CHAPTER 4: MARKETING FEASIBILITY STUDY

4.1 Marketing Feasibility Objectives

The proponent has an idea of making a healthy palitaw namely, Palitaw na Kalabasa. This
product is not made just to get the nutrients that our body needs, it is also made for people who
do not like to eat vegetables, especially children, even if there are other vegetables, pumpkin is
better suited to the palitaw because palitaw na kalabasa does not taste like pumpkin. The product
is made from glutinous rice flour and pumpkin with toppings of sugar with sesame seed. The
other needed is just water. The price will be cheaper because of the materials used. The purpose
of this product is to fill people’s cravings because palitaw na kalabasa is a healthy food for
breakfast and snacks and also this product is for people who don’t eat real vegetables. Our
product’s target market is kids, teenagers, and adults both male and female. Proponents will
promote the product on social media platforms such as Facebook and Instagram. The researchers
believe that introducing new food to the market will appeal to customers. The backers hope that
the buyers will respond positively. According to advocates, a company’s chances of success are
boosted by having a diverse target market because it is for kids, teenagers, and adults in the
market.
The purpose of the Palitaw na Kalabasa is to increase its ability to compete in the
business sector, which currently exists. To produce healthy and high-quality products. To provide
the most nutritious palitaw to our consumers. To accomplish this objective Palitaw na Kalabasa
will commit to product development, innovation, and research. The business also
recognizes recommendations, concerns, and consumer complaints. To Generate income by
offering a healthy snack at an affordable price. And in doing so, the company will be able to keep
up with its competitors in the market.

4.2 Market Description

4.2.1 Product Description
Palitaw na kalabasa is a new food product unique to your usual palitaw.
The palitaw is prepared the same as the other palitaw but with a twist, this palitaw has a
pumpkin in it which makes it healthier and tastier than the normal ones. It’s a local
delicacy that is served as a sweet snack in the Philippines. It is regularly made using
glutinous rice flour with water, shaped into a flat circle, boiled till soft and chewy, and
then pressed in coconut, sugar, and sesame seeds. Palitaw na kalabasa will be prepared
using the same process however, a pumpkin will be added before shaping it into a flat
circle. In this way, the flavor of the pumpkin will blend with the palitaw giving it the
earthly sweet flavor.
The palitaw itself is not that unique in the Philippine market as it was a
traditional snack for Filipinos even so, palitaw na kalabasa is an innovative product
inspired to make a healthy but affordable snack. It is usually sold in the market and has
no remarkable taste as the dough has no taste as it was created with only glutinous rice
 flour and water, it only gets its flavor from the coconut, sugar, and sesame seeds. But
palitaw na kalabasa is different, the dough will get its rich flavor from the pumpkin.

4.2.2 Product Benefits

In this section of the study, the customer will be able to understand the
benefits. Customers are motivated to buy our product because of its benefits. will be aware of the
positive effects that good has on interacting with people. To make the batter for this fluffy, dense
kakanin, sticky rice is washed, soaked, ground to a fine powder, and then combined with coconut
milk and sugar. Scoop after scoop of batter is dropped into boiling water and allowed to cook
until soft, flat disks float back to the surface. They are popular among children because they are
rolled in sesame seeds, grated coconut, and sugar. Sticky rice is also a good source of selenium, a
mineral. It provides antioxidant protection for your tissues, protecting them from free radical
damage. Selenium benefits your thyroid gland by regulating thyroid hormone activity and
keeping your blood vessel walls functioning properly. According to Institute of Medicine
guidelines, one cup of cooked sticky rice contains 9.7 micrograms of selenium or 18% of the 55
micrograms required daily. Sticky rice is also good for your health because of its manganese
content. Manganese is required for a healthy metabolism because it aids in the processing of
carbohydrates, proteins, and cholesterol. It also aids in the production of proteoglycans, a protein
family required for healthy cartilage and bone tissue. According to the Institute of Medicine,
each serving of sticky rice increases manganese intake by 0.5 milligrams, providing 22% of the
recommended daily intake for men and 28% for women. Sticky rice also has lower levels of
other essential nutrients. Each cup of sticky rice contains 7% of your daily vitamin B-5
requirements, as well as 9% of your daily copper intake as recommended by the Institute of
Medicine. Vitamin B-5 increases your metabolism, assists your cells in producing energy, and
aids in hormone synthesis to keep your hormone balance. Sticky rice contains copper, which
helps to strengthen connective tissue, support the immune system, and promote healthy brain
function Speaking of kalabasa or squash because it contains high levels of fiber, your digestion
will be slowed, making you feel "full" for a longer period of time. The most well-known benefit
of kalabasa is its ability to help you retain and possibly improve your vision. That benefit comes
from the enormous amount of beta-carotene it contains, a nutrient that is further converted to
Vitamin A, an essential inorganic nutrient for your eye health

4.2.3 Product Testing

Before enabling any Palitaw na Kalabasa to be on sale, the researchers
made sure it has been produced in a clean and hygienic place to ensure the safety of the
consumers. It is done to guarantee the Palitaw na Kalabasa’s quality, cleanliness, and
attractiveness to arouse consumers’ appetite and desire to buy every product that must undergo
testing. Researchers are able to establish operational requirements for the components going in
and out of the business to provide premium goods that are secure for use by the user. Researchers
cannot afford to waste their incredibly valuable time, money, or trust. To squander any by using
money to create something and using effort that will only fail in the market. Before researchers
develop and sell their product, the better we test it the greater our chances are of generating sales
and maximizing profit. Regarding the product, if the Palitaw na Kalabasa is in perfect condition
and available on the market. It is crucial to check whether the product will function and actually
delight clients, wants, and needs. Despite the fact that a customer’s expectations for such things
occasionally researchers have taken steps to ensure that none of the claims stated on the business
should still provide packaging and promotion. That is also crucial to determine whether the
product can be made to people's desire unintentionally to protect the possessions of the user.
Moreover, product testing is being done prior to assisting the producers in confirming the
product’s superior quality and efficiency in order to meet in order to fulfill its mission and keep
all of its commitments to customers, maximize profits, increase customer satisfaction, and drive-
up sales. Palitaw na Kalabasa has been made and it is available. The proponents will ensure that
the product can provide outstanding client satisfaction by putting themselves in the customer’s
shoes.

4.3 Market Demand Analysis

4.3.1 Analysis

Figure 4.1: Rating of the Target Market to the presentation/packaging of the product

6.70%

4
3
33.30%
2
1
60.00%

In order to cater to the needs of our customers and successfully introduce our
product on the market, we greatly value their feedback and product review as it does affect the
success of our business. To do it, we conducted a survey questionnaire using Google forms to the
inhabitants of Barangay Graceville in San Jose del Monte, Bulacan who are the respondents of
our study for us to know the areas and factors here we can further improve our product to make it
best for consumption. Of the overall population of 42,207, 15 respondents completed the survey
using random sampling. The survey revolves around the factors that need to be which include
people’s eating behaviors and attitudes regarding palitaw with pumpkin flavor.
In terms of the presentation/packaging, based on the survey 60% of respondents
are satisfied with it. Followed by a total of 3 respondents with a percentage of 33.3. Moreover,
the statements of the good points about the product presentation/packaging also range from all
being good in appearance and having good taste, pretty good, looking neat, presentable, simple,
and cute design. The findings showed that the respondents are delighted with the product’s
presentation and packaging. Given that the target market is students, children, and people, the
packaging made with Styrofoam and the simple presentation of the product with a banana leaf
inside made it affordable for the target market.

4.3.2 illustration
The business name’s popularity among customers and well-known for catering to the needs of
people does wonders in the accumulation of new clients and purchasing of the business product.
The following business that was able to gain the trust and loyalty of their customer is Don
Benito’s Family Heritage Business which sells its own "Cassava Cake" as well as quality
Filipino delicacies. This business brand makes a great competitor to Palitaw na Kalabasa given
their field of expertise in the industry.

Figure 4.2: Graph of Preference

100

Don Benitos

4.4 Market Supply Analysis (with graph)

4.4.1 Trends of the industry
Filipino cuisine is well-known for its delectable flavor and appetizing aroma. However,
in today’s time where everyone is an internet sensation the taste of the product does not only
matter to the consumer but also to the environment and ambiance of the place. Hence, the
palitaw na kalabasa made sure to cope with the trend by making their location Instagrammable.
Nonetheless, our country still faces numerous problems such as inflation, more individuals
becoming practical, cutting down their expenses, and buying food at an affordable rate. This
clearly affects the supply chain and a possible decline in the market. Furthermore, the wing graph
below depicts the supply of Palitaw na Kalabasa for consecutive years. The first graph illustrates
the present supply of Palitaw na Kalabasa, while the second represents the projected supply of
Palitaw na Kalabasa.
Figure 4.3: Graph of Actual supply of Palitaw na Kalabasa

Actual Supply of Palitaw na Kalabasa

50000
45000
40000
35000
30000
25000
20000
15000
10000
5000
0
Year 2019 Series 1 2020 2021

Figure 4.4: Graph of Actual supply of Palitaw na Kalabasa

4.5 Summary of Demand and Supply

The table below summarizes demand and supply. The horizontal measurement technique
was used. We subtracted demand and supply to get the D-S gap. The difference was then divided
by demand and multiplied by 100. As the table shows, demand exceeds supply, which is good
because demand is prioritized oversupply in terms of quantity produced.

Table 5: Graph of Projected Supply of Palitaw na Kalabasa

 YEAR DEMAND SUPPLY D-S GAP %UNSATISFIED

2019 8,150 6,570 1,580 19.39%

2020 5,700 3,480 2,220 38.94%

2021 7,560 5,570 1,990 26.32%

2022 12,540 9,430 3,110 24.80%

PROJECTED

2023 19,340 16,780 2,558 13.23%

2024 18,570 15,190 3,380 18.20%

2025 32,900 31,780 1,120 3.40%

2026 47,740 45,570 2,170 4.55%

4.6 Market Environment

4.6.1 Target Market Profile
4.6.1.1 Target Market Profile
Our product comes in a variety of colors that also contain a variety of flavors
such as ube, chocolate, and yema that will entice everyone to buy it. This product is not just a
normal kick because it is mixed with squash. The color and flavor of our product will
undoubtedly satisfy the consumer. The customer will even be more delighted with the color and
flavor because it can have a different color and flavor to suit whatever the customer wants for the
preference.
The Palitaw na kalabasa product's projected target market is comprised of
people between the ages of 4 and 65, the majority of whom are students. The remaining students
are employed. Their parents provide their income while they are students, but they can also make
money on the side if they work. On a scale of 1 to 10 6 people are students, whereas 4 are either
employed or parents.
Most of the people who buy our product are looking for cheap but nutritious food because
nowadays the ingredients of normal palitaw have increased and besides this, the consumers are
not getting any nutrients. Palitaw na kalabasa has different flavors and besides, it is more
nutritious.
 4.6.1.2 Product Benefits to its Customer
The benefit of Palitaw na kalabasa is to help people who want to eat healthily
but don't have enough money because nowadays almost all food or ingredients has raised the
price that's why other people eat foods even though they are not good for their health just to
overcome their hunger, The Palitaw na kalabasa has enough nutrition and an affordable price that
even a student can buy it, in addition to this, it is also helpful for people who want to eat
nutritious, delicious and affordable food, also because different flavors that it has, those who buy
this product can choose what flavors they want.

4.6.2 For Business-to-Business Markets

It's challenging to become an effective marketer. When creating a marketing
strategy, marketers must balance many factors, including the need for creativity, financial
limitations, and channel concerns. On the other hand, the most crucial element in effective
marketing is your audience. If you don't accurately target your customer persona, your
promotions, and advertisements will undoubtedly be ignored. It seems as though you aren't even
marketing. On the other hand, enterprises and individual customers have the most varied target
audiences. While some companies cater to individuals, others concentrate on enterprises and
organizations. Marketing to businesses is very different from marketing to consumers. Because
of this, business-to-business marketing is a separate marketing tactic. The producer, wholesaler,
and retailer have all agreed to a business-to-business transaction. It is the product that the
majority of consumers like since it is affordable and nourishing.

` 4.6.2.1 Product Purchase

If we have 5 products ready and available, you can choose 3 of them. Items
may be sold. Even though this is our first product to be made available to the public, many will
be familiar with it and believe that it is tasty, reasonably priced, and worthwhile purchasing in
the market. It will attract consumers' attention because it is new to them, and many want to try
and purchase it to see whether or not people will enjoy the product. The demand for it is growing
and more people are waiting for the new stock to run out, but there may be some people who
didn't like it and don't want to buy it again, assuming that this has been successful, and we are
going to put more products on the market. For example, 20 pieces of our product have now been
released on the market because it was successful on the first day. If this occurs, we will use the
feedback from those who dislike us to drive us to make our product even better.

4.6.2.2 Market Size

The size of the market for the location of our product should be visible to
customers as well as where abundant people are usually passing through so they can catch the
attention in the Palitaw na kalabasa. By choosing the right place where there are a lot of people
who can notice what our product is in the store, it is much easier for the business to sell and be
recognized by customers.

4.6.3 For Business-to-Customer Markets

4.6.3.1 Target Market Demographic Profile
This market segment is the focus of a marketing campaign; our research of
the target audience is based on details like geography, age, gender, and so on; this is the target
market that the company has chosen to concentrate its marketing efforts on in order to reach.
The Palitaw na kalabasa target market is teenagers or students, however, anyone is welcome to
purchase one, including parents and professionals from any field if they so choose. Our
company's product primarily targets persons 4 years old and older, while we also market to
workers, vacationers, and students in junior high, senior high, and college. The product's unique
class, as well as its taste and variety of preferences, led the promoters to choose this target
market as their potential customer base.

4.6.3.2 Psychographic Segmentation

The proponents know that the Philippines has just recovered from the
pandemic and most of the people today have been laid off from their jobs so they don't know
how they can buy healthy food because the prices have also increased so even if it's not good for
their body, they still eat them because they have no choice. Palitaw na kalabasa will help them
because this product is not only delicious but also affordable and has many flavors to choose
from. Palitaw na kalabasa will help our society because it contains nutrients that every person
needs, especially in today's time when there must be nutrients that enter our bodies.

4.7 Market Survey Result

The table below shows the summary of demand and supply. We
used the horizontal measurement technique. We subtracted the demand and supply to get the D-S
gap. After getting the difference, it will be divided by the demand and then multiplied by 100. As
the table shows, the demand is greater than the supply, which is good because demand is
prioritized over the supply of quantity produced.

Table 4.2: Summary of Demand and Supply

YEAR DEMAND SUPPLY D-S GAP %UNSATISFIED

2019 10,150 6,570 1,580 35.27%

 2020 10,000 6,800 2,220 32.00%

2021 7,560 5,570 1,990 26.32%

2022 12,540 9,430 3,110 24.80%

PROJECTED

2023 19,300 16,800 2,500 15.54%

2024 18,570 16,190 2,380 12.82%

2025 32,900 31,780 1,120 3.40%

2026 47,740 45,570 2,170 4.55%

Table 4.3: Frequency and Descriptive Data on Level of Agreeable with each Statement in
Preferring to Use Palitaw na Kalabasa.
5 – Strongly Agree 4 – Agree 3– Neutral 2 – Disagree 1-Strongly Disagree

Table 4.4: The assessment of the respondents if Palitaw na Kalabasa would be a better
alternative to ordinary palitaw.
FACTORS FREQUENCY GWM DESCRIPTION
1.) Is this 5 35
product would
4 15
be a better
3 0 STRONGLY
alternative to the 4.7
2 0 AGREE
ordinary
palitaw? 1 0
TOTAL 50

Table 4.4 shows how many respondents agree that Palitaw na Kalabasa would be
a better alternative to ordinary palitaw. Out of 50 respondents, 30% agreed that Palitaw na
Kalabasa would be a better alternative, while 70% of respondents strongly agreed.

Table 4.5: The assessment of the respondents if Palitaw na Kalabasa is recommendable.

2.) Do you agree FACTORS FREQUENCY GWM DESCRIPTION
that this product 5 37 4.74 STRONGLY
is 4 13 AGREE
recommendable? 3 0
 2 0
1 0
TOTAL 50

Table 4.5 shows how many respondents agree that Palitaw na Kalabasa is
recommendable. Out of 50 respondents, 26% agreed that Palitaw na Kalabasa is a
recommendable alternative, while 74% of respondents strongly agreed.

Table 4.6: The assessment of the respondents if Palitaw na Kalabasa can meet a person’s
cravings.
FACTORS FREQUENCY GWM DESCRIPTION
5 33
3.) Do you agree 4 12
that this product
3 4 STRONGLY
will meet a 4.44
2 1 AGREE
person’s cravings?
1 0
TOTAL 50

Table 4.6 shows how many respondents agree that Palitaw na Kalabasa that
Palitaw na Kalabasa can meet a person’s cravings. Out of 50 respondents, 24% agreed that
Palitaw na Kalabasa can meet a person’s cravings, while 66% of respondents strongly agreed. On
the other hand, 8% of the respondents were neutral but 2% of the respondents disagreed that
palitaw na kalabasa can meet a person’s cravings.

Table 4.7: The assessment of the respondents if Palitaw na Kalabasa is affordable.

FACTORS FREQUENCY GWM DESCRIPTION
5 35
4.) Do you think
4 13
that people will
3 1 STRONGLY
be able to afford 4.64
2 1 AGREE
this product?
1 0
TOTAL 50

Table 4.7 shows how many respondents agree that Palitaw na Kalabasa is
affordable. Out of 50 respondents, 26% agreed that Palitaw na Kalabasa can meet a person’s
cravings, while 70% of respondents strongly agreed. On the other hand, 2% of the respondents
were neutral and disagreed that palitaw na kalabasa is affordable.
Table 4.8: The assessment of the respondents if Palitaw na Kalabasa with flavored topping
is tastier than the plain one.
FACTORS FREQUENCY GWM DESCRIPTION
5 40
5.) Is the one with 4 8
flavored toppings
3 0 STRONGLY
tastier than the 4.7
2 1 AGREE
plain one?
1 1
TOTAL 50

Table 4.7 shows how many respondents agree that Palitaw na Kalabasa is
affordable. Out of 50 respondents, 16% agreed that Palitaw na Kalabasa can meet a person’s
cravings, while 80% of respondents strongly agreed. On the other hand, 2% of the respondents
disagreed and strongly disagreed that palitaw na kalabasa with flavored toppings is tastier than
plain one.

4.8 Competitive Analysis

4.8.1 Direct and Indirect

When it comes to marketing, analyzing our direct and indirect competition can
help us create our commercials and even reach more consumers. When two or more companies
in the same market target the same customer demands while providing distinct goods and
services, indirect rivalry results. Even when the goods and services don't compete directly, they
could nevertheless be able to satisfy the demands of the client. The competition also affects
smaller regional, national, and global companies including Red Ribbon, DQ, Potato Corner, Don
Benitos, and Contis. Let us imagine that we have a consumer who is relocating to a new city.
Consumers may choose from a wide selection of foods, but this is good for them since it is a
delicacy sticky rice cake that is popular in our country. Everyone enjoys Palitaw Delight, which
is a tasty food that will fill them up. See for yourself how helpful our product is for your taste.
Our product is called Palitaw Delight.

Figure 4.8.1.1: Indirect Competitors

Figure 4.8.1.2: Red Ribbon

Figure 4.8.1.3: Contis

Figure 4.8.1.4: Don Benito’s

Figure 4.8.1.5: Dairy Queen

Figure 4.8.1.6: Potato Corner

4.8.2 Market Share

The proponents for the proposal fairly understand that there are a wide range of
brands that are included in lists of the most successful food industries, indicating that these
brands pose challenges to both competitors and potential customers. The odds of gaining clients
and convincing the market to buy this Palitaw na kalabasa by Palitaw Delight appear to be the
new entrants' biggest challenge. Proponents of the key competitors are aware that there are
already a number of well-known stores selling sticky cakes, or palitaw, as it is known in the
Philippines. This demonstrates that Palitaw Delight has multiple rivals in the production of a
wide range of nutrient-dense foods for children and other consumers. Also, although being a
newcomer to the business world,
customers still do not trust this kind
of goods. Because of this, another
difficulty is how they will attract
customers and persuade them to
purchase the Palitaw na Kalabasa
product, which is tasty and
healthful to consume. To track and
assess the output of the business,
proponents should calculate the potential Palitaw Delight production that Palitaw na Kalabasa
Corporation can create in a week or a month. additionally attempts to establish if the product is
in excellent shape and whether it is of high quality. We must assess the level of demand,
calculate how many we can sell that week, and effectively manage the product's inventory. The
proponents need to be extremely careful while making the product since it might affect the
product when it comes to resources, products, and market emphasis. Since Palitaw Delight is
produced completely of premium-quality ingredients, rigorous processing will be used to ensure
that all of the equipment is thoroughly inspected and cleaned. The proponents will not allow
even one error to occur during and after the process of making the product, as it could damage
the company's reputation and discourage any customers from making a purchase. This product
must be completed flawlessly since any mistakes during production would lead to the loss of
resources, time, and labor. For the market share, the researcher must know how much workforce
is needed to make the product for the buyers of the Palitaw Delight product in a specific length
of time, ideally in weeks. If the product's production continues well, the following step is to
monitor market demand and make the product appealing to customers.

4.8.3 Key Barrier to Entry

Due to economic barriers to entry, obstacles that make it difficult for a company
to enter a given market, and factors that prevent a startup from entering a particular market,
introducing a new product to the market is difficult. There are also many variations that never
enter the market at all. One of the advantages of the Palitaw na Kalabasa from its competitors in
a few ways is that it comes with additional toppings and flavors. This is not something that
people typically buy when they buy palitaw; for the product to be successfully introduced to the
market, it needs to be properly promoted. This can be accomplished by positioning the store in a
location where it can be easily seen by customers and on the main road, the area that is visible
and accessible by car, passers-by, and public transportation. The area where it should be
marketed must be visible and exposed to people, particularly to the product's target market.

4.8.4 Uniqueness of the product compared to its competitors.

Every proprietor of a business is aware of the difficulty of marketing their

business. There is fierce competition in every industry. However, our Palitaw is distinct from its
rivals. You can choose from a variety of toppings that are flavored. The item that people are
most likely to use is this one. This is not your typical palitaw; rather, it has a unique twist. This
distinct flavor and toppings could capture the customers’ curiosity to try the product.

4.9. Marketing Program

Marketing Program Marketing Mix (4’Ps)

4.9.1 Product

4.9.1.1 Primary Features

 The basic physical characteristics of Palitaw products make them more
delicious than other Palitaw products. Moreover, the product has fillings such as yema,
ube, and chocolate. It has the quality of having various palitaw flavors both inside and

out. It contains numerous categories of designs in various colors, including white and
yellow-orange, and it continues to grow in line with client preferences, our creativity, and
product innovation. Depending on the selected flavors, this product can be used in either
a professional or informal setting or event.

4.9.1.1 Added value compared to competitors.

This section refers to the extra features a business might include in a good
or service to give customers or clients a sense of increased value. Offering customers
something they might not be able to get elsewhere is important to the business because it
encourages customers to choose the product over rivals. The Palitaw was given unique
qualities in comparison to rival products, thanks to the efforts of the Squash Delight.

This product has additional ingredients like squash and glutinous rice that
can help you chew it properly. In addition, this product has flavors like yema, ube, and
chocolate that can drizzle into the palitaw. The palitaw is not a typical palitaw; it has
ingredients that make it different from the other palitaw.

4.9.2 Place

Figure 4.9.1: Physical Store of Palitaw Delight

One of the cornerstones to efficient business operations and the company's overall growth
is the location of the firm. Geography might have an impact on a company's capacity to promote
its goods. A company with a storefront on a busy street where plenty of people are strolling
around to make purchases in the market is more likely to get clients. The merchandise will be on
display in a crowded or heavily populated area. by picking a location where a large number of
customers are able and willing to purchase the goods. We can count on sales and brand
recognition to increase. Palitaw will have a physical storefront at Block 7, Lot 36, Everlasting St.
Pleasant Hills Subdivision, Brgy. San Manuel City is found in Bulacan's San Jose Del Monte.
The site was chosen by the supporters since it is visible to those who are walking past the store.
Because of its high level of commercialization, it is perfect for many kinds of businesses. A few
improvements are all that is required to make the location appealing to potential customers who
may be passing through and looking around to make a purchase. The outside and internal layout
of our business location will also undergo modifications. This covers everything, including setup,
flooring, and painting. Making the store more aesthetically beautiful will give the chance to draw
in more potential clients. These upgrades would be fantastic.

4.9.2.1 Distribution Channels

The Palitaw Delight chose this method of distribution since it is the
simplest and most practical way to get the product around the country. This type of distribution
channel is one where the producer sends the product to the wholesalers, who then set it up to sell
it in bulk at a discount to the retailers before it finally reaches the customers.

Figure 11: Product Distribution

WHOLESAL
PRODUCER RETAILER CUSTOMERS
ER

The Palitaw Delight is the primary producer of the Palitaw in this distribution route. This
kind of distribution channel has a wide range to reach the customer but because the commodity
underwent many distribution channels, it is expected that the price of each Palitaw will not
increase. After the final product is created, the Palitaw will be packed and sent to various
wholesalers that sell products. The wholesalers will propose the product to different retailers
who will present the Palitaw as a standalone item in the market.

4.9.2.2 Strategic placing in the market

Teenagers make up most of our clientele, therefore we can conveniently locate

our company near parks and schools where they can quickly find us. Schools
since teens are students, and parks because most of them spend their leisure time
there because modern teenagers enjoy the outdoors.

Since they are still students, we will make our product affordable for them. To do
this, we will manufacture it from raw materials that are still of high quality but
much more affordable, allowing us to set the price for our customers.
 Additionally, because our product is unique, teens are more likely to purchase and
try out new things.

4.9.3 Promotion

Advertising and Promotion

4.9.3.1.1 Advertising

You must notify your customers when you launch the new product.
advertising informs consumers about a product or service; successful promotion and
advertising increase sales, The Palitaw is new to the market this is unfamiliar to the
customer, and it is natural for people to not buy the brands or the products which are
unfamiliar to them; it allows the business to convey a message to a large audience at one
time, on this you lower the cost per contact; In order for customers to understand our
product's distinctiveness or distinction from rivals, researchers want to introduce them to
it. The study's authors chose to market the product through social media platforms
because doing so is less expensive. This is a great idea because most people use social
media today and spend a lot of time on it. Additionally, using this method of promotion
generates free publicity and expands the audience for our product. To get our product
high ratings from the customers and establish a presence on the market, advertising is
crucial.
4.9.3.1.2 Sales Promotion

All businesses are aware that one of the best ways to enhance
sales, customer happiness, and brand awareness is through sales promotion. Researchers
are giving away a piece of polvoron for those people who will buy our Palitaw. A full
month has been allotted for this promotion to sell this product. Customers who purchased
our product on Valentine's Day receive a complimentary drink and a heart-shaped candy.
When doing this kind of campaign, we keep an eye on the calendar so that we can
organize our promotions in advance and maximize the outcome.

4.9.3.1.3 Personal Selling

Personal selling will help to promote our product to the customers

as we can easily demonstrate to them the benefits of our product since they can test it
personally. It will also help us to build relationships to get the customer's attention and
interest in our product. We will also increase repeat business and promote word-of-mouth
referrals. In this way, it will help our business maintain and increase the number of
customers. Promoting our product in the market, especially in the social media
application can easily help us spread information about our product and its benefits so
they will find out more about our product and they can investigate our product. This
personal selling allows our product for detailed and personalized communication between
our business and potential customers. It will also give our sales team the chance to
individually address any questions, concerns, or objections potential customers may have
to move them closer to purchase.

4.9.3.1.4 Public relations

Maintaining a positive reputation for our product and a strategic

relationship with the general public, potential clients, and partners can assist us to build a
positive perception of the brand and make it seem sincere, successful, important, and
relevant. Maintaining high product quality is an objective of public relations in order to
meet customer needs. Clients consistently return when a product is good. A superior
product fosters unwavering client loyalty, which generates additional leads. Consumers
that enjoy a good or service will recommend it to others, make repeat purchases, and
come back. High-quality raw materials are used in this product. It is more delicious,
healthier, beneficial, and a hunger suppressant. Furthermore, eating this product also
promotes your health and the health of others you care about. Customer satisfaction is a
further aim of public relations. The agent's behavior is the most obvious place to start
when trying to improve service quality. Agent attitude, demeanor, and service delivery all
affect how well customers perceive the quality of the services they receive. These are the
methods by which we can prevent ongoing criticism.

4.9.3.2 Methods and Message:

4.9.3.2.1 Types of Media Used

The researcher will use social media to advertise their

products. Using the platform via Facebook. The business Facebook page is a
place where we may provide information about our business product, including its
name, address, phone number, and business item. In addition to writing, we
publish pictures and videos of our business. This can be a useful strategy for
communicating with potential buyers, as it enables them to view our product
without physically visiting us. Facebook is a visual medium that enables the
business to have more personal interactions with their users. By posting images
and videos of the team working for the product. A visual feed might draw
attention to Palitaw Delight's unique qualities and aid the business in standing out
from the competition. We might use Facebook to inform our customers about
sales and other limited time offers.

4.9.3.2.2 Message conveyed

The Palitaw is a sweet type of snack which can be a

hunger suppressant and have a healthy benefit to our customers, and that is what
Palitaw Delights advocates. Proponents may eat healthy foods as of now
 because of the pandemic which has a benefit to individual's health. A few sweets
can help to reduce stress and able to change their mood. In addition, sweets
contain a few nutrients. It is important to get carbohydrates, as they fuel our
mood and body. Aside from that, some sweets possess nutrients that can keep us
healthy, such as vitamins, antioxidants, and fiber. Glutinous rice, which can
increase bone density, reduce inflammation, and enhance heart health, is one of
the product's most prevalent constituents. This business was created to fulfill
customer demands and encourage a healthy lifestyle. Researchers are working
hard to provide excellent offerings that will please potential clients. The
majority of clients are teenagers or students, as the proponents are well aware.
Customers will receive a cheap, wholesome snack.

4.9.3.3 Spending and Timetables

4.9.3.3.1 Advertising and Promotions
Table 7: Schedule for Preparing and Advertising

Mar Ma Oc No Ja Fe Durat
April June July Aug Sep Dec
ch y t v n b ion
Planning
For 30
Product Days
Proposal
Product 35
Designing Days
Starting of
purchasing
35
materials &
Days
product
making
Product
30
testing and
Days
finalization
Thinking
of ways to 12
advertise a Days
product
Buying
equipment 16
for Days
renovation
16
Renovation
Days
Buy 16
 equipment
for Days
production
Buy office 12
equipment Days
Applicants
Orientation 12
and Days
seminar
Advertisem
12
ent of the
Days
product
Making of
social 10
media Days
accounts
Printing of
38
flyers a
Days
brochure
Distributin
32
g flyers, a
Days
brochures

4.9.4 Pricing
4.9.4.1 Pricing Strategy
Pricing decisions made by businesses may establish or destroy the
company's financial objectives. Because of this, a business should be passionate about selecting
a pricing strategy.
A price strategy is a potent growth lever that has the capacity to either
increase or decrease a company's operating margins. In business, there are many sorts of pricing
strategies. The strategies rely on the sector and the particular goals of a company. A successful
pricing plan promotes customer trust development and financial success for a company. Having
the best pricing persuades customers to pick your product over that of your competitors. Some
consumers could assume that products with low pricing are of bad quality. On the other hand, a
high price may indicate good quality yet turn away clients.
4.9.4.2 Gross Profit
The percentage of sales revenue that a business generates in gross profit
can be transformed into gross profit. Gross profit margin is a metric used by businesses to
evaluate how effectively they produce a gross profit from the sale of goods or services. A
company's executive management team's success in generating revenue, considering the costs
involved in producing their products and services, is reflected in the gross profit margin, a metric
that measures how effectively the company generates profit from the sales of products. To
calculate the gross profit margin, first determine the gross profit. This is calculated as net sales
revenue less cost of sales, or COGS, which are the expenses related to making the company's
products.
Formula: Revenue - Cost of Goods Sold = Gross Profit
Revenue

4.10 Projected Sales/Income

Projected sales are an estimate of how much revenue a company expects to earn
by a set point in the future. On the other hand, projected income is an estimate of the financial
results you will see from our business in the future period of time. As shown in the table below, it
is Palitaw Delight’s projected sales of income during the first year. Since the business has just
started, the proponents don’t expect too much production in the year. It was just planned wherein
it is more realistic since Palitaw na Kalabasa is still a growing product. In Palitaw Delight’s first
year, the proponents only focus on making their product Palitaw na Kalabasa. The unit price for
the product is Php 7.00 per piece, which will be consistent throughout the whole year. Palitaw
Delight will start to purchase 1,398 units of Palitaw na Kalabasa.
Table: Project Sales/Income 1st Year
MONTH DESCRIPTI UNIT QUANTITY SALE INCOME
ON PRICE
January Palitaw na Php 7.00 1400 3,533.95 9,800
Kalabasa
February Palitaw na Php 7.00 1400 3,533.95 9,800
Kalabasa
March Palitaw na Php 7.00 1400 3,533.95 9,800
Kalabasa
April Palitaw na Php 7.00 1400 3,533.95 9,800
Kalabasa
May Palitaw na Php 7.00 1400 3,533.95 9,800
Kalabasa
June Palitaw na Php 7.00 1400 3,533.95 9,800
Kalabasa
July Palitaw na Php 7.00 1400 3,533.95 9,800
Kalabasa
August Palitaw na Php 7.00 1400 3,533.95 9,800
Kalabasa
September Palitaw na Php 7.00 1400 3,533.95 9,800
Kalabasa
October Palitaw na Php 7.00 1400 3,533.95 9,800
Kalabasa
November Palitaw na Php 7.00 1400 3,533.95 9,800
Kalabasa
December Palitaw na Php 7.00 1400 3,533.95 9,800
 Kalabasa
Total: Palitaw na Php 7.00 16,800 42,407.4 117,600
Kalabasa