CHAPTER I

Introduction

Rice is known for its high amount of carbohydrates and protein which is good for our

health. It has a lot of benefits, like giving enough energy for the body and providing enzymes

and hormones for the body. Students usually get tired due to lot of works in school which leads

them to have an empty stomach and energy deficiency. This is why during lunch breaks, students

would often go to the nearest cafeteria or food stalls to grab a meal, or during recess, they would

buy foods they want. Eating on a plate would take so much time and eating unhealthy snacks like

Chichiriya is not recommended as per DepED Advisory. The question is, what if you only have a

limited time and you still have things to do in school and you don’t have time to go out and eat

on a plate near a food stall? What if during recess, you want to eat a heavy food to supply your

body enough energy? What if eating on a plate consumes so much time and also consumes so

much money? What will you do?

The entrepreneurs of Grade 12 TVL-Adaptability came up with a business called Snack

Ulam “Rice Ball”, which is as you can tell on the product name; the entrepreneurs converted the

dish on a plate into a dish snack. In this way, students can now eat their favorite meals during

lunch break or even during recess. The newly cooked is firmly massaged and kept its warmness

so after a few minutes, a spoonful or more of dish is inserted inside the rice so it can be molded

using hands to form a shape. The result is a dish inside a rice ball. This business encourages

students to buy a healthier of what we called snack to provide enough energy for the body and

lessen the time consumed while eating since the rice ball can be eaten with a chomp unlike

eating on plates.
 But some of the students might think the product might be expensive, but it’s not. This

time, the entrepreneurs used normal rice and a normal dish, because using sticky rice might ruin

the taste of the dish and it’s more expensive. Moreover, students prefer the taste of the normal

rice, because it would make them feel as if they are eating at home. Another reason is that the

entrepreneurs wanted to use low price ingredients as possible to lower the cost of the product and

will make it affordable for the students. The product will use variety of dishes to ensure

customer’s satisfaction.

This product will not only cater the problem of students in TIME, PRICE, and TASTE

but also assure them that they are eating healthy and nutritious food.
 CHAPTER II

Statement of Vision, Mission and Values

Snack Ulam business offers a snack which is the Rice Ball. The snack together with the

entrepreneurs aims to help in solving energy deficiency, time consuming food, and

expensiveness of food for the CNHS students.

Vision

Our vision is to be one of the most successful entrepreneurs to sell a basic product from

basic ingredients which will be popular to students and to be set an example to the future

entrepreneurs.

Mission

To serve a simple, healthy, delicious, and non-time consuming food affordable for the

students.

Objectives

1. To offer a simplified and cheaper version of a combined rice and dish in a form of Rice

Ball for the CNHS students.

2. To adapt on the problem of today’s energy deficiency on students due to lack of heavy

food to eat.

3. To provide a heavy snack ready to eat anytime rather than eating on a plate which

consumes so much time.

4. To create better entrepreneurs of today equipped with the proper skills and characteristics

that can solve problems of the school.

Marketing Plan

I. Research Analysis

A. Target Market- The target market of the production are specifically the energy

deprived students of CNHS including students who are busy with a little bit of

item to eat and students willing to eat Snack Ulam.

B. Competitors- The proponent competitors are CNHS Grade 12 Entrepreneurship

students, CNHS school canteens and local vendors located inside and outside of

the school campus.

I. Marketing Strategies

A. Product Description

Snack Ulam (Rice Ball) is a type of snack which is a simplified version of

the usual “Ulam” we eat on our homes or carinderias.

1. Source of Food and Nutrients

The product rice ball is a type of snack and a dish at the same time. Inside

the Rice Ball, there’s a dish at the same time. This dish inside the Rice Ball

satisfies the hunger of the person who will eat it. The dish comes in variety of

dish for the preference of the buyers.Necessary adjustments to the price will be

needed for the size of the product for cheaper price. Rice, which is the main

ingredient of the product, is very commonly found ingredient in almost every part

of the Philippines, including Tuguegarao. The secondary ingredient which is the

Chicken Nuggets, and others. The entrepreneurs will focus more on the Sisig dish.

According to a study conducted by FNRI of the Philippines, White rice is about

90 percent carbohydrate, 8 percent protein and 2 percent fat. White rice is a good

source of magnesium, phosphorus, manganese, selenium, iron, folic

acid, thiamine and niacin.

2. Source of Income

Selling Snack Ulam “Rice Ball” will help the entrepreneurs to gain

income and to reduce their expenses in school.

B. Place

Snack Ulam “Rice Ball” will be sold inside the campus of Cagayan National High

School.

C. Price

Snack Ulam “Rice Ball” would cost within the range of 5 pesos to 7 pesos

depending on the size and quality of the product.

D. Promotion

Promotions offered includes “first come, free sauce” on the nuggets dish. The

BBQ sauce will only be limited to the first customers to buy. Buying ten (10) pieces of

our product will get one free.

Below are marketing strategies which are used in selling the snacks:

1. Advertising of product- The use of social media will be used wherein a page

on Facebook will be used to show information about the Snack Ulam “Rice Ball” and
public posts from the Facebook Accounts of the respective members of the group.