COURSE: Police Community Affairs and Development Course (PCADC)
Module 7. Social Media and Product Development
Lesson Plan
Topic: Social Media
Lesson Plan Number: 7.1
Target Audience: PCR Personnel
Venue: PNPTS
Training Day Number: Day 30
Time Allotted: 3 Hour
Instructional Method: Lecture Discussion PE
Training Aids: Laptop, Multi-media projector, PA
System
Trainee Requirements: Notebook and Ball pen
Issue Items: Handouts
Required Instructor Qualification: General Instructor
Specialized Instructor
Master Instructor
Coordination: Coordination with ACG and PCRG
Training Reference Used: Online resources such as
www.dreamgrow.com and
www.wearesocial.com
Lesson Goal: This lesson aims to deepen and
broaden our understanding of social
media’s impact and influence in the
society.
Lesson Objectives
At the end of this segment of instruction, we will be able to:
L.O.1 Discuss the influence of social media in shaping the perspective of the
internet users
L.O.2 Familiarize in the features of each social media platform
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L.O.3 Provide awareness of the current situation of internet and social media
usage in the Philippines
Presentation Outline:
Topics Time Methodology
I. Introduction 5mins
II. Social media definition 10
Lecture/Discussion
mins
III. Different platforms: exploring their Lecture/Discussion/
30
features Video Clip
mins
Presentation
IV. Statistics on the usage of Social Media 10
Lecture/Discussion
in the country mins
V. Summary & Extro 5 mins
Total 2 hrs
Lesson Plan 7.1
Lesson Topic – Social Media 101
I. Introduction (5mins)
1. Prayer before the start of the class.
2. Introduce Instructor to the Students.
Name
Designation/present unit assignment/work experience
Educational background
3. This lesson is intended to present to the PNP Patrollers the influence of
social media in shaping the perspective of the internet users and its
impact in the society.
II. Social Media definition (10 mins)
Social media is the collective of online websites and applications that are
used by the users to communicate and to share information and content
such as images, videos, audios, ideas, and messages to larger
communities.
III. Different platforms: Exploring their features (30 mins)
Nowadays, the number of social networking sites utilized by the users
has been quickly increasing in accordance to the basic needs to
communicate, to what is currently trending in the society, to what has not
been done by the other existing websites/applications.
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According to www.dreamgrow.com, as of November 2017, the top four
most popular social media platforms amongst the users are the Facebook,
Youtube, Instagram and Twitter.
a. Facebook
Facebook has more than 2.07 billion users around the world. Its
features included a personal profile for the user which is also known as the
“Timeline”, newsfeed, Like and Reactions, instant messaging, comment
section, and notifications.
The user could also set events and create a group to have a faster and
more concise sending out of information to a chosen community.
One of the most recent additions to the Facebook features is the live
streaming, that despite of it being relatively new to the website, is already
widely-used to deliver real-time coverage of happenings and situations.
b. Youtube
Youtube has 1.5 billion users around the world. It is a video-sharing
website wherein the users can upload original content and watch videos
and music they are interested in. It allows the user to upload, view, rate,
share, report, comment on videos and subscribe to other users. It content
varies from video clip, TV shows, movies, movie trailers, live streaming,
video blogging, documentaries, music videos and educational videos.
c. Instagram
Instagram has 800 million users worldwide. It is an internet-based
photo-sharing application that allows user to share pictures and videos
either publicly or privately.
d. Twitter
Twitter has 330 million users worldwide. It is an online news and social
networking service where users post and interact with messages, called
“tweets”. It is often used to update on happenings in real-time. In terms of
tweet length, users are limited to 140 characters per tweet before the app
upgraded this function to 280 characters per tweet last November 2017.
Twitter also allows users to share photos and video and do livestreaming
through Periscope.
IV. Statistics on the usage of Social Media in the country (10 mins)
According to WeAreSocial data, the Philippines tops the time spent on
the internet through laptop/desktop along with Brazil in 2016. Average daily
use of the internet via desktop/PC is five hours and 12 minutes while the
average daily use via mobile phone is three hours and 14 minutes. The
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average daily use of social media via any device is three hours and 42
minutes.
The country has a total of 47.1 million active internet users which is
46% of the total population. Meanwhile, there are 35.7 million active mobile
internet users which make up 35% of the total population of the
Philippines.
In terms of active social media users, a total of 48 million people use
social media, making up the 47% of the country’s total population, and 41
million people access social media via mobile device which is 40% of the
country’s population.
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Facebook tops the active social media platforms frequently used by
users followed by the Facebook Messenger, Google +and Skype.
Below are the demographics of internet users in the country:
V. SUMMARY (5mins)
As the world of technology progresses, the usage and influence of
social media also increases according to the need and ever-changing
interests of the society, thus, becoming a crucial and vital part of
communication and effective information dissemination.
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