8/5/2021 SURVEY ON SHOPEE'S CUSTOMERS BEHAVIORS
SURVEY ON SHOPEE'S CUSTOMERS
BEHAVIORS
*Bắt buộc
1. The usual shopping - customers would be: *
Male
Female
Other
2. The customers who like shopping are usually educated: *
High school
University
After University
3. Which of following online purchase applictions do you usually use? *
Shopee
Lazada
Tiki
Sendo
Amazon
Zalora
eBay
AliExpress
Mục khác:
https://docs.google.com/forms/d/1lRcm4QX9WJmC7ZCqOrBfquycBcrQBGlBuGk6u_tXSR0/edit?ts=6091736f 1/7
8/5/2021 SURVEY ON SHOPEE'S CUSTOMERS BEHAVIORS
4. Are you Seller or Buyer of products on Shopee? *
Seller
Buyer
5. Average number of hours of Shopee visits per day: *
Less than 1 hours
From 3 - 5 hours
From 5 - 7 hours
More than 7 hours
Mục khác:
6. The most frequent time to access Shopee during the day *
8AM - 12 PM
2PM - 4PM
4PM - 8PM
8 PM - 12 AM
12 AM - 8AM
7. Means of access to Shopee: *
Smartphone
Computer
Other
https://docs.google.com/forms/d/1lRcm4QX9WJmC7ZCqOrBfquycBcrQBGlBuGk6u_tXSR0/edit?ts=6091736f 2/7
8/5/2021 SURVEY ON SHOPEE'S CUSTOMERS BEHAVIORS
8. Why do you like Shopee? *
User-friendly interface, easy to use
Simple and free registration
Many incentive programs
Reasonable price
Excellent product quality
Diversified products / devices
9. What goods / services do you usually buy on Shopee? *
Food
Household appliances
Technology and electronics
Clothing, shoes and cosmetics
Books, stationery, flowers, gifts
Other goods / services (specify):
Mục khác:
10. How often do you pay for products / services ordered through Shopee? *
Payment on receipt of goods
Pay with AirPay Wallet
Payment by domestic ATM card (Internet Banking)
Payment by credit / debit card
https://docs.google.com/forms/d/1lRcm4QX9WJmC7ZCqOrBfquycBcrQBGlBuGk6u_tXSR0/edit?ts=6091736f 3/7
8/5/2021 SURVEY ON SHOPEE'S CUSTOMERS BEHAVIORS
11. Factors that you care about when shopping on Shopee: *
Price
Brand of product / service
The reputation of the seller / shop selling
How to order, pay and deliver the goods
12. What obstacles do you see when shopping on Shopee in Vietnam is facing? *
Price (not lower than direct / unclear shopping ..)
Poor quality products compared to advertising.
Ordering method is too complicated
Concerned about personal information being disclosed
Transport and delivery services are not professional
13. Which advertising method of shopee attracts consumers the most? *
Consumers are often attracted by huge discounts with highly discounted products
Free shipping nationwide
Promotions on golden hours
Mục khác:
14. Through which channels do customers usually access shopee's commercial services? *
Facebook
Instagram
Youtube
Mục khác:
https://docs.google.com/forms/d/1lRcm4QX9WJmC7ZCqOrBfquycBcrQBGlBuGk6u_tXSR0/edit?ts=6091736f 4/7
8/5/2021 SURVEY ON SHOPEE'S CUSTOMERS BEHAVIORS
15. E-WOM (Electronic word-of-mouth communication)
Strongly Strongly
Disagree Neutral Agree
Disagree Agree
I often read other
consumers’product review on
Shopee to know what
products/brands make good
impressions on others
To make sure I buy the right
product/brand, I often read
other consumers’ product
reviews on Shopee
I often consult other
consumers’ product reviews
on Shopee to help choose the
right product/brand
I frequently gather information
from consumers' product
reviews Shopee before I a
certain product/brand
If I don't read consumers'
product reviews on Shopee
when I buy a product/ brand, I
worry about my decision
When I buy a product/brand,
consumers' product reviews
on Shopee make me confident
in purchasing the
product/brand
https://docs.google.com/forms/d/1lRcm4QX9WJmC7ZCqOrBfquycBcrQBGlBuGk6u_tXSR0/edit?ts=6091736f 5/7
8/5/2021 SURVEY ON SHOPEE'S CUSTOMERS BEHAVIORS
16. Brand Trust
Strongly Strongly
Disagree Neutral Agree
Disagree Agree
I trust on Shopee
I rely on Shopee
Shopee meets my
expectations
Shopee is safe
17. Brand Loyalty
Strongly Strongly
Disagree Neutral Agree
Disagree Agree
Shopee would be first my
choice
I consider myself to be loyal
to Shopee
I will not buy other Apps if the
same product is available at
the store
I recommend Shopee to
someone who seeks my
advice
I get good value for my
money
I say positive things about
Shopee to other people
Nội dung này không phải do Google tạo ra hay xác nhận.
https://docs.google.com/forms/d/1lRcm4QX9WJmC7ZCqOrBfquycBcrQBGlBuGk6u_tXSR0/edit?ts=6091736f 6/7
8/5/2021 SURVEY ON SHOPEE'S CUSTOMERS BEHAVIORS
Biểu mẫu
https://docs.google.com/forms/d/1lRcm4QX9WJmC7ZCqOrBfquycBcrQBGlBuGk6u_tXSR0/edit?ts=6091736f 7/7
