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Polythecnic University of The Philippines Sta - Mesa, Manila College of Business Department of Marketing

The document appears to be a questionnaire for a study being conducted by the Polytechnic University of the Philippines College of Business Department of Marketing. The purpose is to determine factors affecting student selection of branded versus China mobile phones. The 12 question survey asks about demographics, mobile phone ownership and purchasing habits, importance of price and brand, and whether mobile phones are seen as status symbols.

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Jade Huesca
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70 views2 pages

Polythecnic University of The Philippines Sta - Mesa, Manila College of Business Department of Marketing

The document appears to be a questionnaire for a study being conducted by the Polytechnic University of the Philippines College of Business Department of Marketing. The purpose is to determine factors affecting student selection of branded versus China mobile phones. The 12 question survey asks about demographics, mobile phone ownership and purchasing habits, importance of price and brand, and whether mobile phones are seen as status symbols.

Uploaded by

Jade Huesca
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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POLYTHECNIC UNIVERSITY OF THE PHILIPPINES STA.

MESA, MANILA COLLEGE OF BUSINESS DEPARTMENT OF MARKETING

QUESTIONNAIRE- FACTORS AFFECTING THE SELECTION OF BRANDED CELLPHONES AND CHINA PHONES BY POLYTECHNIC UNIVERSITY OF THE PHILIPPINES STUDENT: A STUDY

Direction: Kindly encircle the answer that corresponds to your answer.

Gender: (1) Male

(2) Female

Age:______

Course & Year Level :__________________________

Monthly income/pocket money a. b. Below Php 2,000.00 Php 2,000- Php 5,000 c. d. Php 6,000- Php 10,000 Php 11,000- Php 15,000

1.

Do you own a mobile phone? a. YES b. NO

2.

Do you see China mobile phones as replacements for current well known brands? a. YES b. NO

3.

How many mobile sets do you use/have at present? a. 1 b. 2 c. 3 d. 4 and above Which companys mobile handset do you have? a. b. c. Nokia Motorola Sony Ericsson d. e. Samsung Other: Pls.specify ________________

4.

5.

Which factor to you is the most important in purchasing a mobile phone for yourself? a. b. c. Brand Name. Price. New Technology Features. d. e. Size/shape. Others. Pls.specify:___________

6.

How often do you buy a new mobile phone for yourself? a. b. Within 6 Months Within an year c. d. When new model of your present set arrives. When the last one stops working.

7.

Do you prefer China mobiles over the branded ones? a. Yes b. No Do you believe cell phone is a status symbol? a. Yes b. No

8.

9.

In what price range does your current mobile phone lie? a. b. Php 2,000- Php 5,000 Php 6,000- Php 10,000 c. d. Php 11,000- Php 15,000 Above Php 15000 pls. specify___________

10. Does a new model of your mobile phone motivate you to buy a new set for yourself? a. Yes B. No

11. Rate price in order of importance to select a new mobile phone? Most important factor --1----2-----3-----4-----5-----6-----7---Least important factor 12. A mobile phone is just a device for communication and thats it? Highly agreed --1------2------3------4------5------6-----7---Highly disagreed

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