[go: up one dir, main page]
Scribd
Upload
448 views1 page

Victoria's Orchids: Solo Success Strategy

Victoria's Orchids is a new business selling orchids online and through a visible website. A SWOT analysis identified strengths such as the owner's experience, large gross margins, and low start-up risk. Weaknesses include expensive transportation and restricted pricing versatility. Opportunities exist in continued online sales growth and creating proprietary products. Threats include competition, rising costs, and potential regulation changes affecting the sector.

Uploaded by

Princess Silence
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
448 views1 page

Victoria's Orchids: Solo Success Strategy

Victoria's Orchids is a new business selling orchids online and through a visible website. A SWOT analysis identified strengths such as the owner's experience, large gross margins, and low start-up risk. Weaknesses include expensive transportation and restricted pricing versatility. Opportunities exist in continued online sales growth and creating proprietary products. Threats include competition, rising costs, and potential regulation changes affecting the sector.

Uploaded by

Princess Silence
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 1

CASE 3

VICTORIA'S ORCHIDS: I CAN DO IT BY MYSELF

SWOT Analysis
Strengths Weaknesses

 Owner-Operator with prior experience  Competitors will easily sell comparable


 Gross margins are very large. goods.
 Capability to sell goods online  Low start-up costs
 Visible website  Expensive transportation
 Low start-up risk  Pricing versatility is restricted.
Opportunities
Threats
 Online sales will continue to grow.
 Regulation changes can have an effect on
 Additional rounds of capital are being
the sector.
raised.
 Competitors already sell their products.
 Relationships with affiliated vendors
 Insurance premiums are constantly rising.
 Product creation that is proprietary
 Price increases will result in higher
 Establishing wholesale distribution
pricing.
partnerships

You might also like