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TOWS Matrix

This document outlines the strengths, weaknesses, opportunities, threats (SWOT) for DMCI Homes. It lists 6 weaknesses including a small geographic coverage and capitalization compared to competitors. It also lists 6 threats such as increasing competition and the risk of flooding due to climate change. The document provides strategies to address weaknesses and threats, such as strengthening R&D to modernize facilities according to consumer preferences to address weaknesses in R&D and the increasing competition threat.

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angie rosales
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250 views1 page

TOWS Matrix

This document outlines the strengths, weaknesses, opportunities, threats (SWOT) for DMCI Homes. It lists 6 weaknesses including a small geographic coverage and capitalization compared to competitors. It also lists 6 threats such as increasing competition and the risk of flooding due to climate change. The document provides strategies to address weaknesses and threats, such as strengthening R&D to modernize facilities according to consumer preferences to address weaknesses in R&D and the increasing competition threat.

Uploaded by

angie rosales
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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TOWS Matrix

STRENGTHS WEAKNESSES
(W1) Small geographic coverage;
lack of adequate global
distribution capability; weak
dealer networks
(W2) Small capitalization in its
developments compared to
large amount capitalization of
the huge and strong players in
the industry
(W3) E-commerce and Research
and Development are behind
its competitors; Subpar
performance in advertising and
promotions
(W4) DMCI Homes projects are
LIMITED to residential
development.
(W5) Developments are not located
in central business areas
(W6) DMCI is not as good of its
competitors with regards to
PROPERTY INVESTMENT

OPPORTUNITIES SO STRATEGIES WO STRATEGIES

THREATS ST STRATEGIES WT STRATEGIES


(T1) Increasing intensity of Strengthen R&D to modernize
competition among the facilities according to consumers'
industry's numerous players preferences. (W3, T1)
(T2) Heightened risk of flooding due
to climate change Strengthen risk management
(T3) The Big One organization and processes through
(T4) Land prices will be skyrocketing increased R&D spending on quality
over the next five or six years control (W3, T2, T3)
(T5) Possible manpower shortages
(T6) Dearth in the REIT market due
to TRAIN Law

Legend:

Forward Integration – Gaining ownership or increased control over distributors or retailers


Backward Integration – Seeking ownership or increased control of a firm’s suppliers
Horizontal Integration – Seeking ownership or increased control over competitors
Market Penetration – Seeking increased market share for present products or services in
present markets through greater marketing efforts
Market Development – Introducing present products or services into new geographic area
Product Development – Seeking increased sales by improving present products or services or
developing new ones
Related Diversification – Adding new but related products or services
Unrelated Diversification – Adding new, unrelated products or services
Retrenchment – Regrouping through cost and asset reduction to reverse declining sales
and profit
Divestiture – Selling a division or part of an organization
Liquidation – Selling all of a company’s assets, in parts, for their tangible worth

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