Business Plan Project: Mcarthur Highway, Poblacion (Sto - Rosario), Capas, 2315 Tarlac, Philippines

DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines

Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo.com.ph
Business Plan Project
In Partial fulfillment of the Requirements in Entrepreneurial Mind
Presented by:
Arquillano, Romark E.
Balilo, Jan Cedrick D.
Baquing, Mary Ann T.
Catacutan, Luke Gabriel John C.
Evaristo, Ian B.
Gonzales, Chinee S.
Punzalan, Ramir M.
Serrano, Ericksson
Presented to:
Mrs. Jo-Ann M. Manguerra
Date:
15th of Aprill, 2020

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Table of Contents
Executive Summary
Section I. The Business
I. Introduction
A. Description of the Business
B. Mission
C. Vision
D. Goals and Objectives
E. Product / Service Description
Section II. Marketing Plan
A. Market Analysis
B. Location
C. Potential Buyers
D. Competitors / Competition
E. Pricing Policy
F. Promotional Strategies
G. Legal Forms (Permits and Licenses)
Section III. Organizational Plan
A. Form of Organization
B. Organizational Chart
(Personnel, Hiring, Schedule)
Section IV. Production / Technical Plan
A. Production Flow Chart / Process

B. Suppliers
Section V. Financial Plan
A. Source of Capitalization
B. Financial Statements
C. Financial Ratios
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Executive Summary
Milky Tutti is the first “milk-only” shop in Capas, Tarlac. Milky Tutti is dedicated to
those people who like to drink milk and who wish to try it. Milk will be served in a glass
container or disposable plastic cups with fruits that will be added and sinkers such as nata,
tapioca pearls, coffee jelly and the like. The business will also offer various type of milk, like
low-fat, full-cream, fresh milk, and the like.
In terms of pricing, the owner and his team chose cost-based pricing strategy. In order for
us to gain profits after selling the products. Plus, the business also considered the different sizes
of glass / plastic containers that will be used for the orders. So the other sizes will have different
prices that the shop assures that it will be worth it and affordable.
The shop is located at V.Pineda St. Cubcub, Capas. It is located at the back of Pandayan
bookshop, beside Gabaldon Elementary School, near Dominican College of Tarlac where
students always look for a new shop to feed their hunger and to quench their thirst and Milky
Tutti can help them with that. It is also near at the public market which is a good thing. The shop
is near to a place where raw ingredients are available in case of emergency.

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Capas is first class highly-urbanized municipality in the province of Tarlac and it is one
of the richest provinces of Tarlac and because of this, it shows that Capas is strong place for
businessmen’s business. A lot of businesses have been established in this place because of its
healthy environment for businesses. There is and there will be always a competition in this
industry. But, Milky Tutti would not back down. The business is willing to take the risks and that
is business is all about and that is taking risks.

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“Milky Tutti, your milky bestie.”
Milky Tutti logo is a great example of how the primary purpose of our logo is to spark
recognition, rather than to literally explain what our business sells. The logo is simple so that
other people could easily identify what is the business all about. The color green represents
freshness and it is also the same what Milky Tutti can do and the color white represents the color
of the milk that will be used in Milky Tutti.

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Section I. The Business
I. Introduction
Milky Tutti is inspired in a product in Korea called Banana Flavoured Milk. Binggrae created
the said product because the government in Korea wants to lessen the case of malnutrition but
the natural white milk did not suite the people’s taste because of its plain flavour. So the
Binggrae created milk that is different from the others and that time the banana was very
expensive. They combined the milk and the banana the drink – Banana Flavoured Milk was
created.
The Banana Flavoured Milk was launched in 1974 in June. “Since 1974 when it was
introduced, 800,000 bottles of Banana Flavoured Milk are sold each day in Korea and around 6
billion bottles have been sold across the country. According to Binggrae, 150 billion Korean Won
worth of these bottles have been sold in 2014. The bottle's design is said to be inspired by
traditional Korean jars. At the time Binggrae introduced their product; bananas were expensive
and considered a luxury. They believed consumers would be enticed to purchase their milk for a
taste of the fruit.
The beverage consists of 80% milk which gives a soft and savoury taste because of its high
content of natural milk. It contains just a hint of banana flavour.” [ CITATION Ben \l 13321 ]
A. Description of the Business

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Milky Tutti – it is a milk shop where milk and fruits are combined. It is inspired by a
Korean product named “The Banana Flavored Milk”. Milky Tutti serves variety of fruits that
serves as a flavor to the milk. Like Melons, Strawberries, Banana, Avocado, Mango, Grapes,
and Watermelon. Milky Tutti also serves different kinds of milk. Like Fresh milk, Full-cream
milk, Low-fat milk, and also Lactose-free milk to those people who have lactose intolerant
who wants to try the product.
B. Mission
To serve healthy milk shakes with a combination of fresh fruits that good in our body.
C. Vision
To be the best milk shop in our community, offering a good relationship and service with
our customers and good quality of products in the upcoming years of our business.
D. Goals and Objectives
Nowadays, to be famous in the industry of goods and services is really important because
it will help your business to survive in the business world. The goal of the Milky Tutti is not just
to be known when it comes to the brand name, but also in serving customers with high
quality of products and excellent in giving service to them.
Milky Tutti’s objective is C.A.R.E. C stands for the Customers are always and will be
Milky Tutti’s priority. A stands for Analyze, Milky Tutti will always analyze the customer’s
feedback and complaints and give them a solution right away. R stands for being Responsible.
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The owner, manager, and staff of Milky Tutti will always be responsible for every action that
they will make and E for being Efficient. Milky Tutti will always serve good quality of
productsin an affordable price because Milky Tutti does not only want to satisfy the customers
but also gain their trust.
E. Product Description
In Milky Tutti, milk and fruits are combined together. The shop will serve different kinds
of milk like Fresh milk, Full-cream milk, Low-fat milk, and Lactose-free milk. Different kinds of
fruits will be served as well. Like Avocado, Mango, Strawberry, Melon, Watermelon, Grapes,
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and Bananas. The customers can also choose whether they want to have sinkers like
tapioca and pearl for their milk. The sinkers will be served in the same color of their chosen
fruits.
Gulaman in the Philippines, Gulaman comes in different colors and it is used as sinkers to
some refreshing drinks. It is widely used in many Asian desserts as well. In making Gulaman it
only requires a few steps: 1.) Dissolved the jelly powder 2.) Wait for the water to boil then pour
the jelly mixture. 3.) Do not add to much water so that the jelly won't be so soft. 4.) Add a
small amount of sugar stir until the sugar dissolved. 5.) Pour the mixture into the container and
wait for at least 30 minutes.
For the Caramelized Fruits: 1.) Melt the butter in a pan over a medium heat. 2.) Add the
sugar and wait for it to dissolve then add the fruits (mango, apple, banana, avocado, strawberry,
melon). 3.) Add a little amount of lemon juice. 4.) Sauté the fruits until the sugar begins to
caramelized.
For the Milky Tutti product, Put the jelly as a sinkers then the caramelize fruits that
serves as the main flavor of the drink then add the fresh milk and ice to complete the delicious
and healthy drink that you can have.
Section II. Marketing Plan
A. Market Analysis
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Based on the survey that we gathered, we have 200 respondents from Capas. Some of
them are students, professional, and others.
The economic has a huge impact in the business because customers are the heart and soul
of every business. So, if people will increase, every business will proper.
 Target Market
Sales
2% 1%
Students
Employees
Others
98%
The pie chart shows that 97% of our respondents are students which are the majority.
Followed by the Employees (2%) and others consist of working-students (1%).

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Age Bracket
100
80
60
40
20
0
19 - 20 yrs. old 21 - 30 yrs. old
The bar graph shows that 19 – 20 yrs. old has the highest percentage which is 100%.
Next are 21 – 30 yrs. old that has 41 to 42%.
The main target market of our business will be the 19 – 20 yrs. old. Since, it has the
highest percentage in the bar graph.
Our second target market will be the 21 – 30 yrs. old that has the percentage of 41% to
42%.
We can also consider as a target market those people who consume milk tea around
Capas, Tarlac.
Nonetheless, our product – Milky Tutti can be consumed by those people who wishes to.
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 How much is your daily allowance? (for students)
13%
20%
₱50 - ₱100
₱101 - ₱150
₱151 - ₱200
₱201 - ₱250
40% 27%
13% of our respondent-students said that their daily allowance is ₱201 - ₱250.
20% of our respondent-students said that their daily allowance is ₱50 - ₱100.
27% of our respondent-students said that their daily allowance is ₱101 - ₱150
40% of our respondent-students said that their daily allowance is ₱ 151- ₱200.
 If employed, how much is your monthly income?
40% 40%
₱2001 - ₱3000
₱3001 - ₱4000
Others
20%
20% of our respondent-employees said that their monthly allowance is ₱3,001 - ₱4,000.
40% of our respondent-employees said that their monthly allowance is ₱2,001 - ₱3,000.
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40% of our respondent-employees said that their monthly allowance is between ₱ 5,000 -
₱8,000.
 Do you drink milk?
14%
Yes
No
87%
14% of our respondents said that they are not drinking milk.
86% of our respondents said that they are drinking milk.
 If yes, how often do you drink milk?

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31%
Everyday
Twice a day
56%
Once a week
13%
13% of our respondents said that they drink milk twice a day.
31% of our respondents said that they drink milk once a week.
56% of our respondents said that they drink milk every day.
10%
6%
Fresh Milk
Full-Cream Milk
18% 52% Low-fat Milk
Lactose-freeMilk
Others
15%
 What kind of milk do you often drink?
6% of our respondents said that they are drinking Lactose-free Milk.
10% of our respondents said that they are drinking other kinds of milk like the powdered
one.
15% of our respondents said that they are drinking Full-cream Milk.
17% of our respondents said that they are drinking Low-fat Milk.
52% of our respondents said that they are dinking Fresh Milk.
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 Do you eat fruits?
2%
Yes
No
99%
2% of our respondents said that they are not eating fruits.
98% of our respondents said that they are eating fruits.
 If yes, how often do you eat fruits?

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40% 38%
Everyday
Twice a day
Thrice a day
Once a week
6% 17%
6% of our respondents said that they eat fruits thrice a day.
17% of our respondents said that they eat fruits twice a day.
37% of our respondents said that they eat fruits every day.
40% of our respondents said that they eat fruits once a week.
 Do you add fruits in your milk?
46% Yes
54% No
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46% of our respondents said that they add fruits into their milk.
54% of our respondents said that they do not add fruits into their milk.
 If yes, what fruit/s do you add in your milk?
16%
31%
12% Avocado
Mango
Strawberry
Melon
Watermelon
Banana
12%
16%
14%
24% of our respondents said that they are mixing Melon and Watermelon into their milk. Melon
and Watermelon had a tie.
14% of our respondents said that they are mixing Strawberries into their milk.
15% of our respondents said that they are mixing Mangoes into their milk.
16% of our respondents said that they are mixing Bananas into their milk.
31% of our respondents said that they are mixing Avocados into their milk.
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 How much are you willing to spend for milk?
10%
₱50 - ₱90
₱91 - ₱100
34% 56% ₱101 - ₱150
10% of our respondents said that they are willing to spend ₱101 - ₱150 for milk.
 If there will be a milk shop in Capas, are you willing to try it?
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18%
Yes
No
83%
18% of our respondents said that they are not willing to try our milk shop.
82% of our respondents said that they are willing to try our milk shop.
B.) Location
The store of Milky Tutti will be located at V.Pineda St. Cubcub, Capas. It is located at
the back of Pandayan bookshop, beside Gabaldon Elementary School, near Dominican College
of Tarlac.
C.) Potential Buyers
In the Market Analysis section, it shows that 19 – 20 yrs. old has the highest percentage
in the bar graph which is 100%. Next are 21 – 30 yrs. old that has 41 to 42%.
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Our potential buyers for our business will be the 19 – 20 yrs. old. Since, it has the highest
percentage in the bar graph.
Our second target market will be the 21 – 30 yrs. old that has the percentage of 41% to
42%.
We can also consider as a target market those people who consume milk tea around
Capas, Tarlac.
Nonetheless, our product – Milky Tutti can be consumed by those people who wishes to.
D.) Competitors & Competition
We do not have competitors that have the same products as ours, but Milky Tutti does
consider some competitors, which are that Milk Tea Shop and the following are near in our shop.
These are the following:
 Bonappetea
Sto. Rosario Capas, Tarlac
Bon Appetea is not so far in our business’ location. Bon Appetea is a milk tea shop. They
have lots of milk tea flavors and also they have snacks. Their Best sellers are Wintermelon,
Dutch Dream, Caramel Macchiato, White chocolate, Oreo Fudge and their prices start with
70-130 pesos.
 Yetito
Sto. Rosario Capas, Tarlac

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Yetito is a meter away from Milky Tutti . Yetito is also a milk tea shop. Their best sellers are
Okinawa, Dark Chocolate,Wintermelon, QQ milk tea and their prices start with 40-70 pesos.
 Puffs And Pearl
Sto. Domingo Capas, Tarlac
Puffs and Pearl is a meter away from Milky Tutti. It is also a milk tea shop, they also have
different kinds of snacks. Their best sellers when it comes to milk teas are Okinawa,
Hokkaido, Wintermelon and for their snacks are pizza and nachos. Their prices start with 80-
125 for milk tea and for snacks is 70-160 pesos.
 King Taipei
Junction Capas Tarlac
King Taipei is a newly opened milk tea shop in Capas. It is a milk tea shop and they also
serve chicken wings. And now King Taipei is the most popular milk tea shop in Capas. Their
best sellers for their milk teas are Creme Okinawa, Strawberry, Dark Chocolate and for the
Wings are Buffalo and spicy honey. Their prices for their milk teas start with 60-95 and for
the wings are 69-130 pesos.
 Rainbow Sip
Sto. Domingo Capas Tarlac
Rainbow Sip is a meter away from our shop. It is also a milk tea shop and they also have
different kinds of snacks. Their best sellers for milk teas are Wintermelon, Okinawa and
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Hokkaido and for their snacks are Pizza and nachos. Their prices for milk teas start with 55-
85 and for the snacks 75-164 pesos.
 Tease Me
Junction Capas Tarlac
Tease Me is not so far in Milky Tutti shop. Their best sellers are Wintermelon, Lychee, and
Okinawa. Their prices start with 60-100.
 Milktealicious
Sto.Rosario Capas , Tarlac
Milktealicious is a kilometer away from milky Tutti. Their best sellers are Matcha,
Wintermelon, Okinawa, and Dark chocolate. Their prices start with 71-131.
 Mang Cha-a
Sto.Domingo Capas Tarlac
Mang Cha-a is not so far away from Milky Tutti. Their best seller are Wintermelon, Lychee,
Okinawa Chocolate. Their prices start with 60-90.
 MoonBean Cafe
Moonbean Cafe is a meter away from Milky Tutti. It is a coffee shop and also they have
different kinds of desserts like cakes and bread. Their prices for their coffees start with 80-
140 and for the Cakes and bread, starts with 70-150.
 Zacobi
Sto Rosario Capas Tarlac

Tel No. (045) 4917579/Telefax (045) 9250-519
Zacobi is a kilometer away from Milky Tutti. It is a shake shop with affordable price. Their
prices start with 30-60 pesos only. Their best sellers for their shakes are Dark Chocolate,
Taro and Strawberry.
 Urban Tea
Sto.Rosario Capas Tarlac
Urban Tea is a kilometer away from Milky Tutti. It is a milk tea shop and their best sellers
for milk teas are Okinawa, Chocolate and Winter Melon. Their prices start with 40-100.
 Frejies
Sto.Rosario Capas Tarlac
Frejies is a kilometer away from Milky Tutti. Frejies’ best seller for their milk teas are
Okinawa and Wintermelon and for their snacks are pizza and club house sandwich. Their
prices for milk teas start with 50-130 and for snacks 59-160.
 BytheSky
In front of San Nicolas church
BytheSky is meters away from Milky Tutti. It is a shake shop. Their best sellers are Mango-
Graham shake and Buko Shake. Their prices start with 60-90.
 Teapuff

Tel No. (045) 4917579/Telefax (045) 9250-519
Teapuff is a meter away from Milky Tutti. It is a milk tea shop. Their best seller for their
milk teas are Oreo, Hokkaido, and Blueberry Cheesecake. Their prices start with 65-130.
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COMPANY PRODUCT Prices
Yetito Milk Tea 40-70
Rainbow Sip Milk Tea and Snacks Milk tea 55-85
Snacks 75-164
Tease Me Milk Tea 60-110
BonAppetea Milk Tea and Snacks Milk Tea 70-130
Snacks 75-160
King Taipei Milk Tea and Chicken Wings Milk Tea 60-95
Chicken Wings 69-130
Puffs and Pearls Milk Tea 80-125
Urban Tea Milk Tea 40-100
Mang Cha-a Milk Tea 60-90
Frejies Milk Tea and Snacks Milk Tea 50-130
Snacks 59-160
Zacobi Shake 30-60
MoonBean Milk Tea and Snacks Milk Tea 80-140
Snacks 70-150
Milktealicious Milk Tea 71-131
BytheSky Milk Tea 60-90
Namcha Milk Tea 60-110

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E.) Pricing Policy
The Milky Tutti will be served in three sizes of a cup which will be called tall (12oz),
grande (16oz) and venti (24oz). The tall will cost our future customers 69pesos, while the grande
is 79pesos and for venti is 89pesos. These prices will be reasonable to our future customers
because the amount of the supplies like evaporated milk is 30pesos per can, the fruits with an
estimated amount of 90pesos per kilo, and others like Gulaman for the sinkers, Ice, cups and
straw is also computed. It will be cost-based pricing.
F.) Promotional Strategies
As for the promotional strategies that the Milky Tutti will be using, the first promotional
strategy that this business will do is to give flyers or brochures around the area of our business
where it will be located. In addition with that, there will be a map at the back of our brochure so
the business’ customers will know where the shop of Milky Tutti is. In that way, Milky Tutti’s
target market will be aware that this product does exist in the market. Second, Milky Tutti will
be using variety of social media platforms such as Twitter, Facebook, Instagram, and also
YouTube. Everyone is engage in using these platforms, so it will be a great thing to use them as
one of the promotional strategies. This business will also use tarpaulins so in that case it will be
easy for the customers to identify the store or product. Lastly, there will be promotional codes or
vouchers that will be given to the customers. So in that case, they will think that the product of
Milky Tutti is worth buying. Not just because of the price but also the taste. The business will be
using the special occasions not just in the calendar, but also special occasions of the customers.
Like birthdays, anniversaries, and such for a discount or free milk.

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G.) Legal Forms (Permits & Licenses)

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Section III. Organizational Plan
A. Form of Organization
Milky Tutti is a new milk shop in Capas, Tarlac. It is a new business wherein it will be
serving “milk with fruit” products which is new to the municipality of Capas. The shop is owned
by one person only and that is Mr. Ericksson Serrano. Therefore, Milky Tutti has a sole
proprietorship type of organization. Mr. Serrano is responsible for making the business a
successful one by managing its product, location of the shop, and the deliveries to be made. Mr.
Serrano will be the one to invest all the money and effort that he has.
B. Organizational Chart
I. Personnel
The Manager has the responsible to manage the store or the business when the owner is
not around. They also do the reports such as sales report, inventory report and other report that
has a connection on the business.
The Supervisor has the responsibility towards the employees. Supervisor is also
responsible for finding the employees and to create the schedule of employees.
The Cashier is responsible to take orders of the customers, receive the payment and to
serve the bottle of Milky Tutti. Beside from Manager and Supervisor, cashiers are also a front
liner.
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The Bartender or Barista is responsible for the products. They are the ones who make
and serve the desired orders of the customers. One of their responsibilities ia to ensure that the
Milky Tutti that we serve is clean and presentable.
II. Hiring
Hiring Process
Qualification for Staff (Counter, Bartender):
For Counter:
Must be high school graduate with or without experience, trustworthy, hardworking,
multi-tasking, and can work under pressure.
Requirements:
 Medical papers
Such as:
X-ray, Drug test, Urine, Stool and Physical Exam
 Health Card
 NBI Clearance
 Barangay clearance
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 Diploma
 Government Benefits
Such as:
SSS, Philhealth, and Pag-ibig
 Birth certificate
Description: Take order, Receive payment and give a positive vibes in every customer.
For Bartender:
Must be high school graduate with or without experience, trustworthy, hardworking,
multi-tasking, and can work under pressure.
Requirements:
 Medical papers
Such as:
X-ray, Drug test, Urine, Stool and Physical Exam
 Health Card
 NBI Clearance
 Barangay clearance
 Diploma
 Government Benefits
Such as:
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SSS, Philhealth, and Pag-ibig
 Birth certificate
Description: Make a delicious Milky Tutti and serve in our customer.
Hiring date: 1month before store open we need to hire 3 staff that can work as bartender and has
knowledge on counters duty.
Training date: preferably 2weeks before the store open to teach them on what they will do on
the first day of the business.
Schedule must be posted every week.
Article 83. : Normal hours of work. The normal hours of work of any employee shall not
exceed eight (8) hours a day.
Article 91.: Right to weekly Rest day. The employer shall determine and schedule the weekly
rest day of his employees subject to collective bargaining agreement and to such rules and
regulation as the secretary of Labor and employment may provide. Each employees rest day of
not less than twenty-four (24) consecutive hours after every six (6) consecutive normal work
days.
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III. Schedule
Name of Position Mon Tue Wed Thu Fri Sat Sun
employee
Anne Counter/Bartender 9am- 9am- Day off 9am- 9am- 9am-7pm 9am-7pm
7pm 7pm 7pm 7pm
Ian Counter/Bartender 9am- 9am- 9am- Day off 9am- 9am-7pm 9am-7pm
7pm 7pm 7pm 7pm

Ramir Counter/Bartender 9am- Day off 9am- 9am- 9am- 9am-7pm 9am-7pm
7pm 7pm 7pm 7pm

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IV. Inventory
Fresh Milk Mango
Sugar Watermelon
Strawberry
Water
Ice Banana
Orange Spoon
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Bowl Knife
Glass Bottle Glass Container
Pitcher
Measuring cups
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Section IV. Production or Technical Plan
A. Production Flow Chart/Process
MILKY TUTTI PRODUCTION FLOW CHART

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Milky Tutti will be served as seen in the production flow chart. The process will start in
the selection of milk followed by the choices with the fruits like Avocado, Mango and
Strawberry. Sinkers like Nata, Gulaman or Jelly and Tapioca pearls are optional and added by
ice.
B.) Suppliers
1.) UNLIPACK: 1514 Nicolas Zamora St. Tondo, Manila

Phone: (0917) 865-4722
E-mail: mail@unlipack.com
Working days/hours: Mon-Sat/8:00 Am – 5:00 PM
Unlipack is a shop that is well known for mason jars, jam jars, and glass jars with metal cap. This
company will supply Milky Tutti with glass jars that will serve as the container for every each
order of a customer – if they are going to drink inside our shop. For the take outs, the shop will
be using plastic cups and straws for their orders. The public market of Capas will serve as the
source of the disposable cups and straws that will need since it is near to the shop of Milky Tutti.
2.) Ani AgriNurture : Unit 111 Cedar Mansions II, #7 Escriva Drive, San Antonio,
Pasig City Philippines
Phones: 997-2080 to 83
E-mail: lisette.arboleda@ani.com.ph
Contact Person for Export Distribution: bernard@ani.com.ph
54 National Road, Dampol II A Pulilan, Bulacan 3005 Philippines
E-mail: salesmarketinginquiries@ani.com.ph
Tel No. (045) 4917579/Telefax (045) 9250-519
Milky Tutti chose Ani AgriNurture as the supplier for the fruits that the shop will need. Since, it
is known for having good qualities when it comes to fruits and not just fruits but also vegetables.
It is also known for being reliable to its customers and because of that, this company gained a lot
of trust to different businesses around Tarlac and other provinces. Add the fact that this company
has a farm located nearby Milky Tutti’s province which is Capas and in Dau, Pampanga.
3.) Karlen’s Fresh Milk Inc.: 14-5 Forest Road, Carmenville

Angeles City, Pampanga.
Landline: (045)459-0478 / (045)624-0467
Cellphone Number: 0917-8100049 / 0917-5532460
Email: karlensfreshmilk@yahoo.com
Karlen’s milks are made from Farm Fresh pure Cow’s Milk. The cow’s milk is produced on and
collected from different farms in Bulacan and Pampanga. The milk produced is collected from
dairy cattle by specialized milking machine. Their shop offers the cheap amount of prices when
it comes to their milks.

Tel No. (045) 4917579/Telefax (045) 9250-519
Section V. Financial Plan
A. Source of Capitalization
“I, Ericksson Serrano - owner of Milky Tutti, will continue chasing and pursuing my goals in
making this first ever milk shop in Capas to be on top. I will do my best to do the duties of an
owner of this shop. I have to keep my eyes on the goal especially in this field. I have a positive
mind and determination with me in this journey.”
“Since I was a kid, I always dream to have my own business one day. In high school, I am
determined to study well and that is why I took the strand of ABM. In that case, I can learn on
how to run a business. In college, I started selling products like rice rolls – kimbap and leche
flans. It turns out that I can do this without the feeling of being burdened in my own business. I
am currently enrolled in Dominican College of Tarlac, under the program of Business
Administration major in Marketing Management. I took the opportunity to learn more in our
subject Entrepreneurial Mind to flourish the lessons I got from Senior High School. And now we
have to make a business plan wherein we have to establish our own businesses. Now, I know
what I really want. I want to have my own business here in Caps wherein it is unique and I want
it to be the first shop that will established some things or products in this place and that is how
Milky Tutti born.”
“I came from a wealthy family but I must say that I am living in a simple life. I am living in a
simple house with simple things. Plus the simple lessons in life that came from simple persons.
They taught me a ton of life lessons, but there is a lesson that is remarkable to me. And that is to
spend my money wisely. So, I have decided to use my money in this business plan. I do really
Tel No. (045) 4917579/Telefax (045) 9250-519
Want Milky Tutti to be known in this industry. So, I will be using my own money plus the
support that my family will give me – emotionally, morally, and financial, to start and to support
this business. I will spend ₱500,000 for me to able to start my business.”
“Flexibility, application of technology, and smart-thinking are the things that an owner
should consider in handling financial problems. As an owner, I have developed these principles
And the things I am currently learning in school, will help me to approach different kinds of
problems, like political, economic, and psychological. I must look and solve problems in
different kinds of perspective.”
“As an outcome, studying entrepreneurial mind is fascinating in different kinds of area, like
dealing with money, being innovative, how important the market is, and the like. With the help
of the lessons that I am learning, I will make sure that this business will be successful and I will
try my very best to be known in this industry.”

Tel No. (045) 4917579/Telefax (045) 9250-519
B. Financial Statements
MILKY TUTTIE
Income Statement
For the Year Ended Decemer 31, 2020

Year 1- Year 2 - Year 3
2020 2021 -2022
2,592,00 28,800.0 2,721,60 30,240.0 3,005,19

Sales 0.00 0 0.00 0 0.00
Less: Cost of Good Sold 2,400.00 2,520.00
97,074.0 162,360. 226,709.

Beginning Inventory 0 00 00
1,418,28 1,397,93 1,533,13

Add: Purchases 6.00 3.00 1.00
1,515,36 1,560,29 1,759,84

Goods available for sale 0.00 3.00 0.00
162,360. 1,353,00 226,709. 1,333,58 317,348. 1,442,49

Less: Ending Inventory 00 0.00 00 4.00 80 1.20
1,239,00 1,388,01 1,562,69

Gross Profit 0.00 6.00 8.80
776,389. 815,469. 855,529.

Less: Operating Expenses 00 00 00
462,611. 572,547. 707,169.

Net Income before Tax 00 00 80
138,783. 171,764. 212,150.

Less: Income Tax of 30% 30 10 94
Net Income
323,827. 400,782. 495,018.
Tel No. (045) 4917579/Telefax (045) 9250-519
70 90 86

2020 2021 -2022
2,592,00 2,721,60 3,005,19

Sales 0.00 0.00 0.00
Less: Cost of Good Sold
97,074.0 162,360. 226,709.

Beginning Inventory 0 00 00
1,418,28 1,397,93 1,533,13

Add: Purchases 6.00 3.00 1.00
1,515,36 1,560,29 1,759,84

Goods available for sale 0.00 3.00 0.00
162,360. 1,353,00 226,709. 1,333,58 317,348. 1,442,49

Less: Ending Inventory 00 0.00 00 4.00 80 1.20
1,239,00 1,388,01 1,562,69

Gross Profit 0.00 6.00 8.80
Less: Operating Expenses
548,000. 584,000. 620,000.

Salaries Expenses 00 00 00
SSS, Pag-Ibig, PhilHealth 48,060.0 52,020.0 56,880.0

Expenses 0 0 0
EC Premium 360.00 1,080.00 1,080.00
60,000.0 60,000.0 60,000.0

Rental Expense 0 0 0
96,000.0 98,400.0 99,600.0

Utilities Expense 0 0 0
10,000.0
Advertising Expenses 0 6,000.00 4,000.00
Depreciation Expenses 8,320.00 8,320.00 8,320.00

Tel No. (045) 4917579/Telefax (045) 9250-519
Repair and Maintenance 1,500.00 1,500.00 1,500.00
776,389. 815,469. 855,529.

Permits and Licenses 4,149.00 00 4,149.00 00 4,149.00 00
462,611. 572,547. 707,169.

00 00 80
138,783. 171,764. 212,150.

Less: Income Tax (30%) 30 10 94
323,827. 400,782. 495,018.

70 90 86
MILKY TUTTIE
Capital Statement

2020 2021 -2022
500,000. 580,000. 580,000.

Beginning Capital 00 00 00
Net Income - - -
80,000.0
Additional Capital 0
580,000. 580,000. 580,000.

Ending Capital 00 00 00
MILKY TUTTIE
Balance Sheet

ASSETS Year 1- Year 2 - Year 3
Tel No. (045) 4917579/Telefax (045) 9250-519
2020 2021 -2022

Current Assets
-
315,577. 878,002. 54,174.3 771,336. 533,273. 839,382.
Cash 00 00 0 70 90 60
Permits and License 4,149.00 4,149.00 4,149.00 4,149.00
97,074.0 162,360. 226,709. 317,348.

Inventory 0 00 00 80
416,800. 1,044,51 1,002,19 1,160,88

Total Current Assets 00 1.00 4.70 0.40

Non-Current Assets
62,900.0 62,900.0 56,610.0 50,320.0

Equipment 0 0 0 0
Less: Accumulated - - -
Depreciation - 6,290.00 6,290.00 6,290.00
20,300.0 20,300.0 18,270.0 16,240.0

Furnitures ans Fixture 0 0 0 0
Less: Accumulated - - -
Depreciation - 2,030.00 2,030.00 2,030.00
500,000. 900,000.
Land 00 00
Total Non-Current 83,200.0 74,880.0 566,560. 958,240.

Assets 0 0 00 00

500,000. 1,119,39 1,568,75 2,119,12

TOTAL ASSETS 00 1.00 4.70 0.40

LIABILITIES AND
CAPITAL
2020 2021 -2022
Current Liabilities
Accounts Payable
Income Tax Payable
Tel No. (045) 4917579/Telefax (045) 9250-519
138,783. 171,764. 212,150.

30 10 94
20,000.0 30,000.0 40,000.0

Withholding Tax Payable 0 0 0
37,800.0 40,680.0 43,560.0

SS Premium Payable 0 0 0
Philhealth Premium 10,800.0

Payable 7,020.00 8,820.00 0
Pag-ibig Premium
Payable 3,600.00 3,600.00 3,600.00
EC Premium Payable 360.00 1,080.00 1,080.00
Utilities Payable 8,000.00 8,200.00 8,300.00
Total Current 215,563. 264,144. 319,490.

Liabilities 30 10 94
580,000. 580,000.
Owners' Capital 00 00
500,000. 80,000.0
Total Owners' Capital 00 0 - -
- -
TOTAL LIABILITIES 500,000. 295,563. 823,827. 264,144. 1,304,61 319,490.
AND CAPITAL 00 30 70 10 0.60 94
Tel No. (045) 4917579/Telefax (045) 9250-519
MILKY TUTTIE
Statement of Cash Flows

For the Year Ended Decemer 31, 2020, 2021, and 2022
Cash Flow from Operating Activities 2020 2021 2022

323,827.7
Net Income 0 400,782.90 495,018.86
Reconcilation of Net Income and Net Cash provided by operating activities

Depreciation on fixed asset 8,320 8,320 8,320
Increase in Inventories -162,360 -64,349 -90,639.80
138,730.3
Increase in income taxes 0 32,980.80 40,386.84
Increase in with holding tax 20,000 10,000 10,000
Decrease in employee benefits payable 48,780 5,400 4,860
Utilities expense 8,000 200 100
Net Cash Provided/Used By Operating 385,298.0
Activities 0 393,334.70 468,045.90
Cash Flow from Investing Activities

Addition to property, plant, and equipment
Purchase of Land 0 -500,000 -400,000
Net cash provided (used) by investing - -
activities 0.00 500,000.00 400,000.00
Capital, beginning 500,000 0 0

Withdrawal 0 0 0
Total Cash Flow From Financing Activities 500,000 0 0
Increase in Cash 878,002 106,665.30 68,046

Cash, beginning 878,002.00 771,336.70
Cash, ending 878,002 771,337 839,383
Tel No. (045) 4917579/Telefax (045) 9250-519
C. Financial Ratios
Financial Ratios
Liquidit
y Year 1 Year 2 Year 3
Current Ratio
1,044,511.0 1,002,194.7 1,160,880.4
Current Assets 0 0 0
215,563.3 264,144.1 319,490.9
Current Liabilities 0 0 4
= 4.85 3.79 3.63
Quick Ratio
Quick Assets 878,022 771,336.70 839,382.60

215,563.3 264,144.1 319,490.9
Current Liabilities 0 0 4
= 4.07 2.90 2.6
Efficiency
Asset Turnover
2,592,000.0 2,721,600.0 3,005,190.0
Net Sale 0 0 0
1,119,391.0 1,568,754.7 2,119,120.4
Total Assets 0 0 0
= 2.32 1.73 1.42
Fixed Asset Turnover
2,592,000.0 2,721,600.0 3,005,190.0
Net Sale 0 0 0
74,880.0 320,720.0 533,226.6
Net Total Assets 0 0 7
= 34.62 8.49 5.64
Profitabilt
y
Net Profit Margin
462,611.0 572,547.0 707,169.8
Net Profit 0 0 0
2,592,000.0 2,721,600.0 3,005,190.0
Net Sales 0 0 0
= 17.85% 21.04% 23.53%
Gross Profit
Margin
Tel No. (045) 4917579/Telefax (045) 9250-519
1,239,000.0 1,388,016.0 1,562,698.8

Gross Profit 0 0 0
2,592,000.0 2,721,600.0 3,005,190.0
Net Sales 0 0 0
= 47.80% 51.00% 52.00%
Return on Equity
462,611.0 572,547.0 707,169.8
Net Profit 0 0 0
903,827.7 1,304,610.6 1,799,629.4
Owner's Equity 0 0 6
= 51.18% 43.89% 39.30%
Return on Assets
462,611.0 572,547.0 707,169.8
Net Profit 0 0 0
805,535.5 1,339,912.8 1,839,777.5
Total Assets 0 5 5
= 57.43% 42.73% 38.44%
Leverag
e
Debt to Assets
215,563.3 264,144.1 319,490.9
Total Liabilities 0 0 4
1,119,391.0 1,568,754.7 2,119,120.4
Total Assets 0 0 0
= 19.26% 16.84% 15.08%
Debt to Equity
215,563.3 264,144.1 319,490.9
Total Liabilities 0 0 4
903,827.7 1,304,610.6 1,799,629.4
Owner's Equity 0 0 6
= 23.85% 20.25% 17.75%

Business Plan Project: Mcarthur Highway, Poblacion (Sto - Rosario), Capas, 2315 Tarlac, Philippines

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Business Plan Project: Mcarthur Highway, Poblacion (Sto - Rosario), Capas, 2315 Tarlac, Philippines

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DOMINICAN COLLEGE OF TARLAC

McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines

Business Plan Project

In Partial fulfillment of the Requirements in Entrepreneurial Mind

Balilo, Jan Cedrick D.

Baquing, Mary Ann T.

Catacutan, Luke Gabriel John C.

Mrs. Jo-Ann M. Manguerra

15th of Aprill, 2020

Section I. The Business

Section II. Marketing Plan

Section III. Organizational Plan

Section IV. Production / Technical Plan

A. Production Flow Chart / Process

Section V. Financial Plan

low-fat, full-cream, fresh milk, and the like.

is near to a place where raw ingredients are available in case of emergency.

is business is all about and that is taking risks.

“Milky Tutti, your milky bestie.”

of the milk that will be used in Milky Tutti.

Section I. The Business

taste of the fruit.

A. Description of the Business

who wants to try the product.

D. Goals and Objectives

quality of products and excellent in giving service to them.

but also gain their trust.

wait for at least 30 minutes.

and healthy drink that you can have.

Section II. Marketing Plan

them are students, professional, and others.

Followed by the Employees (2%) and others consist of working-students (1%).

Next are 21 – 30 yrs. old that has 41 to 42%.

highest percentage in the bar graph.

 How much is your daily allowance? (for students)

 If employed, how much is your monthly income?

 Do you drink milk?

86% of our respondents said that they are drinking milk.

 If yes, how often do you drink milk?

 What kind of milk do you often drink?

6% of our respondents said that they are drinking Lactose-free Milk.

 Do you eat fruits?

2% of our respondents said that they are not eating fruits.

98% of our respondents said that they are eating fruits.

 If yes, how often do you eat fruits?

6% of our respondents said that they eat fruits thrice a day.

 Do you add fruits in your milk?

 If yes, what fruit/s do you add in your milk?

 How much are you willing to spend for milk?

C.) Potential Buyers

percentage in the bar graph.

D.) Competitors & Competition

These are the following:

Sto. Rosario Capas, Tarlac

Sto. Rosario Capas, Tarlac

 Puffs And Pearl

Sto. Domingo Capas, Tarlac