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Questionnaire of Samsung Mobile

The document contains a 24 question questionnaire about mobile phone brands and consumer preferences. It asks respondents about their gender, age, education level, occupation, income, current and preferred mobile phone brands, factors influencing brand preferences like advertisements and recommendations, opinions on internet speed and application support for different brands, and level of agreement with statements relating brand popularity and price with quality, durability, reliability and choices. It also asks ratings for new technologies, prices and after-sales service of Samsung products.

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praveen
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6K views7 pages

Questionnaire of Samsung Mobile

The document contains a 24 question questionnaire about mobile phone brands and consumer preferences. It asks respondents about their gender, age, education level, occupation, income, current and preferred mobile phone brands, factors influencing brand preferences like advertisements and recommendations, opinions on internet speed and application support for different brands, and level of agreement with statements relating brand popularity and price with quality, durability, reliability and choices. It also asks ratings for new technologies, prices and after-sales service of Samsung products.

Uploaded by

praveen
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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QUESTIONNAIRE

1. Analysis of Gender
a) Male
b) Female

2. Age
a) 18 - 25 years
b) 26 - 35 years
c) 36 -45 years
d) Above 45 years

3. Educational qualification
a) SSLC
b) PUC
c) Graduate
d) Post graduate

4. Occupation
a) Government Employee
b) Professional
c) Self Employed
d) Private Employee

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5. Annual Family Income
a) Up to 200000
b) 200000-400000
c) 400000-600000
d) Above 600000

6. Mobile phone brand ownership


a) Nokia
b) Samsung
c) Blackberry
d) HTC
e) LG
f) Sony
g) Oppo
h) Huawei
i) Others

7. Price ranges for mobile phones


a) < 10,000
b) 10,001 - 20,000
c) 20,001 - 30,000
d) >30,001

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8. Levels of mobile phone brand preferences
a) Nokia
b) Samsung
c) I-Phone
d) HTC
e) LG
f) Oppo
g) Sony
h) Huawei
i) Other

9. Motivations for mobile phone brand preferences


a) Advertisement
b) Referrals
c) Own choice
d) Other

10. I consider brand popularity when choosing a mobile phone.


a) Strongly disagree
b) Disagree
c) Neither agree nor disagree
d) Agree
e) Strongly agree

3
11. Opinion about internet speed and wifi.
a) Excellent
b) Good
c) Normal
d) Poor
e) Very poor

12. Application support


a) Yes
b) No

13. I associate brand popularity with mobile phone quality.


a) Strongly disagree
b) Disagree
c) Neither agree nor disagree
d) Agree
e) Strongly agree

14. I associate brand popularity with the choices I make.


a) Strongly disagree
b) Disagree
c) Neither agree nor disagree
d) Agree
e) Strongly agree

15. Mobile Menu design


a) Easy to operate
b) Need advanced level
c) Very risky to operate

4
16. Price affects the mobile phone brand I prefer.
a) Strongly disagree
b) Disagree
c) Neither agree nor disagree
d) Agree
e) Strongly agree

17. Price is important when I choose a mobile phone.


a) Strongly disagree
b) Disagree
c) Neither agree nor disagree
d) Agree
e) Strongly agree

18. I associate mobile phone price with quality of the phone.


a) Strongly disagree
b) Disagree
c) Neither agree nor disagree
d) Agree
e) Strongly agree

19. I consider the durability and reliability of mobile phones.


a) Strongly disagree
b) Disagree
c) Neither agree nor disagree
d) Agree
e) Strongly agree

5
20. I consider the portability of mobile phone brands.
a) Strongly disagree
b) Disagree
c) Neither agree nor disagree
d) Agree
e) Strongly agree

21. I consider quality when choosing a mobile phone brand.


a) Strongly disagree
b) Disagree
c) Neither agree nor disagree
d) Agree
e) Strongly agree

22. How will you rate the new technology in Samsung Products?
a) Fair
b) Good
c) Excellent
d) Poor

23. How will you rate the Samsung product concerned with price?
a) Cheap
b) Reasonable
c) Too costly

6
24. Are you satisfied with the service of Samsung product?
a) Fair
b) Good
c) Excellent
d) Poor

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