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Revolt in The Digital Age: Measuring Motives Behind Youth's Political Internet Meme Engagement

The document presents a conceptual framework for measuring the motives behind youth engagement with political internet memes. It describes a model that will develop a questionnaire called PIMEQ to measure the main domains of engagement. Items for the questionnaire will be generated through literature review and focus groups to identify underlying motivations. Construct validity will then be tested using confirmatory factor analysis and structural equation modeling to ensure the questionnaire accurately measures the intended constructs. The researchers hypothesize that youth engagement with political memes is either primarily politically motivated or not politically motivated.

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Jacko Leno
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55 views3 pages

Revolt in The Digital Age: Measuring Motives Behind Youth's Political Internet Meme Engagement

The document presents a conceptual framework for measuring the motives behind youth engagement with political internet memes. It describes a model that will develop a questionnaire called PIMEQ to measure the main domains of engagement. Items for the questionnaire will be generated through literature review and focus groups to identify underlying motivations. Construct validity will then be tested using confirmatory factor analysis and structural equation modeling to ensure the questionnaire accurately measures the intended constructs. The researchers hypothesize that youth engagement with political memes is either primarily politically motivated or not politically motivated.

Uploaded by

Jacko Leno
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Revolt in the Digital Age: Measuring Motives

behind Youth’s Political Internet Meme


Engagement

Submitted by Group 15

Hadjiali, Norhayra

Del Mundo, Jelo

Torcuator, Aron

Watanabe, Kei
Conceptual Framework

The researchers created a model to exemplify the conceptual framework of the study as

shown in Figure 1. To measure the main domains of youths' engagement in political memes, the

researchers will develop a multidimensional instrument which they named Political Internet

Meme Engagement Questionnaire (PIMEQ). The development of the aforementioned instrument

will be initiated through item generation, which is shown in the first box, and construct validity,

which is shown in the last box. Generation of items will be processed through literature review

and focus group discussions. This will be done in order to identify the underlying motivations, in

which the identified constructs will be the latent variables for the study. Validation of construct

will be conducted through a method of factor reduction and scale modification: Confirmatory

Factor Analysis within Structural Equation Modelling framework. This will be done in order to

assess the identified factors and analyze their psychometric properties to ensure that the

developed instrument truly measures what it's supposed to measure.

Item Generation

Literature Review Focus Group Discussion

Development of
Political Internet Meme Engagement Questionnaire
(PIMEQ)

Confirmatory Factor Analysis Structural Equation Modelling Framework

Construct Validity

Figure 1.
Hypothesis

In this study, the researchers will test the hypotheses that:

1. The primary factors behind youths' engagement in political memes are politically motivated.

2. The primary factors behind youths' engagement in political memes aren't politically motivated.

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