This document summarizes a study on marketing strategies for the glass market focused on Asahi Company. The objective is to create strategies to explore the global glass market. The study examines Asahi's overseas involvement including as a regional exporter, exporter, and internationally. It discusses factors companies must consider when deciding whether and how to globalize, such as market sizes, buyer behavior, and varying marketing practices across countries. The methodology section outlines primary and secondary data collection methods and the research design for evaluating attractive foreign markets and entry methods over time as companies internationalize.
This document summarizes a study on marketing strategies for the glass market focused on Asahi Company. The objective is to create strategies to explore the global glass market. The study examines Asahi's overseas involvement including as a regional exporter, exporter, and internationally. It discusses factors companies must consider when deciding whether and how to globalize, such as market sizes, buyer behavior, and varying marketing practices across countries. The methodology section outlines primary and secondary data collection methods and the research design for evaluating attractive foreign markets and entry methods over time as companies internationalize.
This document summarizes a study on marketing strategies for the glass market focused on Asahi Company. The objective is to create strategies to explore the global glass market. The study examines Asahi's overseas involvement including as a regional exporter, exporter, and internationally. It discusses factors companies must consider when deciding whether and how to globalize, such as market sizes, buyer behavior, and varying marketing practices across countries. The methodology section outlines primary and secondary data collection methods and the research design for evaluating attractive foreign markets and entry methods over time as companies internationalize.
This document summarizes a study on marketing strategies for the glass market focused on Asahi Company. The objective is to create strategies to explore the global glass market. The study examines Asahi's overseas involvement including as a regional exporter, exporter, and internationally. It discusses factors companies must consider when deciding whether and how to globalize, such as market sizes, buyer behavior, and varying marketing practices across countries. The methodology section outlines primary and secondary data collection methods and the research design for evaluating attractive foreign markets and entry methods over time as companies internationalize.
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TITLE OF THE SYNOPSIS
A study on
Marketing strategies for glass market
IN
ASAHI Company
Objective of the project report
In this report I will mainly focus on the glass marketing strategies in the global market and the research will be based on ASAHI. International marketing involves the marketing of goods and services outside the organization`s home country. Multinational marketing is a complex form of international marketing that engages an organization in marketing operations in many countries. Global marketing refers to marketing activities coordinated and integrated across multiple markets. The main objective of this project report is about to create some strategies to explore the glass market of ASI IN the global scenario. I have decided this project report for the following reasons
1. Opportunistic global market development diversifying markets
2. Following customers abroad & customer satisfaction 3. Pursuing geographic diversification climate, topography, space, etc. 4. Exploiting different economic growth rates gaining scale and scope 5. Exploiting product life cycle differences technology 6. Pursuing potential abroad 7. Globalizing for defensive reasons
We will discuss here the overseas involvement of this company like
Regional exporter: Exporter International: International to global
Problem statement - Although some would stem the foreign invasion through protective legislation, protectionism in the long run only raises living costs and protects inefficient domestic firms. The right answer is that companies must learn how to enter foreign markets and increase their global competitiveness. Firms that do venture abroad find the international marketplace far different from the domestic one. Market sizes, buyer behavior and marketing practices all vary, meaning that international marketers must carefully evaluate all market segments in which they expect to compete. Whether to compete globally is a strategic decision (strategic intent) that will fundamentally affect the firm, including its operations and its management. For many companies, the decision to globalize remains an important and difficult one (global strategy and action). Typically, there are many issues behind a company`s decision to begin to compete in foreign markets. For some firms, going abroad is the result of a deliberate policy decision (exploiting market potential and growth); for others, it is a reaction to a specific business opportunity or a competitive challenge. But, a decision of this magnitude is always a strategic proactive decision rather than simply a reaction.
Moreover, there can be several reasons to be mentioned including comparative advantage, economic trends, demographic conditions, competition at home, and the stage in the product life cycle, tax structures and peace. To succeed in global marketing companies need to look carefully at their geographic expansion. To some extent, a firm makes a conscious decision about its extent of globalization by choosing a posture that may range from entirely domestic without any international involvement to a global reach where the company devotes its entire marketing strategy to global competition. In the development of an international marketing strategy, the firm may decide to be domestic-only, home-country, host-country or regional/global-oriented. Each level of globalization will profoundly change the way a company competes and will require different strategies with respect to marketing programs, planning, organization and control of the international marketing effort.
Tracking the development of the large global corporations today reveals a recurring, sequential pattern of expansion. The first step is to understand the international marketing environment, particularly the international trade system. Second, the company must consider what proportion of foreign to total sales to seek, whether to do business in a few or many countries and what types of countries to enter. The third step is to decide on which particular markets to enter and this calls for evaluating the probable rate of return on investment against the level of risk. Then, the company has to decide how to enter each attractive market. Many companies start as indirect or direct export exporters and then move to licensing, joint-ventures and finally direct investment; this company evolution has been called the internationalization process. Companies must next decide on the extent to which their products, promotion, price and distribution should be adapted to individual foreign markets. Finally, the company must develop an effective organization for pursuing international marketing.
RESEARCH AND METHODOLOGY
RESEARCH METHODOLOGY
COLLECT DATA / IFORMATION ABOUT CARGO THROUGH
PRIMARY DATA COLLECTION
EMAIL TELEOHONE INVOICE PACKING LIST
SECONDARY DATA COLLECTION –
INVOICE PACKAGING LIST
SHIPPING BILL INTERNET
RESEARCH DESIGN – RESEARCH DESIGN IS THE BASED FRAMEWORK, WHICH PROVIDES GUIDELINES FOR THE RESEARCH PROCESS.IT IS a map or blue print according to which the research is to be conducts .the research design specifies the methods for data collection &data analysis determine the source of data. Most specifically it was a kind of descriptive conclusive research who takes care of who ,when, where what ,how and why aspects of the investigation further the researcher used the statistical method to serve the purpose of project ,it permitted the research to derive more accurate generalization whose reliability could be measured.
CENTRE: KOLKATA
RESEARCH EXPLORATORY
RESEARCH TECHNIQUE: QUALITATIVE &QUANTITATIVE
TOOL USED: TELEPHONIC &E-MAIL
SCOPE OF THE STUDY
The scope of marketing research could cover business problems relating to the following.
Types of consumers of glass market and marketing strategies for them
Buying habits and pattern of consumers regards glass not only in India but also in abroad Size and location of different markets, not only in India but also overseas. The prospects for growth or construction for the current markets being served New mantras of emerging segments. Marketing and manufacturing capabilities of competitors. Most suitable entry timing The current and prospective competitive position Chances of improvement of current channels.
