Course Name: Strategic Management
Lecturer name: Dr Akram Ismail Hasan Samour
Course Objectives:
1. Understand the Strategic management concepts.
2. How to be a strategic thinker .
3. How to create a competitive advantages to your business.
4. Develop students skills in strategy design, implementation and evaluation.
5. How culture differences affect management.
6. Develop the knowledge on the influence of social responsibility on business
strategy.
Course Description:
This course aims to understand the Strategic management concepts. In addition,
enhance students' skills in creating competitive advantages to businesses. Further,
Develop students skills in strategy design, implementation and evaluation. This course
includes, concepts of strategic management, SWOT analysis, Strategy formulation,
Strategy implementation, strategy evaluation processes, type of strategies, cross-cultural
management and reengineering.
Many techniques will be used to deliver the course including, case studies, conducting
research, homework, presentations, teamwork and lectures.
Course Teaching Plan
Course Contents
Duration
The nature of strategic management
Week one
The nature of strategic management
continues. and the business vision and
Mission
Week two
The business vision and Mission continues
and external Environmental Scanning
Week three
External Environmental Scanning continues.
and internal scanning.
Week four
Teaching &learning
techniques
.
.
.
Internal scanning continues and Strategies in
action
Week five
Strategies in action Continues. And Strategy
analysis and choices
Week six
and seven
Strategy analysis and choices Continues and
implementing strategies:
management and operations
issues
The Eighth
Week
- implementing strategies: management and
operations issues continuous
The Ninth
- implementing strategies: Marketing,
Finance, Accounting, R&D, and MIS Issues.
The tenth
continuous implementing strategies:
Marketing, Finance, Accounting, R&D, and
.MIS Issues
Week
Eleventh
Strategy review, evaluation and control -
The Twelfth
Strategy review, evaluation and control Continuous
The
Thirteenth
Fifteenth
Revision
.
.
.
.
.
.
..
References
Wheelen and Hunger, Concepts in Strategic Management and Business Policy,
th,
11 Prentice Hall 2008.
David, Fred, Strategic Management: Concepts & Cases. 12th edition, Prentice
Hall 2009.
-
.
.
Suggested Journals
1- Strategic Management Journal
2- Academy of Management Review
3- Competitive Strategic Management
4- Journal of Management
5- Journal of Management Studies
:
2
.
.
.
.
40
60