MODULE 2                                              
Lesson 1 - Sentence Unity and Coherence                   Consistent Use of Voice
Sentence Unity                                       *Voice is the aspect of a verb that tells whether
-A sentence has unity if it expresses only one       the subject performs or receives the action.
main idea.                                           Example: 
How to Achieve Sentence Unity                        The department chair held a meeting and
     Consistent Use of Tenses                        discussed some important matters for the
  *A verb in an adverbial clause generally agrees    upcoming seminar. (Active)
with the tense of the verb in the main clause.       An inspirational message is given. (Passive)
Example:       We finished our     work     before    
we watched the game.                                      Consistent Use of Language
                                                     *Use the same language throughout the
  *The verb in the adjective clause doesn’t need     sentence. Avoid the use of foreign terms and
to agree in the tense with the verb in the main      phrases which have not been incorporated into
clause when the two actions are not necessarily      the language. As much as possible, never resort
related in time of occurrence.                       to language mixing.
Example: Ms. Darcy, who was my teacher in              *Also, be consistent with the use of register
elementary, is now in Antarctica.                    (formal, informal, slang).
                                                     Example: Aren’t we going home yet? I
*The verb takes the present tense of the verb if     am gutom na.
the idea being expressed is a universal truth or        (wrong because of language mixing)
a relatively permanent condition.                                 
Example: The sun rises in the east.
                                                      Sentence Coherence
*Use the tense form of the word that tells the       -It means putting ideas in logical order showing
time of action one wishes to express.                their relationship with one another. The
Example: He was in Manila last week, but now         sentence elements should be in proper word
he is in Baguio.                                     order.
                                                      Coherence is achieved when sentences and
     Consistent Use of Number                        ideas are connected and flow together
   *Avoid unnecessary shifting from first person     smoothly. An essay without coherence can
to third person or vice versa                        inhibit a reader’s ability to understand the ideas
Example: If the students pass their project on       and main points of the essay. Coherence allows
time, they will obtain a good mark.                  the reader to move easily throughout the essay
                                                     from one idea to the next, from one sentence to
     Consistent Use of Persons of Pronouns           the next, and from one paragraph to the next.
*Shifting persons of pronouns will destroy unity.     How to Achieve Coherence
The pronouns must agree with their                    -Use Repetition to Link Ideas, Sentences, and
antecedents.                                         Paragraphs
Example: The man was read his rights.                *Repeating key words or phrases helps connect
She is inviting us to attend her celebration.        and focus idea(s) throughout the essay.
                                                     Repetition also helps the reader remain focused
     Consistent Use of Subject                       and headed in the right direction. 
  *Do not shift subject in a sentence.               Example: Most students are intimidated by the
Example: Students stay up late at night but          works of William Shakespeare. They believe.
the projects  are not usually accomplished.          Shakespeare’s sonnets and plays are far too
  (Wrong because of shift of subject from            complicated to read and understand.
student to project)                                   
-Use Transitional Expressions to Link Ideas,           To Emphasize: definitely, extremely, obviously,
Sentences, and Paragraphs                              in fact, indeed, in any case, absolutely,
 *Transitional            expressions,         such    positively, naturally, surprisingly, always,
as however,  because,         therefore,     and  in   forever,      perennially,    eternally,    never,
addition, are used to establish relationships          emphatically, unquestionably, without a doubt,
between ideas, sentences, and paragraphs.              certainly, undeniably, without reservation
They serve as signals to let the reader know the        
previous idea, sentence, or paragraph is               To Show Consequence: first, second, third, and
connected to what follows.                             so forth. A, B, C, and so forth, next, then,
 Example: Many students believe they cannot            following this, at this time, now, at this point,
write a good essay because they are not                after,     afterward,     subsequently,    finally,
writers. However, as they practice writing and         consequently,      previously,     before     this,
work on developing their writing skills, most          simultaneously, concurrently, thus, therefore,
students are able to gain the needed confidence        hence, next, and then, soon
to start thinking of themselves writers.                
                                                       To Give an Example:      for example, for
LIST OF TRANSITIONAL DEVICES AND THEIR                 instance, in this case, in another case, on this
USE                                                    occasion, in this situation, take the case of, to
To Add:    and, again, and then, besides, equally      demonstrate, to illustrate, as an illustration, to
important, finally, further, furthermore, nor,         illustrate
too, next,       lastly, what's more, moreover, in      
addition, first (second, etc.)                         To Summarize or Conclude:   in brief, on the
                                                       whole, summing up, to conclude, in conclusion,
To Compare:  whereas, but, yet, on the other           as I have shown, as I have said, hence,
hand, however, nevertheless, on the contrary,          therefore, accordingly, thus, as a result,
by         comparison, where, compared to, up          consequently
against, balanced against, vis a vis, but,              
although,   conversely, meanwhile, after all, in            Use Pronouns to Link Sentences
contrast, although this may be true                    *Pronouns are used to link or connect
                                                       sentences by referring to preceding nouns and
To Prove: because, for, since, for the same            pronouns. Pronouns can also help create
reason, obviously, evidently, furthermore,             paragraphs that are easy to read by eliminating
moreover, besides,  indeed, in fact, in addition,      wordiness and unnecessary repetition.
in any case, that is                                    Example: Mr. Thompson agreed to meet with
                                                       members         of    the      worker’s     union
To Show Exception: yet, still, however,                before he signed        the      contract. He was
nevertheless, in spite of, despite, of course,         interested in hearing their concerns about the
once in a while,       sometimes                       new insurance plan.                                                        
To Show Time: immediately, thereafter, soon,                Use Synonyms to Link Ideas and Create
after a few hours, finally, then, later,               Variety
previously,    formerly, first (second, etc.), next,   *Synonyms are words that have the same or
and then                                               nearly the same meaning as another word. They
                                                       provide alternative word choices that can add
To Repeat: in brief, as I have said, as I have         variety to an essay and can help eliminate
noted, as has been noted                               unnecessary repetition.
                                                       Example: Teenagers face an enormous amount
                                                       of peer pressure from friends and schoolmates.
As a result, many young adults are exhibiting                       Rhetorical appeals refer to ethos, pathos,
signs of severe stress or depression at an early           and logos. These are classical Greek terms,
age.                                                       dating back to Aristotle, who is traditionally
                                                           seen as the father of rhetoric. To be rhetorically
Use Parallel Structures to Link Ideas,                     effective (and thus persuasive), an author must
Sentences, and Paragraphs                                  engage the audience in a variety of compelling
*Parallelism is the use of matching words,                 ways, which involves carefully choosing how to
phrases, clauses, or sentence structures to                craft his or her argument so that the outcome,
express similar ideas. Parallel structures allow           audience agreement with the argument or
the reader to flow smoothly from one idea,                 point, is achieved. Aristotle defined these
sentence, or paragraph to the next and to                  modes of engagement and gave them the terms
understand the relationships and connections               that we still use today: logos, pathos, and ethos.
between ideas.
 Examples:  Usually, the children spend the                LOGOS : Appeal to LOGIC
summer           weekends playing ball           in        Logic. Reason. Rationality. Logos is brainy and
park, swimming in            the        neighbor’s         intellectual, cool, calm, collected, objective.
pool, eating ice cream under the tree,                     Logical appeals rest on rational modes of
or camping in the backyard.                                thinking, such as
                                                            Comparison – a comparison between one thing
 Module 2 | Lesson 2 – Rhetoric                            (with regard to your topic) and another, similar
  As Aristotle defined the term, rhetoric is “the          thing to help support your claim. It is important
faculty of observing in any given case the                 that the comparison is fair and valid – the things
available means of persuasion.”                            being compared must share significant traits of
Rhetoric                                                   similarity.
Rhetoric is the ancient art of persuasion. It’s a          Cause/effect thinking – you argue that X has
way of presenting and making your views                    caused Y, or that X is likely to cause Y to help
convincing and attractive to your readers or               support your claim. Be careful with the latter –
audience. In the classical world, rhetoric was             it can be difficult to predict that something
considered one of the most important school                “will” happen in the future.
subjects, and no gentleman was raised without               Deductive reasoning – starting with a broad,
extensive formal training in the skill. That’s why         general claim/example and using it to support a
the politicians of, say, the 19th century were so          more specific point or claim
eloquent and well-spoken in comparison with                Inductive reasoning – using several specific
modern politicians.                                        examples or cases to make a broad
Rhetoric matters because arguments matter. If              generalization
you can persuade people to come around to                  Exemplification – use of many examples or a
your point of view, you can be more successful             variety of evidence to support a single point
in all sorts of subjects. And it’s not just an             Elaboration – moving beyond just including a
academic skill!                                            fact, but explaining the significance or relevance
Examples of the Use of Rhetoric                            of that fact
Example 1: Rhetoric in Public Speaking                     Coherent thought – maintaining a well-
Example 2: Rhetoric in Advertisement                       organized line of reasoning; not repeating ideas
Example 3: Rhetoric in Literature and                      or jumping around
Scholarship                                                 
Example 4: Rhetoric in Media and Pop Culture               PATHOS: Appeal to EMOTIONS
                                                           When an author relies on pathos, it means that
                                                           he or she is trying to tap into the audience’s
Rhetorical Appeals                                         emotions to get them to agree with the
author’s claim. An author using pathetic               concepts: the credibility of the author and his or
appeals wants the audience to feel something:          her character.
anger, pride, joy, rage, or happiness.  Pathos-        *Credibility of      the     speaker/author      is
based rhetorical strategies are any strategies         determined by his or her knowledge and
that get the audience to “open up” to the topic,       expertise in the subject at hand.
the argument, or to the author. Emotions can           *Character is another aspect of ethos, and it is
make us vulnerable, and an author can use this         different from credibility because it involves
vulnerability to get the audience to believe that      personal history and even personality traits. A
his or her argument is a compelling one.               person can be credible but lack character or vice
Pathetic appeals might include                         versa.
*Expressive descriptions of people, places, or         Thus, ethos comes down to trust. How can the
events that help the reader to feel or                 author get the audience to trust him or her so
experience those events                                that they will accept his or her argument? How
*Vivid imagery of people, places or events that        can the author make him or herself appear as a
help the reader to feel like he or she is              credible speaker who embodies the character
seeing those events                                    traits that the audience values?
*Sharing personal stories that make the reader         In building ethical appeals, we see authors
feel a connection to or empathy for, the person        -Referring either directly or indirectly to the
being described                                        values that matter to the intended audience (so
 *Using emotion-laden vocabulary as a way to           that the audience will trust the speaker)
put the reader into that specific emotional            -Using language, phrasing, imagery, or other
mindset (what is the author trying to make the         writing styles common to people who hold
audience feel? and how is he or she doing              those values, thereby “talking the talk” of
that?)                                                 people with those values (again, so that the
THOS: Appeal to VALUES /TRUST                          audience is inclined to trust the speaker)
Ethical appeals have two facets: audience              -Referring to their experience and/or authority
values and authorial credibility/character.            with the topic (and therefore demonstrating
On the one hand, when an author makes an               their credibility)
ethical appeal, he or she is attempting to  tap        -Referring to their own character, or making an
into the  values  or  ideologies  that the audience    effort to build their character in the text
holds,  for example, patriotism, tradition, justice,
equality, dignity for all humankind, self-
preservation, or other specific social, religious or
philosophical values (Christian values, socialism,
capitalism, feminism, etc.). These values can
sometimes feel very close to emotions, but they
are felt on a social level rather than only on a
personal level. When an author evokes the
values that the audience cares about as a way
to justify or support his or her argument, we
classify that as ethos. The audience will feel that
the author is making an argument that is “right”
(in the sense of moral “right”-ness, i.e., On the
other hand, this sense of referencing what is
“right” in an ethical appeal connects to the
other sense of ethos: the  author. Ethos that is
centered on the author revolves around two