POWER ZONE FITNESS CENTER
EXCECUTIVE SUMMARY
This is a new business plan, POWER ZONE FITNESS CENTER, by Gakonyo Mary which will
be launched on the Donholm Estate and expand to other areas in Nairobi. The goal of the
POWER ZONE Fitness Center is to provide a wide array of exercise and fitness routines which
include body weight training ,gymnastics, aerobic classes, physical therapy and nutrition
counseling for all males and females . In order to provide customers with affordable service,
POWER ZONE FITNESS CENTER will use qualified trainers who are certified as personal
trainers, who are physically fit and have personal experience and service delivery experience.
They will have a personal background that will enable them to assist customers and achieve their
fitness goals. The fitness training center will be located at Greenspan mall and will be open from
8:00 AM in the morning to 9:00 PM in the evening.
By providing an affordable, flexible alternative to expensive, out-of-the-box facilities, we expect
to attract more health-conscious people, people who focus on exercise and citizens who are
willing to work hard in their lives. In order to reach customers, we will use limited advertising,
especially using social media and verbal communication methods.
The POWER ZONE FITNESS CENTER will differ not only in its approach to the use of
qualified trainers who will also provide personal training to customers who choose such a
service. The POWER ZONE FITNESS CENTER will be co-organized between Ms. Mary
Gakonyo and Mr. Louis Paul. This means that the POWER ZONE FITNESS CENTER will be a
very affordable, simple, affordable and fast-growing company. The goal is to make a profit
during the first three months and to grow at a rapid but manageable pace.
1.2 Goals
Our main goal is to build a community that is committed to training quality work. Our monthly
goal is to produce at least 20 new members. This will allow us to become a viable and profitable
business. We aim to open and fully utilize the site within the first two years with 150 to 200 mem
1.3 Objectives
The main goal of Power Zone Fitness Center is to develop a product-based company and
service its goal is to exceed customer expectations and growth production.
Provide initial consultation and testing, enabling you to know the client's health status.
Private or group training sessions provided at the Center.
Health and lifestyle counseling for clients
To fully exploit the industry to a given level and to ensure that all clients enjoy what they
are offered.
Reduce costs while improving quality and hygiene.
Creating employment opportunities for qualified Kenyan youths whose youth are facing
unemployment .
1.4 Vision
The Power Zone Fitness Center aims to be the largest fitness center in Nairobi, attracting at least
20 to 30 new customers each day and later expanding to other neighboring regions in the
country.
1.5 Mission
Our main focus will be on providing quality service at a great cost. Customer satisfaction is
important. When a customer is contacted on request, our motto will be, ‘
No gimmicks, there are no excuses just results "We will strive to get a comprehensive appeal.
Employee well-being will be equally important to our success. All will be treated fairly and with
great respect.
Business Description
POWER ZONE FITNESS CENTER is a unique resilience that focuses on providing lifestyle
improvement to its members in a fun, yet adult-centered way. As a first-class gym, the company
promises to deliver a very personal and high-quality service to its members. Therefore, customer
training will be key and the choice of personal trainers will be available to clients who choose to
do so. Most personal trainers will charge a minimum KES 300 per session. By recognizing that
the personal training industry is growing as more and more people become interested in their
fitness and wellness, much of this growth occurs at higher income levels. The Power Zone
Fitness Center policy states to change that, to bring about a change of personal training in the
area at a lower cost. POWER ZONE FITNESS CENTER will be based in the Donholm estate
and will run both a personal training business and regular community training. The address
details are provided;
Cell phone
. 0721 199 427/071132141
Email address: powerzone@gmail.com
Business Location
The business will be in Donholm. Donholm is a good place for business as it is easily accessible
to any region (Nairobi CBD, Outering road , Savanna, Joggo road), surrounded by residential
areas, is a safe haven, built by many middle class people or working people who are often careful
about their weight and overall strength among other favourables. Within Donholm the business
will be found to have only one other strength gym but it is relatively expensive; leaving the
POWER ZONE FITNESS CENTER with many benefits.
3.TRENDS IN THE INDUSTRY
Most Kenyans are very focused on physical activity. Studies show that to stay healthy, we need
to exercise and stay healthy. Gyms are needed to provide a safe and comfortable environment
so that people can work. It is easy for people who work long hours and do not work
have much extra time. Starting a gym business in Kenya can be very successful. It will do well
especially in areas where middle-income earners. This group will consist of people who want
very special classes. Low-income areas also have a gym business market and should not be
overlooked.
The company will be guided by the following ideas:
•Provide an inspiring, helpful service
•Improve good health by emphasizing results-oriented exercise
•Help clients identify their goals and the steps they will need to take to achieve them
•Assist clients in reviewing lifestyle choices to promote fitness and health goals
4. MARKET STRUCTURE
4.1 Customer Services and Maintenance.
Honesty and respect for customers.
Use of appropriate language for all types of customers when you tending to them, this includes
those who prepaid and reliable customers
Internet Research
Adam Fitness Center will be marketed to all Donholm residents who have access to our
marketing tools. A marketing research survey will be conducted online, asking questions about
their fitness habits and attitudes around personal fitness training. Respondents to the online
survey and results will be is very important in market research. Respondents to the survey will
answer strongly agree or agree that they will use personal training resources if they were
affordable to Donholm Residents. Agreeing on what is affordable for Donholm residents is
unclear. Respondents will want to spend money on training resources, which are commensurate
with the amount of money paid
4.1.1 Marketing strategy
Our marketing activities include the following:
Regular internet support and blogging
Emails l to current and potential members
Free park exercises to raise public awareness and new customers
Support for local athletes and students at sporting events
Joining youth clubs, sports service, Rotary Club and other local clubs
Participating in a fitness event and community service
Achieving competitive advantage
The company will be linked to other small gyms in the Donholm region; will be called in along
with clinics, hospitals and nutritionists in the Donholm area dealing with lifestyle diseases.
While there are many other forms of gymnastics, cycling, mountaineering, organized sports and
personal trainers, the POWER ZONE FITNESS CENTER has no specific competitors. We will
provide the benefits of private training and costs compared to gym membership. The company
will reopen its doors within 24 hours. The Fitness location for the purpose of attracting some of
its customers.
Management plan
Mary Gakonyo, will be the sole company manager. She has a business management education,
he has valuable business knowledge that works directly at POWER ZONE FITNESS CENTER
and that will qualify her to launch and run this business..
Business future growth Strategy
The business will thrive if we highlight its Strength ,Weaknesses ,opportunity and threats.
I)Strengths
A high place. And, because of the location, the Adam Fitness Center will operate right in place,
making it as easy as possible for everyone.
A unique, resilient business that will provide opportunities for women to come and be trained by
female trainers.
Weaknesses:
Adam Fitness Center is facing competition from a nearby Super gym.
Mary has no experience in the personal training industry and has little knowledge of business
management experience in that area
Opportunities:
There are a number of personal training companies currently assisting residents in the Donholm
area.
Having women’s sessions will make and allow you to talk about their stress and frustrations will
inspire more to come.
Threats
• Any exercise is associated with a higher risk of personal injury
0 Financial Plan
Financial Needs
It is estimated that in order to open a business, the Adam Fitness Center will need Two million
shillings (2,000,000) of the original amount. Gakonyo Mary and Louis Paul are the owners and
will provide everything needed to get started.
Financial assumptions.
The POWER ZONE FITNESS CENTER estimates that in its first business week it can start with
only five sessions. At the end of the month, this number will accumulate to 50 per month. Next
month, the POWER ZONE FITNESS CENTER hopes to conduct 100 personal training sessions.
Obviously, the cost of starting a new business is much higher than the income the business earns
in the first month.
However, in the second month, operating costs will be low enough to end at a profit of KES
30,000. Therefore, by the end of the 3rd month, the POWER ZONE FITNESS CENTER hopes
to recover the deficit collected in the first month. Some forecasts with a 30% reduction in
demand are still profitable by the end of the second month, however it will take longer to pay for
startup costs. , in Nairobi Kenya which has given ample time to grow, in a few years POWER
ZONE FITNESSCENTER could serve hundreds of Donholm residents each week, hiring a large
number of trainers and management staff to handle all the activities of a larger, more established,
prosperous business.
