ABDUL WALI KHAN UNIVERSITY MARDAN

Assignment

Topic: Market Report & Its Essentials

Submitted By: Syed Zarnam Shah
Roll No.: 222
Discipline & Semester: BBA (Hons) , 1st

Submitted To: Mr. Sahibzada Aurangzeb

Subject: Business English

Date: Feb 3rd, 2020

 INSTITUTE OF BUSINESS STUDIES & LEADERSHIP (IBL)

What is Market Report?

Market is regarded as the heart of economy. When reports are prepared on the
basis of ever-changing behavior of market, it is known as market report. Thus,
market report is a written document containing information related to the
transactions of a particular product in a particular market.

Generally, market report is a report related to market operations. In the broader

sense, when a report is prepared on the basis of buying and selling, demand,
supply, price fluctuations, market tendency, price index, method of price
determination, transfer of title etc. of a particular product in a particular market
place at a specified time, it is called market report. That means, market report is a
written document prepared on the transactions of a particular product in a
particular market place at a particular time.

Characteristics of Market Report or, Features of Market Report

A market report is prepared on the basis of transactions and other dealings taken
place in a particular market. It is generally written on the transactions of a
particular type of product. Therefore, it is regarded as an important weapon to the
buyers, sellers, suppliers, consumers, government and to other concerned parties.
Such an important report must contain some special features. Its main features are
discussed below:
Written statement: In market report information related to buying, selling and
other dealings of a particular product in a particular market at a particular period
are presented in the written form.
Particular market place: Market report is generally prepared for presenting
transactions of a product in a particular market place. It does not contain any
information on other market transactions. Report on Dhaka Stock Exchange, report
on Narayangonj Jute Market etc. is the examples of market report.
Particular Time: Market report is generally prepared for a particular time period.
For example, market reports are prepared for daily, weekly, fortnightly, monthly,
half yearly and annually.
Specific product: In a market, many products are transacted but a market report
contains only the transactions of a particular or specific product. For example,
Rangpur Tobacco Market, Narayangong Jute Market etc.
Impersonality: Impersonality is another important feature of market report.
Impersonality implies presenting information not by addressing someone directly
in the report.
Definite structure: Market report is prepared by following a definite structure.
This enhances the utility and acceptance of the report.
Neutrality: Information presented in the market report contains only business
information like demand, supply, price level, price index, market trend etc. it does
not contain any personal information.
Business information: Market report contains only business information like
demand, supply, price level, price index, market trend etc. it does not contain any
personal information.
Business forecast: Generally, an ideal market report indicates neutral and
unbiased future market trends based on present market condition.
Other Features: Being a member of report family, a market report also contains
the general features of report.

Essential Elements of Market Report

Preparing market report is a complex and specialized task. A haphazardly prepared
report cannot attract the attention of the readers and fails to satisfy the demand of
the readers. For this reason, it should be prepared by incorporating the following
elements:

Title: A market report must have an appropriate title. From the title, the reader can
easily understand the subject matter of the report.

Name and address of the market: Market report must mention the name and
address of the market on which the report is prepared. Dhaka Stock Exchange,
Chittagong Stock Exchange, Kawran Bazaar Vegetable market etc. are the
examples of the name of market reports.

Time or period of the report: Market report should specify the time period for
which it is prepared. It is generally prepared for daily, weekly monthly etc.

Date of preparing and publishing report: Market report must clearly specify the
date on which it is prepared and the date on which it is published.

Description of the product traded: A short description of the traded product like
product name, symbol, features, uses etc. should be included in the market report.
For example, in a market report on jute expresses the quality and features of jute as
A bottom, B bottom, C bottom.

Quantity of the product traded: Market report should reveal the total volume of
the products traded during the market period. The information helps the readers to
understand the buying and selling trends.

Information related to price: Incorporation of buying and selling price is an

essential element of market report. It should mention the opening, closing, and
average, lowest and highest price of the product.
Nature of transaction: Products are trades on spot transaction and future contract
basis in the market. Whatever the mode of transaction is, it should be specified in
the market report.

Mentioning the overall condition of the market: Market report should present an

overall condition of business activities along with demand and supply, price index
etc.

Price index: Market report also indicates the changes in price levels during the
market period. This change in price level is generally mentioned in the form of
price index.

Causes of price fluctuations: In a market report, causes of price fluctuations

should be clearly mentioned. This fluctuation may occur for a specific unusual
cause or for many usual causes.

Terms of delivery: Products may be traded on conditions relating to delivery time,

place, mode of payment etc. whatever the condition is, it should also be specified
in the report.

Opinion of the reporter: The report can include an opinion of the reporter

regarding future business trends on the basis of market information. This obviously
enhances the utility of the report to the readers.
Principe Factors of Writing Market Report
Principles mean proven guidelines in performing a task. Preparing a report is a
complex and specialized task. Therefore, some principles should be followed in
preparing a market report. Some important principles or considering factors in
preparing market report are discussed below: The simplicity of language:
Language of market report should be simple and easy so that the readers can
understand it easily.
Correctness: An ideal market report should be free from all types of errors like
grammatical errors, spelling errors, presentation errors etc. This will increase the
acceptability and attractiveness of the report.
Accurate presentation of market conditions: Market report must give an
accurate picture or market transactions, purchase and sale, demand and supply,
price etc.
Specific structure: Market report should be prepared by following a definite
structure. This enables the readers to locate their desired information.
Relevance: Market report should present only the information relevant to the
market transactions. Presenting any irrelevant information will decrease its
acceptability.
Clarity: The massage of the report must be clear and unambiguous. Clarity
depends on the proper arrangement of information, accuracy of information and
use of appropriate language.
Preciseness: Market report should mention the relevant information precisely.
Preciseness helps to save time and efforts of the readers and writers.
Impersonal presentation: Impersonal presentation of information is another vital
principle of market report. It means, the report should not be written by addressing
someone directly.
Use of technical terms: In order to indicate various market conditions and mode
of transactions, various technical terms and jargons can be used in the report.
For example, to indicate price increase in the market, the term “upward trend” and
to indicate price decrease in the market, the term “downward trends” can be used.
Consistency: The contents of the market report should be consistent to each other.
Any inconsistency in the contents of report will negatively affect its utility.
Inclusion of necessary causes and explanations: Market events might be caused
by one or more causes. Therefore, it is necessary to explain the possible causes of
every market event.
Neutrality: Market report is regarded as a neutral statement of market conditions.
Hence, information contained in the market report must be neutral and free from
any business.
Reporter’s remarks: Reporter’s Neutral opinion certainly increases the
acceptability of the report to its readers. Therefore, every ideal market report must
contain remarks of the reporter.
Market Report Example
Carrier billing in 2019: The Nordics
POSTED UNDER Direct Carrier Billing Market Report Payments Web Payments
by Andrea Boetti
VP of Global Business Development, Fortumo

This market report takes a look at the carrier billing landscape in the Nordic
region: Sweden, Denmark, Finland and Norway.

While access to traditional payment methods (card-based payments) in the region

is high, data shows consumers often prefer to pay for online purchases with carrier
billing. According to Super Data Research, the market share of carrier billing in the
Nordic countries for digital gaming ranges from 10% to 21%.

Unlike credit cards, carrier billing does not require the user to share any personal
(financial) data to complete transactions. This the primary reason for the popularity
of carrier billing in the Nordics.

Due to less data being gathered, checkout flows for carrier billing are much
shorter, leading to increased conversion for merchants; this also means consumers
do not need to worry about their data getting leaked or used for fraudulent
purposes.

In the report below, we have profiled the digital ecosystem and demographics of
each of the Nordic countries. We have additionally included internal data from
Fortumo, sharing information on what carrier billing solutions look like in the
country, as well as data on user spending behavior.

 Demographics: population of the country, median age, localization

suggestions
 Economy: GNI per capita, bank account access, debit and credit card
ownership, taxation, currency exchange rate
 Telecommunications: mobile phone and smartphone ownership, mobile
broadband access, prepaid SIM market share, telco market shares, GSMA
Mobile Connectivity Index Score, platforms used to access digital content
 Marketing: Google Play cost-per-install (CPI) as compared to the US
market
 Merchant deployments: list of leading digital merchants partnered with
telcos in the country for carrier billing or bundling
 Carrier billing data: monthly median revenue per user, transaction volume
change, carrier billing popularity for digital content purchases, price point
distribution, user spend distribution