CHAPTER 1

1.1 INTRODUCTION

This chapter presents the business profile and general description of TuberEats,

which fall under food service industry. It includes the history and background, mission,

vision, objectives, reason for choosing the business, nature, business logo and icon, and

executive summary.

1.2 HISTORY AND BACKGROUND

Food is a basic necessity. It will always remain in high demand because of its genre.

Restaurants offer a large menu including a variety of cuisines compared to fast foods, which

usually offers a small menu with quick service. Like every other country, the food industry has

flourished very well in the Philippines. Filipinos love to eat, thats why you will see a lot of

restaurants and fast foods around the cities.

Attracting a huge crowd to restaurants require more than just good food. Though

important, good food is only a part of the total dining experience. Equally important is believed

to be the way people feel while in the restaurant. This physical and emotional response is a result

of the atmosphere, the total environment to which customers are exposed. The proper

atmosphere can make the food, service and whole dining experience seem better. For that reason

a restaurant must maintain the following to encourage customers. This includes checking the

cleanliness of the facilities, freshness of the food, guarded premises, parking area, ambiance and

landscaping, building design, lighting, and even music.

There are many difficulties of establishing a restaurant. A restaurant should be in a

recognizable area which can be used as a landmark. In order to do so, the restaurant must find a

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theme and that will totally attract the customers. With the right marketing strategy, high quality

services, good management and strong financial information, a new restaurant can be a great

business to start up.

The attraction of the underground restaurant for the customer varies. In some cases, it is

the opportunity to sample new food, often at low cost outside the traditional restaurant

experience.

1.3 MISSION

To impress our customers by giving them the highest degree of possible services, by providing

them the freshest, finest and good quality food with reasonable prices that is soothing with

comfortable environment.

1.4 VISION

To create the best, new and healthy eating experience not only in Antipolo but in the Philippines

and be recognized for providing great food while giving fast and efficient friendly service.

1.5 OBJECTIVES OF THE BUSINESS

To introduce the group of tuber crops or simply known root crops, whose importance and

prospects are not yet fully understand.

To offer a deeply personal experience that is unforgettable.

To provide nutritious food and good quality service.

To bring customers into the unique restaurant that keeps them coming back.

Create an atmosphere where each person can work as a team that will profit everyone.

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 Be the first underground restaurant in the city

1.6 REASON FOR CHOOSING THE BUSINESS

Restaurants can be found in almost everywhere that we may go and this is proof that this

kind of business is really good. Every once in a while, someone makes a decision to open up a

restaurant for whatever reasons he/she has. There are evidently many factors why people choose

to open such business.

The main reason is the fact that among other necessities, foods comes first. People

actually cook their foods but there are busy persons who prefer to go out and eat. There are also

individuals who want something new and unique, especially when they discovered something

not existed before. Commonly, we see different restaurant near schools, malls and other public

places. We choose underground restaurant not on the said places to make such difference. The

business wants to prove that restaurant is not only in center of the city, but also in other place

that will give uniqueness and happiness to them. TuberEats wants to offer an exceptional service

for a memorable experience that will foster customers loyalty.

1.7 NATURE OF BUSINESS

TuberEats is principally engaged in the operation of full service and casual dining

experience. The income is derived from the food items being served to customers. With the

ability of cooking and serving delicious foods, it can generate income. TuberEats can now

classify to be in service type of business. The business will purchase raw materials and with the

skills of competent cooks and service crew, it can deliver and serve tasty foods. Each aspect is

vital and will contribute to its success. If the restaurant wants to thrive, then it must look for

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reputed suppliers to have a regular source of inventory. The business should also have competent

staffs in delivering only the best food items to customers.

1.8. BUSINESS LOGO AND ICON

Description of Logo

The business came up with this logo because it represents the main essence of the entity.

The brown color in the background reflects the underground location of the business.

This color signifies stability, structure and support. It relates to quality in everything,

comfortable home and best foods and drink. This color also suppresses the emotions and creates

a safe haven from stresses of the world within which problems can be contemplated and solved.

With regards to circular words, underground restaurant, it reveals the aim of having a

continuous business operation. Diggin Your Hunger means the eagerness to produce quality

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foods and services that brings satisfaction to customers. 2016 is the year when the business

started. The spoon and fork is the representation of the business involving in food industry.

TuberEats depicts the concept of being simple and affordable yet classy business entity.

1.9. EXECUTIVE SUMMARY

1.9.1. Market Summary

The market projection of this business is based on the surveys conducted and other

related information gathered within the vicinity of our target location. Projection of demand,

supply, and sales of operation is based on the different factors like the population growth, market

acceptability, capacity to supply and other factors. This study is feasible because our target

population is willing and capable of availing our products and services. We also consider factors

like our competitors and prevailing prices of the suppliers that will affect our prices. Based on

our demand supply analysis we found out that we can supply the available market based on our

production capacity.

1.9.2. Technical Summary

The products that we are going to offer are mainly root crops-made dishes. Machineries

and equipment were enumerated as well as other supplies with their corresponding cost. The

project is feasible based on the different aspect that we consider in operating this business.

1.9.3. Management Summary

TuberEats is a partnership form of business. There is a store manager who is over all in

charged for the day-to-day operation of the business. At the present, the business has the total of

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10 employees and as the business grows, new employees will be hired for the minor business

operation. Through good organizational structure, there will be smooth operation of the business,

also based on the technical knowhow of the managers, then, this business is feasible in this

aspect.

1.9.4. Financial Summary

The initial investment for TuberEats is P 10,000,000.00, which came from the partners

contribution to establish the business. There are no other sources of capital aside from the

contribution.

1.9.5. Socio-Economic Summary

The business is deemed to serve a great contribution to the governments effort in raising

its revenue for its function. These shall be in the form of income tax, permits, licenses and other

fees. The community will benefit because the business will provide jobs to individual that

improve their lives and a society as a whole.