ENGLISH PROJECT
IMPACT OF SOCIAL MEDIA ON SOCIETY
Made By:
Rohit Jha
Rahul Kumar
Farhan Nizam
Abhinav Mishra
CERTIFICATE
This is to certify that Our Group(Rohit Jha, Rahul
Kumar, Farhan Nizam, Abhinav Mishra of class XII
section A1 has successfully completed our English
project on topic, IMPACT OF SOCIAL MEDIA ON
SOCIETY during the academic year 2021-22 as per the
guidelines by CBSE.
Content
Introduction
What is Social Media?
Why social media is important in our life?
How Social Media Works
Some Examples of Social Media
Types of Social Media
7 functions of social media?
Is social media good or bad for students?
Report On the use of Social media
Business applications of social media
Advantages
Disadvantages
Conclusion
Introduction
Social media is a medium that is growing quite prevalent
nowadays because of its user-friendly characteristics.
Social media platforms like Facebook, Twitter, Instagram, etc
are allowing people to unite with each other across distances.
In other words, the entire world is at just one touch finger touch
away and wholly thanks to social media. Today’s generation is
particularly one of the most aggressive users of social media.
Social Media can be defined as an array of internet-based
platforms, which promotes and enhance the sharing of
information.
Some of the most common types of social media are websites and
applications focused to microblogging, forums, social
bookmarking, social creation, social networking and Wikipedia.
Conclusion
Some Examples of Social
Media
Uses of Social Media
1. Social News
The users are allowed to post news links to the outside articles
on the social news websites. A most prominent example of this
type of social media channel is Reddit.
2. Social Networks
The users are allowed to connect and share with the people
having similar interests and backgrounds on a social networking
website. The most example of a social networking site is
Facebook.
3. Media Sharing
The users can share different types of media such as video and
photos on the media share websites. The most popular media
sharing website in the world is YouTube.
4. Bookmarking Sites
The users are allowed to save and organize links to several
online websites and resources on these websites. The most
popular bookmarking site in the world is StumbleUpon.
Advantages
Compelling and relevant content will grab the attention
of potential customers and increase brand visibility
You can respond almost instantly to industry
developments and become heard in your field
It can be much cheaper than traditional advertising and
promotional activities
Social content can indirectly boost links to website
content by appearing in universal search results,
improving search traffic and online sales
Disadvantages
You will need to commit resources to managing your
social media presence, responding to feedback and
producing new content
It can be difficult to quantify the return on investment
and the value of one channel over another
Ineffective use - for example, using the network to push
for sales without engaging with customers, or failing to
respond to negative feedback - may damage your
reputation
Report on the use of Social
Media
Research questions:
Does social media facilitate student learning and enhance the
learning experience?
Does social media enable students to stay informed in the case of
rapidly changing events?
Does it facilitate participation in debates?
Do they feel more included and valued as part of the subject area?
Which medium – Facebook, Twitter, or Learn – works best to
achieve these goals?
Are there downsides to these approaches? Do some students feel
excluded?
Data analysis
The People who responded to the survey through Google form
were a mix of 15-35 age
SOCIAL MEDIA POPULARITY
BY THEIR USAGE
Survey on time
spent on Social
Media
The data reveals that
awareness and usage of
social media were
generally high. 70% used
resource at least once.
Daily usage significantly
higher for Facebook,
while Twitter more than
twice as likely to have
never been used
Usefulness of Social Media
Overall, 46% found social media useful to some degree
However, the crosstabulation of these results, which reports a
strong and statistically significant relationship, shows that
Facebook is considered more useful than Twitter.
Almost 60% found Facebook ‘somewhat useful’ or ‘very
useful’; whereas only one third described Twitter as ‘somewhat
useful’ and none described it as ‘very useful’. More strikingly,
Twitter users were ten times more likely than Facebook users
to respond with ‘not useful’.
The focus groups revealed that students appreciate potential for sharing resources and
staying informed through social media, although sometimes fail to see relevance to
course.
They mostly recognise the potential for debate/discussion, but complain both that it
tends not to happen, and that when it does happen, it can be intimidating if open to ‘real’
academics or professionals.
Facebook considered best for ‘building community’; Twitter good for sharing information
but seen as ‘intimidating’ and ‘noisy’; and Learn seen as most ‘academic’ and ‘safe’.
Some concerns expressed about exclusion of students who do not have/want Facebook
or Twitter.
Facebook is seen as good for community building but the ‘social’/academic distinction
confuses people. They tend to regard it as add-on, lower-status and peripheral. While it
is good for sharing things, there is also a real danger of information overload.
Learn is perceived as too clunky to navigate and for effective course discussion, but
ideally students want discussion among their own cohort. This is at least in part
because students feel intimidated – by staff members, other academics or ‘high status’
individuals, or even anyone they don’t know in the discussion group. Similarly, not
getting ‘likes’ or comments is seen as hurtful to some.
Some conclusions
Facebook far more popular with students than twitter, and also seen as better
for community building.
Clear differences in use of Facebook/Twitter between UG and PG students, as
outlined above.
The data suggests less enthusiasm for social media use in teaching than was
anticipated.
Students are interested in and aware of benefits of joining in discussions but
also wary of commenting too much in ‘public’ (which includes fellow
students and instructors). This suggests that we need to ‘build community’ in
order for ‘community building’ tools to really work ie so that they don’t feel
intimidated.
While we had hoped that students might benefit from/be interested in ‘real
world’ engagement, they expressed concern about it.
There is a continuing problem – recognized by both students and staff -- of
lack of integration between FB, Twitter and Learn. The focus groups reveal
demand for it to be integrated. But this is problematic as it can’t be made
compulsory, which would increase engagement but not all can/want to access.
Ideally, the solution would be a better course-specific discussion function –
some schools (e.g. Law) seem to be better at using Learn for this.
It might have been useful to ask more survey questions about Learn and
about the community building aspect. This might be developed further
in future research.
The use of social media aims to improve public perception, but
the Trust’s campaigns have also shown savings in time and
money.
For example, each recruitment campaign by the Trust used to
take about 53 days and cost around £2,400 per person hired. By
using social media, costs have now been reduced to about £800
per person hired and the time taken to recruit is down to 42
days.
School students are very young and their minds are not much
developed hence they cannot differentiate between good and
bad.
They can easily get influenced and distracted. It might also lead
to biased, prejudiced views about people or issues they hardly
have any knowledge of.
BIBLIOGRAPHY
www.google.com
www.wikipedia.com
www.studyworld.org
www.studyplanet.com
www.embibe.com
www.resoucespaper.com
