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Marketing Strategy and Competitiveness

The document discusses key concepts in strategic management including organizational capabilities, business models, competitive advantage, industry analysis using Porter's five forces, functional strategies, the mission and vision of a company, and strategic management processes. It provides definitions and explanations of strategic management terms and frameworks.

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Nilesh kumar
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0% found this document useful (0 votes)
188 views3 pages

Marketing Strategy and Competitiveness

The document discusses key concepts in strategic management including organizational capabilities, business models, competitive advantage, industry analysis using Porter's five forces, functional strategies, the mission and vision of a company, and strategic management processes. It provides definitions and explanations of strategic management terms and frameworks.

Uploaded by

Nilesh kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

1.

The competencies or skills that a firm employs to transform inputs into outputs are

organizational capabilities.

2. A business model is manager’ conception of how the set of strategies his/her organization

pursues should mesh together into a congruent whole, thus enabling the company to gain a

competitive advantage and achieve superior profitability and profit growth.

3. A marketing department that promises delivery quicker than the production

department's ability to produce is an example of a lack of understanding of the

interrelationships among functional areas and firm strategies.

4. Generic business level strategies for achieving competitive advantage can be following

set: cost leadership, differentiation & focus.

5. The following elements describe the ‘Industry Competitors’ Degree of Rivalry’ as in the

Porter’s 5 Forces Model: Number of competitors, Industry growth, asset intensity, product

differentiation & exit barriers.

6. An industry sector can be described as: A group of companies offering products & services

that are close substitutes for each other that satisfy the same basic custom needs.

7. 7S are- Structure, Systems, Style, Staff, Skills, Strategy, Shared Values

8. Functional strategies for achieving competitive advantage can be the following set-

efficiency, quality, innovation, customer responsiveness.

9. A company is said to have ‘Competitive Advantage’ over its rivals when-

i. Its profitability is greater than the average profitability and profit growth of other
companies competing for the same set of customers.
ii. It maintains above average & superior profitability & profit growth over years.
(Either of 2)
10. The hierarchy of business policy from the top is as under: Major, Secondary, Functional,

Procedure & SOP & rules for day to day work.

11. Internal analysis involves gathering & analyzing the information about all areas of firm

except- competitors

12. The three basic levels in the hierarchy of strategy in an organization are- corporate level,

functional level & business level.

13. Functional Level Strategies are directed towards- improving the effectiveness of

operations within a company.

14. Strategy formulation essentially involve these steps in the same order- Mission, Vision,

Objectives & Strategy

15. Strategy can be defined as- Determination of basic long-term goals and objectives….

16. Functional strategies for achieving competitive advantage can be the following set-

efficiency, quality, innovation & customer responsiveness.

17. A mission statement usually incorporates the following 3 elements- What customer need is

being satisfied? And How value is created and delivered to the customers satisfying their

needs?

18. In the Porter’s 5 Forces Model, the term ‘Substitutes’ or ‘Alternative Products’ refer to

the following aspects- Functional similarity, price/performance trend & product identity

19. A ‘Strategic Shift’ in the business policy of the organization essentially means-

20. Role of Board of Directors in the strategic management of an organization can be

categorized into the following-

21. The Values of a company state as to how…


22. Select one:
23. a. Managers and employees evaluate their business as part of the industry and
what kind of company they should build to help the company achieve its mission

24. b. Customers perceive the attitude of the employees of the company which the
managers and employees of the company use for achieving their objectives

25. c. Market evaluates the financial health of the company which helps the managers
and employees of the company achieve their objectives

26. d. Managers and employees should conduct themselves, how they should do
business and what kind of company they should build to help the company achieve
its mission
27. Strategic Management can be looked upon as a

28. Determinants of ‘Shareholder Value’ are the following

29. The four components of Strategy are…

30. Defining a ‘Business’ essentially answers the following questions:-

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