisement, publicity and other tools. Advertising plays a pivotal role in the promotional effort by familiarizing, making people aware and influencing the consumer to buy the products or services or ideas and help those about the buying decision. In the developed countries, without advertisement business seems to be handicapped. So in these countries a huge amount of money is spent on advertisement. Hence expenditure on advertisement has become the integral part of the budget of the manufacturers, traders and service sector organization. Nepalese market is becoming competitive and sophisticated than before, which has made advertising as a compulsion to any business organization. In Nepalese perspective, advertising is in developing stage and still some people think that advertising means charity or wasting of time and money, but this type of misconception has been disappearing by the developing of the advertising and its
14 increasing popularity. Entry of multinational advertising companies made Nepalese advertising world creative and competitive than ever before. In Nepal, there are various newspapers available with nationwide circulation, such as, The Kantipur Daily, The Kathmandu Post, Nepal Samacharpatra, Rajdhani Daily, Gorkhapatra, The Himalayan, The Rising Nepal, The Annapurna Post, etc. Many other daily, weekly, fortnightly, and monthly magazines such as (Himal, Nepal, Nari, Samaya, The Nation, etc.) with nation-wide circulation are also available. Similarly, Radio/FM broadcasting as well as the TV channels are also growing in numbers rapidly day by day, which makes the advertising easier to be reached to the ultimate users of the products. So, there is problem of which media to choose for effective advertising. This study tries to find out the effectiveness of advertising on FM broadcasting. d)
