QUESTIONNAIRE
Dear respondent, I am a student of Delhi Institute of Advanced Studies, conducting survey
on “Comparative analysis of buying behavior in mobile handset in Indian market)”.
I would request you to spare sometime to fill the questionnaire. Your information would be
kept confidential and will be used for academic purposes.
Name: ________________________________________
Age: □ < 18 years □ 18-25 □ 26-30 □ 31-35
□ 35 above
Profession/ Occupation: □ Service □ Business
□ Student □ Others (Please Mention)
Gender: □ Male □ Female
Income level: □ < 2lacs □ 2- 4lacs □ above 4-6lacs
□ above 6
1. How many mobile hand set you have?
□ one □ two □ More than two
2. If two, what is the reason having two mobile handset?
□ Business Purpose □ Network Problem
□Want to retain old mobile number □ any other
3. Which mobile handset you have?
□ Nokia □ Motorola □ Samsung
□ Sony ericsion □ LG □ others
4. Which brand’s handset you are using currently?
□ Nokia □ Motorola □ Samsung
□ Sony ericsion □ LG □ others
5. Please rank the following factors from 1 to 6 (1: most important, 6: least important),
reason of purchasing the particular mobile handset?
Factor Rank Factor Rank
Brand Name Features
Looks/ design Efficient battery life
Effective Pricing Others(please mention the
reason)
6. How long you have been using your current handset?
□ Less than one year □ between 1-2 year
□ between 2-3 years □ above 3 years
7. Please rank the following features in your handset from 1 to 6 (1: most important, 6:
least important) which you like the most?
Feature Rank Feature Rank
Multimedia Camera
Internet Looks/ design
Battery backup Sound
8. Did you ever face any problem in your handset?
□ Yes □ No
9. If Yes, what kind of problem you have faced/ facing?
□ Echo □ Network problem □ Sound Quality
□ hanging problem □ others (please mention)
10. Rate the effectiveness of the after sales-service of your handset company, in the scale of 1 to
5 (1: most effective, 5: least effective)
Most-effective Effective Neutral Less-effective Least-effective
11. Are you satisfied with your current handset?
□ Yes □ No
12. Please rank your satisfaction level with your handset, in the scale of 1 to 5 (1: Strongly
satisfied, 5: least satisfied)
Strongly satisfied Satisfied Neutral Dissatisfied Least satisfied
13. If the answer of QUESTION 12 is NO, do you want to change your handset?
□ Yes □ No □ can’t say
14. If yes, which mobile handset would you prefer, considering your affordability factor?
15. Which feature do you expect from your new handset?