Contents

1. Introduction
2. Area Profile

3. About the cluster

3.1 Historical Evolution of Tie & Die
3.2 Present status of the cluster
3.3. Process flow chart
3.4. Value chain of the cluster
4 The Gap
4.1 SWOT Analysis of the cluster
5 The Need
6. About the organization
7. Vision statement for the cluster
8 Action Strategies
8.1 Action Strategy Flow chart
9 Out come
9.1 Qualitative
9.2 Quantitative
10 Action Plan
10.1 Action Plan summary
10.2 Three years action Plan

Annexure –
1. Budget Break up
2. Organizational Documents
Registration certificate
Balance sheet of last three year
Summary of Activities carried in last three year by the organization

Contents

SAMBAL Sansthan, Jaipur 1

1.0 Introduction
If one goes by the broad sense, a cluster is a loose, geographically bounded

collection of similar and/or related firms. These firms that together create

competitive advantages for other member firms and the local economy. Policy

makers, researchers, authors and experts from diverse areas have evinced interest

in small and medium enterprises (SMEs).

Rosenfield defined clusters as “geographically bounded concentration of similar,

related or complementary businesses, with active channels for business

transactions, communications and dialogue that share specialized
infrastructure, labour markets and services, and that are faced with common
opportunities and
threats”.

The United Nations Industrial Development Organization (UNIDO) defines cluster

as: “A sectoral and geographical concentration of enterprises faced with common

opportunities and threats which: a) gives rise to external economies (e.g.,

specialized suppliers of raw materials, components and machinery; sector specific

skills, etc;)

b) favours the emergence of specialized infrastructures and services; and

c) enables cooperation among public and private local institutions to promote local

production, innovation and collective learning” One of the predominant elements of

clusters is the presence of micro enterprises. SMEs engaged in manufacturing

related products get together and give rise to various kinds of economic and non-

economic linkages.

Cluster development is an important means for a developing country’s economic

policies, whether aimed at technological improvement, poverty alleviation or

SAMBAL Sansthan, Jaipur 2

employment generation. The new reality of the internationalization of economically

developed country clusters poses an opportunity for clusters in regions of

developing countries to link with them, and through them with international supply

chains.

2.0 Area Profile

Geography
Jodhpur, one of the largest district of Rajasthan state is centrally situated in
Western region of the State, having geographical area of 22850 sq. Kms. It has
population of 28.81 lacs as per 2001 census. The district stretches between
2600’ and 27037’ at north Latitude and between 72 55’ and 73 52’ at East
Longitude. This district is situated at the height between 250-300 meters
above sea level.
Jodhpur is bound by Nagaur in East, Jaisalmer in west, Bikaner in North and
Barmer as well as Pali in the South. The length of the district from North to
South and from East to West is 197 Km.& 208 Km. respectively.
Jodhpur Culture
Jodhpur is set at the edge of the Thar Desert. This imperial city echoes with
tales of antiquity in the emptiness of the desert. In the past, it was the capital
of the Marwar state, founded in 1459 A.D. by Rao Jodha - the chief of the
Rathore clan of Rajputs. A high wall -10 km long with 8 gates and innumerable
bastions encompasses the city. It was once a major trade center. Jodhpur is now
the second largest city of Rajasthan.

Regarding the Jodhpur culture, the Jodhpuri people are amongst the most
hospitable people of India. They have a typical Marwari accent. The lifestyle in
Jodhpur, India is quite fascinating. The folks there wear nice and lovely
multihued costumes. The women folk wear wide gathered skirts and a hip length
jacket, with three quarter length sleeves, covering the front and back. Women
are also love to wear jewelry on many parts of their body. They particularly like
to wear specific type of jewelry like the ones worn on the feet, head, forehead,
ear, nose, neck, arms, wrist, fingers, waist, etc. Another one of the unique
features of the culture of Jodhpur, Rajasthan is the colorful turbans worn by
men. The popular tight, horse riding trousers, 'Jodhpurs', took their name from
this city only. The main languages spoken here are Hindi, Marwari and
Rajasthani.

The graceful palaces, forts and temples strewn throughout the city bring alive
the historic grandeur of this city. Lending a romantic aura to Jodhpur, are its
exquisite handicrafts, folk dances, folk music and the brightly attired people.
The desert people are quite affable. With their sweet smiles and warm

SAMBAL Sansthan, Jaipur 3

hospitality, they win the hearts of the tourists. The famous Marwar festival
brings out the festive spirits of the people of this city. The bazaars of Jodhpur
have a range of items from tie & dye textiles, embroidered leather shoes,
lacquerware, antiques, carpets and puppets to the exquisite Rajasthani textiles,
clay figurines, miniature camels and elephants, marble inlay work and classic
silver jewellery.
Jodhpur Weather
Jodhpur Climate is of an extreme type, with the variations in temperature range
being very high. Weather in Jodhpur, Rajasthan is dry and hot, a typical desert
weather. The average annual rainfall is approximately 32 cm. In summer, the
maximum temperature is around 42 deg and the minimum temperature is around
37 deg C. In winters, the maximum temperature is around 27.5 deg C and the
minimum temperature is around 15.5 deg C. Jodhpur is bright and sunny
throughout the year. The best season to visit the city is between October and
March, when the climatic conditions in Jodhpur, India are the best.

3.About the cluster

3.1 Historical Evolution of Tie & Die

When did tie-dyeing begin?

Contrary to popular belief, tie-dyeing was not invented in 1960s America. In

fact, the answer to this question surely belongs in the category of pre-history,
rather than history, as countless dyers through the ages, in many countries,
must have experimented with the use of bindings to create patterns on cloth
immersed in vats of dye. Different forms of tie-dye have been practiced in
India, Japan, and Africa for centuries. The earliest surviving examples,
according to the World Shibori Network, include pre-Columbian alpaca, found in
Peru, and silk from fourth century Chinese tombs.

According to Michael Abbott's Indian & Asian Traditional Textiles Website,

Indian Bandhani, one traditional form of tie-dyeing, began some 5000 years
ago. This craft was not at first practiced on cotton, as cotton has been used in
India for perhaps 3000 years.

History of Dyes

A very handy summary of dye history is Susan Druding's Dye History from
2600 BC to the 20th Century. Unfortunately, her source notes were lost, so
she has no references.

SAMBAL Sansthan, Jaipur 4

 Bandhani: Indian tie-dye technique

Bandhani, also known as Bandhni and Bandhej, is the oldest tie-dye tradition we
know that is still practiced. The Malay-Indonesian name for this technique is
'Plangi'. The technique involves a design made of dots, in which many small
points are tied with thread before immersion dyeing.

Shibori: Japanese tie-dye (and stitch-dye, fold-dye, and pole wrap-dye)

Japanese tie-dye is included among the many techniques of shibori, which has
been used for many centuries to make different types of beautiful patterns on
cloth used for elaborate kimonos. An excellent resource on this subject is
Wada, Rice, and Barton's book, Shibori: The Inventive Art of Japanese Shaped
Resist.

African Tie Dye

It is well known that tie-dye has traditionally been used in Africa, and there
are many modern examples. However, I have never been able to find any
reference on the history of this practice, in particular nothing on how long it
has been going on.

Modern Multi-Color Tie-Dye

The modern technique of simultaneously applying different colors of dye

directly to cotton became possible with the development of cold water fiber
reactive dyes, which, though introduced to the textile industry in the 1950s,
did not become widely available to the art and craft world until later. The first
lucky few in the 1960s used Procion MX dye purchased under the trade name
of Fibrec, developed and marketed by the late Mike Flynn in San Francisco
(reference: Susan Druding, 1997). Others used duller, inferior dyes, or
hazardous naphthol dyes, or acrylic paints.

3.2 Present status of the cluster

Jodhpur Bandhini

Bandhini is an ancient, resist-dyeing technique, widely used in the state of

Rajasthan. It is also known as Tie and dye. Bandhini is used to design decorative
patterns created by skilled artists with the help the dyes. The fabric is tied in

SAMBAL Sansthan, Jaipur 5

 intricate patterns with the help of nails, beads or grain. This acts as a
prevention against seepage of color into the tied areas during dyeing.

You can find Jodhpur Bandhini at Kapra Bazaar. Jodhpur, India Tie and dye in
small motifs or in wave-like strips, on cotton, chiffon or silk and many other
patterns are available. Bandhej of Jodhpur, Rajasthan is used as Sarees,
Jodhpuri coats, Rajasthani dresses, Salwar-kameez sets, yardages for turbans,
etc. You can find all types of Bandhini at Mehar Collection. Even the prices
there are pretty less.

The Jodhpuri craftsmen have perfected the technique of Bandhini. They can
make the most intricate patterns emerge in discharge, with vibrant
backgrounds. To go to Jodhpur and come back without buying Bandhini is a
sheer waste. There are a lot of shops in Jodhpur, selling Bandhini. Some of the
good markets in Jodhpur for Bandhini are:

BUSINESS SET-UP:
Bandhani (Tie& Dye) is present almost every part of country but few parts of
Gujarat and Rajasthan are more famous in India. Mainly we can classified this
art in to three major part based on quality and fineness. Kucchh and Bhuj area
of Gujarat are famous for super fine tie & dye and comes on first step based on
quality then secondly comes surrounding area of Jodhpur districts like Nagour,
Sikar, Ladnu, Sujangarh & Shriganganagar and last but not least Bandhani of
Jodhpur secures third place in this process.

In Jodhpur Khanda-phalsa, Sivanchi gate, Madairana colony, Teli –basti, Khenadi,

Janta colony, Indra colony, Naguri gate, uday mandir, Khaniya , Pratap nagar,
bakara mandi are the main centers/pockets for Tie & Dye process Muslim and
Kayamkhani casts are mainly involved in this process other then these bhistis
and other casts are also involved in this process of Bandhani. Women are mainly
in to tying process and helps men in dying process. All these center of tie & dye
covers around 1000 artisans and around 1000 have left the trade of Tie & Dye
due to low income. Other then this around 260-300 middlemen are there
including traders, contractors etc.

Entire system of Jodhpur Tie& Dye are gripped under intermediaries activities
that is the reason why actual profit are not going to genuine party as that of
artisan Presently women get Rs. 25-30 per day. Traders also give loan to the
artisans on higher rate of interest and exploit them. There is no any direct
linkage between artisans (Tiers- dyers) and retailers & wholesalers. Present set
–up is being defined in figure no.
Present Marketing Set-up

SAMBAL Sansthan, Jaipur 6

 Artisans
Production

Contractor

Traders

Mkt.

Local Market Domestic Outer state

Market market

Production Cost:
The Tie- Dye process involves very high laborious input hence the cost of the
product is depend on the design, work, colors and size & type of fabric. Every
process say tying, dyeing, marking design requires skill and time.
This local process cost starts from Rs. 25 per piece & goes to Rs.300 if we move
around the cost will differ due to fineness of the work.

SAMBAL Sansthan, Jaipur 7

3.3. Process flow chart

Sada Kapada Ghadi Karana

(Plain Fabric like Jorjet, Shifon, (Fabric Folding in particular manner)
Cotton, voial, Camric etc) [2]
[1]

Tagai
(Threading)
Taiyar Maal [3]
(Finished Product)
[7]

BANDHANI
Process
Flow chart Chhapana
Starching & (Marking of design with block and
neel )
Finishing [4]

Bandhai
Rangai (Tying the fabric on design
(Dyeing the tied fabric in marked with specific thread in
different colours ) a particular manner )
[6] [5]

SAMBAL Sansthan, Jaipur 8

3.4. Value chain of the cluster

Trader Contractor

Sada Kapada 25 to Ghadi Karana Rs. 1to Rs. 3

Rs,130

VALUE CHAIN

SAMBAL Sansthan, Jaipur 9

4 The Gap

1. Raw Material:
In this process dyes and chemicals are the major raw material used other then this starch, neel is
also used with specific type of threads. Presently artisans use local or unbranded raw material,
which are not eco-friendly. They procure these raw materials from local market and in very low in
quantity hence it costs more to the artisans.

2. Procedure:
Absences of proper dyeing facilities, proper /scientific method they performing the whole
process in very bad condition which is not hygienic, professionally managed and also dangerous for
health and environment. Also bad practices lead to health hazardous situation because in
absences of mask they inhale small fibers during process & fumes of chemicals and dyes.

3. Product:
The product of the cluster is dependence on old motif and design, which are traditional and year
old. The are not diversifying the products according to the market. Which lead to decrease in
demand in the market.
4. Market:
The market mainly ruled by few major players who are banking on old logistic system, they are
also not aware on market demand and changing demand and market trends. They are not exploring
new markets.

5. Infrastructure:
Dyers performing the art, livelihood activities and depend on inadequate Infrastructure for whole
process.

6. Lack of Financial sources:

Though bank branch is there in the cluster but access to the institutional finance is very low due
to low awareness and information about this.
7. No reach of Government agencies
9. Institutionalization
In the cluster there is no institutionalization, no associations or such institutes.

10. Social problems

Low awareness on Health, Hygiene, Sanitation Social security

SAMBAL Sansthan, Jaipur 10

 4.1 SWOT Analysis of the cluster
S. No. Particulars Details
1 Strength Sufficient no of artisans, export friendly government policies,
Easy availability of labour, Famous in India
2 Weakness Low skill, no diversification in design, quality of dyes &
chemicals
3 Opportunities Good rate of market growing, demand side is strong , scope of
product diversification
4 Threats Non tariff barriers, slow rate of improvement in process &
quality , entry of more managed multinational in domestic
market, quick change in fashion and test etc.

5 The Need
Prima faci cluster is in very bad shape and following need has been identified for betterment of
this cluster to save the livelihood of these artisans. Study shows that around 1000 artisans has
left this activity and migrated to some other work.

Technological up gradation

Skill up gradation

Awareness creation

Intervention in value chain for low cost high quality raw material

Common center for accessing the facilities available in the center, essential for the
process up gradation and quality products.

Institutionalization

Marketing etc.

6. The objective of the project –

3.1 Development of Artisan clusters in an inclusive and holistic manner in a sustainable and self
reliant manner

3.2 faciliate collectivization of the Artisan and service providers

3.3 inculcate common infrastructure usage & services in a viable format

3.4 create an environment of empowered and participative decision among cluster actor /weavers

3.5 Encourage convergence of schematic assistance and support services from various schemes and
programs of government.

SAMBAL Sansthan, Jaipur 11

 6. About the organization

SAMBAL SANSTHAN” is a registered NGO under Rajasthan Society registration act 1958. It is
working with handloom weavers in district Kota, Baran & Bundi. It has an established team of
professionals who have worked for social mobilization of marginalized section of the society in
various other rural areas. Organization has worked in Kaithun, Kotsuan and Mangrol with United
Nations Industrial Development Organization (UNIDO) under its cluster development
programme. Other then this organization has its presence in Jodhpur, Swai Madopur Districts of
Rajasthan. Organization has received funds from various national and international funding
agencies such as UNIDO, SIDBI, EDII, State Women Commission etc. Organization has vast
experience in SHG formation, nurturing and linking them to financial institutes and establishing
marketing linkages.

It is his strength and inclination to make the rural poor prosper that “SAMBAL” has
chosen Roteda , Siswali & Kapren and such remote rural villages for livelihood promotion.

7. Vision statement for the cluster

8 Action Strategies
To achieve the niche market nationally and internationally, the quality of the production and varieties
to be produced according to the forecast of colours and products needs of national and international
market trends.

1. Preparing the environment in terms of mutual trust among actors.

2 Modernization of process, in the exiting process of tie & die
3 Skill up gradation of the artisans
4 Disseminate the skills to for creating new employment
5. Strengthening the linkages with domestic and Global market
6. Establishment of common infrastructure for maintaining the quality of the product and to
provide all facility to the artisans
7. Creation of the common plat form for addressing the developmental activities for the cluster
8 Brand building for the export variety of product
9. Improvement of living and working conditions of Artisans.
10 Promotion of Common brand / Supplier brand.

SAMBAL Sansthan, Jaipur 12

.1 Action Strategy Flow Chart

SAMBAL Sansthan, Jaipur 13

 Trust Building

Introduction of
Marketing

Design Development &

Product development

Skill up
gradation
and Financial linkages
technical
up
gradation Institution
strengthening
Tie up with market

Infrastructure Development

Brand
image and
regular
SAMBAL
Revival Sansthan,
of the Jaipur
cluster and market 14
intuition for further take up linkages
9 Out come
9.1 Qualitativeive
Expected outcome –
Activity Outcome/Impact Measures Artisans
Coverage
Establishment of trust between Increase in 1500
Trust building clusters actors and stake participation,
holders increase in
interventions
Skill up gradation Skills of new designs & dyeing Quality of 200
technique to local designer product,
increase in
demand
Product development Development of new products No of new 50
& design and increase in market segment products
develop
Market linkages Market linkages and increase in Increase in
the weavers wages sales and entry 200
of new buyers
Financial linkages Availability of fiancé to the No of new
weavers as well as up liftment entrepreneurs
of weavers as entrepreneurs
Brand image Establishment of Brand which Sales revenue
helps in aware and motivate the and query for
end consumer to buy the the products to
product the weavers

SAMBAL Sansthan, Jaipur 15

 Availability of facilities related Establishment
Infrastructure marketing etc which helps in of the
development Quality improvement and infrastructure
increase the area of the market
Consortium Establishment of the self Involvement of
Strengthening governance system in the each member a
cluster
*Monitoring Establishment of monitoring Monitoring 5,000
system and
Review of the progress
* Under the artisan coverage the monitoring artisan coverage has not included the total .

Awareness Presently the weavers do not have awareness regarding government

incentives, policy and market for handloom sector. During the
project an awareness regarding programs approach will help the
weavers to understand current environment and encourage them to
access suitable information.(Targeted 5,000 weavers)
Social security Presently weavers do not have social security viz; Life insurance
which discourage them to continue in the profession owing to the
exigencies of market forces. Some of the Ergonomic related
interventions coupled with health camps and the insurance
products suitable to the segment to cover the weavers at a low
premium will hasten the feeling among the weaving towards Social
Security. (Targeted 5000 weavers)
Networking/ Weak networking and linkages with financial Institutions & other
Linkages developmental institutions such as design, export etc; have
narrowed down the cluster Actors’ vision. During the programme
suitable involvement to establish / create & strengthen the linkages
SAMBAL Sansthan, Jaipur 16
 among the weavers will give provide needed impetus to the weaver’s
vision towards their business and thereby yield income. (Targeted
5,000 weavers)
BDS services Please refer to the table below:

9.2 Quantitative

Sno Parameters Increase %

1 Increase in the income 20%

2 Increase in working days 10%

3 Increase in productivity 20%

4 Cost reduction 10%

5 Employment generation 10%

6 New products and new deigns 20%

10 Action Plan
10.1 Action Plan summary

SAMBAL Sansthan, Jaipur 17

 10.2 Three years action Plan
Action Plan 1st year
Sr.No. Activity Funds to Convergence Funds Total April May June July Aug Sept Oct Nov Dec Jan Feb Mar
be of funds from (Rs
mobilized (Scheme) Project in
from from Lakh)
Cluster Agencies
Actors
1 Base line
survey
00.00 00.00 2.00 2.00
√ √ √
2 Stakeholder 0.00
workshop
00.00 0.50 0.50
√
3 Awareness
camps 10
00.00 00.00 3.00 3.00
√ √ √ √ √ √ √ √ √ √
4 Health
camps 10
0.10 00.50 1.30 1.80
√ √ √ √ √ √ √ √ √ √
5 Formation
of SHG 10
00.00 0.20 0.10 0.30
√ √ √ √ √ √ √ √ √ √
6 Formation
of traders
00.00 00.00 0.30 0.30
√ √ √ √ √
consortium
6 Exposure
visits 2
00.20 00.00 2.00 2.20
√ √
7 Buyer seller
meet 4
00.20 00.00 3.90 4.10
√ √ √ √
8 Fairs
exhibition 6
00.50 00.00 5.60 6.0
√ √ √ √ √ √
9 Formation 0.10 0.20 0.75 1.05
of web
portal
18.6 21.25
√ √ √ √ √

SAMBAL Sansthan, Jaipur 18

Sr.No. Activity Funds to Convergence Funds Total April May June July Aug Sept Oct Nov Dec Jan Feb Mar
be of funds from (Rs
mobilized (Scheme) Project in
from from Lakh)
Cluster Agencies
Actors
10 Publicity and 0.50 1.00 7.00 8.50
brand
development
11 Training on
skill
00.00 0.00 4.00 4.00
√ √ √ √
development
of dyers 4
12 Design
development
00.20 00.00 2.80 3.00
√ √
workshop 2
13 Product
development
0.20 00.00 2.80 3.00
√
workshop
14 Study on tool
up gradation
00.00 00.00 2.00 2.00
√
15 Instantiating
the process of
0.50 00.00 2.50 2.50
√ √ √ √ √
establishment
of raw material
bank
21.1 22.5

SAMBAL Sansthan, Jaipur 19

Sr.No. Activity Funds to Convergence Funds Total April May June July Aug Sept Oct Nov Dec Jan Feb Mar
be of funds from (Rs
mobilized (Scheme) Project in
from from Lakh)
Cluster Agencies
Actors
16 Feasibility
study on the
00.00 00.00 1.00 1.00
√ √ √
technical up
gradation
17 Introduction of
the new design
0.20 00.00 0.80 1.00
√ √
and product
18 Strengthening
the SHG and
0.20 00.00 0.80 1.00
√ √ √ √ √ √ √ √ √
traders
company as
producers
company
19 Credit
facilitation
00.40 10.00
(as loan)
2.00 12.40
√ √ √ √ √
20. Management
training for
00.20 00.00 00.80 1.00
√ √
consortium
heads at EDI
21 Dyers
workshop 2
00.50 00.00 2.50 3.00
√ √
22 Study for
formation of
00.00 00.00 3.00 3.00
√ √ √ √ √
marketing
strategy and
current market
trends
Total 10.9 22.4

SAMBAL Sansthan, Jaipur 20

Sr.No. Activity Funds to Convergence Funds Total April May June July Aug Sept Oct Nov Dec Jan Feb Mar
be of funds from (Rs
mobilized (Scheme) Project in
from from Lakh)
Cluster Agencies
Actors
23 BDS
workshop
00.00 00.00 2.00 2.00
√
24 Strenthning 00.20
the
00.00 1.30 1.30
√ √ √ √
linkages of
consortium
with
corporates
25 Formation
of CDCC
00.00 00.00 0.25 0.25
√

Total 3.55 3.55

Rs 55.00

2nd year action plan

SAMBAL Sansthan, Jaipur 21

Sr.No. Activity Funds to Convergence Funds Total April May June July Aug Sept Oct Nov Dec Jan Feb Mar
be of funds from (Rs
mobilized (Scheme) Project in
from from Lakh)
Cluster Agencies
Actors
1. CDCC 00.00 00.00 0.25 0.25
Meeting
2. Awareness 00.00 00.00 3.00 3.00
camps 10
3. Health 0.10 00.50 1.00 1.60
camps 10
4. Formation 00.00 0.20 0.10 0.30
of SHG 5
5. Formation 00.00 00.00 0.20 0.20
of traders
consortium
2
6. Exposure 00.20 00.00 1.80 2.00
visits 1
7. Buyer 00.20 00.00 3.80 4.00
seller
meet 4
8. Fairs 00.50 00.00 5.50 6.00
exhibition
6

15.4

SAMBAL Sansthan, Jaipur 22

Sr.No. Activity Funds to Convergence Funds Total April May June July Aug Sept Oct Nov Dec Jan Feb Mar
be of funds from (Rs
mobilized (Scheme) Project in
from from Lakh)
Cluster Agencies
Actors
10 Publicity and 0.50 1.00 7.00 8.50
brand
development
11 Training on skill 00.50 0.00 1.50 2.00
development of
dyers 2
12 Design 00.20 00.00 2.80 3.00
development
workshop 2
13 Product 0.20 00.00 2.80 3.00
development
workshop
14 Implementation 00.00 00.00 5.00 5.00
fo outcome of
tool
upgradation
15 establishment 0.50 00.00 2.50 2.50
of raw material
bank
16 Establishment 00.00 5.00 20.00 45.00
of CFC
61.6 22.5

SAMBAL Sansthan, Jaipur 23

Sr.No. Activity Funds to Convergence Funds Total April May June July Aug Sept Oct Nov Dec Jan Feb Mar
be of funds from (Rs
mobilized (Scheme) Project in
from from Lakh)
Cluster Agencies
Actors
16 Implementation 00.00 00.00 1.00 1.00
the out come of
the feasibility
study of
technical up
gradation
17 Introduction of 0.20 00.00 0.80 1.00
the new design
and product
18 Strengthening 0.20 00.00 0.80 1.00
the SHG and
traders company
as producers
company
19 Credit 00.40 10.00 ( loan) 2.00 12.40
facilitation
20. Management 00.20 00.00 00.80 1.00
training for
consortium
heads at EDI
21 Dyers workshop 00.50 00.00 2.50 3.00
2
22 Implementation 00.00 00.00 5.00 5.00
of marketing
strategy and
current market
trends as
outcome of the
study
Total 12.90
SAMBAL Sansthan, Jaipur 24
Rs 70.15 lakh

3d year action plan

Sr.No. Activity Funds to Convergence Funds Total April May June July Aug Sept Oct Nov Dec Jan Feb Mar
be of funds from (Rs
mobilized (Scheme) Project in
from from Lakh)
Cluster Agencies
Actors
1 CDCC 00.00 00.00 0.25 0.25
Meeting
2 Formation 00.00 0.20 0.10 0.30
of SHG 2
3 Formation 00.00 00.00 0.20 0.20
of traders
consortium
2
4 Exposure 00.20 00.00 1.80 2.00
visits 1
5 Buyer 00.20 00.00 3.80 4.00
seller
meet 4
6 Fairs 00.50 00.00 5.50 6.00
exhibition
6

11.65

SAMBAL Sansthan, Jaipur 25

Sr.No. Activity Funds to Convergence Funds Total April May June July Aug Sept Oct Nov Dec Jan Feb Mar
be of funds from (Rs
mobilized (Scheme) Project in
from from Lakh)
Cluster Agencies
Actors
7 Publicity and 0.50 1.00 5.00 6.50
brand
development
8 Design 00.10 00.00 1.40 1.50
development
workshop 1
9 Product 0.20 00.00 2.80 3.00
development
workshop
10 Implementation 00.00 00.00 2.00 2.00
fo outcome of
tool
upgradation
11 Establishment 00.00 5.00 40.00 45.00
of CFC
12 Formation of 00.30 00.00 0.70 1.00
Brand image
51.9 62
62.00 lakh

SAMBAL Sansthan, Jaipur 26

TOTAL FOR RESPECTIVE YEARS

Sr.No. Year Budget (Rs Lakh)

1. 2006-07 55
2. 2007-08 70.15
3. 2008-09 62
Sub-Total 186.3
Add Administrative Cost 14.904
(i.e.; 14 Lakhs @ 7%)
201.204

Administrative Cost break-up

S. Particulars Unit cost Months Year Total

No.
1 CDA Salary 10000 12 3 360000
2 Secretarial 4000 12 3 144000
assistance
3 Technical 6500 12 3 234000
assistance
4 Office 4500 12 3 162000
infrastructure
5 Computer 40000 40000
6 Stationary 2500 12 3 90000
7 Communication 3000 12 3 108000
8 Mobility 5000 12 3 180000
9 Furniture& 36909 36909
fixtures
Sub Total 1354909
Miscellaneous @ 135490.9
10%
1490318.9

SAMBAL Sansthan, Jaipur 27

 Date: 25-06-2008

To,
The commissioner Industries
Udyaog Bhawan
Tilak Marg
Jaipur-
Rajasthan

Subject: Proposal for development of Tie & Dye cluster at Jodhpur

Respected Madam,

This is with reference to your advertisement in Hindi daily “Rajasthan Patrika’’ date
24th day of August 2006 regarding development of cluster in Rajas`than. We are please
to introduce ourselves as a registered NGO interested in developing Tie & Dye cluster
at Jodhpur. Please find enclosed a copy of proposal in prescribed format no. 18.

We hope that our credential will match with your requirement and a chance to serve
the society for up-liftment of their livelihood.

Please feel free to call for any further clarification on proposal.

Regards

Dr. T.P. Jain

President

SAMBAL Sansthan, Jaipur 28