CONSUMER BEHAVIOR QUESTIONNAIRE PURCHASING BEHAVIOUR OF DEODORANT
Dear Sir/Madam, We are the students of ., are conducting a survey on purchasing behavior of deodorant. Kindly help us in filling the Questionnaire given below. Your cooperation will be highly obliged. Name: Gender: Area of residence: _____________________ 1. Age Group: o Below 15 o 15-20 o 21-25 o 26-30 o 31-35 o 36-40 o 41-45 o Above 45 2. What is your profession? o Student o Employee o Business o Any other 3. Do you use deodorant? Yes__No__ If NO then End Of questionnaire. If YES 4. What is the frequency that you purchase deodorant? o WeeklyMonthly o QuarterlyYearly 5. For what purpose you like to use deodorant? o Antiperspirant agent
o Body odor regulator o Sensitive skin o Roll on o Body spray 6. Which type of deodorant do you use? o DomesticImported If answer is imported go to question number 8. 7. Which Brand of deodorant do you use? For menFor Women o AXE()Fa() o Lee()SHE() o Fa()spinz() o Nike()Rexona() o Adidas ()Amway() o Amway ()Tommy girl() o Tommy ()Blue lady () o Others ()Others() 8. Would you like to trade off in your choice of perfume if your regular brand is not available? Yes____No_____ 9. From where do you purchase deodorant? o Pharmacy shop o Super market o Retail shop, wholesale market o Others 10.How do you like to purchase it? o Single pack o Twin pack o Bulk 11.What is the budget that you can spend on deodorant per unit? (Price in Rupees) o Below 75 o 76-100 o 101-125 o 126-150 o 151-175 o More than 175 12.Which fragrance of deodorant you preference?
Strong o Mild o Natural o Others o 13.What is the main key feature that you see while purchase deodorant? o Odor o Packing o Price o Offers o Quantity o Other thing 14.From where do you come to know about the brand that you use? o T.V. advertisement o Window posters o Paper Media o Radio o Friends / relative o Others, hording 15.Which are the features that influence you to purchase deodorant? Rank 1 as Most and 5 as least o Packing o Odor o Price o Quantity o Offers 16.Any suggestions do you like to give to the deodorant company?
ANNEXURE
QUESTIONNAIRE
1. Name (Optional)
2. Gender a) Male b) Female 3. Age (in years). ______________________________________________________________
4. What rating (out of 10) would you give to the following companies (give higher ratings to the better company, give 0 rating to the company you are not aware of) COMPANY a) Indian Tobacco Company (ITC) b) Hindustan Unilever Limited (HUL) c) Proctor and Gamble (P&G) d) Nestle India e) Cadbury India Limited f) Pepsico India Holdings Limited g) Cargill India Pvt. Ltd. h) Godrej Pillsbury Limited i) Kellogg India Pvt. Ltd. j) Agro Tech Foods Ltd. k) Perfetti Van Melle India l) Godrej Hershey Foods and Beverages Limited m) Glaxo Smithkline Consumer Health Care (GSK) n) Britannia Industries O) Amul Rating
5. Which of the following wafers/snacks would you prefer? a) b) c) d) e) Bingo Lays Kurkure Haldirams Any
f) Others (please specify) ________________________________
6. What rating (out of 10) would you give to the following as a reason to purchase the above wafers/snacks? Attribute Rating
a) Good Taste
b) Good Packaging
c) Lower Price/Higher Quantity at same price
d) Its a Brand
e) Varieties in Taste
f) Easy availability
g) Celebrity Endorsement
h) Promotion/Advertisement
) Size of the wafers ) Crunchiness/good quality
k) Others (please specify) __________________________
7. Which of the following biscuits (in glucose category) would you prefer? (if you dont like glucose biscuit then skip to question 10) a) Sunfeast b) Parle-G c) Tiger d) Any of the above e) Others (please specify)_______________________________ 8. What rating (out of 10) would you give to the following as a reason to purchase the above biscuits? Attribute Rating a) Good Taste b) Good Packaging c) Lower Price/Higher Quantity at same price d) It is much crispier e) Its a Brand f) Easy availability g) Celebrity Endorsement h) Promotion/Advertisement i) Size of the biscuits j) Nutritive Value k) Others (please specify) ___________________________
9. Which of the following biscuits would you prefer (in cream biscuits category)? (if you dont like cream biscuits then skip to question 14) a) b) c) d) e) f) Sunfeast Cream bisuits Tiger Cream biscuits Britannia Cream biscuits Parle cream biscuits Any of the above Others (please specify)___________________________________
10. What rating (out of 10) would you give to the following as a reason to purchase the above biscuits? Attribute a) Good Taste b) Good Packaging c) Lower Price/Higher Quantity at same price d) It is much crispier e) Its a Brand f) Easy availability g) Celebrity Endorsement h) Promotion/Advertisement i) Size of the biscuits j) Others (please specify) __________________________ Rating
11.Which of the following brands/type of atta do you use/is used at your home?
a. b. c. d. e. f. g.
Local Chakki Atta Aashirvaad Atta Nature Fresh Atta Shakti Bhog Atta Pillsbury Atta Annapurna Atta Any Other (Please Specify)________________________________
12.What rating (out of 10) would you give to the following as a reason to purchase the above atta? Attribute a) Its Safe and reliable Rating
b) Its a brand c) It is made from good quality wheat d) Lower Price/higher quantity at the same price e) Easily Available f) Promotion/Advertsement g) Packaging h) Finer Atta i) Good Quality (Pure and nothing mixed) j) Any Other (Please Specify) __________________________
