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Decathlon India: Strengths and Weaknesses

The document compares three sports brands - Decathlon Sports India, Proline India, and FILA India. Decathlon offers quality sports goods at affordable prices. It has 20 brands and 800 stores worldwide. Proline is known for its comfortable clothing and individuality. FILA is recognized for its fashionable and trendy designs. All three brands advertise through digital and print media and offer seasonal sales. Decathlon has a large product range and global presence while Proline and FILA have more limited reach in India.

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Nilesh kumar
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276 views2 pages

Decathlon India: Strengths and Weaknesses

The document compares three sports brands - Decathlon Sports India, Proline India, and FILA India. Decathlon offers quality sports goods at affordable prices. It has 20 brands and 800 stores worldwide. Proline is known for its comfortable clothing and individuality. FILA is recognized for its fashionable and trendy designs. All three brands advertise through digital and print media and offer seasonal sales. Decathlon has a large product range and global presence while Proline and FILA have more limited reach in India.

Uploaded by

Nilesh kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Decathlon Sports India

Proline India FILA India


Pvt. Ltd.
Parameters

SALES

GROWTH

 Value for money  Comfortable  Fashionable


KEY BENEFITS  Moisture control  Value for money  Trendy or cool
 Lightweight design
Quality sports good in Brand that respects Sport for life
POSITIONING affordable individuality

 Advertise through  End of season sale  Advertise through


ADVERTISING print media  Advertise through digital media
&  Festive promotion both digital & print  End of season sale
PROMOTIONS  All time offers in media  Festive Promotions
stores
 2 years of warranty on  Got international  Full of colors and
their product line recognition for t- easily identifiable
 Stores located shirt in sportswear  Sponsor sports
throughout the world  High quality sports events- Porsche
with 800 stores all apparel available at Tennis Grand Prix
over exclusive stores and & BNP Paribas
 Large variety of multi-brand retail Open
sports goods in chains  Official footwear
STRENGTHS
affordable pricing for  Vinod Kambli, Ravi license at
all class of consumers Shastri & Sandip Wimbledon
 Has 20 brands and Patil is the brand
each brand is ambassador of the
dedicated to creating product.
and innovating
products for specific
sports.
 Limited global  Limited presence in  Less TV or print
presence as compared only major cities in advertisements.
to leading global India  Limited presence
companies  Limited brand across India
WEAKNESS
 E- retailing is gaining presence and local  Limited range of
importance but still recognition products
company has limited  Limited range of
presence products and designs

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