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Questionnaire On Cosmetic S Preference by Indian Women 1

This document appears to be a questionnaire given to Indian women to understand their preferences regarding color cosmetic products. It collects information on demographics, makeup usage habits, spending amounts, factors considered when purchasing cosmetics, preferred brands and retailers, perceptions of different brands, influences on purchasing, and likelihood of repeat purchases. The questionnaire contains both multiple choice and ranking questions to gain insights into preferences.

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ranurunaway
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630 views3 pages

Questionnaire On Cosmetic S Preference by Indian Women 1

This document appears to be a questionnaire given to Indian women to understand their preferences regarding color cosmetic products. It collects information on demographics, makeup usage habits, spending amounts, factors considered when purchasing cosmetics, preferred brands and retailers, perceptions of different brands, influences on purchasing, and likelihood of repeat purchases. The questionnaire contains both multiple choice and ranking questions to gain insights into preferences.

Uploaded by

ranurunaway
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Questionnaire on Color Cosmetic s preference by Indian Women

Name: Date: Place:

1. Do you wear make up? Yes No

2. you buy any cosmetic product:

Health Beauty Look Other

3. The box that best defines your age:

 Within 20 years  21-30 years 31-40 years 41 years and Above

4. Your Occupation is:


Student Service Home Maker Other:

5. You buy a cosmetic product


Once a month Twice a month Thrice a month

Once in 6 months Occasionally

6. Your monthly income would be about:


10000 – 20000 20000 – 30000 30000 – 50000 Above 50000

7. Your monthly expense on cosmetics would be:


Below 500 500- 1000 1000 – 2000 above 2000

8. Please rank the factors from 1 to 6 while buying a cosmetic product.


1 –Being most disagreeable and 5 -being the most agreeable.

Most Most
Disagreeabl Agreeabl
Parameters e e
Brand          
Quality          
Advice from an expert or a beauty
consultant          
Recommendation from a friend          
Special offers and promotions          

9. You generally buy cosmetics from;


Rank the purchase preference 1 – least preferred and 5 being most preferred
Least Most
  Preferred       Preferred
Departmental Stores          
Exclusive Outlets          
Beauty Salons          
Internet          
10. Give a brand choice as mentioned below: Rank the brands among 1 – being least preferred and 5 – most preferred
Brands Rank Brands Rank
Lakme   Oriflame  
MAC   Maybelline  
Revlon   Avon  
L’oreal   Chambor  
Colorbar   The Body shop  
Reason associated with the Brand: Please rank the association 1 – least agreeable and 5 – being most agreeable
The Body
Parameters Lakme MAC Revlon L’oreal Colorbar Oriflame Maybelline Avon Chambor shop
Pride of ownership
sense of Belonging
Looks Good (excitement)
Fun and Joy

11. Tick the relevant box for the following brands in terms of your perception of the brand

12. A. If given a choice would like to switch brands, which among the following switch over would you select?

The brands are: L’Oreal, Lakme, Revlon, MAC, Colorbar, Oriflame, Maybelline, Avon, Chambor, The Body shop.

To

12. B. What is the reason from the below mentioned reasons for the switchover? Please tick the appropriate box

Pride of ownership suits my skin type Safety & Quality


Its value for money Experience has been good Packaging is attractive
 Promotional offers Connected to Brand endorsers

13. Do you prefer international cosmetic products over local?


Yes  No
Reason:
 International products are better than local  Value for money Internationally approved
 Better Quality  Better Availability  Matches my Requirements
 Huge product basket  Experience is good
14. Advertisement influences you to buy a product: 1 – being least influential and 5- being most influential

Least Most
  influential       influential
TV Ads          
Outdoor          
Print (Magazines/Newpapers/Danglers)          
Offers          

15. Repeat purchase (scale 1 – most disagreeable and 5 – most agreeable)

Least Most
Brands Agreeable 2 3 4 Agreeable
Lakme          
MAC          
Revlon          
L’oreal          
Colorbar          
Oriflame          
Maybelline          
Avon          
Chambor          
The Body shop          

THANK YOU

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